Columbia Falls High School Entrepreneurship marshd 2014-2015
[Back to Top] Entrepreneurship Chapter 1: Introduction 1.1 Welcome to The Teen Entrepreneur 1.2 Skills learned in the Simulation 1.3 Who should use The Teen Entrepreneur 1.4 What you will need to use the simulation 1.5 The role of the instructor 1.6 Prerequisite skills 1.7 Learning Outcomes 1.8 Instructor Recommendations 1.9 The individual project the students much complete Chapter 2: Installing The Teen Entrepreneur Data CD 2.1 About The Teen Entrepreneur Data CD 2.2 Instructions for Installing The Teen Entrepreneur Data CD Chapter 3: Discussion Questions and Topics 3.1 Discussion Questions and Topics Overview Chapter 4: Table of Projects, Completion Time, and Software Required 4.1 Table of projects, Completion Time, and software Required Chapter 5: Student Progress Checklist 5.1 Using the Student Progress Checklist Chapter 6: Grading Rubrics and Forms 6.1 About Grading The Teen Entrepreneur Simulation 6.2 Use the Teen Entrepreneur Grading Rubric Tables 6.3 Using the Teen Entrepreneur Grading Form Appendix A: Certificate of Completion
[Back to Top] Chapter 1: Introduction 1.1 Welcome to The Teen Entrepreneur The Teen Entrepreneur is a fun and exciting educational simulation designed to teach entrepreneurship and business students how to create a comprehensive business plan for a self-chosen teen-based business. The simulation consists of21 self-guided, selfpaced, interactive projects. In each project students combine entrepreneurship and computer application skills to produce each section of their business plan. In the simulation, students choose a teen-based business to own and operate. Students then create a business plan and supporting marketing documents for their chosen business. The simulation culminates with the students assembling their business plans, which are comprised of the documents created in each individual project. 1.2 Skills Learned in the simulation The goal of the simulation is to provide students with hands-on practice in developing the following skills: Computer applications included word processing, spreadsheets, desktop publishing, presentations, database, and Web site development (optional) Decision-making Creating financial statements Technical writing Research Entrepreneurial skills and concepts Owning and running a business Marketing and Promotion 1.3 Who should use The Teen Entrepreneur? The Teen Entrepreneur is ideal to use as a supplement or stand-alone teaching and learning tool in the following course: Introduction to Business Entrepreneurship Marketing Business Management Computer Applications General Business or any course that includes a curriculum unit on Entrepreneurship and/or Business Plans.
[Back to Top] 1.4 What You will Need to Use the Simulation The following is a list of items required in order to use The Teen Entrepreneur in a classroom setting: A computer and printer for each student The Teen Entrepreneur Workbook (non-consumable) The Teen Entrepreneur Data CD installed The following software applications: Adobe Acrobat Reader Microsoft Word Microsoft Access Microsoft Excel Microsoft Publisher Microsoft PowerPoint Drawing or illustration software Note: It is recommended that the instruction have a copy of the student workbook readily available while facilitating the simulation. 1.5 Instructor s Role The simulation is set up using a step-by-step, self-guided independent format. It is designed for the student to be able to complete each project with little guidance from the instructor. The instructor should: Introduce the simulation to students. Get students excited and motivated about completing the simulation. Review and discuss the Overview notes and the See it in Action with Shaun Decker section of each project with students. Be a facilitator for students by offering suggestions, advice, and assistance with each project in the simulation. Provide technical assistance and guidance to students as they progress through each project in the simulation. Monitor student progress to ensure each is on place to complete the simulation within a given timeframe.
