A CELEBRATION OF BELGIAN CHOCOLATE 2 4 MARCH 2018 BRUSSELS TOUR & TAXIS

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A CELEBRATION OF BELGIAN CHOCOLATE 2 4 MARCH 2018 BRUSSELS TOUR & TAXIS HTTP://BRUSSELS.SALON-DU-CHOCOLAT.COM

JOIN THE BIGGEST EVENTS DEDICATED TO CHOCOLATE AND COCOA WORLDWIDE AND IN BELGIUM The major event for the chocolate industry gathering all key players: - Chocolate/Pastry/Confectionery/Ice cream corporates and artisans - Cocoa-producing countries - Chefs and culinary professionals - Distribution networks, importers, suppliers of ingredients/ equipment/materials - Trade organisations - Media An exceptional forum highlighting the savoir-faire and creativity of the entire sector A showcase of today s and tomorrow s chocolate and pastry trends The must-see event for all chocolate lovers A unique celebration of chocolate in all its forms THE ONLY INTERNATIONAL PLATFORM WHERE CHOCOLATIERS, COCOA PRODUCERS, DISTRIBUTORS, CLIENTS AND CHOCOLATE LOVERS MEET 2

TAKE PART IN A ONE-OF-A-KIND EVENT The annual exhibition for chocoholics looking for the latest trends and new products A fun and educational showcase enjoyed by visitors who expressed a satisfaction rating of 98% A show for the whole family featuring an exclusive programme of activities and events together with exhibitors stands: - A demo stage with a line-up of top chefs - The Chocolate Fashion Show - Awards - Exhibits and chocolate sculptures - Live performances by cocoa-producing countries - A children s area for budding chefs - Pastry workshops - Talks and tastings - Booksignings THE IDEAL PLATFORM TO MEET A TARGETED AND VIBRANT AUDIENCE 3

10 GOOD REASONS TO JOIN THE SALON DU CHOCOLAT Raise your profile and build brand awareness Drive sales pre and post show Launch and test your new products live and receive feedback immediately Retain and maintain relationships with customers Find new customers Meet with industry professionals Find new business opportunities and build partnerships Be at the heart of the chocolate industry trends: get informed and inspired Participate in an event with exceptional media coverage Benefit from year round exposure through our social media towards a captive and powerful community THE IDEAL PLATFORM TO INCREASE YOUR BRAND AWARENESS AND GROW YOUR BUSINESS 4

THE SALON DU CHOCOLAT IS : CREATIVITY & SAVOIR-FAIRE 5

THE SALON DU CHOCOLAT IS: TOP CHEFS IN ACTION PASTRY SHOW AREA 6

THE SALON DU CHOCOLAT IS: COCOAS OF EXCELLENCE WITH THE PRESENCE OF PRODUCING COUNTRIES 7

THE SALON DU CHOCOLAT IS: THE CHOCOLATE FASHION SHOW CACAO SHOW AREA 8

THE SALON DU CHOCOLAT IS: ART & CHOCOLATE 9

THE SALON DU CHOCOLAT IS: SWEET PLEASURE & SHARING 10

THE SALON DU CHOCOLAT IS: CHILDREN S PARADISE JUNIOR AREA 11

THE SALON DU CHOCOLAT IS: WORKSHOPS, TALKS, MASTER CLASSES, BOOKSIGNINGS, 12

KEY FIGURES 2 4 MARCH 2018 TOUR & TAXIS 28 000 VISITORS OVER 3 DAYS 130 PARTICIPANTS INCLUDING 70 EXHIBITORS 8 000 SQM 150 JOURNALISTS 200 PIECES OF MEDIA COVERAGE 130 000 WEB HITS THE MONTH PRECEEDING THE EVENT 13

IN THE PRESS

JOIN A UNIQUE NETWORK WITH GLOBAL OUTREACH Since its creation in 1995. EACH YEAR 210 SHOWS 26 000 PARTICIPANTS 16 COUNTRIES 20 SHOWS 1 MILLION MILLION VISITORS 25 MILLIONS OF MEDIA COVERAGE (SPACE PURCAHSE EQUIVALENT) MILLION 9.5 4 32 VISITORS CONTINENTS INTERNATIONAL CITIES +2.5 MILLION UNIQUE VISITORS ON THE WEBSITES 15

INFORMATION AND STAND BOOKING: Sarah Accos / saccos@salonduchocolat.fr T. +33 (0)1 45 03 60 54 JOIN A UNIQUE NETWORK WITH GLOBAL OUTREACH THE UPCOMING SALONS DU CHOCOLAT IN 2017/2018 THE IDEAL PLATFORM FOR YOUR NATIONAL AND INTERNATIONAL GROWTH EUROPE ASIA MIDDLE EAST FRANCE PARIS CREATED IN 1995 / UPCOMING DATES: 28 OCT. > 1 NOV. 2017 REGISTRATION OPEN LYON CREATED IN 2011 / UPCOMING DATES: 10-12 NOVEMBER 2017 REGISTRATION OPEN MARSEILLE CREATED IN 2010 / UPCOMING DATES: FEBRUARY 2018 UNITED KINGDOM LONDON CREATED IN 2013 / UPCOMING DATES: 13-15 OCTOBER 2017 REGISTRATION OPEN BELGIUM BRUSSELS CREATED IN 2014 / UPCOMING DATES: 2-4 MARCH 20188 REGISTRATION OPEN ITALY MILAN CREATED IN 2016 / UPCOMING DATES: FEBRUARY 2018 RUSSIA MOSCOW CREATED IN 2006 / UPCOMING DATES: 17-19 NOVEMBER 2017 REGISTRATION OPEN 16 JAPAN TOKYO, SENDAI, SAPPORO, KYOTO, FUKUOKA, NAGOYA, OSAKA CREATED IN 2003 / UPCOMING DATES: JANUARY/FEBRUARY 2018 SOUTH KOREA SEOUL CREATED IN 2013 / UPCOMING DATES: JANUARY 2018 LEBANON BEIRUT CREATED IN 2014 / UPCOMING DATES: 16-18 NOVEMBER 2017 UAE DUBAI - BOUTIQUE LE CHOCOLAT (PERMANENT SITE) CREATED IN 2016 AND MORE TO COME SOON

CONTACTS FOUNDERS SYLVIE DOUCE & FRANÇOIS JEANTET CEO GÉRALD PALACIOS PROJECT MANAGERS JASMINE DUBOIS & JENNIFER BAILLY INFO_BRUXELLES@CHOCOLOCOINTERNATIONAL.COM SALES MANAGER SARAH ACCOS T. +33 (0)1 45 03 60 54 SACCOS@SALONDUCHOCOLAT.FR MARKETING & COMMUNICATION MANAGER LAURE HEBERT LHEBERT@SALONDUCHOCOLAT.FR PR OFFICER PATRICIA RAES PATRICIARAES@SCARLET.BE AN EVENT CREATED, ORGANIZED AND PROMOTED BY CHOCOLOCO INTERNATIONAL SA 15 RUE PIERRE FATIO 1204 GENEVA SWITZERLAND HTTP:// BRUSSELS.SALON-DU-CHOCOLAT.COM