SYLLABUS FORM WESTCHESTER COMMUNITY COLLEGE Valhalla, NY 1O595 1. CURRENT DATE: August 30, 2016 2. DATE OF PRIOR REVISION: 3. NAME OF REVISOR: Karen Schlusberg 4. COURSE #: FASH 206 5. NAME OF COURSE: Visual Merchandising and Display 6. COURSE DESCRIPTION: This course introduces the basic elements of design related to promoting fashion merchandise. Topics include exterior and interior display, their coordination with other related departments, the use of color, equipment and display materials, lighting and sources of supply. Store fixtures, design fundamentals, and display principles are studied throughout analysis of interior and exterior displays and to give shape and substance to student ideas by the planning, installation, and evaluation of a series of displays. 7. NUMBER OF CREDITS: 3 8. NUMBER OF CONTACT HOURS PER TERM: 3_ a. Lab hours: 0 b. Lecture hours: 3 9. APPROXIMATE FREQUENCY OF OFFERING THIS COURSE: 10. PREREQUISITES: N/A 11. ENTRY LEVEL SKILLS: N/A 12. COREQUISITES: N/A 13. PLACE OF THIS COURSE IN CURRICULUM: AAS FASHION MERCHANDISING 14. ADDITIONAL COMMENTS/CLASS NOTES: 15. REQUIRES TEXTS AND/OR MATERIALS: 1. TEXTBOOK: Silent Selling. Judy Bell and Kate Ternus; 4th edition (2012); Fairchild Books; ISBN: 978-1- 60901-153-6 2. SUPPLEMENTARY READING: Women s Wear Daily and Visual Merchandising and store design magazine 3. ELECTRONIC MEDIA: Style Sight, Trend forecasting sites and a variety of search tools will be utilized extensively in this course.
16. STUDENT LEARNING OUTCOMES (SLO s) and COURSE OBJECTIVES: SLO/Objective: Upon successful completion of this course, the student will be able to: SLO 1: Students will analyze the psychological effects that color, harmony, texture, lines, composition and lighting have on the consumer. Objective 1: Students will learn the art of creative thinking and overcoming creative blocks Objective 2: Students will learn the science of composition and texture and the proper use of lighting Objective 3: Student will develop and enhance skills that allow them to communicate their creative ideas in a clear, concise manner during their team and individual presentations. Objective 4: Knowledge of core design strategies Assessment: Learning outcomes will be measured by one or more of the following: In-class discussion, multiple choice questions will measure student s understanding of concepts and terminology. 1. Students will build and sustain skills for creative thinking. 2. Studying body types and clothing silhouettes 3. Student will be familiar with industry language and the correlation of design principles.. Objective 5: Students will understand the role a visual merchandiser plays and how they communicate their ideas through visuals SLO2: Reconstruct store layouts, signage, fixtures, lighting techniques, planning, design and promotion principles and their application to displays Objective 1: Learn how to analyze the structures of all types of displays Objective 2: Study the idea of identifying a variety of resources for idea development Objective 3: Understand the study of promotions in relation to their target markets Objective 4: Evaluate the different modes that retailers use to source their ideas and trends. Objective 5: Describe the environmental implications of visual displays and understand the repercussions Objective 6: Explain the ethical implications the fashion industry has on their target markets. Renderings, hands on applications, and projects 1. Student will be measured by organization and attention to details. 2. The class room setting will serve as the forum for critiquing their visual solutions using the core design strategies. 3. Open discussions on how customers process visual messages 4. Project on how visual merchandising and current displays support the retailer
SLO/Objective: Upon successful completion of this course, the student will be able to: SLO3: Appraise various displays in department stores, specialty stores, boutiques and super markets for their effectiveness and applications. Objective 1. Recognize the influences on consumer buying behavior. Objective 2: Understand technological uses in the visual fashion industry Objective 3: Student will be able to demonstrate how they can think critically about the role of aesthetics, and the part visual merchandising plays within modem day society. Objective 4: Identify why and how fashion advertising, promotional and visual strategies might vary among countries. Objective 5: Student will analyze of various display techniques Assessment: Learning outcomes will be measured by one or more of the following: Projects, creativity of ideas and written appraisals 1.Student will be able to identify the Visual Merchandisers career options along with the impact they play in merchandising and design 2.Utilize and understanding the appropriate technology 3. Research all types of visual merchandising globally and understand the differences of color and styling throughout the world. SLO4: Design, sketch, organize, plan, prepare and create displays based upon course teachings, outings ad research Physical displays will be assessed based on creativity, use of color, and implementation Objective 1: Understand the appropriate uses of color, mannequins, accessories within a display. Objective 2: Demonstrate the student s ideas and creativity from a rendering to actual displays Objective 3: Students will learn the art and science of styling Objective 4: Explain their design visions 1.Presentations and displays will be measured based on effectiveness of sales, visions, color usage and aesthetics.