[Back to Top] 1.6 Prerequisite Skills In order to complete this simulation, students should have a basic working knowledge of the following. Microsoft Word, Access, Excel, Publisher, and PowerPoint Efficiency in managing computer files Entrepreneurship concepts 1.7 Learning Outcomes The simulation has been modeled after the NBEA 9National Business Education Association) standards for Entrepreneurship and Information Technology. The list presented below represents learning outcomes for students who compete the simulation. Please note that individual instructions may vary these learning outcomes based on several factors including courses level, Student skill level, grade level, and course objectives and goas. Students who successfully complete The Teen Entrepreneur Simulation will demonstrate proficiency in: Managing computer files Using work processing, spreadsheet, database, desktop publishing, and Web design software (optional) Recognizing and choosing a new business opportunity. Applying entrepreneurship concepts to a new business opportunity. Interpreting and applying instructions to develop a comprehensive, professional business plan. Using technical writing as tool to enhance the readability of a business plan Creating marketing materials for a new business opportunity. Organizing data and information in a clear and concise manner to produce business plan documents. The ability to successfully complete a long-term, real-world business simulation. Using creativity and critical thinking skills to apply a new business opportunity to a business plan format. Using planning and decision making skills to produce a professional business plan for a new business opportunity. Understand the purpose and the documents of a business plan.
[Back to Top] 1.8 Recommendation to the Instructor It is recommended that the instructor: Have a copy of The Teen Entrepreneur workbook readily available while students are working on the simulation. Review The Teen Entrepreneur workbook in its entirety before administering the simulation. Ensure that The Teen Entrepreneur Data CD be installed on all computer workstations that will be used by students to compete the simulation. Review and discuss the Overview notes and the See it In Action with Shaun Decker sections included in each project before students start working on each project. 1.9 The Individual Project the Students Must Complete Please refer to Table 1.1 which includes a list of the 21 individual project the students must complete in The Teen Entrepreneur simulation. The Individual Projects that Make Up The Teen Entrepreneur Simulation Project Title Project # 1 Choosing your Teen-based Business 2 Creating the Company Description 3 Creating a Logo and Tagline 4 Creating the Description of Products and Services 5 Creating the Market Analysis 6 Creating a Business Card 7 Creating Company Letterhead 8 Creating the Marketing Plan 9 Creating the Operating Plan 10 Creating a Schedule of Startup Funds Required 11 Creating a Customer Prospect Database 12 Creating an Introductory Promotional Letter 13 Creating a Three-Panel Brochure 14 Creating a Newspaper Advertisement 15 Creating an Owner s Resume 16 Creating a Projected Income Statement 17 Creating a Promotional Slide Show 18 Creating the Executive Summary 19 Creating the Business Plan Cover Page 20 Final Assembly of Your Business Plan *21 Creating a Web Site Homepage (optional) Note: *Project 21: Creating a Web Site Homepage is an optional project. This project is not required in order for students to complete their business plans. It is the instructor s discretion to require students to complete project 21.
[Back to Top] Chapter 2: Installing The Teen Entrepreneur Data CD 2.1 About The Teen Entrepreneur Data CD The Teen Entrepreneur Data CD must be installed on each student s computer workstation prior to beginning the simulation. The Data CD contains worksheets, planning forms, and templates that the students will use to compete each project in the simulation. The files on the data CD serve as a guide to assist students in creating their business plans. 2.2 instruction for Installing The Teen Entrepreneur Data CD To install The Teen Entrepreneur Data CD, follow the instructions below: 1. Place the Data CD in your computer s CD-ROM drive. 2. The CD Install Menu should open automatically. Follow the one-screen instructions. 3. If the Install menu does not open automatically, open the contents of the CD while in the CD-ROM drive and double click on the Install.exe file. Follow the on-screen instructions. 4. Alternately, you can simply Copy the folder titled Teen Entrepreneur located on the CD and Paste it to your hard drive or network drive. Once installed, the data files can be accessed from a folder titled Teen Entrepreneur from your computer s hard drive or the network drive.
Chapter 3: Discussion Questions and Topics 3.1 Discussion Questions and Topics Overview It is recommended that the instructor assign students to read the introductory sections (sections 1-4) of The Teen Entrepreneur simulation prior to beginning Project 1. It is also recommended that the instructor assign students to read the Overview notes and the See It In Action with Shaun Decker sections provided within each project prior to completing the instructions provide in the Now It s your turn to Build your Business Plan. The instructor may choose to use the following topics and questions to generate classroom discussion after students complete the assigned readings. Sections 1-4 Why would you want to start your own business? What is an entrepreneur? (Show Steve Jobs Video) What is a business plan? (Show examples of business plans online) What are the components of a business plan? Why is it important for every business to have a business plan? Why would you want to start your own business? What are some advantages to owning your own business? What are some disadvantages to owning your own business? Why does Shaun Decker need a business plan? Project 1: Choosing Your Teen-Based Business What is a sole proprietorship? What are the advantages and disadvantages to owning your own business as a teenager? List and discuss some possible teen-based businesses you could feasibly start. What special skills or talents do you possess that might assist you in starting your own business? What talents or abilities do you possess that you can turn into a profit-making venture? What business did Shaun Decker decided to start? Why did Shaun Decker choose his business?
