MIGRATION Guide to Your First e-learning e Project Dave Goodman SoftAssist, Inc.
SoftAssist, Inc., 1994 Philadelphia office Stellar Client Base 13 National Juried Awards
The next slide addresses some common rationale for investing in elearning. The Level 1 rational is built upon reducing travel costs, doing low budget training, doing things quick and cheap. (low ROI) The upper levels (3 5) have their foundations on leverage, increased revenues, improved client satisfaction, etc. (high ROI) Before you migrate a course, find out the investment rationale. 5 4 3 2 1 Categories & Measurements Growth Revenue Cost Displacement Cost Reduction Manage Risk Performance Improvement Cost Avoidance Rewrite the Future New Products and Services Relationships & CRM Redesign Risks
Categories & Measurements 5 Rewrite the Future 4 Manage Risk New Products and Services 3 2 Growth Revenue Cost Displacement Performance Improvement Cost Avoidance Relationships & CRM Redesign Risks 1 Cost Reduction
Remember use Blended Learning during Curriculum Development. Pre and post learning elements must be part of your design. ASTD, 2005 study
What goes into pricing an elearning course? Length of Learning Time Volume of Courses Readiness of Content Instructional Design Availability of SMEs and Reviewers Amount and Level of Revisions Schedule Use of Media Complexity of Content Complexity of Course
Project Process Requirements Analysis Initial Design Prototype 35% Development Review & Edits Test Group 50% Quality Control is conducted throughout the project Development Review & Edits Approval 15%
Types and Levels of elearning Powerpoint Conversion Template Level 1 Level 2 Level 3 Pricing is based upon: Volume of training Amount of media used Complexity of the content and the technology
PowerPoint Conversion Effort: < 1 week
Template Lower priced courses that follow pre-defined designs and interactions. This is an example of a drag and drop activity. Effort: < 3 week
Level 1 Attributes of a Level 1 Course: Content Graphical Design Navigation Assessment Simple Interactions Narration (optional) Effort: 4 6 weeks
Level 2 Attributes of a Level 2 Course: Level 1 plus Animation Stronger Instructional Design Narration More complex assessments Advanced Interactions Effort: 8-10 weeks
Level 3 Attributes of a Level 3 Course: Level 2 plus Video Case Scenarios Decision Branching Advanced Instructional Design Performance Based Advanced Interactions Effort: > 10 weeks based upon media required
Estimated Project Pricing Levels PowerPoint Conversion Approximately $3K assuming that instructional design effort is included. Template Approximately $7K - $9K Level 1 Level 2 Level 3 Text, graphics, assessments, some interactions Price: $13 - $15K Level 1 + interactions every 3 screens, stronger instructional design, case studies, game, audio, etc. Price: $18K - 22K Level 2 + very strong instructional design, animation, video, higher engagement, deeper immersion, etc. Price: $26K and above
In addition to the five levels of elearning discussed, documents and publications can also be converted to online learning training. The pricing for these forms of conversions are usually below $9K. Creating an ebook or flipbook is usually lower in price. Immersive games and virtual reality training are two newer areas of learning that require a separate process and pricing model.
Selecting a Project Define a project that has a senior manager who supports it and will act as the project champion. Select a project that has tested and readily available content (if possible). Know your expectations and requirements be realistic. Understand the information that is presently gathered which might become part of your measurement and analysis tasks, e.g. # of customer objections. Determine if the course should be developed in-house, vendor contract or off-shore outsourcing. Depend upon methods, project management, QC, and team communications to manage the project.
Pre-Work SoftAssist uses a 6 page Requirements Analysis document to capture information on needs, measurements, style, colors, assessment, IT standards, media, SCORM, Section 508 compliance and many other concerns.
Manage the project flow; establish task deadlines and responsibilities; track changes; and perform quality control throughout.
Project Overview These are the steps in SoftAssist s design process:
Contact Dave Goodman SoftAssist, Inc. 700 American Ave. Suite 206 King of Prussia, Pa. 19406 610.265.8484 x14 dgood@softassist.com