: Dr. S. RAJU. Date of Birth : Date of Appointment : : 72B, Railway Feeder Road Ambasamudram , Phone :

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Name Designation : Dr. S. RAJU : Associate Professor Date of Birth : 07.05.1959 Date of Appointment : 17.01.1991 Address : 72B, Railway Feeder Road Ambasamudram 627 401, Phone : 04634 254366 Mobile : 9442114400 email Id. : profsraju@yahoo.co.in. Orientation /Refresher Courses attended: S. No 1. 2. 3. 4. Date 05.06.1996 to 02.07.1996 03.10.1997 to 25.10.1997 04.03.2002 to 24.03.2002 02.05.2002 to 22.05.2002 Organised by Academic Staff College, Bharathiar Academic Staff college, Madurai Kamaraj Department of Sociology, Gandigram Rural Department of Rural Industries and Management, Gandhigram Rural

Publication of Articles in Journals with ISBN / ISSN Number: S. No 1. 2008 2. Date Organised by Title of the Paper July - December 2009 Institute of Marketing and Management, New Delhi Bharathiar, Tirchirapalli 3. June 2010 Trends in Kalis Research 4. 2010 5. January 21-22 2011 SFIMAR Researcher Review of St. Francis Institute of Management & Research in association with Mumbai. of Madras Marketing Cost, Margin Price spread and marketing efficiency of paddy Analysis of the Socio- Economic background and attitude of the policy holders towards life Insurance Corporation of India The spirit and forces behind Entrepreneurs An Analytical study Analysis of the cost and return structure of Paddy Cultivation in Tirunelveli District Challenges and opportunities to Indian Banking Sector in the backdrop of Global Financial Crisis. Publication of Research Paper in International Seminar: S. No Date Organised by Title of the Paper 1. 2011 Department of Commerce, Triggering

Annamalai Entrepreneurship - An empirical evidence 2. March 2010 Department of Commerce of Madras Global Financial Recession and IT Industry in India (ISBN No. 978-81-8209-267-9) 3. 5 th February 2011 St. Francis Institute of Management Risk Management in Banking Sector 4. 21 st January 2011 Department of Commerce, Manonmaniam Sundaranar, Tirunelveli Customers Attitudes on Modern Banking Services of SBI (ISBN No. 978-93-80812-05-2) Publication of Research Paper in State / National Seminar: S. No Date Organised by Title of the Paper 1. 24, 27 September 2010 Department of Commerce, Madras Christian College (Autonomous) Chennai Global economic meltdown - Indian Government Strategies to overcome economical meltdown (ISBN No. 978-93-80697-17-8) 2. 15 th December 2010 Department of Commerce, Annamalai, Chidhambaram Business Ethics and Social Responsibilities (ISBN No. 938062726-2) 3. 4 th February 2011 Department of Physical Education, The M.D.T. Hindu college, Tirunelveli Sports Marketing in India (ISBN No. 978-81-907252-4-8)

4. 18, 19 th February 2011 Department of Economics, The M.D.T. Hindu college, Tirunelveli Child Rights and Protecting the Child 5. 18, 19 th February 2011 Department of Economics, The M.D.T. Hindu college, Tirunelveli Legal Framework for Consumer Protection in India 6. 1,2 nd March 2011 Department of Commerce, St. Xavier s college, Palayamkottai Loopholes in Economic and Industrial Policies Enabling Corruption 6. March 21-22 2012 PG & Research Department of Mathematics, The M.D.T. Hindu College, Tirunelveli - 10. Application of Mathematics to solve Industrial Problems. 7. March 21-22 2012 PG & Research Department of Mathematics, The M.D.T. Hindu College, Tirunelveli - 10. The Vital Role of Mathematics in Business State / National Level Seminar, Workshop, and Conference Participated: S.N o Date Name of the Institution Topic 1. 18-20, Apr 1994 M.S Orientation programme on Rural India 2. 18.02.200 5 M.S One day workshop on Patent awareness 3. 23, 24 Feb 2006 Sri Parasakthi College Bank Assurance the emerging trend 4. 17.04.200 6 St. Xavier s College Empowering Commerce Graduates to face carrier

challenges in the post liberalization Era 5. 20, 21 Jan 2007 Bharatidasan Bank assurance the innovative trend 6. 29-30 Jan 2007 Sri Kumara Gurupara Swamigal Arts College, Human Rights and value in Education S.N o Date Name of the Institution Topic 7. 16, 17 Feb -2007 M.S. Overviews of core banking solution - Implications for Business Environment 8. 1, 2 Mar 2007 St. Xavier s College Right to Information Act 9. 24, 25 Jan 2008 The M.D.T Hindu College Quality control in Higher learning 10. 22, 23 Jan 2008 M.S Training programmes in soft skills to enhance employability of students 11. 6, 7 March 2008 St. Xavier s College Empowering commerce students through innovation TEL Approach 12. 8-10 Aug 2008 Swadishi Acadamic Concoil at Kanyakumari India as an Emerging Power - Challengers responses 13. 29, 30 Oct 2008 M.S Floriculture in the Rural development

