Master International Courses of Study Macromedia University macromedia-university.com State-approved by the German Council of Science and Humanities and accredited by the FIBAA (Foundation for International Business Administration Accreditation) Munich Stuttgart Freiburg Cologne Hamburg Berlin
Dear readers, Get ready for a bright future. The world is changing. Digital technologies are transforming society and the economy powerfully and permanently. How can we professionally orientate our careers today towards the society of tomorrow? How can we recognise and take advantage of the opportunities presented by that transfor mation early enough? Macromedia University of Applied Sciences has the answers to these and all kinds of other questions con cerning the global media and business world. As the university for digital transformation our Graduate School will equip you with the rele vant methods and tools to actively shape the permanent transfor mation of society and economy as a professional, preparing you for a successful career with excellent future prospects. As a principle, Macromedia s Master s programmes are closely aligned with the actual professional requirements of the media and communication industry. This principle is translated into the university s teaching processes, and all lectures are held in English, always adopting a stimulating and practical approach. Case studies, simulations and project work mostly in cooperation with me dia enterprises help students develop expertise that will facilitate access to coveted careers. With small classes and intensive supervision, Macromedia s learning environment reflects the Anglo-Saxon Master s degree culture, including individual coaching by qualified lecturers. As a Master s graduate you leave us with all the qualifications sought after by well-established corporations as well as promising start-ups, but you are also well-armed for running your own business, for realising your dream of becoming an entrepreneur in the fast changing digital world. Prof. Dr. Dr. Castulus Kolo Dean, Macromedia University of Applied Sciences Prof. Dr. Dr. Castulus Kolo Dean, Macromedia University of Applied Sciences 3
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CONTENTS Overview Macromedia Master s programme at a glance Preface...3 Alumni...6 University Structure...8 University Profile...10 Macromedia Graduate School...12 Introduction to our programmes...14 Media and Communication Management ENG (M.A.)...16 Brand Management l ENG (M.A.)...17 Digital Entrepreneurship ENG (M.A.)...18 Marketing Analytics ENG (M.A.)...19 Sport Marketing ENG (M.A.)...20 Creative Direction l ENG (M.A.)...21 Design Management ENG (M.A.)...22 Design Thinking ENG (M.A.)...23 Pre-Semester ENG...24 Locations...26 Funding...27 Tuiton Fees...28 Admission...29 Student Advisory Service Contact...30 Prospects...31 Imprint...31 ENG: Programme in English language 5
ALUMNI Future prospects after graduating from Macromedia University. I went back to university to strengthen my business and industry know-how and start my own television production company and put all those creative thoughts on tape. The Macromedia University offered me exactly that to reach far and reach high and do it with the best support you can get. Education: B.A., Sociology and Psychology, University of Calgary, Canada; Diploma, Broadcast News Journalism, S.A.I.T., Calgary, Canada Vanessa M. Bouwman, M.A., Account Director, We are Social Deutschland GmbH, Munich. Studied Media and Communication Management (M.A.). By obtaining my M.A. in Media and Communication Management, I developed a broad set of skills to help me understand the media industry as well as its underlying business models. I also acquired useful knowledge in media economics and entrepreneurship. Furthermore, the alumni network has helped me keep in touch with the university and its professors and ultimately to set up my own start-up in Berlin. Education: Bachelor of Arts (Design Management) Emanuel Hoch, M.A., CEO Wingman Ventures GmbH, Berlin. Studied Media and Communication Management (M.A.). 6
The Media and Communication Management Master s degree at the Macromedia University offered me the perfect environment to broaden my in-depth knowledge in this field. Working on real management and communication projects in small international teams and being supported by professors that have been or still are working in the industry are just some of the many advantages I see in this course offer. Education: Bachelor of Science (Sound Technology and Digital Music) Tim Holzmüller, M.A., Global Marketing Graduate, Rolls-Royce Motor Cars Ltd, Chichester (UK). Studied Media and Communication Management (M.A.). What I liked most about the Master s programme at Macromedia University was the variety of professors and experts who shared their experience from the real world with us. This has taught me more than any textbook ever could. In particular, the real-life projects with media companies made me understand the importance of strategic thinking, managing creativity, the power of good teamwork, the power of innovation, and the challenges that media companies are facing in the age of digitization. I gained expertise, inspiration and motivation to understand, shape and steer media, and this is what makes me proud today to call myself a Media and Communication Manager. Education: Bachelor of Arts (Focus in Digital Media), Union College, NY Sheherezade Dilara Smajgert, M.A., Project Manager, KENIAL Kenianische Waisenkinder in Not e.v., Munich. Studied Media and Communication Management (M.A.). 7
