READY TO LAUNCH PHILADELPHIA S FUTURE WORKFORCE 2017
READY TO LAUNCH PHILADELPHIA S FUTURE WORKFORCE PHILLY IS A GREAT TEACHER Our higher-education institutions, students and employers collaborate to make the college experience in Greater Philadelphia an extraordinary one. TABLE OF CONTENTS Executive Summary............. 2 FULL REPORT Philly Is a Great Teacher........... 4 Our Region Is a Great Place to Launch.... 7 Who Answered the Survey?.......... 10 Methodology.................... 11 83% 83% of students agree that their college experience is providing the skills and training they need for their careers. 79% 79% of seniors report that they ve had internships, higher than the national internship rate of 61%. 47% Campus Philly is a nonprofit organization that fuels economic growth by encouraging college students to study, explore, live and work in the Greater Philadelphia tri-state region. Photos by Olivia Brosky and Brian Green for Campus Philly Almost half of students surveyed (47%) are majoring in STEM, health, or business responding to hiring trends regionally and nationally. 2 CAMPUS PHILLY
EXECUTIVE SUMMARY OUR REGION IS A GREAT PLACE TO LAUNCH Students see Greater Philadelphia as a better place to launch than elsewhere. They are confident that their education can take them to the places they want to go. 88% 63% 88% think there are many (46%) or some (42%) job opportunities for them in Greater Philadelphia. 63% see themselves living in a big city 10 years after graduating. 2.79 67% Two-thirds (67%) think they ll stay in Philadelphia for at least some time after they graduate, up from 58% in 2010. On average, they expect to have 2.79 jobs between graduation and their 10-year reunion. 52% Opportunity for More than half of seniors (52%) feel they have better job opportunities in Greater Philadelphia than elsewhere. Students rank opportunity for growth most frequently as the number-one factor in evaluating job offers, ahead of salary, company product, location or company culture. READY TO LAUNCH 3
PHILLY IS A GREAT TEACHER Career Plans Are Made in College Four in 10 students say college will shape their career goals; 35% know what they want to do before they even arrive on campus. I came to college to discover what I wanted to be when I grew up. 41% I always knew what I wanted to be when I grew up. 35% I ll figure out what I want to do after I graduate. None of the above. 10% 14% There Is a Seamless Path From Academics to Career Students expect their careers to match their majors, and they graduate with confidence in their preparation. Choose a major unrelated to career 87% Expect to work in a field connected to their major 10% Unsure 3% My college experience is providing the skills and training I need for a career. 40% 43% 8% 6% 3% My college experience is helping me discover what I want to do for my career. 35% 44% 11% 7% 3% I feel I have the resources and tools I need to launch a successful career. 34% 43% 13% 8% 2% STRONGLY AGREE SOMEWHAT AGREE NEUTRAL SOMEWHAT DISAGREE STRONGLY DISAGREE 4 CAMPUS PHILLY
Career Services Reach Nearly All Students on Campus More than two-thirds of all students and 81% of seniors have visited their career-service office. TOTAL 12% 16% 41% 31% GRADUATION YEAR 2017 2018 2019 2020 14% 4% 12% 3% 8% 14% 20% 39% 38% 43% 42% 2.36 29% 1.88 46% 1.22 50% 1.05 5+ 3-4 1-2 NO VISITS AVERAGE VISITS Professional-Development Events Are More Popular Than One-on-One Career Counseling 81% 44% Attended a Career Event (job fair, networking event, etc.) Attended One-on-One Career Assessment/Counseling Students Are Confident in Traditional Career-Building Skills; Less Comfortable With LinkedIn and Networking TOTAL CLASS OF 2017 CLASS OF 2018 CLASS OF 2019 CLASS OF 2020 Resume Writing 69% 79% 75% 51% 52% Interviewing 66% 75% 68% 55% 57% LinkedIn 53% 62% 55% 44% 34% Networking 52% 58% 51% 49% 39% EXPERT/COMFORTABLE NOVICE/UNFAMILIAR READY TO LAUNCH 5
Philadelphia Excels in Internship Placement The National Association of Colleges and Employers (NACE) has reported that 61% of college students nationally report having an internship. For students at Greater Philadelphia colleges and universities, 79% of seniors reported having an internship while in college. Even one-quarter of freshmen reported that they ve had an internship. TOTAL 17% 39% 44% 1.24 GRADUATION YEAR 2017 2018 2019 2020 13% 8% 5% 30% 20% 35% 36% 49% 21% 1.44 51% 1.31 57% 1.06 75% 1.04 3-5 1-2 NO INTERNSHIPS AVERAGE NUMBER OF INTERNSHIPS Internships Lead as the Best Way to Find a Job After College What s the number-one factor that s going to help you get a job after college? Students say their own experience over who you know. Internship experience 45% My own hustle and networking 23% Friends and family My career-service office A professor or mentor 12% 11% 9% 6 CAMPUS PHILLY
OUR REGION IS A GREAT PLACE TO LAUNCH 67% Want to Stay in Philadelphia Students fall in love with Philadelphia and want to live in the region after they graduate. Students interest in staying after graduation has gone up 15% since 2010, from 58% to 67%. 2016 Study 30% 37% 8% 6% 2010 Study 28% 30% 18% 12% 12% VERY LIKELY SOMEWHAT LIKELY NEUTRAL SOMEWHAT UNLIKELY VERY UNLIKELY Native Philadelphians and Seniors Are More Likely to Want to Stay in Philly Philly Native 41% 35% 16% 6% 2% Non-native 20% 38% 21% 11% 10% GRADUATION YEAR 2017 2018 2019 2020 32% 27% 22% 28% 33% 43% 41% 36% 18% 21% 24% 10% 6% 9% 9% 6% 6% 7% 3% VERY LIKELY SOMEWHAT LIKELY NEUTRAL SOMEWHAT UNLIKELY VERY UNLIKELY READY TO LAUNCH 7
