SUNY Corporate Engagement Boot Camp Agenda DAY 1 October 19, 2017 Plenary Sessions Presenter 11:00 12:00 Optional SUNY Poly Tours 1:00 1:30 PM Welcome Grace Wang SUNY Bahgat Sammakia SUNY Poly 1:30 2:15 PM Introduction: How Universities Can Compete in Today's Global Innovation Ecosystem Tony Boccanfuso UIDP & Keith Spencer GSK 2:15 3:15 PM Corporate Rationales and How They are Structured for University Engagement 3:15 3:30 PM Coffee Break Dawn Tew IBM & Keith Spencer GSK 3:30 4:30 PM Government Perspectives on U-I Engagement Barry Johnson NSF 4:30 5:30 PM Know, Measure, Tell, Engage: Contributing to Economic Development Ecosystems James Woodell APLU 5:45 7:45 PM Remarks and Reception Howard Zemsky ESD Commissioner Day 2 October 20, 2017 Track One: Research Campuses Presenter 7:30 8:15 AM Continental Breakfast -- Plenary 8:15 8:45 AM Sourcing Technology from External Parties Chris Hewitt BASF 8:45 9:15 AM Discussion 9:15 10:15 AM Contracting Issues & Intellectual Property Matters Elizabeth Adams UVA & Catherine Ives MIT & Ellen Kosik Williams Corning 10:15 10:45 AM Discussion 10:45 11:00 AM Coffee Break 1
Day 2 October 20, 2017 Track Two: Non-Research Campuses Presenter 7:30 8:15 AM Continental Breakfast -- Plenary 8:15-8:30 AM Welcome Johanna Duncan Poitier SUNY 8:30 9:15 AM Higher Education, Industry, and Employers: From Cooperation to Collaboration to Partnership 9:15 10:00 AM Creating and Sustaining Productive Academic-Corporate Partnerships 10:00 10:45 AM Rust Belt to Brain Belt: A Central Role for Non-Research Campuses in Driving Economic Development John Dyer AACC American Association of Community Colleges Liz O'Connor Strategy Matters LLC & Tony Boccanfuso UIDP Kevin Snider Penn State 10:45 11:00 AM Coffee Break Day 2 October 20, 2017 Plenary Sessions Presenter 11:00 12:00 AM Strategic Communications for Economic Engagement: How You Can Help Tell Your Campus Story Ben Feller Mercury Public Affairs & Joseph Brennan UAlbany 12:00 12:15 PM 12:15 1:00 PM SUNY Poly Approach to Industry Engagements Lunch Michael Liehr SUNY Poly 1:00 2:00 PM Talent / Innovation / Place Higher Education Engagement in Economic Development: Views from 30,000 Feet to 1,000 Feet Eva Klein EK Associates 2:00 2:30 PM Q&A and Session Wrap-up -- Plenary Grace Wang SUNY
SESSION DESCRIPTIONS - DAY 1 DAY 1 October 19, 2017 - Plenary 1:00 1:30 PM: Welcome 1:30 2:15 PM Introduction / How Universities Can Compete in Today's Global Innovation Ecosystem To be successful in today's competitive environment, universities must develop thoughtful strategies to effectively engage businesses as research partners, employers of graduates and collaborators throughout the entire partnership continuum. This session will explore contemporary academic-corporate engagement issues, strategies used by companies to identify universities partners and how smart approaches can be effectively used by universities to advance their business partnering efforts. Comparative metrics will illustrate how SUNY currently compares to leading university/business engagement programs and highlight areas for growth. It will also cover what SUNY can learn from other global examples of academic-industry partnerships. What approaches have worked elsewhere and what are the potential pitfalls? 2:15 3:15 PM: Corporate Rationales and How They are Structured for University Engagement Every company possesses its own unique approach to university engagement. Concurrently, these structures can rapidly change with new leadership or market conditions. This session will provide insights on some common structures and give participants information on how to work with industry, what industry values and is looking for from academia, insights into how workforce development impacts R&D engagement and other factors that impact how companies collaborate with academic institutions. 3:15 3:30 PM: Coffee Break 3:30 4:30 PM: Government Perspectives on U-I Engagement With fast emerging technologies, compelling demands for talents, increasing competition for funding and resources, and pressing need to capitalize on the value of innovations and basic research, today s academic institutions and corporations are facing a challenging yet exciting time to transform the innovation landscape. Building innovation ecosystems that will not only address today s challenges but also position us for suitable economic competitiveness becomes ever more important. This session will cover the key components of economic ecosystems and cover challenges and opportunities academic institutions are facing in terms of research, academic-industry partnerships, and entrepreneurial education. 4:30 5:30 PM: Know, Measure, Tell, Engage: Contributing to Economic Development Ecosystems The Association of Public and Land-grant Universities (APLU) Economic Engagement Framework helps member universities, and others in higher education, optimize their participation in economic development in their states and regions. At the core of the framework is the idea that institutions of higher education should know, measure, tell, and engage to be effective contributors to economic ecosystems. This presentation will explore the framework. 5:45 7:00 PM: Reception / Remarks
SESSION DESCRIPTIONS - DAY 2 DAY 2 October 20, 2017 Track One: Research Campuses Track Two: Non-Research Campuses 7:30 8:15 AM: Continental Breakfast 7:30 8:15 AM: Continental Breakfast 8:15 8:30 AM: Welcome 8:15 8:30 AM: Welcome 8:15 8:45 AM: Sourcing Technology from External Parties For many companies, universities are "vendors" who meet technical needs by providing know how which is incorporated into the product development cycle. Within many firms, technology scouting is a centralized function and attendees will learn of some common strategies utilized by firms to obtain technology from academic institutions. 