Project 2: Creating the Company Description: What is the purpose of the Company Description of a business plan? Why is it necessary for a business plan to include a company description? Why is the name of a business so important to its success or failure? What are some business names that jump out at you? Why is it important not to use a business name that already exists? Why is it important to get other people s opinions before decided on a business name? What is Shaun Decker s business name? Do you think Shaun Decker made the right choice in choosing his business name? Project 3: Creating a Logo and Tagline: What is a logo? Why are logos important to a business? How does a logo help create an identity and image for a business? What are some popular logos you can think of? Why is it important for a company s logo to be simple in design and color? Why is it import to sketch several logo designs on paper before creating it on a computer? What is a tagline? Why are taglines so important to a business? What are some popular taglines you can think of? What do you think about Shaun Decker s logo and tagline? What are some possible elements you can include in your company logo?
Project 4: Creating the Description of Products and Services What is the description of products and services section of a business plan? What is the purpose of the Description of products and services section? What is usually included in the description of products and services section? What Kids of products and/or services are offered in the type of business that you selected? What must be done to produce the products and/or services I the type of business that you selected? Project 5: Creating the Market Analysis: What is the market analysis section of a business plan? What is the purpose of the market analysis section of a business plan? What is a target market? Why is it important to understand who your competitors are and what they do? What resource can be used to research the future outlook of the industry category your business falls in? Why is it important to research the future outlook of the industry category your business falls in? Who is Shaun Decker s target market? Who are Shaun Decker s competitors? Who are some of your competitors? What do you think the future outlook of the industry your business falls in is? What are some of your personal strengths as the owner of the business? Project 6: Creating a Business Card: What is the purpose of a business car? What is usually included on a business car? Why is it important to have a business card? As a business owner, when do you think you will use your business card? Why is it important to sketch several business card designs on paper before creating it on a computer? Why is it important to include your company logo on your business card?
Project 7: Creating Company Letterhead: What is company letterhead? Why is it important for businesses to use letterhead when corresponding with customers? Why is it important to sketch several letterhead designs on paper before creating it on a computer? Why is it important to include your company logo on your letterhead? Project 8: Creating the Marketing Plan: What are the 4 P s of marketing? What is the marketing plan section of a business plan? What is the purpose of the Marketing Plan section of a business plan? Why is it important to research the prices your competitor s charge for the products and/or services you will be selling? Where will Shaun Decker operator his desktop publishing business? What products and/or services will Shaun Decker offer through his business? What products and/or services will you offer through your business? What are some ways that you can promote your business? Where will you operate your business? Do you think you will charge more or less for your products and/or services than your competitors? Why? Project 9: Crating the Operating Plan What is the operating plan section of a business plan? What is the purpose of the operating plan section of a business plan? What are the five categories usually included in the operating plan section of a business plan? Why is it important for a business to have a operating plan?
Project 10: Creating a Schedule of Startup Funds Required Why is a schedule of startup funds required? Why is it important for a business owner to know how much money will be required to start a business? What is usually included in a schedule of startup funds? What equipment did Shun Decker need to start Decker s Digital Desktop? What materials and supplies did Shaun Decker need to start Decker s Digital Desktop? What equipment and materials will you need to start your business? Project 11: Creating a Customer Prospect Database: What is a customer prospect database? What does a customer prospect database consist of? Why is it important for a business to keep a database of prospective new customers? What are some sources you can use to gather information about prospective customers for your business? What sources did Shaun Decker use to gather information for his customer prospect database? How is Shaun Decker going to use his customer prospect database to attract new customers for Decker s Digital Desktop? Project 12: Creating an Introductory Promotional Letter: What is an introductory promotional letter? How can a promotional letter help a new business? What is a premium offer? What premium offer did Shaun Decker include in his introductory promotional letter? What are some possible premium offers you can include in your Introductory Promotional Letter?