UNIVERSITY STRUCTURE Studying at Macromedia University Course of Study Macromedia University has state accreditation from the Bayerisches Staatsministerium für Bildung und Kultus, Wissenschaft und Kunst (Bavarian State Ministry of Sciences, Research and the Arts). Graduates of Macromedia University receive a Bavarian university degree which is highly recognised in Germany and all over Europe. MACROMED Media School YOUR BENEFITS Top position in CHE Ranking 2014/15* Small classes with intensive, individual supervision Globally recognised, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich, two of the Top 5 Most Affordable Cities for Students 2015 worldwide** Authentic, practice-oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students Career perspectives in Germany: 18 months visa after successful graduation Master s degree on three days a week Pre-Semester course available online Buddy network for international students Several programmes entirely in English Campus locations situated in Germany s industrial centres Worldwide network of Partner Universities MEDIA MANAGEMENT BACHELOR OF ARTS Media and Communication Management GER (B.A.) Media and Communication Management ENG (B.A.) Brand Communication and Advertising GER (B.A.) Sports and Event Management GER (B.A.) Music Management GER (B.A.) Media and Advertising Psychology GER (B.A.) Digital Media Management GER (B.A.) Entertainment Management GER (B.A.) JOURNALISM BACHELOR OF ARTS Journalism GER (B.A.) Sports Journalism GER (B.A.) Political Journalism GER (B.A.) * Centre for Higher Education, www.che.de ** QS Best Student Cities index, www.topuniversities.com 8
IA UNIVERSITY School of Creative Arts Business School Graduate School FILM AND TELEVISION BACHELOR OF ARTS MANAGEMENT BACHELOR OF ARTS OPEN MEDIA MASTER MASTER OF ARTS Directing GER (B.A.) Post-Production GER (B.A.) Screen Play GER (B.A.) Camera GER (B.A.) Visual Effects GER (B.A.) MEDIA AND COMMUNI- CATION DESIGN, BACHELOR OF ARTS Media Design GER (B.A.) Media and Communication Design ENG (B.A.) Game Design GER (B.A.) Animation GER (B.A.) Art Direction GER (B.A.) Interaction Design GER (B.A.) Designmanagement GER (B.A.) Designmanagement ENG (B.A.) Fashion Management GER (B.A.) Fashion Management ENG (B.A.) International Management GER (B.A.) International Management ENG (B.A.) Business Psychology GER (B.A.) Marketing Management GER (B.A.) Media and Communication Management GER (M.A.) Media and Communication Management ENG (M.A.) Brand Management GER (M.A.) Brand Management l ENG (M.A.) Digital Entrepreneurship ENG (M.A.) Corporate Communication GER (M.A.) Marketing Analytics ENG (M.A.) Sport Marketing GER (M.A.) Sport Marketing ENG (M.A) Creative Direction l ENG (M.A.) Design Management ENG (M.A.) Design Thinking ENG (M.A.) Pre-Semester ENG ENG: Programme in English language GER: Programme in German language 9
UNIVERSITY PROFILE Good reasons for studying at Macromedia University What you can expect Career perspectives. Life in Europe is shaped by the dynamic interaction between tradition and modernity. Germany is one of the world s leading industrialised countries, the birthplace of innovative strategies with a great demand for talented and skilled employees in all areas of specialisation. Macromedia University prepares you for a successful start or next step in your career through its leading educational programmes, industry network and international focus. With over 80 professorships and more than 2,000 students on five German campuses, Macromedia University leads the way in technology developments and conceives itself as a place for reflecting on all aspects of digital society. We know our students by name. Macromedia University accompanies its students throughout their entire journey. It offers a warm and friendly learning environment with personal support. The Career Service offered at Macromedia University is a competent point of contact promoting dialogue between students and companies in all Macromedia University disciplines. It also acts as a service provider for companies and helps them to recruit potential employees. The fundamental aim of the Career Service is to establish long-lasting cooperations between students and graduates, faculties and companies for the benefit of all concerned. The gateway to your international career. Developments in our society follow the rhythm of technological progress, between the cornerstones of globalisation and mediatisation. International environment. The students in our English programmes come from all over the world - the best conditions when it comes to preparing yourself for an international career. You will not only profit from different perspectives and approaches but also get to know students from all walks of life. Macromedia University offers a range of BA and MA programmes conducted entirely in English. Practice-based learning. Throughout the programme, you will carry out practical projects, whereby theoretical knowledge is applied to real-life scenarios, usually in cooperation with external businesses and partner companies. Macromedia University was founded in 2006 and is Germany s leading private colleges. 10
