INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

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Alternate Weekend Program for Entrepreneurs, Family Business Owners (First Batch: September 2014 June 2015) INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

Indian Institute of Technology, Bombay (IIT Bombay) IIT Bombay set up by an Act of Parliament, was established in 1958, at Powai, a northern suburb of Mumbai. Today the Institute is recognized as one of the centers of academic excellence in the country. Over the years, the dynamic progress at IIT Bombay in all academic and research activities, and a parallel improvement in facilities and infrastructure, has kept the institute on par with the best institutions in the world. About 20 percent of its graduates and post-graduates are entrepreneurs many of them first generation. (http://www.iitb.ac.in/) Shailesh J Mehta School of Management (SJM SOM) IITBombay established its management school in 1995 to promote interdisciplinary learning and to keep up with the changing environment and with the objective of transforming professionals to "Renaissance Leaders" of tomorrow. In the year 2000, the school was renamed as Shailesh J Mehta School of Management, in honor of Dr. Shailesh J. Mehta, a distinguished alumnus of IIT Bombay and a generous contributor to the school. SJM SOM already leads the way in preparing its Graduates to respond to the new challenges by drawing on the varied intellectual resources of IIT Bombay and providing an outstanding and innovative program in management education. (http://www.som.iitb.ac.in/) 1

Continuing Education and Quality Improvement Programme (CE&QIP) With the rapid pace of growth in technological knowledge and frequent paradigm shifts in technology, Continuing Education of working professionals in industry is a vital need. Continuing Education Programmes are being conducted all over the country and abroad. In addition to regular short term programmes, CE&QIP also conducts intensive courses on selected topics leading to a certificate on successful completion and evaluation. Management Program in Family Business & Entrepreneurship (MFBE) (2014-15) First Batch of Management Program in Family Business & Entrepreneurship (MFBE) is proposed to be held through CE&QIP of IIT Bombay during Sept 2014 June 2015. The programme will be coordinated by Prof. Dinesh Sharma & Prof. S.Bhargava and of SJM SOM, IIT Bombay. This program has been exclusively designed to meet the emerging needs of entrepreneurs. It includes topics that bridge the existing skills gap and facilitate easy transition to the required platform for success. It is an endeavor to provide an opportunity to get an in-depth orientation and exposure to the foundations of entrepreneurial Management, family business and addressing all aspects of Entrepreneurship. Programme Duration September 2014 to June 2015: Classes to be held during alternate weekends. Classes are proposed to be held on alternate weekend Saturdays (2pm-8.30 pm) and Sundays (8.30am to 2 pm). 2

Who Will Benefit: This programme is useful to the Owners / successors of family businesses, Prospective/ aspiring entrepreneurs. Pedagogy and Programme Faculty The programme pedagogy will involve use of case studies, lecture-cum-discussions, video / film discussions, seminars, role plays, projects etc. The programme will include faculty from IIT Bombay, leading experts from industry and academia. Programme Fee Total fees for the programme will be Rs 240,000 (two lakh forty thousand rupees only) with additional Service tax of 12.36% (Rs 29,664). Total Fee payable will be Rs 269,664 (Two Lakh sixty nine thousand six hundred and sixty four) only. There is no separate registration fee. This program fee includes the course materials. Each participant is required to pay the total fee by a crossed demand draft drawn in favour of THE REGISTRAR, IIT BOMBAY (CEP ACCOUNT) and payable at Mumbai. Certificate: The certificate of participation would be issued to the candidates who have registered and participated in the course. 3

Programme Structure A) Fundamentals of Business Management i. Principles of Management ii. Strategic Management iii. Economic Environment Analysis iv. Understanding Individual & Organizational Behavior v. Principles of Finance & Accounting vi. Fundamentals of Marketing vii. Information Technology viii. Human Resource Management ix. Business Research x. Legal Aspects of business xi. Business Communication xii. Operations & Project Management B) Family Business Management i. Family Business: New World Challenges ii. Family Norms, Values & Leadership iii. Building Family Business: Strategy iv. Professionally Managing Family Business C) Entrepreneurial Management i. Innovation and Entrepreneurship ii. Assessing Entrepreneurial Competencies iii. Sensing and Exploring Opportunities iv. Analyzing Entrepreneurial Strategies v. Incubation & New Venture Management vi. Venture Capital Funding & New Sources of Finance vii. Developing Entrepreneurial Mind-set & Culture D) Contemporary Practices in Entrepreneurial Management i. Branding, Marketing Communication & Social Media Marketing ii. Big Data Analytics 4

Profile of the Programme Coordinators Dr Dinesh Sharma comes with diverse experience in marketing as practioner, researcher and teacher. He has worked in Industry before joining research and teaching career. His teaches marketing strategy, marketing research brand management, sales management. He has published several research papers in many peer reviewed international journals and also has written several case studies. Dr. S. Bhargava is Professor at the SJMSOM, IIT Bombay. He teaches Organizational Behavior, HRM and Business Entrepreneurship Development and is engaged in research as well as consulting in same areas. Important Points Medium of instruction will be English. The programme is non-residential. Graduates (in any discipline) with experience are desirable for admission in this program. Total fee is to be paid in Advance. There is no provision for installment. The fee once paid would not be refunded. Registration fees paid by a candidate cannot be transferred to another candidate. The class schedule will be finalized at the start of the course. However there can be some changes at later stage due to unforeseen circumstances. Minimum attendance requirement will be as per rules of IIT Bombay, CE&QIP. Conduct of this program is sole discretion of IIT Bombay and can be rescheduled or cancelled due to any unavoidable circumstances. In that case the registration fee will be fully refunded. For any issues, the Coordinators will be the point of contact. Important Dates Last date of Submission of application forms : 29 th Aug 2014 Personal Interview: :, 31 st Aug 2014 Program Starts : 6 th Sept 2014 CONTACT Prof Dinesh Sharma / Prof S Bhargava Coordinators. 1 st Batch of Management Program in Family Business & Entrepreneurship (MFBE) Shailesh J. Mehta School of Management, IIT Bombay Powai, Mumbai, 400 076 Telephone: (Office) 022 2576 7763 /7897 Mobile:, 9769907763, 09869126678 Email: dineshsharma@iitb.ac.in, bhargava@iitb.ac.in, 5

Management Program in Family Business & Entrepreneurship (MFBE) REGISTRATION FORM (1 st Batch) Conducted by Continuing Education & Quality Improvement Programme of IIT Bombay (Sept 2014 - June 2015) Participant s Details Name: Gender: Date of Birth: (DD-MM-YEAR) Address: PIN Phone (Office) (Res.) (Mobile) Fax: E-Mail: Affix PHOTO + Staple 2 more photos for office records Academic Details (please attach photocopy of the graduation/last qualifying degree) Degree College University Discipline Year % of Marks/Grade Work Experience Summary Organization Duration Role Responsibilities Registration Details DD No.: Drawn on: Dated: Amount: Rs 269,664-00 The draft should be drawn in favour of The Registrar, IIT Bombay CEP Account. I hereby declare that the information provided above is true & correct. I promise to abide by the norms and rules of the programme. Date: Signature of the applicant: 6