14. 25, 26 Feb 2009 Periyar Impact of Financial crisis in Mutual Fund Industry A Study with reference to UTI national seminar in Global Financial Meltdown causes, Impact and Remedies 15. 15.12.201 0 & 16.12.201 0 Loyola College,(Autonomous) Chennai - 600 034. Legal perceptive for better consumer protection. 16. 12.01.201 1 Department of Commerce, The M.D.T. Hindu College, Tirunelveli - 627 010. Modern Banking Reforms Publication of Research Paper in International Seminar: 1. Presented a paper entitled Triggering Entrepreneurship - An empirical evidence in the International Seminar Organised by Department of Commerce, Annamalai and the same has been published in the volume with ISBN number. 2. Presented a paper entitled Global Financial Recession and IT Industry in India in the International Conference organized by Department of Commerce of Madras in March 2010 and the same paper has been published in the conference volume with ISBN number 978-81-8209-267-9) 3. Presented a paper entitled Risk Management in Banking Sector in the International Conference organized by St. Francis Institute of Management on 05.02.2011.

4. Presented a paper entitled Customers Attitudes on Modern Banking Services of SBI in the International Conference Organized by Department of Commerce, Manonmaniam Sundaranar, Tirunelveli in 21 st January 2011 (with ISBN No. 978-93-80812-05-2) Publication of Research Paper in National Seminar: 1. Presented a paper entitled Global economic meltdown - Indian Government Strategies to overcome economical meltdown in the National Conference Organized by Department of Commerce, Madras Christian College (Autonomous) Chennai in 24, 27 September 2010.(with ISBN No. 978-93-80697-17-8) 2. Presented a paper entitled Business Ethics and Social Responsibilities in the National Conference Organized by Department of Commerce, Annamalai, Chidhambaram in 15 th December 2010 (with ISBN No. 938062726-2) 3. Presented a paper entitled Sports Marketing in India in the National Conference Organized by Department of Physical Education, The M.D.T. Hindu college, Tirunelveli in 4 th February 2011 (with ISBN No. 978-81-907252-4-8) 4. Presented a paper entitled Child Rights and Protecting the Child in the State Level Seminar Organized by Department of Economics, The M.D.T. Hindu college, Tirunelveli in 18, 19 th February 2011. 5. Presented a paper entitled Legal Framework for Consumer Protection in India in the State Level Seminar Organized by Department of Economics, The M.D.T. Hindu college, Tirunelveli in 18, 19 th February 2011. 6. Presented a paper entitled Loopholes in Economic and Industrial Policies Enabling Corruption in the National Level Seminar Organized

by Department of Commerce, St. Xavier s college, Palayamkottai in 1,2 nd March 2011. Seminar, Workshop, and Conference Participated: S.N o Date Name of the Institution Topic 5. 18-20, Apr 1994 M.S Orientation programme on Rural India 6. 18.02.200 5 M.S One day workshop on Patent awareness 7. 23, 24 Feb 2006 Sri Parasakthi College Bank Assurance the emerging trend 8. 17.04.200 6 St. Xavier s College Empowering Commerce Graduates to face carrier challenges in the post liberalization Era 9. 20, 21 Jan 2007 Bharatidasan Bank assurance the innovative trend 10. 29-30 Jan 2007 Sri Kumara Gurupara Swamigal Arts College, Human Rights and value in Education 11. 16, 17 Feb -2007 M.S. Overviews of core banking solution - Implications for Business Environment S.N o Date Name of the Institution Topic 12. 1, 2 Mar 2007 St. Xavier s College Right to Information Act

