Empowering Women to Choose Breastfeeding Rose Marie Straeter, MA, IBCLC, RLC Breastfeeding the gift that lasts a lifetime. While breastfeeding may not seem the right choice for every parent, it is the best choice for every baby. ~Amy Spangler Exam the negative feelings behind a woman s decision to choose artificial infant milk rather than breast milk 1
Provide information that will impact their decision to choose breastfeeding Communicate with women regarding their ability to breastfeed What factors influence a woman s decision to breastfeed? 2
Societal Factors External Factors Physical Factors Marketing Perception Lack of Support How do you motivate? What can you say to impact their decision to breastfeed? Education is Essential! 3
How to Present the Education Effective Communication Asking Questions Never ask a question you already know the answer to. That can create mistrust. 4
The notion of harmony is giving everyone enough space to be who they are. That s what listening does... Jack Ricchiuto If I look confused, it s because I m thinking. - Samuel Goldwyn ATTENDING BEHAVIOR 1. Eye contact 2. Body placement 3. Gestures 4. Legs and feet 5. Facial expression/voice tone 5
GOOD ATTENDING BEHAVIOR 1. Indicates interest in the other person 2. Models the behavior you wish others to display 3. Conveys understanding and therefore builds rapport Those behaviors that say, I m paying attention to you. READING BODY LANGUAGE (NONVERBAL BEHAVIOR) 1. Accurate Feedback 2. Insight into effects of confrontation 3. Basis for starting a conversation 4. Basis for confrontation of discrepancy Identifying Feelings Builds rapport. Puts her in touch with what she's experiencing. Frees her to be receptive to suggestions or information. Empowers her by giving a new basis for making decisions. "YOU FEEL..." 6
Open-Ended requests elicit more information Tell me more about Describe What do you think the problem is? How do you think this came about? Do you have any hunches? How Important is Attitude? Initial Questionnaire or referral sheet Ask interest level 1-10 7
Rate your interest below for breastfeeding (check the box) No Interest I ve thought about Breastfeeding but I m not sure I want to breastfeed but I have questions Yes, I definitely want to breastfeed Assessment following a breastfeeding class or one on one educational opportunity. On a scale of 1-10 (10 being very interested, 5 some interest, 1 no interest) Before this class how did you rate your interest in breastfeeding? After this class how do you rate your interest in breastfeeding? Ask them to set a goal If you ask how long do If you ask how long do you want to breastfeed you will get the following answers 8
*Until the baby stops *As long as necessary *As long as I can *Until the baby gets teeth *Recommended time What is your goal regarding breastfeeding? (circle your goal) 6 weeks 3 months 6 months 9 months 12 months 18 months 24 months Tell us any concerns you have regarding breastfeeding 9
Realistic Expectations Getting them off to a good start. Support is it really important? Forms of Support Office/Clinic visits Support Groups Phone Text Email Facebook 10
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