https://sites.google.com/site/yizaoliu/ University of Connecticut Phone: (512) 554-4226 Department of Agricultural and Resource Economics Email: yizaoliu@gmail.com Storrs, CT, 06269 EDUCATION Ph.D. Economics, University of Texas at Austin May 2011 M.S. Economics, University of Texas at Austin May 2008 B.A. Finance, Renmin University of China, Beijing, P.R.China July 2006 CURRENT EMPLOYMENT Assistant Professor 2011- Department of Agricultural and Resource Economics University of Connecticut FIELDS OF SPECIALIZATION Industrial Organization, Applied Econometrics, Energy Economics, Food Marketing, Food and Energy Policy GRANTS, HONORS, AND AWARDS Principal Investigator, Enhancing the Competitiveness of Fluid Milk through Marketing and Public Policy, 11.11%, USDA-NIFA-AFRI, Pending, $499,859, 01/01/2016-12/31/2019 Co-PI, Measuring Consumer Demand for Locally Grown Fruits & Vegetables to Guide Crop Production, 6%, USDA-AMS-Federal State Marketing Improvement Program (FSMIP), Pending, $77,649, 2015-2017 Collaborator, Prioritizing Conservation Sites in the Long Island Sound Watershed, 2%, USDA-NRCS, Pending, $1,143,947, 09/30/2015-09/29/2017 Principal Investigator, Opportunity for Growth of Local Milk: An Analysis of Consumer Demand and Marketing Practice, 10%, USDA-AMS, Funded, $47,777, 09/30/2014-09/29/2016 Co-Investigator, Increasing Access, Consumption, and Capacity for Local CT Agriculture, USDA CT Specialty Crop Block Grant, Funded, $75,000, Project Period: 2014-2016
Principal Investigator, Evaluating Consumer Demand, Consumer Learning, and the Health Effects of Bottled Water Consumption in the U.S. University of Connecticut Faculty Large grant, Funded, $24,009, Project Period: 2013-2014 Principal Investigator, Bottled Water Consumption in the United States: Implications for Health and Environmental Policies. USDA Hatch Grant. Funded, $60,000, Project Period: 2012-2017. Principal Investigator, Chatter Matters: How Twitter Can Open the Black Box of Online Word-of- Mouth. Networks, Electronic Commerce, and Telecommunications Institute, Funded, $3,000, Project Period: 07/2011-07/2012. Professional Development Award, University of Texas at Austin, 2010 Hale Fellowship, University of Texas at Austin, 2010 PUBLICATIONS Liu, Yizao, and Rigoberto Lopez, (2015), The Impact of Social Media Conversations on Consumer Brand Choices, Forthcoming, Marketing Letter, DOI 10.1007/s11002-014-9321-2 (Media coverage:http://today.uconn.edu/blog/2014/11/social-media-engagementsignificantly-impacts-soda-choice/ ) Bonanno, Alessandro, Rui Huang, and, (2015), Simulating Welfare Effects of the European Nutrition and Health Claims Regulation: the Italian Yogurt Market, European Review of Agricultural Economics, 42(3), 499-533 Lopez, Rigoberto,, and Chen Zhu, (2015), TV Advertising Spillovers and Demand for Private Labels: the Case of Carbonated Soft Drinks, Applied Economics, 47(25), 2563-2576 Liu, Yizao, (2014), Household Demand and Willingness to Pay for Hybrid Cars, Energy Economics, July 2014, Volume 44, 191-197 Rabinowitz, Adam, and, (2014), The Impact of Regulatory Change on Retail Pricing: The New York State Milk Price Gouging Law, Agricultural and Resource Economics Review, 43(1), 178-192 Liu, Yizao, Rigoberto Lopez and Chen Zhu, (2014), The Impact of Alternative Policies to Decrease Soda Consumption, Agricultural and Resource Economics Review, 43(1), 53-68 Liu, Yizao, (2013), Should Further Mergers Be Allowed? Product Differentiation and Mergers in the External Audit Market, Applied Economics,46(7), 741-749