Project 13: Creating a Three-Panel Brochure: What is a brochure? How can brochures help businesses grow? What elements are included in a well-designed brochure? What are some design tips and guidelines for designing a three-panel brochure? Why is it important to sketch several brochure designs on paper before creating it on a computer? Why is it important for a brochure s design to be similar to other documents within a business? Do you think Shaun Decker created an effective three-panel brochure? Why or why not? List some important information that you will include in your three-panel brochure. Project 14: Crating a Newspaper Advertisement: Why would a business use a newspaper advertisement to promote itself? What information is usually included in a newspaper advertisement? Why is it important to sketch a newspaper advertisements design on paper before creating it on a computer? Do you think Shaun Decker created an effective newspaper advertisement? Why or Why not? If your business becomes a reality, what newspaper will you choose to advertise in? Why? Project 15: Crating an Owner s Resume: What is a resume? What purpose does a resume serve? Why would a business owner want to include his/her resume in a business plan? How many pages should a resume be? What are three types of resumes?
Project 16: Creating a Projected Income Statement: What is an income statement? What are the components of an income statement? What are net sales? What is cost of goods sold? What is Gross Profit? What are operating Expenses? What is Net Income? What is the difference between net sales and net income? Why it is important for a business owner to forecast or project his/her business income? Why is it important to include a projected income statement in a business plan? Why is Shaun Deckers projected Net income for his first year in business? Project 17: Creating a Promotional Slide Show: What is a promotional slide show? What things should you know before creating a slide show? Why it is important to create an outline before producing a slide show? How can a slide show be used to promote a business? How will you use a slide show to promote your business? How does Shun Decker plan to use his promotional slide show to promote Decker s Digital Desktop? Project 18: Crating the Executive Summary: What is the executive summary section of a business plan? What is included in the executive summary section of a \business plan? Why is the executive summary usually written last in a business plan? What is a mission statement? Why is it important for a business to have a mission statement? What is a vision statement? Why is it important for a business to have a vision statement?
Project 19: Creating the Business Plan Cover Page: Why is a business plan cover page so important? Why is it import to create a professional business plan cover page? What is usually included on a business plan cover page? Project 20: Final Assembly of your Business Plan: Why is it important to assemble a business plan in a logical order? Why is it important that the format of your business plan be professional and consistent? Why purpose do supplemental attachments serve in a business plan? Why do you think Shaun Decker s parents accepted his business plan and decided to lend him the $5,000 startup money/ Project 21: Crating a Web Site Homepage: Why is it important in today s business world for a business to have a web site? Why is the homepage the most important page of a business s web page? Why is it important to sketch a web site s design on paper before creating it on a computer? What information should be included on a web site s homepage?
Chapter 4: Table of Projects, Completion Time and Software Required The individual projects students will complete in this simulation are provide in Table 4.1 The table also includes the approximate completion time and software required to complete each project. The simulation will take approximately 60-65 days to complete. This table should be used as a guide for planning your classroom schedule to complete the simulation.
