3rd World Conference on Learning, Teaching and Educational Leadership (WCLTA-2012) Gyöngyi Fábián*

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Available online at www.sciencedirect.com ScienceDirect Procedia - Social and Behavioral Scien ce s 93 ( 2013 ) 1025 1029 3rd World Conference on Learning, Teaching and Educational Leadership (WCLTA-2012) The application of improved metaphor analysis in education research Gyöngyi Fábián* Pannon University, 10 Egyetem Str., Veszprém 8200, Hungary Abstract This article aims to investigate the potentials of the method of metaphor analysis used to explore the belief systems of the participants of education processes. It introduces a new instrument called improved metaphor analysis (IMA), which is believed to provide an efficient way of research in the area. To begin with, the linguistic and psychological background is introduced, followed by a brief review of the principles and the existing methodologies of metaphor analysis in education, in particular the benefits and the drawbacks of the current applications. Within this framework, IMA intends to improve the method of using metaphors for research in education through resolving the demands of objectivity in research by means of maintaining reliable data processing while working with sensitive issues. 2013 2012 The Published Authors. by Published Elsevier by Ltd. Elsevier Selection Ltd. Open and peer access review under CC under BY-NC-ND the responsibility license. of Prof. Dr. Ferhan Odabaşı Selection and peer review under responsibility of Prof. Dr. Ferhan Odabaşı Keywords: Data analysis technique; metaphor analysis; proposition; reliability; research technique; teachers beliefs. 1. Introduction Theories of cognitive semantics, the study of word meaning which builds heavily on the findings of cognitive psychology, are based on the assumption that meaning and perception are interrelated. This means there is a close relationship between the meaning of words and the way we perceive and process information about the reality we encounter. Some researchers go even further and insist that the relationship is featured by interdependence, by that meaning a mutual relationship. It is not only the perception of reality that influences our mental representation, but our previous mental representation may also act as a determining factor during our perception processes (Lakoff & Johnson, 1980; Lakoff, 1987; Kövecses, 2003). To summarize, cognitive semantics claims that the interpretation of meaning is deeply rooted in perception. Some interesting findings of the discipline are related to the emotive factors of language use, which suggest that not only does language represent reality, but the language use of the speaker or writer also carries implications concerning the attitudes of the speaker to the reality depicted in the words. Along this line, a major research area of cognitive semantics can be identified in the study of metaphors. Lakoff & Johnson (1980) establish a new framework for the study of cognitive semantics through their novel approach to the identification and categorization of metaphors used in everyday life. This tradition is followed by Kövecses (2002) in his work. Owing to the fact that their theory prepares the ground for interdisciplinary application, including education, it is crucial to introduce here some principles of metaphoric processes. * Gyöngyi Fábián. Tel.:+36-06-88-421-392; fax:+36-06 88-624-663 E-mail address: kredit_kiado@yahoo.co.uk 1877-0428 2013 The Authors. Published by Elsevier Ltd. Open access under CC BY-NC-ND license. Selection and peer review under responsibility of Prof. Dr. Ferhan Odabaşı doi: 10.1016/j.sbspro.2013.09.323

