Olivier PELAZZA Assistant Professor in Marketing & Strategy KEDGE BUSINESS SCHOOL PROFESSIONAL +33 4 91 82 79 86 CEL +33 6 22 89 27 31 olivier.pelazza@kedgebs.com EDUCATION 1982 Master in Management - Marseilles Graduate School of Business PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held 2002- Present Kedge Business School (formerly Euromed Management), Assistant Professor. - In charge of Egalité des Chances projects, representing Kedge BS in the Rectorat - In charge of Cordées de la Réussite projects and budget - In charge of in-company Missions (PGE, IBBA & Kedge BachelorBachelor Programs). - Course Designer and teacher for : - Global Approach of Business and Entrepreneurship (PGE) - Global Approach of Enterprise (Cesemed 1 / IBBA 1) - Enterprise and Leadership (Kedge Bachelor 1 & 2) - Leadership Skills (PGE and Cesemed / IBBA programs) - In charge of the Pro-Act Pedagogy developed for all students at Euromed Marseille Management School (2002-2013) - Manager, Pro-Act Service (sept. 2010 july 2013) - In charge of students associations (sept. 2010 july 2013) - Teaching Marketing, Advertising & Strategy courses (2002-2007) 1997 2002 Groupe ESC Marseilles Provence - In charge of in-company Missions (Bachelor Programs). - Teaching Marketing, Advertising & Strategy courses. - Course Designer for : - Introduction to Business Strategy (ESC, CeseMed and Isefi Bachelor Programs) - Effective Communication Tools (ESC Master Program)
Olivier PELAZZA 2 - Marketing Fundamentals (ESC and CeseMed Bachelor Programs). 1994 1997 University of Aix en Provence (Masters Degree in Tourism), teacher - Taught Marketing & Advertising courses. 1991 1997 Groupe ESC Marseilles Provence (Marseilles Graduate School of Business, teacher - Taught Marketing & Advertising courses. 1990 1995 University of Toulon (Marketing diploma HND equivalent), teacher - Taught Advertising courses. Courses taught 2007- Present Business Strategy (ESC, CeseMed and Euromed Bachelor Programs) 2000-2006 Business Strategy (ESC, CeseMed and Isefi Programs) Advertising (ESC Master Program) "Mirage" business strategy simulation (ESC Master Program) Marketing Fundamentals (ESC and CeseMed Bachelor Programs) 1999-2000 Business Strategy (Year 1 Marseilles Graduate School of Business) Advertising (Year 2 Marseilles Graduate School of Business) "Mirage" business strategy simulation (Year 3 Marseilles Graduate School of Business) Marketing Fundamentals (Year 1 Marseilles Graduate School of Business et 1997-1999 Business Strategy(Year 1 Marseilles Graduate School of Business) Advertising (Year 2 Marseilles Graduate School of Business) Marketing Fundamentals (Year 1 Marseilles Graduate School of Business et 1995-1997 Marketing Fundamentals (Year 1 Marseilles Graduate School of Business et Advertising (Year 3 Marseilles Graduate School of Business) Marketing Fundamentals (CESEM European Management Programme Year 3) Marketing & communication for tourism (University of Aix-Marseilles) 1994-1995 Marketing Fundamentals(Year 1 Marseilles Graduate School of Business) Advertising (Year 3 Marseilles Graduate School of Business, University of Toulon) Marketing & communication for tourism (University of Aix-Marseilles) 1991-1994 Marketing Fundamentals(Year 1 Marseilles Graduate School of Business)
Olivier Pelazza 3 Advertising (Year 3 Marseilles Graduate School of Business) Advertising (University of Toulon) Executive education experience 1992-1994 Marseilles Port Authority, Marketing Trainer - Marketing fundamentals seminars for Algerian transport professionals. MARCOM, Sofia, Bulgaria, Advertising Trainer. - Designed and ran a one-week seminar 1992-1993 - Designed a 400 hour programme equivalent to a Specialised Masters Degree: program design, recruited teaching staff, taught 100 hours of the course. Other Academic Activities 1992-1994 Marseilles Port Authority, Marketing Trainer - Marketing fundamentals seminars for Algerian transport professionals. MARCOM, Sofia, Bulgaria, Advertising Trainer. - Designed and ran a one-week seminar 1992-1993 - Designed a 400 hour programme equivalent to a Specialised Masters Degree: program design, recruited teaching staff, taught 100 hours of the course. 2003-2009 In charge of the Pro-Act Pedagogy developed in Euromed Marseilles Business School - Designed the pedagogical goals and processes whith Bernard Belletante, Dean, and a team of teachers, managers and students. - Animating pedagogical team - Supervising all the students projects 1997-2009 In-company Missions (Year 1 Marseilles Graduate School of Business). - In 1997 designed this new formula for students to discover the world of business which replaced the compulsory first year internship. - Selected partner companies (50-70/year) and handled follow-up matters. - Coached student teams. - Organised an annual Awards Ceremony : public relations event to thank our corporate partners and rewards the best reports produced by our students. 1997-2003 Editor and chief contributor for the ESC programme s internal newspaper, "Tout sur Tout".