Students Are Confident in the Region s Job Market The majority of seniors agree with the statement I think I have a better chance of launching a career in Philadelphia than in other places. Only 18% of all students think there are better places than Philadelphia to find a job after college. TOTAL 50% 32% 18% GRADUATION YEAR 2017 2018 2019 2020 52% 46% 43% 53% 29% 35% 38% 33% 14% AGREE NEUTRAL DISAGREE 88% of students think there are many or some job opportunities for them in Greater Philadelphia 2016 Study 2013 Study I think there are many job opportunities for me in Philadelphia. I think there are some job opportunities for me in Philadelphia. 46% 39% I don t think there are many job opportunities for me in Philadelphia. 42% 46% I don t really know. 5% 18% 8% 7% 7% 8 CAMPUS PHILLY
Most Students, But Not Enough, Have Connections to Employers Just over half (58%) of students agree that they have the tools to build relationships with employers. There s an opportunity to help the 42% of students who don t have the connections they need. AGREE 58% UNSURE 24% DISAGREE 18% What Matters in a First Job? Growth Over Salary Eager for challenges and forward movement, students are more likely to say opportunity for job growth is the number-one factor in evaluating a job offer, over the employer s mission, location, salary or company culture. Opportunity for job growth 27% Employer s mission, product or service 20% Location (city, region or country) Salary Company culture 17% 17% A New Job Every Three Years When asked how many jobs they expected to have by their 10-year reunion, most students said three or more. The average number of jobs anticipated 10 years post-graduation was 2.79. 4+ JOBS 3 JOBS 2 JOBS 1 JOB AVERAGE 18% 34% 36% 12% 2.79 City-Loving Millennials True to this generation s affinity for cities, 63% of current college students say they expect to be living in a U.S. city 10 years after graduation. Just 37% anticipate living in the suburbs, a rural area or another country, or are just not sure. 63% READY TO LAUNCH 9
WHO ANSWERED THE SURVEY? Survey respondents were slightly skewed toward upperclassmen. Class of 2017 35% Class of 2018 25% Class of 2019 20% Class of 2020 20% Campus Philly received 1,026 responses from students at more than 40 regional colleges and universities. Students responding to the survey generally reflect the demographics of our regional student population. Students Represented in Survey 64% Female 35% Male 1% Chose not to identify 54% White 15% African-American 11% Asian-American 4% Hispanic/Latinx 12% Identified with other racial/ethnic categories 53% From the Greater Philadelphia region 47% From outside the region Students at Campus Philly s 34 Partner Colleges and Universities* 60% Female 37% Male 3% Chose not to identify 55% White 17% African-American 8% Asian-American 8% Hispanic/Latinx 12% Identified with other racial/ethnic categories 53% In-state 41% Out-of-state 6% International 35% First-generation college students Not enough public regional data to calculate 47% Majoring in STEM, Health or Business 52% Majoring in STEM, Health or Business** Students in the survey reported 86 individual majors, falling into 12 categories. STEM 20% Health 15% Business 12% Marketing and Advertising 11% Social Science 9% Visual and Performing Arts 7% Liberal Arts 6% Communications 5% Architecture 2% Education 2% Hospitality 1% Other majors 10% *Based on aggregated data from the College Board for Campus Philly s 34 partner schools **Based on Integrated Postsecondary Data System data for regional colleges and universities collected and provided by the CEO Council for Growth 10 CAMPUS PHILLY
METHODOLOGY The survey was designed by Campus Philly and administered online from August through October 2016. Students were notified about the survey through their college staff and career-service offices, from Campus Philly emails and on social media. Each respondent could take the survey only one time. An incentive of a chance to win a Visa gift card was offered to respondents. Survey results were tabulated and statistical testing was conducted by an independent data analyst, RMC Data Inc. Campus Philly is solely responsible for the content of this report. Campus Philly thanks our partners who contributed to the design and analysis of the survey: Kelly Cleary, Haverford College Kory Collins, Vanguard Mary Beth Daisey, Rutgers University Camden Andy Duffy, Rowan University Claire Greenwood, CEO Council for Growth Otis Hackney, Mayor s Office of Education, Philadelphia Jim Heitzenrater, Bentley Systems Emily Kaplan, Deloitte Rosalie Shemmer, Temple University David Wilson, Drexel University Members of Campus Philly s Corporate Advisory Council Campus Philly College Partners Arcadia University The Art Institute of Philadelphia Bryn Mawr College Chestnut Hill College Community College of Philadelphia Delaware County Community College Drexel University Eastern University Haverford College La Salle University Lehigh University Manor College Montgomery County Community College Moore College of Art & Design Neumann University Peirce College Penn State - Abington Philadelphia College of Osteopathic Medicine Philadelphia University Rowan University Rutgers University Camden Saint Joseph s University Salus University Stockton University Swarthmore College Temple University Thomas Jefferson University University of the Arts University of Delaware University of Pennsylvania University of the Sciences Ursinus College Villanova University West Chester University READY TO LAUNCH 11
CAMPUS PHILLY THANKS OUR SPONSORS WHO MADE THIS STUDY POSSIBLE 1500 John F. Kennedy Blvd, Suite 411 Philadelphia, PA 19102 215.988.1707 campusphilly.org