20th International Exhibition on Education & Career All about education & employment in Greece & abroad! 11 & 12 November 2017, Athinais Cultural Center, Athens 13 November, Makedonia Palace Hotel, Thessaloniki Parallel Event on Employment & Career
EDUCATION & CAREER best enables you to reach out to the largest foreign student market in Europe! A very high percentage of Greek students opt to study at foreign universities. It is estimated that approximately 45,000-50,000 Greek students study abroad on undergraduate and graduate level. This means that Greece is the largest foreign student market in Europe. In to day!s complex and demanding job market, education is the most valuable asset for succeeding in the workplace. Under the current difficult economic conditions, the International Exhibition EDUCATION & CAREER, takes on more importance as it offers the opportunity to visitors to explore all the possibilities available for studying and working in Greece or abroad and to exhibitors the possibility to inform a wide audience, network, exchange information and ideas, recruit students and look for collaborations and alliances. The EDUCATION & CAREER fair is the biggest and only complete exhibition on education and career in Greece and one of the key fairs in Europe. The purpose of the exhibition is to provide in a direct and effective way a comprehensive overview of educational programmes offered in Greece and abroad, by public and private institutes, on undergraduate and postgraduate level. It also aims at supporting the efforts of graduates and job seekers to kickstart a career, change their job or enhance their skills through lifelong learning. 2
Concept The Education & Carreer Fair is adapting its format to the needs of its exhibitors and visitors. We are making major changes to the format of the Fair. First of all, the Fair has been transferred its venue to the Athinais Cultural Center, in the centre of Athens. With state of the art facilities, in a post-industrial buildings area, close to two metro stations, Athinais Cultural Center has become the key meeting point for Athenian youths. Concerts, exhibitions, conferences take place regularly attracting thousands of visitors thanks to its easy access and very attractive environment. Thessaloniki is the second largest city in Greece and an economic and trade hub for all the Balkan region. But most of all, Thessaloniki is a key student city in Greece, with almost 100,000 students living there. It is the student city by excellence and the combination with the Athens fair is ideal for those interested in targeting the Greek market. The Thessaloniki fair is organised at the leading hotel of the city, the Makedonia Palace Hotel. Secondly, the table-top-meetings (TTM) concept, instead of the classic booths, makes the entire process simpler and significantly reduces participation cost for exhibitors. It also makes the entire fair lighter and more accessible to students. Last but not least, B2B pre-scheduled meetings with 25 educational agents from the Balkans (Albania, Bosnia, Bulgaria, Cyprus, Fyrom, Romania, Serbia, Turkey) will allow Greek and foreign participants to establish links with leading professionals who will be invited to the Fair by the Organisers and will relay in their countries the information collected in Athens. "xhibitors Universities from Greece and abroad, Technological Educational Institutes (TEI), Vocational Institutes (IEK), Embassies and Cultural Divisions, Publications, Professional Training Bodies, Suppliers of products and services for young people, Suppliers of infrastructure and services for educational institutes. Represented countries in the past (alphabetically): Australia, Bulgaria, Canada, Cyprus, Denmark, France, Germany, Ireland, Italy, Japan, Latvia, Slovakia, Switzerland, The Netherlands, Turkey, United Kingdom and the United States of America. Visitors Around 5,000 visitors come to the show every year, seeking information on educational programmes and employment opportunities offered in Greece and abroad. The visitors are High School students, undergraduate and graduate students, parents of High School students, adults looking for a career change or further study, jobseekers, educators, career counsellors, representatives from Ministries and government bodies, professionals of the education sector, Media. 3
Parallel exhibition and events on employment & career! Effective job hunting! Successful career management! Free tests of professional interests! Free tests of personality characteristics Stadiodromio-Job Festival is a parallel exhibition and conference, focusing on employment and career issues, in cooperation with the Employ company. Stadiodromio-Job Festival is the starting point for anyone aiming at kickstarting a career, changing their job or furthering their education. Its purpose is to help graduates and job seekers develop the skills to create their future! Exhibitors include employers offering jobs and traineeship opportunities, career counselors, HR services agencies, job orientation advisors, seminar and training programmes providers, e-learning experts, and more. With a series of sessions rich in content and run by expert speakers, Stadiodromio - Job Festival provides valuable information on key issues related to work in Greece and abroad, trends in the labour market now and in the future, education and career in crisis, business orientation, continuing education, postgraduate studies and MBAs. In addition, visitors have the opportunity to participate in workshops dealing with critical issues such as job hunting, CV preparation, interview skills, youth and social entrepreneurship, career management, networking, qualifications and training. Attendance of the exhibition and the parallel events is free for all visitors. 4