CONSULTING EXPERIENCE Olivier PELAZZA 4 After 6 years experience in sales (Assurances La Strasbourgeoise, Marseilles, sales representative then sales manager) and marketing (Mutuelle Chirurgicale des Bouches-du-Rhône, Marseilles, head of marketing & development) I joined a communication and avertising consultancy in 1989 (Agence X, Marseilles, consultant and creative developper). From 1992 to 1997, I have operated as a freelance indépendant consultant in marketing & communication. My clients are mainly institutions that work on environmental issues. 1989-1997 Agence X - 13006 Marseilles (independent since 1992), Communications consultant - Communication strategy development ; - Communications concept development ; - Event marketing and organisation, PR activities ; - Designed and wrote brochures, scenarii, story-boards, etc ; - Designed and launched in-company newspapers, local authority publications ; - Carried out editorial missions for some of the above-mentioned publications ; - Communications training assignments for employees among our corporate customers; - Briefings for creative studios and freelance writers; - Designed tools for the agency : brochure, needs analysis grid, methodology for advertising space sales personnel. Major references: 1992-1997 André Campagne 95 - Communauté Communes Monts Auréliens Ste Victoire - Conseil Général 13 - Conseil Général 83 - EPAREB City Hall La Fare les Oliviers - SITOM Basse Vallée de l Arc - Syndicat d Aménagement du Bassin de l Arc - Syndicat d Aménagement de l Eygoutier - 1CIS - Agence X - Etc. 1989-1991 ANDCP Provence - APEC Méditerranée - ARCO Fos City Hall Aubagne - Autobus Aixois - Bus de l Etang de Berre - Café Choc - Centre Commercial Continent Toulon-Ouest - Le Cep Français - Commission Communautés Européennes - Conseil Général 13 - Conseil Régional PACA - Crédit Mutuel Méditerranéen - Foire de Toulon - France Telecom - Groupe Index - Laphal - Logirem - Ville de Marseilles - Cafés Massilia - Mutoptic - Mutualité des Bouches-du-Rhône - Laboratoires Pfizer - SNCZ - Théâtre Toursky - Etc
Olivier Pelazza 5 Other professional activities 1988 Mutuelle Chirurgicale et Médicale des BdR (Marseilles), Head of Marketing & Development - Restructured sales department and trained sales staff (10 people) - Designed, implemented and monitored new direct marketing procedures - Designed a new range of products 1983-1987 Assurances La Strasbourgeoise (Marseilles)Ran an Insurance Agency. - Developed a 600.000 F customer portfolio (corporate & retail) in Marseilles OTHER PERSONAL INFORMATION Born 14/12/1959 Languages spoken, written and read : French (mother tongue) and English (advanced). Comic book activities - 1983 : designed and edited a comic book album: BASTON 5, La Ballade des Baffes (Editions Vents d'ouest), with 40 well-known artists. Over 200.000 copies sold, the book was reproduced in paerback and translated into Dutch ; other spin-off products were also marketed. - 1982 : organised first Comic Book Festival at Marseilles Graduate School of Business while still a student. 5.000 visitors, budget : 200.000 F (made a profit). Edited and sold a comic book (5.000 copies sold). - Wrote scenarii for comic books. Miscellaneous information - Sports : sailing, skiing, walking. - Pastimes : travel (Mexico, USA, Europe, Maghreb, Africa), theatre (as an actor), role-play games, reading. - 1991 Runner-up in French Pictionary championship (2 nd place). - Hosted radio shows for Radio Sud Contact (Marseilles) from 1982-1983.