The Teen Entrepreneur Table of Projects, Completion Time, and Software Required Approx. Time Project # Project Title Required Software Required (in days) 1 Choosing Your Teen-Based Business 1-2 Microsoft Word 2 Creating the company description 2 Microsoft Word 3 Creating a Logo and Tagline 4 Drawing or illustration software, Adobe Acrobat Reader 4 Crating the description of products and services 3 Microsoft Word 5 Creating the market analysis 4 Microsoft Word 6 Creating a business card 2 Microsoft Word, publisher 9or any desktop publishing software), Adobe Acrobat Reader 7 Creating Company Letterhead 2 Microsoft Word, Adobe Acrobat Reader 8 Creating a marketing plan 3 Microsoft Word 9 Creating an operating plan 3 Microsoft Word 10 Creating a schedule of startup Funds Required 3 Microsoft Excel 11 Creating a customer prospect Microsoft Access, Microsoft 4 database Word, Adobe Acrobat Reader 12 Creating an Introductory Promotional Letter 3 Microsoft Word and Access 13 Creating a Three-Panel Brochure 5 Microsoft Publisher (or any desktop publishing software), Adobe Acrobat Reader Microsoft Word, Publisher (or 14 Creating a Newspaper any desktop publishing 3 Advertisement software), Adobe Acrobat Reader 15 Creating an Owner s Resume 2 Microsoft Word, Adobe Acrobat Reader 16 Creating a Project Income Microsoft Excel, Adobe Acrobat 3 Statement Reader 17 Creating a Promotional Slide Microsoft Word, PowerPoint, 5 Show Adobe Acrobat Reader 18 Creating an execute summary 3 Microsoft Word 19 Creating the Business Plan Cover 2 Microsoft Word 20 Final Assembly of your Business Plan 2 None *21 Creating a web site homepage (optional) Total Approximate Completion Time 5 60-65 Days Microsoft Front Page or any web site design software found on the internet), Adobe Acrobat Reader
Chapter 5: Student Progress Checklist 5.1 using the Student Progress Checklist Since The Teen Entrepreneur is a long-term, self-paced independent simulation, it is recommended that the instructor use the Student Progress Checklist provided on the following page to monitor each student s progress. The Student Progress Checklist will ensure that each student stays on task throughout the simulation.
The Teen Entrepreneur Student Progress Checklist Student Name: Instructions: Use the chart below to monitor student progress for each project completed in The Teen Entrepreneur simulation. Project # Project Title Project Completed 1 Choosing Your Teen-Based Business 2 Creating the company description 3 Creating a Logo and Tagline 4 Crating the description of products and services 5 Creating the market analysis 6 Creating a business card 7 Creating Company Letterhead 8 Creating a marketing plan 9 Creating an operating plan 10 Creating a schedule of startup Funds Required 11 Creating a customer prospect database 12 Creating an Introductory Promotional Letter 13 Creating a Three-Panel Brochure 14 Creating a Newspaper Advertisement 15 Creating an Owner s Resume 16 Creating a Project Income Statement 17 Creating a Promotional Slide Show 18 Creating an execute summary 19 Creating the Business Plan Cover 20 Final Assembly of your Business Plan *21 Creating a web site homepage (optional)
Chapter 6: Grading Rubrics and Forms 6.1 About Grading The Teen Entrepreneur Simulation The grading system included in this chapter is designed to evaluate the student s work upon the completion of each project in the Teen Entrepreneur simulation. This chapter includes a series of The Teen Entrepreneur Grading Rubric Tables (which should be used to grade the corresponding projects as indicated in each table) and a grading form (to be used to issue a final grade to each student). 6.2 Using the teen Entrepreneur Grading Rubric Tables There are a total of six grading rubric tables (table A, B, C, D, E, and F) required in order to assess and evaluate the student s finished work. Each grading rubric table is designed to evaluate the corresponding projects as indicated in each table. It is recommended that the instructor print a copy of each grading rubric table to reference while completing The Teen Entrepreneur Grading Form. The grading rubric tables are provided on the next four pages. 6.3 Using the teen entrepreneur Grading Form The Teen Entrepreneur Grading Form is designed to be used with the grading rubric tables. The projects in The Teen Entrepreneur Grading Form are sequenced in the order of how the students should submit their final business plans to the instructor. The form includes a final grading formula for students who are required to complete Projects 1-20 and for those who are required to complete Projects 1-21.