The previous edition «EDUCATION & CAREER» UNDER THE AEGIS!"#$%$&'RS RERESENTED COUNTRIES Ministry of Education and Religious Affairs Municipalities of Athens 150 exhibitors - 80 Greek and 70 international exhibitors (direct and indirect) 87% of all exhibitors aimed at the promotion/maintenance of their school!s image, 49% aimed at informing the audience, 62% making new contacts, 30% presenting a new product/service and 23% renewing existing contacts. 73% of exhibitors responded that the show met most or some of their expectations in relation to the above mentioned objectives and 22% responded that it exceeded or met all of their expectations. 70% of exhibitors stated that the quality of visitors was good or excellent. Visitors were evaluated as being informed, focused and knowledgeable of their needs and objectives. 65% of exhibitors found the quantity of visitors good to excellent and 25% of them believed it was average. 83% of exhibitors stated that they intend to participate in EDUCATION & CAREER 2017 Australia, Bulgaria, Canada, Cyprus, Denmark, France, Germany, Greece, Ireland, Italy, Japan, Latvia, Slovakia, Switzerland, The Netherlands, United kingdom and the United States of America. Total: 17 countries 5.000 visitors VISITORS 55% of visitors found in the exhibition the information they were looking for SPONSORS COMMUNICATION SPONSORS INTERNATIONAL MEDIA SPONSOR SPONSOR OF PSYCHOMETRIC TOOLS POSTAL SERVICES SUPPORTER Yamaha Motodynamics S.A., University Fairs.com, Pizza Fan Mad, Mad Radio, Nova Sport, Sport Fm, Sport Day, Insider, IQ magazine, Asfalistiko Marketing, Skywalker.gr, Mad.gr, Zhteitai.gr, In2life, Popaganda.gr, Eduadvisor.gr, Goseminars.gr, Foitikanea.gr, Infospoudes.gr, InsuranceDaily.gr, Look4studies.gr, Mycampus.gr, Mystudentpass.gr, Neolaia.gr, Paideia-ergasia.gr, Schools.gr, Studentsguide.gr, StudySmart.gr, I.C.T.C., MBIKE Student Enquiry.org Employ ELTA 5
Exhibiting & Advertising options Stand rental All stands include free wireless Internet during the exhibition, electric supply 500w, 12month link to the exhibitor website from the exhibition site, and catalogue entry.! BASIC ( 990 (Athens) ( 590 (&hessaloniki) Includes one (1) desk 150cm x 60cm, 70cm high and three (3) chairs, electric supply 500W and one (1) banner.! DOUBLE ( 1.490 (Athens) ( 990 (&hessaloniki) Includes two (2) desks 120cm x 60cm, 70cm high and six (6) chairs, electric supply 500W and two (2) banners.! ALL INCLUSIVE ( 1.590 (Athens) ( 750 (&hessaloniki) Athens Includes: Basic Stand, accommodation and breakfast for 3 nights in a 5star hotel of Athens, transport from the hotel to the exhibition hall and return. Thessaloniki Includes: Basic Stand, accommodation and breakfast for 1 night in a 5star hotel of Thessaloniki. Advertising Options in the exhibition catalogue (16.5cm x 23,5cm with trimming 5mm) Premium advertisements Back cover (colour)! 900 Double page spread (colour) 33cm x 23,5cm with trimming 5mm! 500 Inside page of front cover (colour)! 600 Inside page of back cover (colour)! 500 Regular advertisements Full page (colour)! 300 Full page (black & white)! 200 All the above prices are exclusive of VAT 24 % 6
An exceptional Marketing Campaign The exhibition is promoted through an aggressive, yet targeted marketing campaign encompassing a variety of effective marketing tools to reach all visitor segments. Special emphasis is placed on the use of social media (more than 80% of the exhibition target group are active users of Facebook) and online advertising. Other media used are those touching young audiences, such as promotions, email and sms campaigns, outdoor, radio, targeted print advertisements. The exhibition is also communicated through key collaborations such as those with the Ministry of Education and teachers! and students! associations. It is worth stressing that the budget allocated to the promotion of the fair and the total value of promotional activities, including communication and media sponsorships, is very substantial for the Greek exhibition standards. Dates & Opening Hours Entrance policy 11-12 NOVEMBER 2017, ATHENS Saturday 11 November 12:00 20:00 Sunday 12 November 12:00 20:00 13 NOVEMBER 2017, THESSALONIKI Monday 13 November 12:00 20:00 The exhibition and the parallel events are free of charge for all visitors. Participate to EDUCATION & CAREER 2017 in Athens & Thessaloniki, and get the best out of the largest foreign student market in Europe! Contact us today to discuss participation options Organiser EuroMare 3 Sokratous St. Athens 105 52-Greece Tel: +30. 210 92 21 254 Fax: +30. 210 92 21 589 e-mail : info@ekpaidefsi.gr www.ekpaidefsi.gr International Marketing Office Synergies Marketing Ltd 14 Hanover St. London W1S 1YH-England Tel: +44 (0) 207 514 1771 e-mail : ekpaidefsi@synergies-marketing.co.uk www.synergies-marketing.co.uk 7