13. 24, 25 Jan 2008 The M.D.T Hindu College Quality control in Higher learning 14. 22, 23 Jan 2008 M.S Training programmes in soft skills to enhance employability of students 15. 6, 7 March 2008 St. Xavier s College Empowering commerce students through innovation TEL Approach 16. 8-10 Aug 2008 Swadishi Acadamic Concoil at Kanyakumari India as an Emerging Power - Challengers responses 17. 29, 30 Oct 2008 M.S Floriculture in the Rural development 18. 25, 26 Feb 2009 Periyar Impact of Financial crisis in Mutual Fund Industry A Study with reference to UTI national seminar in Global Financial Meltdown causes, Impact and Remedies 19. 15.12.201 0 & 16.12.201 0 Loyola College,(Autonomous) Chennai - 600 034. Legal perceptive for better consumer protection. 20. 12.01.201 1 Department of Commerce, The M.D.T. Hindu College, Tirunelveli - 627 010. Modern Banking Reforms

Ph.D. Guidence : Awarded : P.Sankar.5504 Submitted : P.Rajeswari,.5973 Under progress : Name Reg.No H. Buvaneswarai 7238 S. Nalayiram 7239 M.S. Selvikomu 8327 K.Thirumalaimuthu 3118 K.Deiva Nayagam 4307 A.Mohamed Mohideen 10416 G.Anand 10615 E.T.Bagawathi Murugan 10350 M.Phil Guidance Awarded 1. A Study on Brassware Industry in Ambai Block : V. Vedhanayagi

Year of Awarded : 2006 : Madurai Kamaraj. 2. A Study on sales and Export potential of Palmyra palm product in Tirunelveli District. : G. Anand : A06092505 Year of Awarded : July 2006 : Madurai Kamaraj 3. A Study of cement consumptionin Tirunelveli District. : D. Murgammal : 060CCB3020 Year of Awarded : October 2007 : Periyar 4. A Study on working condition of the employee of TNSTC in Tirunelveli. : P. Rathika : 06DCCCB3010 Year of Awarded : October 2007 : Periyar 5. A Study on the impact of Advertisement on the purchasing of House Hold Appliance in Thoothukudi. : O.M. Jamal Mohideen : 6MC013060015 Year of Awarded : October 2007 : Periyar

6. A Study of Consumer Behaviour towards Toilet Soaps in Tirunelveli City. : S. Muthuramalingam : 06DCCB3022 Year of Awarded : November 2007 : Periyar 7. Marketing Potential of Palmyra Palm Product in Tirunelveli District : S. Buvaneswari : 06DCCB3028 Year of Awarded : November 2007 : Periyar 8. Performance Evaluation of A 71 Co-op Urban Bank, Veeravanallur : S. Pon Iyappan : 06DCCB3018 Year of Awarded : December 2007 : Periyar 9. A Study on satisfaction of policy holders on the services of LIC in Tirunelveli District. : A. Senthil Kumar : A 6544766 Year of Awarded : Sep 2007

10.Consumer preference of Bathing Soap - A study with Special Reference to Ambasamudram Taluk : E. Sri Deepalakshmi : A 6544958 Year of Awarded : Sep 2007 11.A Study of Cement consumption in West Tirunelveli - with Special Reference to Pavoorchathram : D. Murugavel : 06DCCB3020 Year of Awarded : October 2007 : Periyar 12.A Study of consumer Behaviour towards News Paper in Tirunelveli District. : H. Agastin Jemima : A6RCO00033 Year of Awarded : January 2008 : Tamilnadu Open 13.A Study in Production & Marketing of Banana in Ambai Taluk : K. Diraviyam : A6544904 Year of Awarded : March 2008

14.Job Satisfaction of Post Graduation Teachers of Tirunelveli Education District. : M. Alex Sagayaraj : 2204537 Year of Awarded : April 2008 : Madurai Kamaraj 15.Consumer Behaviour, A Study with special reference to News Paper in Tirunelveli. : J. Princess Fenny Packiavathy : A3541113 Year of Awarded : April 2008 : M.S. 16.An Evaluation of Financial Performance of primary Agri. Coop Bank Kilambur. : V. Sivaprabu : 06DCCB3021 Year of Awarded : June 2008 : Periyar 17.Performance Evaluation of Tirunelveli Central Co-op Bank : A. Kather Mohideen : 6MC013060029 Year of Awarded : June 2008 : Periyar 18.A study of user preference with Reference to Cellular Phones in Chidambaram Town. : S. Sivasylam : 066032344

