Sharing Information on Progress Report 2014
Contents Management. 03. Institutional Presentation. 04 Business School São Paulo BSP 04 Anhembi Morumbi University UAM. 04 Laureate International Universities. 04 Institutional Commitments. 05 Laureate International Universities. 05 Clinton Global Initiative. 05 Laureate s Commitments Here for Good. 05. BSP s Commitments: Membership and Accreditations. 06 Principles for Responsible Management Education. 06 The Association to Advance Collegiate Schools of Business 07 Consejo Latinoamericano de Escuela de Administración. 08 European foundation for Management Development. 09 Associação Nacional de MBA. 09 National Quality Foundation. 10 BSP Academic Profile. 11 Courses and subjects with specific approach on sustainability. 12 Researches and Publications (from 2012 to 2014). 13 Consulting. 14 Undergraduate Programs: Business Administration. 14 Courses and subjects with specific approach on sustainability. 14.... Anhembi Morumbi University s Commitments 15 UAM Social Responsibility and Sustainability Programs. 15 Sylvan/Laureate Foundation. 15 The International Youth Foundation. 15 The Anhembi Morumbi Youth Initiative Iam. 16 Laureate Global Fellows. 17 Riley Scholarship Initiative. 18 Student s International Mobility Scholarship. 18 International Office 19 Water, innovative ideas and sustainable solutions. 19 Young Learners Project for Cooking. 20 School Restaurant Project. 20 Global Days of Service. 21 UNACCAM 21 Solidarity Actions by Freshmen Students. 23 Recycling. 23 Blood donation. 24 Food Donation. 24 Integration of freshmen students. 25 Social Responsibility Day. 25 AACD 26 APAE. 26 Masthead. 27 2
Management University Rector Oscar Hipólito University CEO Eduardo Giestas Academic Pro Rector Josiane Tonelotto Dean of Business School São Paulo Armando Dal Colletto Social Responsibility Coordinator César Augusto Dinóla Pereira 3
Institutional Presentation Business School São Paulo BSP Founded in 1994, Business School São Paulo (BSP) has been a leader in business education, and today is among the best schools in the country and Latin America, according to international rankings as QS TOP MBA, AmericaEconomia, and Eduniversal. QS Top MBA, a publication of the British education company QS, ranks BSP as the No. 1 provider of graduate management education in Brazil and No. 3 in all of Latin America. Anhembi Morumbi University UAM Founded in 1970, Anhembi Morumbi University (UAM) serves more than 37,300 students. Also, UAM is listed as one of the top universities in São Paulo (Brazil) by Guia do Estudante, a national student guide. According to the publication, the university s programs received more stars in 2013 (102) than any other higher education institution in São Paulo, a recognition of the quality of the academic programs provided by the university, as well as is recognized as one of the top ten private universities in São Paulo based on results from the Índice General de Cursos (IGC), an exam administered by the Brazilian Ministry of Education to judge the quality of academic degree programs. In 2011, BSP became part of the UAM. Laureate International Universities Laureate International Universities, a leading international network of quality, innovative institutions of higher education, of more than 75 campus-based and online universities, offers undergraduate and graduate degree programs to over 800,000 students around the world. The students are part of an international, academic community that spans 29 countries throughout the Americas, Europe, Africa, Asia and the Middle East. Our institutions offer hundreds of career-focused undergraduate, master s and doctoral degree programs in such fields as architecture, arts, business, culinary arts, design, education, engineering, health sciences, hospitality management, information technology, law and medicine. As part of Laureate International Network of Universities, BSP offers its students access to advanced educational contents and exchange opportunities in many countries. Moreover, BSP has academic partnerships with renowned business schools like Suffolk University, Polytechnic University of Catalonia, University of California in Los Angeles and Lake Forest Graduate School of Management, among others. 4
Institutional Commitments Laureate International Universities Mission: Expanding access to quality higher education to make the world a better place. Vision: At the center of our vision is value, as defined by our students and those who employ them. A professionally oriented education with an international perspective helps prepare Laureate students to succeed in the global marketplace. Guiding Principles: Laureate International Universities students, faculty, alumni and families, as well as the employers who hire our graduates, are making a positive difference in communities around the world. When our students succeed, countries prosper and societies benefit. Clinton Global Initiative Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI) brings together international leaders to devise innovative solutions to some of the world s most pressing challenges. The mission of CGI is to turn ideas into action. Laureate has partnered with