PARTNERS IN THE INDUSTRY (EXTRACT) 11
MACROMEDIA GRADUATE SCHOOL The Macromedia University Master s Programme Media meets Management and Design The Macromedia University Master s Programme. The Macromedia University Graduate School aims to develop graduates who are able to manage media products and communication operations, realise design projects and processes, lead teams and shape the media sector of tomorrow. Hence, the Open Media Master s courses teach students the specialist, methodological and management skills of the media managers and design managers of tomorrow who aim to work in an international and demanding job market. The courses are closely aligned with the professional requirements of the media industry and provide qualifications for senior technical and management positions worldwide. Lectures are generally held at three days a week. A recognised Bachelor s degree is mandatory, but it does not need to be in the subject you want to do your Master s in. OPEN MEDIA MASTER MASTER OF ARTS Media and Communication Management GER (M.A.) Media and Communication Management ENG (M.A.) Brand Management GER (M.A.) Brand Management l ENG (M.A.) Digital Entrepreneurship ENG (M.A.) Corporate Communication GER (M.A) Marketing Analytics ENG (M.A.) Sport Marketing GER (M.A.) Sport Marketing ENG (M.A) Creative Direction l ENG (M.A.) Design Management ENG (M.A.) Design Thinking ENG (M.A.) Pre-Semester ENG START Winter semester: in-class Pre-Semester Summer semester: Master Summer semester: online Pre-Semester ENG Prof. Dr. Dr. Castulus Kolo Dean, Macromedia University of Applied Sciences DURATION Applicants with 210 ECTS: 3 semesters Applicants with 180 ECTS: 4 semesters (including in-class Pre-Semester) or 3 semesters (including parallel online Pre-Semester) ENG: Programme in English language GER: Programme in German language Learning by doing is easy. The added value of an outstanding Master s degree programme is to enable students to systematically develop professional and practical expertise as well as a network in their chosen field. 12
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MASTER OF ARTS Introduction to our programmes With our Macromedia Master s Programme we will qualify you optimally for executive positions in Media, Management and Design. GRADUATE SCHOOL COURSES The Macromedia Graduate School offers a unique set of specialisations through its Open Media Master s Programme. All our Master s students study together in a range of core modules. In addition, our students can choose a number of specialised courses. By working on their specialised course project and Master s thesis, students deepen their knowledge in their chosen course of study. The lectures are held in English and provide management skills and specialist knowledge in line with Macromedia s teaching philosophy of adopting a stimulating and practical approach. Students use case studies and simulations to gain expertise geared towards entry into professional life. All Master s degree courses comply with the EU Master Qualification Criteria and the European Credit Point System. They are accredited by FIBAA (Foundation for International Business Administration Accreditation). KNOWLEDGE AND SKILLS FRAMEWORK (ACCORDING TO THE NUMBER OF ECTS POINTS) Find out more about the specialised courses within your Macromedia Master s programme. 22 % Master s thesis 44 % Up-to-date knowledge on management, media and communication as well as scientific methods and general skills (e.g. leadership or entrepreneurship) Basic modules in Media and Communication Management or Media and Design 17% Compulsory module in specialisation 17% Elective module in specialisation 56 % Professional expertise in the chosen field of specialisation (courses, projects, Master s thesis) 14
90 ECTS 1 MEDIA AND COMMUNICTION MANAGEMENT Management Theory & Corporate Governance, Ethics and Responsibility l Media Economics & Media Law l Theories of Communication & Communication Psychology l Strategic Models, Competition & Strategic Processes in Practice l Project work based on theory and practice GENERAL COURSE OVERVIEW MEDIA AND DESIGN Management Theory & Corporate Governance, Ethics and Responsibility l Media Economics & Media Law l Theories of Communication & Communication Psychology l Design Research Methods & Examples of Interdisciplinary Practice l Project work based on theory and practice GRADUATE SCHOOL COURSES 30 ECTS 2 30 ECTS Statistics & Media Research l Business Models & Controlling, Costs, Finances l Marketing Concepts & Brands and Brand Management l Media Studies, Public Opinion & PR and Market Communication l Project work based on theory and practice Statistics & Media Research l Practical and Theoretical Fundamentals of Project Management & Project Controlling l Design Methods, Design Models & Theory l Design of Linear Models & Interactive Design l Project work based on theory and practice 3 Human Resource Management l Leadership & Self-Management l International Media Markets & Intercultural Communication Competence l Master s thesis Human Resource Management l Leadership & Self-Management l User Experience Design & Design Systems l Master s thesis 30 ECTS 15