Year of Awarded : April 2009 : Alagappa 19.A Study in the Financial Performance using Ratio Analysis in Emami Ltd. : K.K.C Prema : 066032077 Year of Awarded : April 2009 : Alagappa 20.A Study on Environmental Impact of Cement Industry with Special Reference to Madras Cements Ltd. : C. Murugan : 604013080030 Year of Awarded : June 2009 : Vinayaka Mission, Salem 21.A Study on buyers behaviour towards Passenger Car in Tirunelveli City. : P.A. Mary Elizebeth Meni : 066032244 Year of Awarded : July 2009 : Alagappa 22.A Study on Consumer Behaviour towards Bathing Soap in Tirunelveli. : R. Rajeshwari : 0660321290

Year of Awarded : July 2009 : Alagappa 23.Cattle Insurance in Ambai Block - A Study with special reference to beneficiaries of oriental insurance Ltd, Tirunelveli : P. Nowraj Osanna : 8111948 Year of Awarded : September 2009 24.Financial Performance Analysis of Oriental Insurance Company Ltd with special reference to Tirunelveli District Office. : T. Sweety : 8111955 Year of Awarded : September 2009 25.Prospects of containerisation in Thoothukudi Port : E. Jebakala : 8111925 Year of Awarded : September 2009 26.Cattle Insurance in Ambai Block - A Study with special reference to beneficiaries of oriental insurance Ltd, Tirunelveli : P. Nowraj Osanna : 8111948 Year of Awarded : September 2009

27.A Study of Brand Preference of Shampoo at Tenkasi : R. Sutharson : A6544945 Year of Awarded : September 2009 28.Attitude of the policyholders towards Life Insurance Corporation of India : P. Santhi Christopher : A 6544755 Year of Awarded : April 2010 29.Policy holders perception towards the service rendered by LIC of India in Tirunelveli City. : M.P.N. Fathimuthu Nilofar : 409 M0730F01205 Year of Awarded : August 2010 30.Consumer preference towards shampoo with special reference to Palayamkottai Area. : P. Rukumani Priya : 01011094 Year of Awarded : May 2011 31.Consumer Behaviour towards selected brand of Washing Machine with special reference to Tenkasi Area.

: M. Maheswari : 01011083 Year of Awarded : May 2011 32.Problems and Prospects of Brassware Industry in Ambai Taluk. : P. Merlin : 01011086 Year of Awarded : May 2011 33.Comparative study on Performance Evaluation selected Mutual Fund of UTI and HDFC : V. Nambi Rajan : 01011114 Year of Awarded : May 2011 34.A Study on Lacquer ware Industry in Ambasamudram Block : A. Arul Pappa : 01011076 Year of Awarded : May 2011 35.A Study on Financing of Infrastructure Project : S. Esakkiammal @ Saraswathi : A6544710 Year of Awarded : March 2012

Guideship : Recognised guide for M.Phil of the following universities. 1. Tamilnadu open 2. Periyar 3. Madurai Kamaraj 4. Alagappa 5. Annamalai 6. Manonmaniam Sundaranar Recognised guide for Ph.D. of the following universities. 1. M.S Acted as guide for the following M.Phil candidates: Acted as Guide for MBA Project work of the following candidates: 1. A Study on Job satisfaction of employee in India Cements Ltd. : M.E. Sankari : 073173334 Year of Awarded : March 2008 : Alagappa 2. A Study in E-Commerce in Tirunelveli : K. Gomathi Sankari : 073174079 Year of Awarded : May 2008 : Alagappa

3. Tows Matrix Analysis of M/s. S.K. Textiles, Tirupur. : V. Usha Maheswari : EA8A7012732 Year of Awarded : March 2009 : Alagappa 4. A Study on Investors behavior with specific reference to Arunthathi Financial Services in Tirunelveli. : M. Pathrakali : A9A701847 Year of Awarded : March 2010 : Alagappa 5. Technical Analysis of Banking Sector in national Stock Exchange : G. Sivaramji : 083174603 Year of Awarded : March 2010 : Alagappa Acted as Guide for M.Phil in Management Studies of the following candidate: 1. A Study on Small Scale Industries in Kanyakumari District. : J. Vijimalar : A71N157M1070362 Year of Awarded : May 2008 : Vinayagar Mission ACTED AS A RESOURCE PERSON ONE DAY ORIENTATION PROGRAM ORGANISED BY DEPARTMENT OF ENGLISH, THE M.D.T. HINDU COLLEGE, PETTAI ON 22.03.2011, DELIVERED

A LECTURE ON SCOPE OF LEARNING LITERATURE IN THE PRESENT COMPETITIVE SCENARIO.