DG Education and Culture Study on the cooperation between Higher Education Institutions and public and private organisations in Europe (HIPPO) Todd Davey 12th May 2011 International Forum From Science To Business St. Petersburg, Russia
Agenda 1. About us 2. About the project 3. Definitions 4. Methodology 5. Results 2
About the S2B Marketing research centre Established in 2002 in Münster, Germany 20-person team Development of more than 70 instruments of Science Marketing Organiser of 10 international conferences including every continent Over 200 presentations and workshops in 27 countries Assisted in creation of the Responsible Partening Handbook and the TechAdvance Technology Assessment Handbook 3
About the Project Project Titel DG Education and Culture Study on the cooperation between Higher Education Institutions and public and private organisations in Europe (HIPPO) Contractor European Commission Project commencement May 17, 2010 Project duration 14 months
Project Partners (sub-contractors) Projects Organisa/ons Short ID Land Areas of Excellence Coventry University CU GB Role of Universi3es in Urban Poles. Customer and Partnership Rela3onship Management (CRM) (PRM) Cracow University of Economics Spanish Network of University Knowledge Transfer Offices (RedOTRI) UEK PL Science to business research, Commercialisa3on of research results CRUE S Transfer of knowledge from University to Society Vrije University VUA NL University business interac3on 5
Specific Objectives (taken directly from the EU Annex 1 document) The specific objectives of this contract are as follows: 1. To chart the current situation regarding University- Business Cooperation,: in the countries covered by this study based on information collected from a representative sample of HEIs in the respective countries 2. To identify, analyse and describe the factors that facilitate or inhibit University-Business Cooperation; 3. To document (database) the contact details of the identified and contacted Higher Education Institutions; 4. To identify and describe 30 examples of good practice in the area of University- Business Cooperation within Europe. 6
WP no. WP title Activities/Deliverables 2010 2011 2011 M J J A S O N D J F M A M J J WP1 Exploration (Work Planning & Research Summary) Project Planning Literature Review Research Review D - Research Summary WP2 Discovery (Qualitative Research Phase) Workshop Expert Interviews Draft Survey Development WP3 Proving (Quantitative Research Phase) Pre-Test Of Online Survey Translation Assuring Fulfilment Of Survey Response Goals D - Questionnaire WP4 Verification (Results Analysis and Validation) Re-Translation Data Examination And Interpretation WP5 The Impact (Report Writing and Impact Definition D - Database Of Contacts In HEI D - Results Data Set Workshop Report Writing D - Report (Final) 7
Definitions
Definitions University- Business Cooperation All types of direct and indirect, personal and non-personal interactions between organisations and/or individuals" (Schartinger et al., 2002, p. 304), including: 1. Collaboration in R&D 2. Personnel mobility 3. Co-operation in training and education 4. Commercialisation of R&D results 5. Lifelong learning 6. Curriculum development 7. Entrepreneurship 9
Methodology
Methodology - Project plan 17 May 16 July 16 Sept 16 Mar 2011 16 May 15 July 2011 11
Methodology Research methods 3 research methods (multi-research approach): 1. Literature review providing a solid theoretical basis incorporating latest findings on the interaction of universities and the private and public sector 2. Qualitative telephone expert interviews and a workshop with representatives from DG Education & Culture 3. Quantitative Survey translated in 22 languages Online survey with a minimum sample of 3717 responses desired A complete survey (census) surveying academics and targeting all 3551 HEIs based in the 33 countries Minimum 30 from each country 12