CGI since 2008 on a number of initiatives, such as the Laureate s Commitments. Laureate s Commitments Here for Good All of the universities, of the Laureate International Universities network, are rooted in the objective to be Here for Good, both in permanence and purpose. The organizations operate with both principles in mind and strive to create a thriving network that will have a lasting positive impact on the students and the communities that the network universities serve. Laureate has made two commitments to CGI to provide more than 1,000 scholarships to teachers around the world, and to recognize, train and promote 500 young social entrepreneurs worldwide. In order to achieve these goals to programs were launched, The Riley Scholarship Initiative and The social Entrepreneurship Program. Also, Laureate network disseminate and enhance actions of Social Responsibility during the Global Days of Service. 5
BSP s Commitments: Membership and Accreditations Principles for Responsible Management Education Launched at the 2007 UN Global Compact Leaders Summit in Geneva, the Principles for Responsible Management Education (PRME) initiative is the first organized relationship between the United Nations and business schools. The mission of PRME is to inspire and champion responsible management education, research and thought leadership globally. The PRME initiative serves as a framework for gradual, systemic change in business schools and management-related institutions, based on three distinctive characteristics of the initiative: continuing improvement, a learning network, and reporting progress to stakeholders. BSP, as a membership of PRME, has worked on academic practices to enhance the six PRME principles: Principle 1 Purpose: We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy. Principle 2 Values: We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact. Principle 3 Method: We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership. Principle 4 Research: We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value. Principle 5 Partnership: We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges. Principle 6 Dialogue: We will facilitate and support dialog and debate among educators, students, business, government, consumers, media, civil society organizations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability. 6
The Association to Advance Collegiate Schools of Business The BSP is a member of the Association to Advance Collegiate Schools of Business (AACSB), since 2005. The AACSB is a global nonprofit membership organization of educational institutions, businesses, and other entities devoted to the advancement of management education. Established in 1916, AACSB International provides its members with a variety of products and services to assist them with the continuous improvement of their business programs and schools. These products and services include: Internationally recognized accreditation for undergraduate, masters, and doctoral programs in business and accounting (Note: membership does not imply accreditation.); Conferences, seminars, symposiums, and webinars that provide global professional development opportunities for business school administrators and faculty; Publications that provide insight into the business education industry. Access to extensive global data and corresponding reports related to business schools; Networking through groups and events held both online and in live environments; Sponsorships, exhibiting, and business development opportunities. In addition to providing its members with products and services, AACSB International strives to identify challenges and trends that are facing the business education industry through its research and various initiatives. The association also educates students, parents, employers, and counselors about accreditation and how to choose a quality business degree program that will fit their needs. 7
Consejo Latinoamericano de Escuela de Administración The Latin American Council of the school of management (CLADEA) is one of the most important networks of business schools around the world. Since 2010, BSP is a member of this international organization that provides a system of cooperation at the global level and maintains ties of reciprocal membership with the leading academic institutions in the world. The governing body is constituted by the President, Executive Director and Executive Coordinator, as well as a Steering Committee, academic Committee and team executive headquarters, which is responsible for the areas of marketing and communications. Currently, CLADEA has 202 institutions affiliates, both private and public, in Latin America, North America, Europe and Oceania. Objectives according to the statutes: Promote a high level and broaden the scope of the teaching of Sciences and techniques of administration among its own members. Provide assistance to other educational institutions in their teaching of the sciences and techniques of management programs. Coordinate efforts in order to promote research in management within each country and member institution, in particular, as in the field of CLADEA and Latin American society, in general. To