GRADUATE SCHOOL MMEDIA AND COMMUNICATION MANAGEMENT MASTER OF ARTS Media and Communication Management ENG (M.A.) Worldwide, networked and digital media in the global market Develop entrepreneurial thinking and working In the media sector, there is great demand for managers with strategic skills. This is because the successful management of a media business and the development of media products require an extremely broad knowledge of social trends and developments combined with business management expertise. Decision makers with sound judgement are sought after. The Master s degree in Media and Communication Management aims to develop outstanding graduates of business administration, communication science or related areas as well as young professionals from agencies, communications departments, marketing and media companies, who wish to hold strategic and management positions. The programme has a firm cross-media approach and develops entrepreneurial thinking and methodology. All facets of strategic and operational management are combined with in-depth knowledge of business administration, comprehensive project management know-how and practical application in the form of case studies. Students are encouraged to evaluate media development in the context of social change. Thus, graduates will not only understand media but also be able to shape and direct them. Within the field of media and communication management, students are able to choose from a range of topics for their Master s thesis, in line with current industry trends and their own personal preferences. FIRST-HAND PROJECT EXPERIENCE WITH INDUSTRY LEADERS HAS INCLUDED Development of new TV formats, bridging TV with Youtube and a mobile app in cooperation with RedSeven, a ProSieben- Sat.1 production company Innovative cross-media communication solutions for content distribution in 70 countries in cooperation with the Allianz Group Design of a digital platform for magazines in cooperation with the Verband Deutscher Lesezirkel Analysis of the German digital audio broadcasting market and development of marketing ideas for Media Broadcast GmbH 56 % Expertise in Media and Communication Management: courses, projects, Master s thesis POTENTIAL CAREERS WITH THIS M.A. Producer Account Manager Project Manager Press Officer 16
MASTER OF ARTS MEDIA AND COMUNICATION MANAGEMENT Brand Management ENG (M.A.) Understand the real business value of brands Start your brand management career Students gain brand management expertise through specialised courses and projects as Brands play an important role in business and society. Students specialising in brand management thesis. well as through the topic of their Master s learn about current brand management issues and gain awareness for the interrelation of brands FIRST-HAND PROJECT EXPERIENCE within complex brand architectures. WITH INDUSTRY LEADERS HAS Structural changes in today s population and the INCLUDED digitization of our society require new brand management skills. Digital branding forms a new Digital product management strategy core competence for agencies and companies. for Rolls-Royce Motor Cars Ltd. Managing brands without thinking about digital International social media strategy for platforms is inconceivable today. Not only do traditional brand leadership and management need FC Bayern München to be evaluated, but special attention needs to be given to the role of social media platforms and co-creation. Creative and strategic planning skills 56 % as well as the cross-media usage of all media Expertise in channels are required in order to develop and manage brands effectively. Brand Management: courses, projects, Master s thesis GRADUATE SCHOOL MEDIA AND COMMUNICATION MANAGEMENT SPECIALISATION This area of specialisation teaches students how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. POTENTIAL CAREERS WITH THIS M.A. Brand Manager Brand Consultant Product Manager Advertising Manager 17