1026 Gyöngyi Fábián / Procedia - Social and Behavioral Sciences 93 ( 2013 ) 1025 1029 Lexical items are claimed to be organized in domains according to their meaning. During the process of creating a metaphor, an item of one domain of meanings is transferred into another domain of meanings based on the similarity the language user identifies between the two items. In the theory the domain from where the item derives is called the source domain, whereas the domain which integrates the new item is called the target domain. To illustrate this, we will revisit some of our own statements above: The discipline builds heavily on cognitive psychology. The theory of metaphors is grounded in cognitive psychology. The research is based on the assumption that The highlighted lexical items are used clearly in reference to some kind of building process, or creating a structure of an establishment. In the metaphoric utterances above, the source domain can be identified as architecture, whereas the target domain is obviously science. It is also important to mention that with the extension of the examples some further source domains of metaphors can be established based on other distinguishing features of the concept of science. On the other hand, no complete representation of the meaning of the target domain item can be depicted through a single source domain item (Lakoff & Johnson, 1980; Lakoff, 1987; Kövecses, 2003), which seems to be highly relevant in the case of target domain concepts featured by a high level of complexity. Having said that, we may conclude that if we understand the decision of the language user concerning which specific feature of the target domain concept to emphasize through the application of a source domain item, this will allow us an insight into the language users attitudes to the target domain concept, and furthermore, to reality. Lakoff and Johnson s (1980) theory breaks the ground for cognitive linguistic approaches to, and, at the same time, reveals some unexpected facts concerning metaphoric thinking. For instance, they claim that the application of metaphors is a natural part of everyday life, and furthermore, it is unrelated to intelligence. What is more, speakers might not be aware of their act of using the artful technique. They conclude, the metaphor is not a decorative means of language expression, in contrast, it is indispensible in thinking and comprehension. It is primarily the above features of metaphoric thinking that have contributed to the interdisciplinary approach to the metaphor including attempts to discover the hidden workings of the minds of the participants of teaching and learning processes. 2. Metaphors in education Integrating metaphors in the practicum of the teaching and learning process gives the learners inspiration and motivation, facilitates understanding relations, similarities and differences, bridges elements of the known and the unknown world, and furthermore, assists the process of conceptualising new knowledge (Leino & Drakenberg, 1993). In addition, the application of metaphor analysis in education research will contribute to a better understanding of the covert motifs influencing the world of education (Vámos, 2003; Fábián, 2006). However, the research intention of gaining reliable knowledge of the structure and the functioning of one s belief system, which determines the way the learners or teachers act in education sequences, faces a number of difficulties. Among others, the high complexity of the belief system coupled with the lack of an appropriate research instrument may hinder explorations of this manner. On one hand, the belief system is claimed to be a complex construct of cognitive and affective components, and as such, it is difficult to investigate it. On the other hand, some popular, highly efficient research instruments, such as questionnaires or interviews, are feared to provide less reliable results. The reason for this is mainly the fact that when the possibility of losing face emerges during the research, some educated subjects, like teachers themselves, tend to respond in a way which meets the expectations of the environment towards the ideal professional model rather than to reveal the real situation. To make the situation even worse, they often act in this manner under the influence of subconscious psychological processes, not on purpose (Atkinson et al., 2001). In the article the word metaphor and metaphoric utterance is used in reference to simili and symbol as well.

Gyöngyi Fábián / Procedia - Social and Behavioral Sciences 93 ( 2013 ) 1025 1029 1027 Some of the challenges in researching personal belief systems appear to be eliminated with the application of the method of metaphor analysis. Vámos s (2003) work provides a detailed description of and has developed this tool for educational purposes. The reader is presented with a variety of application modes in her work. She argues that the method can be applied for the diachronic analysis of the transformation of interpretations related to a phenomenon or concept through time. Furthermore, we can also choose to conduct synchronic research into a specific subject area at a specific time or education scene. Longitudinal research focuses on the development of the individual or group, while the technique is also suitable for monitoring purposes. In addition, the process of collecting or analysing data, in our case metaphors, can be completed both orally and in written forms, or integrating oral, written and visual language, as our own experience suggests. To summarize, we can claim that the method offers a variety of conditions when we can apply it for research. As far as the procedure is concerned, during the process of metaphor analysis, research data collection can take various forms, which either employs existing metaphors to reveal the subjects attitudes, beliefs or mental conceptions, or just the opposite, inspire the subjects to create their own metaphors which best reflect their attitudes, beliefs or mental conceptions. While existing metaphors seem to be less complicated for research purposes, creating metaphors, which requires a well designed, inspiring and sensitive research environment for the participant to be productive, provides a less controlled framework for data collection allowing a deeper insight into the research problem and providing us with more reliable data (Vámos, 2003). Our own experience also suggests that creating metaphors is a highly efficient technique for the investigation of belief systems due to the flexibility and subjectfriendliness of the procedure. 3. Improved metaphor analysis (IMA) A further merit of creating metaphors lies in the fact that it suits the investigation of beliefs and attitudes related to complex concepts even more. This is due to the fact that these concepts have a variety of individual representations. In addition, it is often impossible to give a clear cognitive construct to the participant as a prepared framework for his thinking (Fábián, 2006). In the following our emphasis will be put on the description of a specific application procedure of the method, which we call Improved Metaphor Analysis, that is IMA. Our research, where we apply metaphor analysis to investigate teachers beliefs about the role of the language teacher, suggests that some major modifications to the process of data analysis will improve the reliability of the method. To some extent, our research follows the basic principles of metaphor analysis techniques. It applies the concepts adopted from linguistics, already in use in educational research, which are source domain and target domain, as presented above. Furthermore, it is based on data gained in the form of single source domain items, which are called prime metaphors in educational research, collected from the participants as data in the first stage of the research process. However, while the conventional application of the technique is based on the analysis of prime metaphors, in other words the metaphors provided by the participants, we claim that the introduction of a new unit, which we call proposition in our work, will improve the reliability of data processing. With the integration of this unit into the process of data analysis the procedure is the following: As the first step of the research the participants are asked to create their own metaphors through completing the sentence The language teacher is. In our research the metaphors created are the following: layman, open book, spring, Don Quijote, link, sun, librarian, goddess and magician. In addition, the participants are requested to provide a maximum of three written arguments to support their statement. Since these arguments take the form of a variety of utterances from simple structures to complex sentences, at this stage, we introduce the concept of proposition, which is the smallest meaningful unit of the argument that supports the metaphoric statement. According to this principle, the following part of a single argument connected to the metaphor of the language teacher as layman who is naíve to think that it is at least the students who appreciate her can further be segmented into the following propositions.