ensure the dissemination of knowledge and techniques of administration between persons related to the social and economic organizations of Latin America. Provide technical assistance to the national and international organizations related to the development of Latin America. Promote the creation and maintenance of information centers, documentation and bibliographical related sciences and techniques of the Administration, for its application to the Latin American reality. Cooperate in the development of materials for the teaching of management in Latin America. Maintain a permanent communication system between its members and other institutions related to the field of management within each country and at the international level. Promote and take responsibility the publication of books, magazines and other of research and teaching materials resulting from the work of its members or that are defined as of special importance for the improvement of the activities of its members. Seminars and other international events which promote both the exchange among its members, other organizations and individuals committed to the solution of specific problems of Latin America. To ensure that development and management training programs should apply to the solution of the problems faced by Latin American societies, ensuring that the disciplines of management will become an effective tool for the social and economic improvement of these societies. Collaborate with initiatives to achieve greater integration of the countries of Latin America. Other activities in accordance with the decisions taken by the Assembly. Establish systems to obtain channel and distribute the necessary economic resources for the fulfilment of its purposes. 8
European Foundation for Management Development The European foundation for Management Development (EFMD) is an international membership organization that includes over 800 members from academia, business, public service and consultancy in 81 countries. EFMD plays a central role in shaping an international approach to management education and is a unique forum for information, research, networking and debate on innovation and best practice in management development. At the heart of EFMD are over 500 business school members that include INSEAD, Wharton, LBS, IMD, IE, RSM, Cranfield, HEC Montréal, CEIBS, Pontificia Universidad Católica de Chile, INCAE, Korea University, University of Sydney, University of Cape Town, IIM Ahmadabad, as well as BSP, since 2007. Also BSP was considered eligible for EPAS Accreditation in 2010. EFMD offers diverse services which range from conferences regarding the latest issues in management, via surveys and dissemination of information, to EQUIS & EPAS the quality improvement systems run by EFMD. Networks and activities targeted towards Deans, MBA, Executive Education, Undergraduate, Masters, Doctoral, International Relations / External Relations, Research, Public Sector, Entrepreneurship, Responsible Leadership (CSR / Sustainability), Management education in Africa, the Middle East and North Africa (MENA) and Asia plus a host of advisory seminars covering key issues for Business Schools. We also have publications, research, international projects, case writing, doctoral research awards and more. For business schools that have an international strategy and are looking to connect and engage with other leading business schools and companies around the world, membership of EFMD can offer many benefits and opportunities. Associação Nacional de MBA The National Association of MBA (ANAMBA) was officially founded in June 2004 after more than a year of planning, bringing together twelve of the most important National and International business schools in the country, top representatives of Public and Private Sector and Foundations. BSP was considered eligible for ANAMBA Accreditation in 2010. ANAMBA s mission is to contribute to excellence in the market of Master of Business Administration MBA programs in Brazil, by developing quality standards that direct the structuring and offer of programs. It is also ANAMBA s priority to keep the market informed about the quality of different programs in Brazil. The candidates, by understanding the meaning and importance of ANAMBA seal of quality, have all the relevant information and feel more comfortable when choosing a MBA program. In the same path, Schools engaged in the pursuit of excellence while respecting the national and international quality standards. The profile of programs accredited by ANAMBA includes a motivated and competent student group, a consistent and innovative academic curriculum and a faculty both academically and professionally qualified. 9
