ENROLLMENT MANAGEMENT STEERING COMMITTEE Minutes of Members Present: ML Bettino, Administrative Dean of Technology Training and Distance Education Nathan Durdella, Director of Research and Planning Bill Farmer, Vice President of Academic Affairs/Assistant Superintendent (Co-chair) Stephen Johnson, Vice President of Student Services/Assistant Superintendent (Co-chair) Mark Wallace, Director of Public and Governmental Regulations Members Not Present: Shirley Arceo, Coordinator of School Relations Holly Bogdanovich, Director of Student Activities Renée DeLong Chomiak, Dean of Counseling Services Adolph Johnson, Jr., Dean of Academic Affairs Terrie Lopez, Director of Career and Assessment Services Vykki Morgan, Professor, Court Reporting Stephanie Murguia, Dean of Admissions, Records and Services Jenine Nolan, Instructional Dean, Health Occupations I. Approval of the Agenda: No new items were added to the agenda. II. Approval of Minutes Mr. Farmer requested that the minutes of the March 15 meeting be held over for approval at the next regular meeting on April 19. III. Consideration of the Cerritos College Enrollment Plan Discussion of the draft Enrollment Management Plan 2007-2010 continued with Section 8, Area 2. Mr. Farmer asked Mr. Wallace to discuss the revisions made to Area 2. Mr. Wallace stated that he worked with Ms. Arceo and others to rework the entire area. He distributed copies of the revised Area 2 section and the committee resumed their review of the draft enrollment plan. Mr. Bettino asked if we would pursue Activity 3 in Objective 1 if grant money was not available and suggested that securing grant funds could become a part of the activity. Mr. Farmer commented that we could explore ways to conduct this activity without grant money.
Page 2 Mr. Farmer commented that in Objective 1, Activity 2, peer counselors should accompany college instructors who go to local high schools on their own or have them complete Ms. Arceo s peer training program. Mr. Farmer addressed Objective 1, Activity 4, and suggested we add College Night to the list of events. He added that when we tried to cancel college night last year the local high schools protested because the event attracts a large number of college representatives to meet and talk with their students. Area 2, Objective 1 Revisions: College Night was added to the list of events in Activity 4 so that it reads: Produce events such as Senior Preview Day, College Night and others. The Overall Objectives assigned for all five activities were 1, 2, 3. Advertising concepts were discussed in regard to the Objective 2 activities. Additional promotion for non-traditional instruction was recommended and better utilization of the class schedule as a marketing tool. The use of promotional DVDs for peer counselors to use during high school visits was also suggested. Mr. Bettino inquired about advertising on cable TV. Mr. Wallace responded that if we use cable TV as a media we could try using national channels like CNN that have local breakouts. Mr. Bettino stated he has access to two cable channels that are currently unused. He suggested we develop our own in-house cable program in place of what is currently being broadcast on the student-paid channel in the Student Center. He added that the equipment and staff necessary are in place. Area 2, Objective 2 Revisions: During discussion of how to address promotion and scheduling of online and weekend college courses, it was determined that Objective 3 Expand Scheduling for Weekend College, Activities 1 and 2 from page 18 of the March 8 draft would be moved to Area 3 Course and Room Scheduling. The Responsible Party for Activity 2 was assigned to the Director of Public and Governmental Relations. The Overall Objectives assigned for Activity 2 were 2, 3, 4, 5. The Overall Objectives assigned for Activities 1, 3, and 4 were 1, 2, 3, 4, 5, 6. Area 4, Objective 5, from page 22 of the March 8 draft was revised and added to Area 2, Objective 2, as Activity 5. The original Activity 1 was deleted. Activity 5 reads: Promote online student services The Outcome for Activity 5 reads: Increased usage of online services The Responsible Party for Activity 5 was assigned to the Director of Public and Governmental Relations. The Overall Objectives assigned for Activity 5 were 1, 2, 3, 4, 5, 6. Mr. Wallace reported that the SARS Call program in Objective 3, Activity 2, was recently used to make 4,000 calls to students at about 1000 calls per day. The calls consisted of a message recorded by Joe Cobarrubio, the ASCC president. He added that the next time we use the program we will use the email component first to send messages to those students