GRADUATE SCHOOL MEDIA AND COMMUNICATION MANAGEMENT SPECIALISATION MASTER OF ARTS MEDIA AND COMUNICATION MANAGEMENT Digital Entrepreneurship ENG (M.A.) Analyse and develop business models Become a successful navigator Students gain digital entrepreneurship expertise through specialised courses and projects in the Digital Age as well as through the topic of their Master s thesis. The focus area Digital Entrepreneurship teaches students to design electronic products and services which support business activities through FIRST-HAND PROJECT EXPERIENCE HAS INCLUDED electronic processes, giving them the necessary market knowledge and enabling them to develop a sense of entrepreneurship. Movetastic ideas for a virtual gym start-up Students acquire the necessary strategic, design, Foodie - ideas for online services and an technical and business skills to develop digital online shop for people with special nutritional needs like diabetics, vegetarians media offerings at a high project-managerial level. They learn how to involve the various stake holders and experts and how to devise relevant brief- and people with food intolerances ing specifications. Students critically analyse different types of web 2.0 services, especially social media, apps and 56 % other mobile services (including augmented reality features) and are trained to analyse and devel- Digital Entrepreneurship: Expertise in op business models in this context. Furthermore, courses, projects, Master s thesis they are challenged as entrepreneurs and able to sharpen their own start-up ideas, not only strategically but also regarding practical start-up requirements. POTENTIAL CAREERS WITH THIS M.A. Entrepreneur Project Manager in areas such as e-commerce, e-procurement, e-marketing, e-contracting, e-distribution, e-payment Social Media Business Manager Online Product Manager Mobile Applications Manager 18
MASTER OF ARTS MEDIA AND COMUNICATION MANAGEMENT Marketing Analytics ENG (M.A.) Analyse and interpret big data for marketing Become a big data expert for Students gain expertise in marketing analytics through specialised courses and projects marketing as well as through the topic of their Master s The evolution of information technology and especially data storage increased the importance of thesis. data based decisions. Marketing is based on customer and market insight data. Data processing FIRST-HAND PROJECT EXPERIENCE HAS INCLUDED and analytics enable decision makers to use different kinds of information mutually for the success of their organisations. Global analyses of customer behavior Customer segmentations for luxury Students acquire necessary skills to identify relevant data sets for marketing decisions. Further- products more, they learn how to collect, structure, and analyse the data. Finally, they develop skills to present the results to different decision making 56 % bodies. Expertise in Marketing Analysis: The hands on approach to marketing analytics courses, projects, Master s thesis brings current issues of big data and real cases from the media business to the classroom. Established businesses are just as important as startup businesses for the application of the skills. POTENTIAL CAREERS WITH THIS M.A. GRADUATE SCHOOL MEDIA AND COMMUNICATION MANAGEMENT SPECIALISATION Data Analyst Market Research Expert Forecasting Expert Marketing Consultant 19
GRADUATE SCHOOL MEDIA AND COMMUNICATION MANAGEMENT SPECIALISATION MASTER OF ARTS MEDIA AND COMUNICATION MANAGEMENT Sport Marketing ENG (M.A) Do professional marketing in the sports industry Become the expert to market sports Students gain expertise in sports marketing and sports management through specialised organisations courses and projects as well as through the The sports industry is more than entertainment. topic of their Master s thesis. Some sports organisations turn over billions of Euros whereas others rely on volunteers. The industry is divers and emotional. Fandom is consti- FIRST-HAND PROJECT EXPERIENCE HAS INCLUDED tutive for the industry and not a marketing target. A variety of characteristics makes it necessary to take a deeper look behind the scenes instead of International social media strategy applying existing models from other industries to for FC Bayern Munich the sports business. Successful sponsoring Students acquire sound knowledge about the characteristics of the sports business and the differences to others industries. They learn how to 56 % modify existing theories and models as well as Expertise in how to apply their knowledge to challenges of the Sport Marketing: day to day business. courses, projects, Master s thesis Students are not exclusively trained for the sports business. They are challenged to understand and make use of models and case studies to different POTENTIAL CAREERS WITH THIS M.A. environments. They have the expertise to work in the field of marketing for sports organisations as Sport Marketing Consultant well as in the field of marketing with sports organisations. Sport Marketing Manager Brand Manager Sponsoring Manager 20