National Quality Foundation National Quality Foundation (FNQ) is a Brazilian center of study, discussion and dissemination of Management Excellence knowledge. Created in 1991, as a non-profit private institution, FNQ s objective is to widely diffuse the Fundamentals of Management Excellence. FNQ contributes with its work to the improvement of management practices, increasing competitiveness of organizations and, consequently, improving the quality of life of the Brazilian population. (http://www.fnq.org.br/english/about-fnq). As part of principles 4,5 and 6, BSP decided to search for partnerships that could bring managers and corporations closer to our efforts to implement the principles. The National Quality Foundation accepted our proposition to create a joint study group on sustainability. The project design started in 2013 and now is ready for operational start, scheduled for next August 5th 2014. Project Objective: To contribute with organizations on the creation and implementation of practical initiatives to transform their processes and projects into sustainable activities, looking for the triple bottom results, emphasizing: The financial sustainability return The corporate governance role The importance of the Organizational Culture Education, motivation and incentives to the professionals MEG (excellence management model) Improvement Targeted Public: All the companies affiliated to FNQ with good practices on the matter and strategic partners that potentially will bring contributions to the group. Team members must bring relevant contributions and perform an active participation. Deliverables: Researches Practical Cases Sustainable processes in the organizations Publications Thematic Study Group 10
BSP Academic Profile BSP always compromised to academic quality, developed a program portfolio to serve different career stages of diverse professionals. Answering to market needs, the portfolio offers Executive MBA, Specialized MBAs and Masters. All programs have highly academic and professionally qualified faculty using technology and pedagogy to challenge students in a learning environment. Programs tailored for different professional moments: Executive MBA: Oriented to professional aiming the development of strategic thinking, leadership, management abilities in a holistic view to face top management responsibilities. Specialized MBAs: For professional who aim to improve functional competencies, management abilities and business mind to face new management responsibilities in their professional field. Masters: Developed for young professionals looking for a focused specialization, but at the same time, acquiring the basic general view to understand business and face next career challenges. Executive MBAs Masters Executive MBA - endish MBAs Corporate Management & Leadership Corporate Management & IT Corporate Management & Strategy Corporate Management & Finance Corporate Management & Marketing Supply Chain Management International Business Management Human Resources Management Project Management Finance Information Management & Business Intelligence Corporate Communication Retail Marketing & Comercial Management New Business & Entrepreneurship Management & Adminstration Sales Management Banking Electronic Commerce Strategy & Management Brand Management 11
Courses and subjects with specific approach on sustainability Program Course Outline MBA in Corporate Strategy Corporate Governance and Sustainability Discuss Corporate Governance and Sustainability concepts, principles and good practices based on real cases. Demonstrate the benefits to the organizations, the economy and all society. Executive MBA Complexity Management Stimulate the integration of the sequential/ logic (linear) thinking to the system (non-linear) thinking to learn how to deal with uncertainty, diversity and continuous change, frequent in present and future scenarios of our societies. Master of Supply Chain Management MBA in Finance MBA in Marketing MBA in Leadership and HR Management Reverse Logistic Ethics and Business Law Discuss Sustainability issues and impacts in the company strategy and operations, regarding supply chain management, emphasizing the reverse logistic chain. Identify strategies, policies, processes and performance indicators to legal compliance and good life quality assurance in the planet. Develop the common sense of conducting business according to ethical behavior and rules. (Ethics Domain) as also compliant to the law (law domain), enabling students to think, analyze and decide based on these foundations. Executive MBA Corporate Social Responsibility and Sustainability Discuss with management professionals, Corporate Social Responsibility and Sustainability concepts and its consequences for corporate management. Prepare students to face ethical, environmental, social issues, both present and future, contributing with innovative solutions to benefit the society and expanding corporate competitive advantages. Executive MBA Business Ethics Exercise Business Ethics and Social Responsibility, as a backbone for the professional development and as an important weapon for corporate competitive advantage and performance indicator. 12