17. COURSE GRADING CRITERIA Criterion QTY Points Per Total Midterm Exam 1 20 20 Final Exam 1 20 20 Homework 2 5 10 Visual Presentations 3 15 45 Professionalism / participation / Attendance 5 5 Total Points 18. INSTRUCTIONAL METHODS: Instructional methods include, but are not limited to: participation in case and trend studies, lectures, textbook chapter readings, reading of various online and traditional publications, in-class discussions and assignments, written assignments, creating visual displays, online discussions, fashion field trips, internet and library research and perusal of other electronic and print media. TOPIC OUTLINE: Week # Topic Key Themes 1 Creative Thinking Introduction to Fashion 2 What is Visual Merchandising? History of Fashion 3 Core Design Strategies Consumer target markets 4 Layouts and Fixtures Reaching Multi-cultural markets 5 Wall set ups Trendsetters and Fashion Icons 6 Apparel & Accessory coordination International Retailing 7 Home Fashion Presentation Careers in fashion 8 Mid Term Exam Review and Analysis of 1 st Half of Semester 9 Signage Retailing and the environment 10 Lighting Recycling and up Cycling products 11 Grocery & Food Service stores Textiles overview 12 Non Traditional retailing Understanding Women s apparel 13 The magic of the display window Understanding men s and children s apparel 14 Building a Visual Merch dept. Reviewing Accessory categories 15 Visual Careers / Review Understanding Merchandising / Review for Final 19. UNIQUE ASPECTS OF COURSE (equipment, specified software, space requirements, etc.) This course requires extensive use of creativity and hands on applications. Group work and formal presentations are integral to the course, so small-group working tables and presenter podiums and visual displays are required. 100
APPENDIX A SUNY GENERAL EDUCATION KNOWLEDGE AND SKILL AREAS 1.MATHEMATICS - Students will demonstrate the ability to: interpret and draw inferences from mathematical models such as formulas, graphs, tables and schematics; represent mathematical information symbolically, visually, numerically and verbally; employ quantitative methods such as, arithmetic, algebra, geometry, or statistics to solve problems; estimate and check mathematical results for reasonableness; and recognize the limits of mathematical and statistical methods. 2. NATURAL SCIENCES - Students will demonstrate: understanding of the methods scientists use to explore natural phenomena, including observation, hypothesis development, measurement and data collection, experimentation, evaluation of evidence, and employment of mathematical analysis; and application of scientific data, concepts, and models in one of the natural (or physical) sciences. 3. SOCIAL SCIENCES - Students will demonstrate: understanding of the methods social scientists use to explore social phenomena, including observation, hypothesis development, measurement and data collection, experimentation, evaluation of evidence, and employment of mathematical and interpretive analysis; and knowledge of major concepts, models and issues of at least one discipline in the social sciences. 4. AMERICAN HISTORY - Students will demonstrate: knowledge of a basic narrative of American history: political, economic, social, and cultural, including knowledge of unity and diversity in American society; knowledge of common institutions in American society and how they have affected different groups; and understanding of America's evolving relationship with the rest of the world. 5. WESTERN CIVILIZATION - Students will: demonstrate knowledge of the development of the distinctive features of the history, institutions, economy, society, culture, etc., of Western civilization; and relate the development of Western civilization to that of other regions of the world. 6. OTHER WORLD CIVILIZATIONS - Students will demonstrate: knowledge of either a broad outline of world history, or the distinctive features of the history, institutions, economy, society, culture, etc., of one non-western civilization. 7. HUMANITIES - Students will demonstrate: knowledge of the conventions and methods of at least one of the humanities in addition to those encompassed by other knowledge areas required by the General Education program. 8. THE ARTS - Students will demonstrate: understanding of at least one principal form of artistic expression and the creative process inherent therein. 9. FOREIGN LANGUAGE - Students will demonstrate: basic proficiency in the understanding and use of a foreign language; and knowledge of the distinctive features of culture(s) associated with the language they are studying. 10. BASIC COMMUNICATION - Students will: produce coherent texts within common college-level written forms; demonstrate the ability to revise and improve such texts; research a topic, develop an argument, and organize supporting details; develop proficiency in oral discourse; and evaluate an oral presentation according to established criteria.
APPENDIX B Course Alignment with Gen Ed Opportunities Opportunities General Education Information Management Critical Thinking Student Engagement Cultural Literacy (Other World Civilizations) Activities or Assignments Assignments include readings that require the student to draw upon knowledge learned in other courses. In addition to the relation of style and visual presentation, architecture, pop culture global and historical aspects will all be looked at for inspiration and education. Students also learn about the political and cultural aspects of business across national borders and how they have to incorporate visual rules in certain cultural environments. Students will have access to in-class computers and use them daily to extract information regarding the current topic. A variety of platform-independent technologies will be utilized. The study of color theory and trend research is complex and requires critical thinking for analysis and comprehension. Fashion students be required to think outside of the box while applying elements and principles of visual presentation. Student will be able to demonstrate how they can think critically about the role of aesthetics, and the part visual merchandising plays within modem day society by presenting their field projects in response to real world visual challenges. The classroom setting will serve as the forum for critiquing their visual solutions Students are required to participate in class discussions on written and chapter reading assignments, in addition hands on visual displays. Student will develop and enhance skills that allow them to communicate their creative ideas in a clear, concise manner during their team and individual presentations. Students will research, discus, and critically examine the myriad distinctive features of selected emerging and non-western economies and cultures to include cultural, historical, legal, educational, and religious, political, and economic systems and philosophies to create appropriate visuals and promotions.