www.pwc.com/uk/careers Personal Brand Skills session
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What we do? As professional advisers we help our clients solve complex business problems and aim to enhance their ability to add value, manage risk and improve performance. Legal Consulting Assurance Our business areas Tax Deals Actuarial Technology Slide 3
What are your options when you leave school? Developing commercial awareness as an employability skill 10/27/2016 Slide 4
What is personal brand? We have to sell ourselves in various situations We re often judged on first impressions Personal brand November 2015 Slide 5
Your brand is what people say about you when you re not in the room. Jeff Bezos, Amazon 6
Your personal brand Whether you re a student, an entrepreneur, teacher or an accountant your personal brand is everything. Your reputation The size and strength of your network What unique value you bring Personal brand November 2015 Slide 7
Think of the following example What are the differences between the two brands: Coca Cola Cola Personal brand November 2015 Slide 8
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Building your personal brand Discover Create Communicate Maintain Personal brand November 2015 Slide 11
Discovering your personal brand Personal brand November 2015 Slide 12
Exercise Pair up with someone in the room you do not know Only by looking at them, take 1 minute to answer: What is their favourite hobby? What subjects are they studying? What type of music do they listen to? Personal brand November 2015 Slide 13
First impressions How long does it take for our first impressions or judgements of people to become fully formed and stable? 15 Seconds Seconds 30 1 Minute Minutes 5 1 Day Personal brand November 2015 Slide 14
First impressions 30 seconds! In fact, research shows that our impressions of others are usually fully formed within 30 seconds of meeting them. Once our opinion has been formed, we are more likely to register information that reinforces it, rather than challenges it. Opinions aren t unchangeable, but a good first impression will set you off on the right foot. Personal brand November 2015 Slide 15
What would you be doing? 1 2 3 What first impression do you make? How can you improve your first impression? What do you want people to remember about you? Personal brand November 2015 Slide 16
Creating your personal brand First impressions Personal brand November 2015 Slide 17
Introduce yourself Go Hi Mo He llo H ow dy od M or ni Tee ng Hee Er.. rni 18
Personal impact Dress What you say Personal impact Body language Mannerisms Tone of voice Personal brand November 2015 Slide 19
Time to consider What first impression do you make? How can you improve your first impression? What do you want people to remember about you? 20
Communicating your personal brand Impactful presentations Personal brand November 2015 Slide 21
Getting the balance right Personal Impact Key Messages Body Language Task In groups, spend the next 10 minutes discussing the key components for each of these influencing factors. Structure Tone of voice Visual Aids Audience Consider How would you ensure you maximise each of these areas? Which do you think are the most/least important and why? 22
The recruitment process and personal brand 23
Where is your personal brand important? Application form online Online testing Assessment centre (tests, in-tray exercise, and group exercise) Final interview Offer Onboarding Personal brand November 2015 Slide 24
The recruitment process Recruitment processes will vary depending on the industry, role and organisation that you apply for. Task Each group has 5 minutes to consider how best to present your personal brand in the following scenarios: Group 1 Online application or CV Group 2 First and final interviews Group 3 Assessment centre Feedback 25
Feedback How well you receive and act upon feedback can speak volumes about you as a person and enhances your personal brand Think about how you might feel if you were unsuccessful during a recruitment process... How would you react if you were given feedback that you might not agree with... What would this say about your personal brand? 26
Reflections Personal Brand Personal Impact Everyday Scenarios Keys to Success Each person think of one key thing you ll implement to enhance your personal brand or impact 27
Work experience opportunities Sandwich or placement students An opportunity to develop a broad range of business skills, enhance your commercial thinking and experience our culture. On this 11-month work placement, you ll be a key member of the team, working on real client engagements. With a dedicated People Manager and Buddy, you ll be supported to reach your full potential. Penultimate year Working alongside specialists in your chosen business area, you ll be a valued member of the team. You ll work on client projects for 6-8weeks to give you the best insight into what We really do. You ll discover how the work we do really matters to our clients, the economy and the wider community. All years Work placements Summer internships Spend a highly interactive day with us and learn about the work we do. It will help you decide which of our graduate career opportunities is right for you. Talent academies Work experience with Career open day Women in business Tech academy First to penultimate year students During this 2-day interactive work placement, you ll get to meet our people and hear what it s like to work with us. You ll find out about the business areas you could join, gain an understanding of our business purpose, and meet other students who are thinking about applying. Year 1 and penultimate year You ll find out what it takes to make it to the very top of from the perspective of one of our female leaders. You ll also get an insight into what we do day-to-day, by partnering with an associate on our current training scheme, attend client meetings and experience working life with us. All years This 5-day, paid interactive work placement is aimed at people with a passion for technology. You ll experience first-hand how we re helping our clients to create a business strategy fit for the digital age, one that is able to withstand and respond to cyber threats, and capable of harnessing the business benefits of innovative and effective data management. Slide 28
How to apply 1 2 3 4 5 6 7 Research Get online Assessment Day Final stage interview Offer Pre-employment screening Before you join pwc.com/uk/careers Slide 29
Take the opportunity of a lifetime pwc.com/uk/careers www.pwc.com/uk/careers/employability @_UK_Careers /CareersUK /company/pwc-uk /Careers Slide 30
s online e-learns www.pwc.com/uk/careers/employability Psychometric e-learn Try our e-learn, designed to give you an insight into psychometric assessments and support your preparation Click here to launch the e-learn Interview e-learn Watch our videos on this interactive e-learn to help you prepare and understand what s involved in an interview Click here to launch the e-learn Psychometrics Why are they used? How shall I prepare? Interviews What to research? What to wear? Developing commercial awareness as an employability skill 10/27/2016 Slide 31
Questions...? This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. 2015 PricewaterhouseCoopers LLP. All rights reserved. In this document, refers to the UK member firm, and may sometimes refer to the network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. 151027-125516-JC-OS