MASTER OF ARTS MEDIA AND DESIGN Creative Direction ENG (M.A.) Play an active role at the interface between the product and its development process Be a designer and manager in one A creative director works in the design and entertainment industry, e.g. in advertising, communications design, live communication or the games, film, music, fashion or event industries, and plays an important role at the interface between the product and its development process. Other job titles include art director or lead designer. He or she is responsible for leading the communication and interaction design process as well as for other conceptual tasks. A creative director is also a team leader with expertise in graphic or general design, motion graphics and other related fields. This role requires a complex set of skills which cannot only be acquired through a study programme but also needs to be developed through professional work experience in relevant industries. Nevertheless this study programme can prepare students to take on leadership roles by giving them knowledge in design disciplines as well as an in-depth understanding of management and communication. Gaining experience in large teams and projects is important, as a creative director has to oversee and manage projects, make decisions and take on responsibilities so deadlines and budgets can be met. Creative directors need to enable the teams they lead to come up with the best, most creative ideas. In order to do this, he or she needs to learn fast and incorporate team members ideas and strategies into project solutions. Macromedia is the only university in Germany to offer such a comprehensive programme combining management, leadership and design. All lecturers are highly qualified and experienced in relevant industries. Students gain expertise in creative direction through specialised modules, projects and the topic of their Master s thesis. FIRST-HAND PROJECT EXPERIENCE WITH INDUSTRY LEADERS HAS INCLUDED Development of a Blueprinting Kit in cooperation with BASF enabling project managers to design global corporate strategy events with a strong focus on the employees experience Human-centred design project to help the well-known Munich theatre Münchner Kammerspiele combat a decline in young theatregoers 56 % Expertise in Creative Direction: courses, projects, Master s thesis POTENTIAL CAREERS WITH THIS M.A. Creative Director Design Consultant Product Manager Product Developer GRADUATE SCHOOL MEDIA AND DESIGN SPECIALISATION 21
MASTER OF ARTS MEDIA AND DESIGN Design Management ENG (M.A.) Create, manage and lead design process driven organisations GRADUATE SCHOOL MEDIA AND DESIGN SPECIALISATION Create innovation Design Thinking is at the core of this programme. It is practised in interdisciplinary teams and applied to real time projects with the industry where design and management merge into innovation. In creative professions, the demand for management knowledge and qualifications has risen sharply in recent years. The Master s course in Design Management is aimed primarily at designers who wish to apply a comprehensive understanding of design to real tasks and processes. Ideal professionals distinguish themselves through broad expertise and in-depth knowledge. Therefore, applicants from a completely different background are welcome, be they engineers, natural scientists or creative people. During their studies, the Master s degree students learn to adopt a management and design perspective in short, they foster innovations through Design Thinking. Design Thinking describes a method used to create innovative solutions and solve complex problems. Basically, it is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human-centred design. Within the field of design management, students are able to choose from a range of topics for their Master s thesis, in line with current industry trends and their own personal preferences. FIRST-HAND PROJECT EXPERIENCE WITH INDUSTRY LEADERS HAS INCLUDED Design research project to create awareness of skin care issues in the professional work environment in cooperation with the Berufsgenossenschaft Nahrungsmittel und Gastgewerbe (BGN) Exploring the use of current Virtual Reality (VR) technology to design new media experiences in cooperation with the European Space Agency (ESA) 56 % Expertise in Design Management: courses, projects, Master s Thesis POTENTIAL CAREERS WITH THIS M.A. Design Manager Project Manager Service Manager Brand Manager 22
MASTER OF ARTS MEDIA AND DESIGN Design Thinking ENG (M.A.) Tackle the unknown for business Work human-centered for better products and services. Design Thinking employs a variety of methods and approaches from creative industries to find solutions to existing problems and challenges while keeping business purposes in mind. Design thinking is interrelated with management and marketing. Students acquire skills to learn from people, find patterns, design principles, make it tangible, and iterate relentlessly. They learn to work in teams, be user-centered and optimistic. Students are not exclusively trained for creative industries. Far beyond this, they are prepared to overcome shortages in mind to solve problems for diverse individuals and industries. Students gain expertise in design thinking through specialised courses and projects as well as through the topic of their Master s thesis. FIRST-HAND PROJECT EXPERTISE HAS INCLUDED Human-centre design project to help the well-known Munich theatre Münchener Kammerspiele combat a decline in young theatergoers 56 % Expertise in Design Thinking: courses, projects, Master s thesis GRADUATE SCHOOL MEDIA AND DESIGN SPECIALISATION POTENTIAL CAREERS WITH THIS M.A. Product Developer Service Developer Product Manager Service Manager 23