8:15 9:15 AM: Rust Belt to Brain Belt: A Central Role for Non-Research Campuses in Driving Economic Development This presentation describes a project that went from a $150k seed grant to spur ideas to over a $1 million dollar (and counting) city, county, private partnership geared toward driving traffic, ideas, and energy into the downtown area of New Kensington, PA. By bringing co-working and entrepreneurial space to the city, establishing a Corridor of Innovation, seeking corporate and public partnerships, working to improve the image of the town, and filling the gaps in the city's capacity to participate in building a thriving municipality, Penn State New Kensington has emerged as an example of the critical role nonresearch campuses can play driving economic development in their communities. The goal is to build a scalable and sustainable entrepreneurial ecosystem that benefits students and communities and that can be replicated by non-research campuses across the country. Tapping into an international phenomenon of rust belt cities reemerging as brain belts, the presenter shows how one small nonresearch campus can make a real difference in driving community and economic development. The campus relationship with business and industry has been a key component to gaining validation and additional resources, diminishing risk, and bringing energy and expertise to city revitalization efforts. These partnerships and the leveraging it has produced are examined and discussed during the presentation. 8:45 9:15 AM: Discussion 9:15 10:00 AM: Creating and Sustaining Productive Academic-Corporate Partnerships In this facilitated conversation, participants will consider the myriad of ways in which community colleges and predominately undergraduate institutions can partner with companies to advance their interests. We hope to create a new continuum (similar
to one created by The University Industry Demonstration Partnership for research intensive schools) and use this to add greater illumination to the diverse engagement strategies that reflect the complexity of establishing and maintaining high value, high impact relationships. This newly created continuum will help those with existing, and those with planned, partnerships to navigate the institutional barriers to success, and in this discussion, the tools will be fine-tuned for use in all parts of the SUNY system. 9:15 10:15 AM: Contracting Issues & Intellectual Property (IP) Matters Negotiating a research contract between industry and an academic institution can be frustrating and time consuming and is rarely a simple process. Areas of disagreement may delay or derail projects and understanding the cultural and organizational differences between industry and academia helps institutions resolve potentially contentious situations. This session will cover typical contractual stumbling blocks and standard approaches for topics like F&A, budgeting, managing project scope, timelines and expectations, and will compare and contrast the academic and industry perspectives. Ownership and licensing rights in intellectual property can be one of the most contentious issues in structuring university-industry partnerships. Developing and communicating a common understanding of the federal laws that govern inventions developed at universities through federally funded research and common university policies and practices that affect rights in intellectual property developed by academic researchers is the first step. This session will give participants the opportunity to discuss contract terms (both good and bad) that may provide starting points for future discussions and will compare and contrast the academic and industry perspectives. 10:15 10:45 AM: Discussion 10:00 10:45 AM: Higher Education, Industry, and Employers: From Cooperation to Collaboration to Partnership In the 21st century, active engagement between higher education, industry and the business community can no longer be an afterthought - it has become a necessity at the heart of the educational mission. From work-based learning opportunities to customized training to program development and review to capital support for facilities, the strength and depth of successful relationships presents great opportunities for motivated campus change agents. This session presented by the American Association of Community Colleges will highlight promising practices in engagement with employers large and small. Attendees will have an opportunity to share with each other examples of promising practices of engagement in NYS, as well as hear about successful partnerships across the nation. 10:45 11:00 AM: Coffee Break 10:45 11:00 AM: Coffee Break Plenary Session 11:00 12:00 PM: Strategic Communications for Economic Engagement: How You Can Help Tell Your Campus Story Communicating the distinctive story of your SUNY campus is not just helpful for economic engagement it s essential. If your business community leaders do not clearly understand what makes you different and why they should care, why would they engage? This session will give attendees insights, urgency and actionable
steps to apply right away. No matter what your title or background, all the participants in this boot camp are in fact communicators for their campus. This session will help everyone be successful in that role. The takeaways will give you a better chance of getting buy-in from whomever your audiences may be businesses, industry leaders, colleagues, donors, community stakeholders, the media, other institutions, even your bosses! The two leaders of this session offer different perspectives as higher education communicators who come from inside and outside the university world. 12:00 1:00 PM: Lunch & Presentation SUNY Poly Approach to Industry Engagement 1:00 2:00 PM: Talent / Innovation / Place Higher Education Engagement in Economic Development: Views from 30,000 Feet to 1,000 Feet This presentation will begin by establishing a big picture of the transformational socio-economic changes in our Global Knowledge Economy to which higher education institutions of all types are in the process of designing responses effectively re-inventing the institution for the 21st century (30,000 feet up). The presenter will connect engagement to the larger issues of responsiveness and relevance of higher education institutions to the constituencies we serve today individuals, communities, corporations, government, and non-profits. The presentation will include a review of the intentions, content, and possible uses by institutions of the Foundations monograph, co-published in 2015 by the University Economic Development Association (UEDA) and the Association of Public and Land-grant Universities (APLU) and of which she and Jim Woodell were co-authors. The presenter then will summarize on a more pragmatic level, incorporating knowledge and ideas gained in the two days of this conference, how all types of institutions can design their engagement strategies for Talent-Innovation-Place in ways that fit their unique combinations of missions, capabilities, resources, and constituencies (1,000 feet up). 2:00 2:30 PM: Q&A and Session Wrap-up