Student Name: Project: The Teen Entrepreneur Grading Rubric Table A (use for grading the written documents included in the students Business Plan) Use this Table when grading Projects 2, 4, 5, 8, 9, 12, 15, and 18. Possible Category Criteria for Maximum Points Points Content and Information 4 Format and Presentation 4 Technical Writing 4 Business Suitability 4 The document includes all required information and content. The student demonstrated performance of all necessary research (if applicable). The student has demonstrated a complete understanding of the assigned task. The information is organized according to the project instructions. The format of the document is consistent and appropriate for a business plan. Effective layout has been used throughout the document. The document contains proper grammar usage. The document contains no spelling or typographical errors. The document contains proper use of punctuation. The document is well written, clear, and easy to understand. The document is professional in content and appearance. The student has demonstrated a substantial knowledge base in preparing this document for a real business plan. Word Processing Software Skills 4 The student has demonstrated a mastery of using word processing software in accordance with the task at hand. Total Possible Points 20
Student Name: Project: The Teen Entrepreneur Grading Rubric Table B (use for grading the written documents included in the students Business Plan) Use this Table when grading Projects 3, 6, 7, 13, 14, 17 and 21 (optional) Possible Category Criteria for Maximum Points Points Design 4 The document is professional designed. The document includes appropriate graphic images. The graphic images used in the document are professional looking. The document contains appropriate use of font choice, size, and style. The elements used in the document are in proportion and symmetrical. Content, Information, and Organization 4 The document includes all required information and content. Grammar, Spelling, and Language Style 4 The document is well-written and contains no spelling or grammar errors. The document includes excellent use of words and phrases that enhance its readability and appearance (if applicable). Professionalism 4 The final outcome of the document looks fit for the shelf. The document produced could be used in a real business. Desktop Publishing Software Skills 4 The student has demonstrated a mastery of using desktop publishing software in accordance with the task at hand. Total Possible Points 20
Student Name: Project: The Teen Entrepreneur Grading Rubric Table C (use for grading the written documents included in the students Business Plan) Category Use this Table when grading Projects 10 and 16 Possible Points Criteria for Maximum Points Content and Information 4 Financial statement includes all required information and content. Format 4 The financial statement is professional formatted. There are no grammar or formatting errors in the financial statement. Mechanics 4 The student has used proper formula to compute data in the financial statement. The financial statement contains no mathematical/computation errors. Spreadsheet Software Skills 4 The student has demonstrated a master of using spreadsheet software in accordance with the task at hand. Total Possible Points 16
Student Name: Project: The Teen Entrepreneur Grading Rubric Table D (use for grading the written documents included in the students Business Plan) Category Use this Table when grading Projects 11 Possible Points Criteria for Maximum Points Content and Information 4 The database includes all required information and content. The student has included the required minimum number of records in the database. Structure 4 The database includes all required fields. The fields in the database are properly defined. Format 4 The printed database is formatted properly. (If using Word, print mailing labels.) Database Skills 4 The student has demonstrated a mastery of using database software in accordance with the task at hand. Total Possible Points 16
Student Name: Project: The Teen Entrepreneur Grading Rubric Table E (use for grading the written documents included in the students Business Plan) Category Use this Table when grading Projects 19 Possible Points Criteria for Maximum Points Content and Information 4 The cover page includes all required information and content Format 4 The cover page is formatted correctly and looks professional. Total Possible Points 8
Student Name: Project: The Teen Entrepreneur Grading Rubric Table F (use for grading the written documents included in the students Business Plan) Category Use this Table when grading Projects 20 Possible Points Criteria for Maximum Points Organization 4 The business plan is in the proper order in accordance with the instructions. Format 4 The overall format of the business plan is professional. The format of the business plan is consistent in design and style throughout. Business Suitability 4 The business plan is suitable for a real business. Business Plan Preparation 4 The student has demonstrated superior knowledge in preparing a business plan. Total Possible Points 16
Student Name: Final Grade: The Teen Entrepreneur Grading Form Project # Project Title Grading Rubric Table Total Possible Points 19 Cover Page E 4 18 Executive Summary A 20 2 Company Description A 20 4 Description of Products and Services A 20 5 Market Analysis A 20 8 Marketing Plan A 20 9 Operating Plan A 20 10 Schedule of Startup Funds Required C 16 16 Projected Income Statement C 16 15 Owner s Resume A 20 3 Logo and Tagline B 20 6 Business Card B 20 7 Company Letterhead B 20 11 Customer Prospect Database D 16 12 Introductory Promotional Letter A 20 13 Three-panel Brochure B 20 14 Newspaper Advertisement B 20 17 Promotional Slide Show B 20 20 Final Assembly of Business Plan F 16 Total (without Project 21 included) 348 FINAL GRADE (Total Points Earned total Points Possible) 21 Web Site Homepage (optional) B 20 Total (without Project 21 included) 368 FINAL GRADE (Total Points Earned total Points Possible) Total Points Earned
Appendix A: Certificate of Completion It is recommended that the instructor present a Certificate of Completion to each student who successfully completes The Teen Entrepreneur simulation. The Certificate of Completion is included.