1028 Gyöngyi Fábián / Procedia - Social and Behavioral Sciences 93 ( 2013 ) 1025 1029 The language teacher is naíve. The language teacher is not appreciated by the students. The language teacher is not appreciated by others. Our example demonstrates clearly that a single item of prime metaphor can further be divided into several meaningful chunks through the propositional analysis of the related arguments, each providing new information to our research. Furthermore, new metaphors can occur within the argumentation. Having said this, the analysis of prime metaphors, as it normally takes place during the application of metaphor analysis method, is recommended to be replaced with the analysis of distinct units of meaningful data, that is, the propositional content of the argumentation. According to the principle above the procedure of data processing in IMA is the following. 1. The participants metaphor-related arguments are segmented into propositions. 2. The contents of each proposition are investigated carefully. Based on the results of content analysis, the propositions are rearranged and combined into new larger categories, where each new category is featured by the shared meaning of the included propositions. 3. An optional stage of creating secondary metaphors during the next stage will retain the original visual representation of the subjects beliefs. 4. The contents of the new categories, or secondary metaphors, are analyzed to establish the conceptual framework of the characteristic features of the target domain representations in the research group. MODEL LINK SOURCE CREATOR SERVANT Figure 1. Secondary metaphors in IMA research of teacher role concept In our IMA research the secondary metaphors are model, link, servant, source and creator, as seen in Figure 1. The figure also demonstrates the visual representation of the results of the propositional analysis of the contents of each secondary metaphor in our research, their weight within the conceptual framework of the studied area, and furthermore, reflects the internal structure of the concept of teacher role within the research group.

Gyöngyi Fábián / Procedia - Social and Behavioral Sciences 93 ( 2013 ) 1025 1029 1029 Revealing teachers values, beliefs and attitudes through the application of IMA might lead to a better understanding of the motifs behind the classroom practices of the participants. In addition, our experience suggests that, provided the application and data analysis is completed through or followed by a reflection session between the researcher and the group or individual participant, IMA also provides the participant with insight into his own beliefs and attitudes. Thus, besides acting as a tool for informing external professionals, a further development of the technique allows the participants to explore their own beliefs in a rather objective manner. It is this reason why we claim that the technique of IMA also enhances heightening teachers and learners awareness of their implicit belief systems. 4. Conclusion The research method of metaphor analysis, which is rooted in cognitive linguistics and cognitive psychology, proves to be a potent tool for investigating the values, beliefs and attitudes of the participants of educational processes. Although the application of some variants of the method tends to be influenced by the personal attitudes of the researcher and, as a result, its reliability is often challenged in educational research, we find that the technique of improved metaphor analysis (IMA) with the modification in the procedure of data processing may enhance the efficiency and the reliability of the research. In addition to acting as a means of informing teachers or external professionals of the existing beliefs within the research group in a fairly objective manner, the technique is also presumed to allow the participants to explore their own beliefs and to raise self-awareness among the target group. References Atkinson, R. L., Atkinson, R. C., Smith, E. E., Bem, D. J., & Nolen-Hoeksema, S. (Eds.), (1999). Pszichológia. Budapest: Osiris. Fábián, Gy. (2006). Metaphors of teachers belief systems. In M. Persson (Eds.), A vision of European teaching and learning. (pp. 131-141). Karlstad: The Learning Teacher Network. Kövecses, Z. (2002). Metaphor. A practical introduction. New York: Oxford University Press. Lakoff, G. (1987). Women, fire and dangerous things: What categories reveal about the mind. Chicago: University of Chicago Press. Lakoff, G., & Johnson, M. (1980). Metaphors we live by. Chicago: University of Chicago Press. Leino, A.L., & Drakenberg, M. (1993). Metaphor: An educational perspective. Research Bulletin, 84. Vámos, Á. (2003). Metafora a pedagógiában. Budapest: Gondolat.