Researches and Publications (from 2012 to 2014) Article Title Author Year Publisher Description Natural gas, innovation and low-carbon economy. Fernando Marques 2102 Revista BSP ISSN 1980-6256 The low-carbon economy and the important role that natural gas plays. Natural gas and the decarbonization of Brazilian economy Fernando Marques 2012 Revista BSP ISSN 1980-6256 This study highlights NG gas as a suitable fuel for the process of convergence to a low carbon economy in Brazil. Sustainability as manifested by telecommuting Fernando Marques 2012 Revista BSP ISSN 1980-6256 Highlights telework as a viable sustainable development practice, which meets the three classical dimensions of sustainability: economic, social and environmental. Technological innovation and eco-efficiency: A case study in a University Carlos Silveira Alceu Antonioli Filho Felipe Araújo Calarge 2013 SEGET Technological importance supporting the environment (Eco-efficiency) generating benefits for the business process. Proposal for a model of value creation for the piped natural gas distribution companies in a low-carbon economy. Fernando Marques 2104 Revista Raimed The study proposes a corporate model that helps managers of distribution of piped natural gas in Brazil to manage businesses in a sustainable manner, and, at the same time, generate shareholder value. Shale gas, complexity and uncertainty: a delicate matter. Fernando Marques 2104 Revista BSP ISSN 1980-6256 The processes of extraction of shale gas are covered alongside their consequences for the environment, in particular the ethical issue raised by the relationship between profitability and economic well-being of populations. Article Title Author Year Publisher Description The governance that Works: building our country. Marco da Camino Ancona Lopez Soligo 2103 e-book Kindle The book describes how to structure good corporate governance at a company of Innovation. 13
Consulting Title Author Year Goal Sustainability from the perspective of Complexity. Dr. Humberto Mariotti 2102 Training professionals of the Natura Company in the field of sustainability. Undergraduate Programs: Business Administration Courses and subjects with specific approach on sustainability Research Line Subject Description Social Entrepreneurship and Social-Environmental Responsibility Entrepreneurship and Sustainability The course addresses entrepreneurship and the role of the entrepreneur, his skills and characteristics. It discusses strategic, management and operational aspects which assist the development of a business plan needed for the feasibility of a venture. The course emphasizes sustainable development, ethical entrepreneurship and responsible consumption. Social Entrepreneurship and Social-Environmental Responsibility Social Entrepreneurship and Social-Environmental Responsibility Entrepreneurship in Action Business Simulation This course examines questions related to the creation of new ventures, bringing out students entrepreneurial talent so that they have the opportunity to study the development of new business in a creative and innovative way. This subject introduces the technique Business Games as a tool. Diagnosis and decisionmaking processes, strategic modeling, competitive strategy, monitoring and control systems are examined. 14
Anhembi Morumbi University s Commitments UAM Social Responsibility and Sustainability Programs Social responsibility is fostered through UAM s Corporate Social Responsibility Department in order to achieve the Laureate s commitments. UAM has created objective conditions for development, expansion and consolidation of programs, projects and activities designed to guide and ensure educational activities based on social commitment of the Institution to the society, in partnership with the Sylvan/Laureate Foundation and the International Youth Foundation. Also, UAM operates a citizenship education program, as well as health clinics that provide free services to the community. Sylvan/Laureate Foundation The mission of the Sylvan/Laureate Foundation, broadly defined, is to support the best practices in education and training throughout the world and to support the communities in which our employees live. Since its creation in 1997, the Sylvan/Laureate Foundation has provided more than $13 million in grants to more than 100 nonprofit organizations, including the Port Discovery Children s Museum in Baltimore, Maryland; the Kennedy Krieger Institute, which is dedicated to helping children with brain and spinal cord disorders; and Teach For America, an organization that recruits recent college graduates to teach for two years in low-income communities. To advance its mission worldwide, the Sylvan/Laureate foundation has developed program partnerships with global philanthropic organizations, including the International Youth Foundation (IYF). Through a unique funding and program partnership, institutions in the Laureate International Universities network in Mexico, Brazil, Turkey, Costa Rica, Chile, Honduras, Peru and Spain have adapted and operate IYF s YouthActionNet awards and training program for social entrepreneurs, benefitting more than 500 young leaders to date. The International Youth Foundation In 2006, the Sylvan/Laureate Foundation joined with the International Youth Foundation to launch the YouthActionNet program at Laureate universities around the world. The program recognizes and supports the work of young social entrepreneurs. Through the Laureate-based YouthActionNet programs, over 450 young social entrepreneurs in Mexico, Spain, Brazil, Turkey, Chile and Peru have received funding, training and networking support to promote positive social change in their communities, in different venture areas such as Civic Engagement, Economic Empowerment, Education, Environment, Health and Social Inclusion. 15