MASTER OF ARTS Pre-Semester GRADUATE SCHOOL PRE-SEMESTER MASTER Standard Bachelor programmes vary. Typically, they correspond to 180 or 210 ECTS points. In order to gain a standard Master s degree, you will need to collect a total of 300 ECTS. The Macromedia University Master s degree is made up of 90 ECTS points. If your Bachelor s degree consists of only 180 ECTS points but you wish to apply for Macromedia University s Master s programme, you can complete an extra semester that will enable you to collect an additional 30 ECTS points. During this semester, you will attend a variety of media and communication courses and focus on research and project work. Bachelor s programme 210 ECTS Applicant 1 300 ECTS You can obtain the extra 30 ECTS in two ways: By attending a Pre-Semester on campus. Before you start your Master s programme. The Pre-Semester course starts in the winter semester. By completing an online Pre-Semester through self-study alongside your Master s programme starting in the summer semester. You will have a significantly higher workload, but are able to save time. Master s programme 90 ECTS Applicant 2 180 ECTS 30 ECTS Pre-Semester 90 ECTS 300 ECTS Applicant 3 180 ECTS 90 ECTS 30 ECTS Online Pre-Semester 300 ECTS 24
30 ECTS PRE-SEMESTER MASTER Foundation in Scientific Methods This module provides students with in-depth knowledge to undertake professional research projects. Students will gain insight into the methods and tools required to evaluate data in a media and communication context, and they will learn how to deliver meaningful scientific results. Current Issues in Media and Communication Intercultural Communication Business Planning This module applies theoretical knowledge to current issues in media and communication management through critical thinking and analysis. Subjects are chosen from a wide range of current hot topics such as product development, marketing and management in today s digital society. The course focuses on cross-cultural aspects of management and communication processes in a global context. It emphasises cultural differences that affect individuals, groups and society as a whole. The overall objective of the module is to improve students understanding of diverse management styles around the world. This class provides the foundations for developing a business idea and creating a business plan. Students will learn to address key strategic, planning and financial issues. They will have the opportunity to review the initial stages of their plans using analytical and empirical tools. An introduction to financing options is also part of the course. GRADUATE SCHOOL PRE-SEMESTER MASTER Practical Orientation Project In this module, students put theory into practice through working on a media project. 25
LOCATIONS Our campuses Welcome to our international campuses in Berlin and Munich Study in Berlin Study in Munich GRADUATE SCHOOL LOCATIONS Young, fresh and innovative. Welcome to Berlin, the creative hotspot of Europe and the capital of the Federal Republic of Germany. Berlin offers a vibrant environment with mind-boggling diversity in media, culture, art and music. The entire region is home to 15,000 media and communication companies with more than 140,000 people working in the industry. The Macromedia University campus in Berlin is the youngest in the family and situated in the heart of Kreuzberg in central Berlin. Munich is the third largest city in Germany and also the capital of Bavaria. Its proximity to the Alps and many other beautiful tourist spots such as castles and lakes makes it one of the top tourist destinations in Europe. Munich is a city of diversity and vitality, offering everything from art, culture and celebrity flair to relaxing afternoons at Lake Starnberg. In Munich there is nothing you cannot do. The area is ideal for winter sports, to the delight of skiers and snowboarders. In summer you can enjoy mountaineering and hiking in the nearby mountains. And there is nothing more Bavarian than beer garden hospitality. When the Oktoberfest opens its gates in September, people from all over the world come to visit. Situated right next to the Oktoberfest area in the centre of Munich, the Macromedia University campus is just one subway station away from the central station. 26
FACTS AND FIGURES Funding options An investment in your future Tuition fees & funding Need-based scholarship Are you a highly motivated individual who is ready to invest in your future and to study at Macromedia University? Depending on your financial situation, Macromedia University offers you a range of different funding and payment models. We are also happy to inform you about further funding options such as student loans, grants and government support schemes. If you would like to study at Macromedia University but cannot afford to pay the full tuition fees, our partial need-based scholarship offers you financial aid. Selection criteria are based more on the need for financial support, personal motivation and commitment to the degree programme than on achievement. Ask our student advisors for further information. Scholarships