Rui, Huaxia,, and Andrew Whinston. (2013). Whose and What Chatter Matters? The Effect of Tweets on Movie Sales, Decision Support Systems, 55(4), 863-870 PAPERS UNDER REVIEW Liu, Yizao and Huaxia Rui, Consumer Engagement, Attention, and Market Shares: Evidence from the Carbonated Soft Drinks Market, Revise and Resubmit, Journal of Management Information Systems. Liu, Yizao, Vehicle Miles Traveled, Fuel Efficiency Economy, and Costs of CAFE standards, Revise and Resubmit, The B.E. Journal of Economic Analysis & Policy Qi, Lingqiao, Ben Campbell, and. Impact of Environmental Value Orientations on Frequency of Purchasing Local and Organic Produce. Submitted, International Food and Agribusiness Management Review. Liu, Yizao, The Effect of Competitors on New Product Launch and Market Expansion in the Hybrid Car Market, Submitted, Empirical Economics Nathan Yang and, Moment Marketing Opportunity: The Link Between Online Sentiment and Macroeconomic Conditions, Submitted, Consumer Needs and Solutions. WORKING PAPERS Liu, Yizao, Catarina Sismeiro, and Ramkumar Janakiraman, The Impact of Multiple Social Media Venues on the Performance of Frequently Purchased Packaged Goods: Big Brands Benefit Big Time Campbell, Ben, Michael Katz, and, Examining the Effectiveness of CT Grown Labeling with Eye-Tracking Technology Huang, Lu and, The Effect of Consumer Learning Behavior on the Rising Bottled Water Consumption WORK IN PROGRESS Lopez, Rigoberto, Xi He, and, Substitute or Compliment? The Substitution Between Online and Offline Advertising Liu, Yizao and Shu Shen, Price Discrimination with Asymmetric Firms: The Case of the U.S. Carbonated Soft Drinks Market
Liu, Yizao and Yoon-Young Choi, Safer or Cheaper? Traffic Safety, Vehicle Choices, and the Effect of New Corporate Average Fuel Economy Standard Liu, Yizao and Eugenio Miravete, Cash-for-Clunker or Cash-for SUV? The Effects of 2009 CARS Program Huang, Lu and, The Dynamics and Brand Value in the Carbonated Soft Drinks Industry Hoke, Omer and, Product Variety and Shelf Space Competition in the U.S. Beer Industry OTHER PUBLICATIONS Campbell, Ben, Adam Rabinowitz, and, (2015). What s Happening with Local? The Ins and Outs of Local Purchasing. CT Farm Bureau Newsletter, July/August, p. 6-7. http://www.are.uconn.edu/index_43_2486526470.pdf Qi, Lingqiao, Ben Campbell, and, (2013), Consumer Characteristics Affect Local and Organic Purchasing, HortScience, 48(9), 229-230 (Supplement) TEACHING EXPERIENCE Graduate Teaching, Instructor, University of Connecticut ARE6474: Empirical Industrial Organization I (Ph.D. Level) o Spring 2012, Spring 2014, Fall 2015 ARE5474: Industrial Organization: Empirical Analysis (Master Level) o Spring 2012, Fall 2013, Fall 2014 Undergraduate Teaching, Instructor, University of Connecticut ARE3221: Business Strategies and Policy in Food Industries o Fall 2012, Spring 2013, Fall 2013, Fall 2014, Spring 2015, Fall 2015 Teaching Assistant, University of Texas at Austin Introduction to Macroeconomics Spring 2007, Spring 2008 Macroeconomic Theory Fall 2007 Graduate Probability and Statistics Fall 2008 International Trade and Investment Spring 2009, Fall 2009 Industrial Organization Fall 2010
CONFERENCE AND SEMINAR PRESENTATIONS The Substitution Between Online and Offline Advertising--Evidence from CSD Market. (with Rigoberto Lopez and Xi He) o Agricultural and Applied Economics Association (AAEA) Annual Meeting, San Francisco, CA, July, 2015 Safer or Cheaper? Household Safety Concerns, Vehicle Choices and Fuel Economy Standards. (with Yoon-Young Choi*) o Agricultural and Applied Economics Association (AAEA) Annual Meeting, San Francisco, CA, July, 2015 Growing Local Milk: Analysis of Consumer Demand and Marketing Practices. (with Qiushuo Yu*, Ben Campbell, and Adam Rabinowitz) o Northeast Agricultural and Resource Economics Association (NAREA) and the Canadian Agricultural Economics Society (CAES) Joint Annual Meeting, Newport, Rhode Island, June, 2015 Examining the Effectiveness of CT Grown Labeling