The Anhembi Morumbi Youth Initiative Iam Iam, Iniciativa Jovem Anhembi Morumbi (the Anhembi Morumbi Youth Initiative), was launched in 2008 as a YouthActionNet program to recognize young social entrepreneurs in the São Paulo metropolitan area. In 2012, Potiguar University (UnP) launched a similar program. After UnP became involved, the program became nationwide, forming the Laureate Brasil Award, with branches at Anhembi Morumbi in the southeast and UnP in the northeast. In nearly six years of existence the program recognized 100 youngsters, had more than 485 registered and impacted more than 70,000 people in all its editions. The Laureate Brasil Award has provided, to the young social entrepreneurs public recognition, a cash awards of $1,700 (including a monthly travel stipend), four-month course to enhance leadership and management skills, as well as access to a Global network of YouthActionNet alumni. 16
Laureate Global Fellows The Laureate Global Fellows program is an annual initiative that recognizes and supports 20 social entrepreneurs from around the world who have pioneered innovative solutions to pressing issues. This important relationship with IYF has empowered Laureate students and young people around the world to achieve their dreams and make a positive impact on the lives of others. The members of the 2013 class represent 18 countries. They are all social entrepreneurs who have produced successful projects on a range of issues, including education, the environment, economic stability and the empowerment of women, such as Kellen Ribas, a Brazilian entrepreneur, granted in 2013. The members of the 2013 class gathered in São Paulo, Brazil, and attended leadership development workshops and seminars at Anhembi Morumbi s Vila Olímpia and Morumbi campuses. 17
Riley Scholarship Initiative In order to fulfill the Laureate s commitment to provide more than 1,000 scholarships to teachers around the world (CGI), Anhembi Morumbi University, in partnership with the Municipal Secretary of Education of São Paulo, had already offered 40 full scholarships to public school teachers interested in attending Lato and Stricto Sensu courses, from 2011 to 2013. The last 10 scholarships will be granted by the end of 2014, establishing the goal of adding value to public school teachers and ensure the constant improvement of the educational activity (table below). LATO SENSU Courses Scholarships Hours/class Beginning Specialization in early childhood education and literacy 3 380 August/2014 Specialization in Pedagogy 2 440 August/2014 Master in school management: Administration and supervision 2 384 August/2014 STRICTO SENSU Courses Scholarships Hours/class Beginning Master s degree in communication 1 750 August/2014 Master s degree in Design 1 750 August/2014 Master of science in Hospitality 1 1.095 August/2014 Student s International Mobility Scholarship Launched in 2011, the Ibero-American Scholarship Santander Program is an initiative created for a period of 5 years (2011 to 2015) with the aim of promoting the annual academic exchange of undergraduate students among universities in 10 countries in the region of Ibero-America: Brazil, Argentina, Spain, Chile, Colombia, Mexico, Peru, Portugal, Puerto Rico and Uruguay. The scholarship has a value equivalent to 3 thousand euros per student. This value must be used as stipend to cover transportation costs, lodging and meals, since the course is an investment that should be granted as a result of an agreement between the University of origin and of destination. The Anhembi Morumbi University enhances this program by promoting the initiative, selecting the candidates and by the intermediation with target universities on the Laureate network, with the collaboration of the Anhembi Morumbi International Office. In 2014, two students of the Anhembi Morumbi will be granted with this scholarship. 18
International Office Nowadays the world values professionals with international and multicultural experience, mastery of languages and decoding capacity/adaptation to different cultural contexts. As a means to start the project of internationalization of the institution was created in 2006, a Department of international relations, the International Office, responsible for coordinating all processes of international mobility, becoming thereafter the focal point between the Anhembi Morumbi University and Laureate network institutions to the operationalization of processes of internationalization of teaching activities, research, extension and teaching training. In order to Anhembi Morumbi students have the opportunity to experience fully the internationality, Anhembi Morumbi account with the International Office, an International Department of the University. In addition to offering the best opportunities for exchange between universities of the network Laureate by the world, the International Office also provides all the support necessary for students to travel with peace of mind for their studies abroad. International Office Program 2006-2014 Outbound (Brazilians abroad) 2942 Inbound (Foreigners in Brazil) 1330 Water, innovative ideas and sustainable solutions The Federação das Indústrias do Estado de São Paulo (Fiesp) is the largest class entity of Brazilian industry. Represents 130 thousand industries of all sizes and from different productive chains, distributed in more than 130 employers unions. At the World Water Day, in 2014, the Anhembi Morumbi University, in partnership with Fiesp, participated in the seminar Water, health, floods and deprivation and the launch of the contest Water, innovative ideas and sustainable solutions. In the contest, students from eleven partner institutions are invited to develop projects on this topic. Those who come to be considered the best project, of each University, will be rewarded in September of 2014. 19