Page 3 who have email addresses on record and then use the call feature to follow up with those who do not have email. Mr. Bettino asked where the email addresses are extracted and Mr. Wallace replied that they come from the Admissions and Records database. Mr. Bettino expressed concern that the emails could be considered spam and might place our.edu status in jeopardy if they are not sent legally. Mr. Wallace responded that Lee Krichmar is part of the SARS programming group and that she has not expressed this concern. He believes it is a legal contact because we are only sending email to students who give us their email address and do not contact those students who indicate they don t want to have their information shared. Area 2, Objective 3 Revisions: The Overall Objectives assigned for Activities 1 through 3 were 1, 2, 3, 4, 5, 6. Area 2, Objective 4, Activity 2, on page 18 of the March 8 draft was moved to this objective as Activity 4 Area 2, Objective 4 Revisions: Activity 2, on page 18 of the March 8 draft was moved to Objective 3 as Activity 4 The remaining two activities were re-ordered In regards to Area 3, Objective 2, Activity 3, Mr. Bettino stated that he will be presenting a plan to the Curriculum Committee to expedite the approval process for hybrid and online courses. Mr. Farmer added that he will write an additional objective for Area 3 to address scheduling issues. Area 3, Objective 1 Revisions: The second item in Activity 1 was deleted. The Outcome of Activity 1 was reworded to read: Average room usage rate of 53 instructional hours per week of lecture rooms The Timeline for Activity 1 was revised to Summer 2007-Fall 2009 The Responsible Party for Activity 1 was assigned to the Dean of Academic Affairs. The Overall Objectives assigned for Activity 1 were 1, 2, 3, 4, 5, 6. Area 3, Objective 2 Revisions: The three activities were re-ordered Activity 1 was reworded to read: Analyze barriers to student success in hybrid and online course offerings The Outcome of Activity 1 was reworded to read: Improve student success in hybrid and online course offerings The Outcome of Activity 2 was adjusted to read: 50% compliance (Fall 2009); 75% compliance (Spring 2009) The Timeline for Activity 2 was revised to Summer 2007-Fall 2009
Page 4 The Overall Objectives assigned for Activity 2 were 1, 2, 3, 4, 5, 6. Activity 3 was reworded to read: Speed the Curriculum Committee approval process for hybrid and online delivery of courses The Outcome of Activity 3 was reworded to read: All courses will be approved for hybrid or online delivery The Timeline for Activity 3 was revised to Fall 2007-Spring 2010 The Responsible Party for Activity 3 was assigned to the Dean of Innovation and Academic Support The Overall Objectives assigned for Activity 3 were 2, 3, 4, 5, 6. Area 3, Objective 3 Revisions: The title of Objective 3 was reworded to read: Expand Scheduling for Weekend College Weekend College was added to the phrases in Activity 1 to identify the type of cohorts being added The Responsible Party for Activity 1 was assigned to the Dean of Innovation and Academic Support. In the Activity 2 Outcome, the word course was corrected to read courses. The Overall Objectives assigned for Activities 1 and 2 were 2, 3, 4, 5. Mr. Farmer stated that he was unclear about the meaning of Area 4, Objective 3, and would discuss it with Ms. Chomiak. He continued that Objective 4, Activity 1, addresses the value of the class schedule as a marketing document. Mr. Wallace added that his office processes requests for mailing schedules and designs the cover. He would like to see the content re-worked for better marketing. Mr. Farmer responded that Mr. Wallace can bring ideas forward for consideration. Mr. Wallace said he will arrange a meeting to discuss the subject. Area 4, Objective 1 Revisions: The Outcome of Activity 1 was reworded to read: Increase number of non-credit students who transition into credit courses or programs The Responsible Party for Activity 1 was assigned to the Dean of Counseling Services The Overall Objectives assigned for Activity 1 were 2, 3, 6. Area 4, Objective 2 Revisions: The Outcome of Activity 2 was reworded to read: Improve convenience to students and spring to fall persistence The Timeline for Activity 2 was revised to Spring 2008 The Responsible Party for Activity 2 was assigned to the Dean of Admissions, Records, and Services and the Dean of Academic Affairs The Overall Objectives assigned for Activity 1 were 2, 4, 5.
Page 5 Area 4, Objective 3 Revisions: Activity 2 was reworded to read: Continue staff development activities to assure quality customer service The Responsible Party for Activity 2 was assigned to the Dean of Innovation and Academic Support. The Overall Objectives assigned for Activity 2 were 1, 2, 3, 4, 5, 6. Area 4, Objective 4 Revisions: The Responsible Party for Activity 1 was assigned to the Dean of Admissions, Records, and Services and the Dean of Academic Affairs The Overall Objectives assigned for Activity 1 were 1, 2, 3, 4, 5, 6. Area 4, Objective 5 Revisions: Objective 5 was changed to an activity and moved to Area 2, Objective 2, as Activity 5 Activity 2 was deleted A revised version of the draft Enrollment Management Plan will be emailed to committee members for review prior to the next meeting. IV. Reports from Subcommittees Reports from subcommittees will be heard at a future meeting. V. Other Items The next meeting is scheduled on Thursday, April 19, from 9:30-11 a.m. in the Board Room. Mr. Farmer adjourned the meeting at 4:20 p.m.