Methodology Quantitative Research 3 surveys: Who? Focus of questions How to get to them? Rector level Technology transfer office Reseacher / teacher level The presence/absence of relevant strategies in the HEIs The structures and approaches put in place to support cooperation with Business The importance of UBC for the HEI Existing legal frameworks * Owner of intectual property * Volume of cooperation activities * Main drivers of cooperation Types of cooperation activities The barriers and problems that hinder university-business cooperation Direct email Contact through relevant industry groups Through an email to the rector Contact through relevant industry groups Through an email to the rector Contact through relevant industry groups Direct email (when required) * Denotes specific question only for that group 13
Methodology Approach 3 part approach 1. A translation of the survey into different languages to ensure maximum response 2. Direct personal communication through rectors 1. Database created 2. Email reminders (after two days, one week and three weeks 3. Dedicated staff One staff member dedicated to ensure the fulfilment of survey response goals Student helpers will be employed with the specific role of ensuring that the target of at least 30 responses from each country (maximum of 597 responses in the case of France) will be achieved 14
Methodology Survey response targets 3 levels of survey response Type Basic Group Sample Frame Target Universities (EU) 3,551 1,500 N/A Rectors 10,653 (3 from each University) N/A N/A Professors / Researchers / Teachers 800,000 (est) 50,000 (6% of all PRTs) 3,717 (2,5 from each uni, 7.4% of recipients) 15
Methodology Contigency plan 3 stage contingency plan: 1. Through rectors 1. Email reminders (after two days, one week and three weeks 2. Reminder faxes to board members 3. Reminder phone calls to board members 2. Addressing university staff directly through: Representative industry groups Network Partner organisations Forums 16
Results
Results TOTAL Responses (answering the first key ques3on) 8,569 TOTAL full responses 6,601 TOTAL usable results a[er data cleansing 4,336
About the respondents Results Q. Country (where the university is located) Portugal Poland Germany Spain France Italy Lithuania Bulgaria Romania United Kingdom Hungary Netherlands Turkey Austria Belgium Latvia Finland Ireland Denmark Slovakia Estonia Czech Republic Sweden Croa3a Cyprus Norway Macedonia Slovenia 0 50 100 150 200 250 300 350 400 450 500 With a few excep3ons, the number of respondents per country reflects the size of the university system in the respec3ve country,. N=4336
About the respondents Results Posi/on within the university University professional working with business 17% University management 19% Nearly 2/3 of the respondents ar academic researchers and teachers with a further 1/6 being university management and 1/6 university professional with business Academic 64% N=4336
About the respondents Results Years involved in University Business coopera/on whilst working at a university 10 19 17% 20 + 8% not at all 23% The survey had an even spread of respondents with very ligle experience, medium experience and long experience with university business coopera3on. Nearly25% have no experience at all. 0 2 20% 6 9 15% 3 5 17% N=4336
About the respondents Results Gender A bit less than 2/3 of the respondents are male with a bit more than 1/3 being female. Female 37.6% Male 62.4% N=4336
About the respondents Results Age 50 59 27% 60 69 11% 70 + 1% 20 29 5.3% 30 39 22.5% The main age groups covered by the survey are the 30 to 59 represen3ng 81.5% of the survey respondents As expected, significantly fewer responses came from under 30 year old and more than 60 years old. 40 49 31% N=4336
About the respondents Results Years working at a university 20 + 29% 0 1% 1 2 7% 3 5 12% People working more between 10 and 19 years and more than 20 years at a university each represent about 1/3 of the sample. As such it can be said that the survey primarily addressed experienced university professionals. 6 9 17% 10 19 34% N=4336
About the respondents Results Years involved in University Business coopera/on whilst working at a university? 20 + 9% not at all 20% The survey addresses all experience levels with University Business coopera3on 10 19 17% 0 2 20% 6 9 16% N=4336 3 5 18%
Questions? Вопросы Благодарю вас за внимание Thank you for your agen3on! 26
Contact Contact persons Todd Davey davey@fh-muenster.de Prof. Dr. Thomas Baaken baaken@fh-muenster.de Science-to-Business Marketing Research Centre Germany University of Applied Sciences Muenster Corrensstr. 25 D-48149 Münster Germany Tel.: +49 251 83-65683 Fax: +49 251 83-65534 Web: www.science-marketing.de 27