Young Learners Project for Cooking Young Learners Project for Cooking, conducted by Gastromotiva NGO, in partnership with Anhembi Morumbi University, has as mission to provide the study of gastronomy, in order to motivate young people from low income families to join the labor market, as well as support them in developing sustainable gastronomical enterprises in their communities. To carry out this mission, students learn about the technical processes, entrepreneurial actions and exercise their skills and competencies through a program of training, incubator of sustainable business and practice in buffet. Since 2008, the course takes place at the Tourism and Hospitality School of Anhembi Morumbi, offering facilities and equipment needed for the training. Each class has training for six months and, from 2008 to 2013, 416 young students were certified as recognition of their professional training. School Restaurant Project Community Action of Brazil is a non-profit non-governmental organization dedicated to inclusion and social protection of children and young people 0-29 years old with social and educational programs focused on education, citizenship and employability. In 2012, more than 10,300 people were benefited, including children, adolescents, young people, families, educators, community leaders and managers. In order to promote the professional qualification of adolescents from low-income families, in all areas of gastronomy, Community Action of Brazil and Anhembi Morumbi University work together to developed student s competences to act in restaurant, bars and cafeterias, such as kitchen aid and waiters. In 2014, the project will offer 300 positions for young people from 18 to 35 years. 20
Global Days of Service Laureate is committed to being Here for Good, both by providing students with quality education and by improving the communities in which the network institutions are located. Throughout the year, students, faculty and employees volunteer their time and services to help those with limited means. But once a year, institutions around the network commit to making a global impact. In 2013, the day of service was extended to a week, from September 30-October 6th, to give to the students, employees and faculty a larger window of opportunity to dedicate their time to local communities. The program had a great showing from Laureate universities in 10 countries and ultimately impacted over 63,000 people. Over 7,100 people gave more than 30,000 hours of their time helping people in need. UNACCAM The Union and support in the fight against breast cancer (UNACCAM) was established in 2001 with the aim of acting to combat breast cancer throughout the State of São Paulo in Brazil. Aims to train volunteers trained to offer support to patients and at the same time disclose the main forms of prevention of this disease. Some volunteers perform the art therapy as a supplement to medical treatment. Scientifically proven, this method brings many benefits to the patient s quality of life extending membership to medical guidelines. Anhembi Morumbi University joined the cause of UNACCAM and promoted a series of activities along the month of October celebrating the Pink October initiative. 21
Pink October activities promoted by Anhembi Morumbi University 22
Solidarity Actions by Freshmen Students Anhembi Morumbi encourages that the concepts and actions of Social Responsibility and Sustainability must be present in the daily relationships between the various segments of the University, and between the University and the communities of social reality. The project ambition is to improve solidarity actions, as well as, to establish the Culture and the Responsible Behavior in freshmen students, by actions of recycling, blood, food, clothes donation and sports activities, especially during the reception week of freshmen students called Trote Solidário (Solidary Reception). Recycling The SILCON AMBIENTAL, a national member of the International Solid Waste Association (ISWA), is a Brazilian company that promotes the collection, treatment and recycling of waste. The company aims to enhance the continuous technological development, taking into account the legal requirements and the maintenance of the environment. The Anhembi Morumbi University, in partnership with SILCON, offers permanent collection points for the effective allocation of recyclables, in all its units. 23