The advantages of a private university are obvious smaller classes, individual mentoring programmes and career advisory services, to name just a few. However, they also pose financial demands that cannot easily be met by some applicants. In order to guarantee all prospective students equal studying opportunities and the chance of obtaining a first-class degree, we offer partial scholarships at Macromedia University. Our selection criteria are not only based on good grades and qualifications but also take into account special talent and abilities as well as social commitment. GRADUATE SCHOOL FUNDING Merit-based scholarship Macromedia University awards its partial merit-based scholarship to applicants with outstanding talent and the ability and commitment to make an exceptional contribution to the media industry of today and tomorrow. You are eligible to apply if you are highly motivated, have attained excellent grades and your aim is to work amongst the best in design, management and media. 27
FACTS AND FIGURES Tuition fees GRADUATE SCHOOL TUITION FEES Media and Communication Management Brand Management Marketing Analytics Sport Marketing Digital Entrepreneurship Creative Direction Design Management Design Thinking Students from countries within the European Union Full-time programme: 3 instalments of 6,200 Registration fee*: 500 Students from countries outside the European Union Full-time programme: 3 instalments of 7,800 Registration fee*: 750 Pre-Semester attendance-based Students from countries within the European Union Full-time programme: 5,150 Registration fee*: 500 Bundle price Online Pre-Semester and Master Programme Students from countries within the European Union Full-time programme: 3 instalments of 7,240 Registration fee*: 500 Students from countries outside the European Union Full-time programme: 3 instalments of 9,100 Registration fee*: 750 Students from countries outside the European Union Full-time programme: 5,670 Registration fee*: 750 *registration fee is payable only once in case of combined enrolment for both Pre-Semester and M.A. Fees apply to course of studies for winter semester 2016/2017 and/or summer semester 2017 Subject to modifications. 28
FACTS AND FIGURES Admission Your way to Macromedia University Admission requirements The application process is an essential tool, especially for you, to detect the subject field that your individual capabilities are most suitable for and to best reach your personal professional goals. You can apply online at www.application.macromedia.de or by e-mail. What you require to start a M.A. degree programme at Macromedia University: *at least 72 out of 120 points **at least 6.0 out of 9 If you do not meet these general admission criteria, please contact our admissions office to consider further options or contact our International Student Advisory Service (page 28). If you graduated outside of the EU, we offer to check your admission eligibility and credits to let you know if you are eligible for the Pre-Semester or for direct entry to the Master s programme. University/ Bachelor s degree with at least 180 ECTS - entry into the Pre-Semester course University/ Bachelor s degree with at least 210 ECTS - direct entry into the Master s programme TOEFL* or IELTS** - equivalent qualifications may also be accepted, as applicable Bachelor s degrees from any subject area may be accepted. Application process Please enclose the following documents with your application: GRADUATE SCHOOL ADMISSION Curriculum vitae Letter of recommendation Personal motivation statement Personal interview with a selection panel/skype interview for international students 29
CONTACT International Student Advisory Service Are you interested in a course of study leading towards a media profession, but not sure which programme is the right one for you? Do not hesitate to take advantage of our Student Advisory Service. We are good listeners and advisors, and we know the industry. We take your questions seriously, focus on your interests, and support you as you develop your individual point of view. We are there for you throughout the whole application process. Campus Munich, Germany +49 89 544151-0 Campus Berlin, Germany +49 30 2021512-0 Information Centre Milan, Italy +39 02 45388510 WhatsApp +49 176 15098602 Web macromedia-university.com/student-advisory-service 30
Be one of the future leaders of the digital transformation. Macromedia Graduate School All Master s programmes have one goal to qualify students optimally for upscale and executive positions. You will have an integrative and international perspective with all capacities and techniques that are essential for the professional management of media, people and processes in the future media industry. Prof. Dr. Jürgen Faust, Ph.D., President Imprint Publisher Macromedia GmbH Macromedia University of Applied Sciences 3rd edition 2016. Subject to modifications. Design young&well, Munich Layout and pre-press stage c scope.de, Munich Cover photo Eugenio Marongiu/fotolia.com Copyright Macromedia GmbH 2016 31
Die Bachelorprogramme der #youchange Macromedia Business School