Blood donation The blood bank of the Hospital Sírio-Libanês is one of the oldest units of the hospital. Founded in 1983, was an innovator and pioneer in quality control of blood transfused to patients, as well as in the introduction of serologic tests for AIDS, hepatitis and other infectious diseases in 1985. The incorporation of new tests continued being implemented over the following years, ensuring the safety of blood products. Since 2012, Anhembi Morumbi University improves the blood donation actions among the freshmen students in partnership with Sírio-Libanês hospital blood Bank. Year Date Volunteer Approved Rejected First time 2012 2013 28 / February 87 55 32 55 14 / August 71 56 15 46 19 / February 64 49 15 28 22 / August 81 54 27 32 2014 20 / February 68 47 21 48 Food Donation Founded in 1996, by Ernesto Olivero and Luciano Pedro Mendes de Almeida, the Arsenal of hope is a place of fraternity, open to welcome and meet with anyone who wants to find the meaning of your life. On the same premises where we ran the old Hostel for immigrants, today Arsenal of hope hosts daily 1,200 men who find themselves in difficulties, due mostly to lack of work, home, food, health and family. The partnership with the Anhembi Morumbi University allowed the development of the donation project which, besides benefiting the internals of the Arsenal, promoted the ethical and professional training of the freshmen students, promoting the idea that all are responsible for a better world. Currently we carry out campaigns of food donations to the Organization, at the Trote Solidário (Solidary Reception). From 2012 to 2014, the equivalent of 1,300 kg of food was donated. 24
Integration of freshmen students Since 1998, the Anhembi Morumbi Sports Center develops sports activities for the whole community of the university. The Sports Center runs projects that meet the demands of the sport-performance, sport-enhancement and sport- education. The Anhembi Morumbi Futsal Interbixos aims to provide the integration and friendship among the freshmen students of the Anhembi Morumbi University through sport. In 2014, 135 freshmen students participated in the Trote Solidário (Solidary Reception). Social Responsibility Day The Brazilian Association of Maintainers of Higher Education (ABMES), created in 1982, aims to show to the society the importance of social responsibility activities promoted by private educational institutions. The Social Responsibility Day aims to organize, annually, in one day, in the institutions and/or in spaces defined for them, a showcase of their actions/projects in the areas of education, health, culture, environment, among others, developed throughout the year. Anhembi Morumbi University participates in the event contributing to attendance in the area of Health and Quality of Life, Animal Health, Citizenship, Art, Culture and Education. The event aims to disseminate and enhance the actions of social responsibility, developed at the University, through the provision of community services. The impact results, from 2008 to 2013, affected positively 17,951 persons, through the provision of services to the community. 25
AACD The Association for assistance to the disabled child (AACD) is a private, non-profit entity, which has been working for more than 62 years for the welfare of people with physical disabilities. The AACD is a rehabilitation center, with the same quality of international centers to treat children and adolescents with physical disabilities and reinsert them into society. The Telethon promoted by the SBT (Brazilian Television System) is a Telethon that sensitizes the Country for the cause of social inclusion of people with physical disabilities. The donation s intention, obtained by the Anhembi Morumbi volunteers (306), was R$ 1.257.640, 38. APAE Founded in 1961, The Association of parents and friends of mentally incapacitate persons (APAE), is a nonprofit civil organization that promotes prevention and inclusion of people with intellectual disabilities. The Organization promotes and supports researches, produces and disseminates scientific knowledge and works for the defense and guarantee of rights of the person with Intellectual Disability. In 2014, the Anhembi Morumbi University started a partnership with APAE, in order to raise funds for the organization, by promoting the project Big Bazar. The goal of this project is to organize bazaars, at the different Anhembi Morumbi Campus, where there will be sales of quality products with significant discounts. 26
Masthead Armando Dal Colletto Dean of Business School São Paulo armando.dalcolletto@bsp.edu.br César Augusto Dinóla Pereira Social Responsibility Coordinator dinolaca@anhembi.br Contacts: www.bsp.edu.br/ www.facebook.com/bspsaopaulo http://twitter.com/#!/bspsaopaulo +55 11 5095-5655 Campuses Centro / Mooca Rua Dr. Almeida Lima, 1.134 Mooca CEP: 03164-000 São Paulo - Brazil Morumbi Rua Jaceru, 247 Morumbi CEP: 04705-000 São Paulo - Brazil Paulista 1 Avenida Paulista, 2000 - Bela Vista CEP: 01310-200 São Paulo - Brazil Paulista 2 Rua Treze de Maio, 1.266 Bela Vista CEP: 01327-002 São Paulo - Brazil Vila Olímpia Rua Casa do Ator, 275 Vila Olímpia CEP: 04546-001 São Paulo - Brazil 27