with Eye-Tracking Technology (with Michael Katz* and Ben Campbell) o New York Produce Show and Conference, New York City, NY, December, 2014 o Connecticut Vegetable and Small Fruit Growers Conference. South Windsor, CT, January, 2015 o Growing Container-Grown Greenhouse Vegetables Workshop, Torrington, CT, December, 2014 The Role of Product and Experiment Location. (with Michael Katz* and Ben Campbell) o Invited Track Session, Agricultural and Applied Economics Association (AAEA) Annual Meeting, San Francisco, CA, July, 2015 Using Eye Tracking Technology to Provide Improved Policy and Marketing Strategies. (with Michael Katz* and Ben Campbell) o Southern Agricultural Economics Association (SAEA), Atlanta, GA, January, 2015 The Effect of Consumer Learning Behavior on the Rising Bottled Water Consumption (with Lu Huang*) o Marketing Science Conference, Baltimore, MD, June 2015 o The 11 th Annual International Industrial Organization Conference, May, 2013 o AAEA Annual Meeting, Washington, D.C., August 2013 Simulating Welfare Effects of the European Nutrition and Health Claims Regulation: the Italian Yogurt Market (with Alessandro Bonanno and Rui Huang) o 2011 AAEA & NAREA Joint Annual Meeting, Pittsburgh, PA, o Invited Seminar, University of Georgia, Athens, September, 2014 Consumer Engagement, Attention, and Market Shares: Evidence from the Carbonated Soft Drinks Market (with Huaxia Rui) o AAEA/EAAE/CAES Joint Symposium, Montreal, Canada, May 2014 o AAEA Annual Meeting, Minneapolis, MN, July 2014 o Invited Seminar, University of Connecticut, October 2014 The Dynamics and Brand Value in the Carbonated Soft Drinks Industry (with Lu Hunag) o AAEA Annual Meeting, Minneapolis, MN, July, 2014 Product Variety and Market Power in the U.S. Beer Industry (with Omer Hoke)
o AAEA Annual Meeting, Minneapolis, MN, July, 2014 Moment Marketing Opportunity: The Link Between Online Sentiment and Macroeconomic Conditions (with Nathan Yang) o Marketing Science Conference, Atlanta, GA, June 2014 Advertising Spillover and Consumer Demand for Private Labels (with Rigoberto Lopez and Chen Zhu) o Marketing Science Conference, Atlanta, GA, June 2014 Social Media and Consumer Demand (with Rigoberto Lopez) o AAEA Annual Meeting, Washington,D.C., August 2013 The Effect of Consumer Learning Behavior on the Rising Bottled Water Consumption (with Lu Huang*) o The 11 th Annual International Industrial Organization Conference, May, 2013 o AAEA Annual Meeting, Washington,D.C., August 2013 How Effective is Public Policy in Decreasing Soda Consumption? An Assessment of Four Policy Options (with Rigoberto Lopez and Chen Zhu *) o NAREA Annual Meeting, Ithaca, NY, June 2013 The Consequences on Pricing and Consumer Welfare from a Change in the Administration of the New York State Milk Price Gouging Law (with Adam Rabinowitz) o NAREA Annual Meeting, Ithaca, NY, June 2013 Household Demand and Willingness to Pay for Hybrid Cars: The Implication for Federal Tax Incentives o Eastern Economics Association Conference Annual Meeting, May, 2013 Cash-for-Clunker or Cash-for SUV? The Effects of 2009 CARS Program (with Eugenio Miravete) o Eastern Economics Association Conference Annual Meeting, March, 2012 o Invited Seminar, Department of Economics, Florida State University, September, 2012 Price Discrimination with Asymmetric Firms: The Case of the U.S. Carbonated Soft Drinks Market (with Shu Shen) o AAEA Annual Meeting, Seattle, August 2012 Television Advertising and Soda Demand: An analysis with Aggregate and Micro Data (with Rigoberto Lopez and Chen Zhu *) o AAEA Annual Meeting, Seattle, August 2012 Applied Model Specification Tests: Theory and Application to Consumer Choice Models (with Shu Shen) o Invited Seminar, Department of Economics, University of California, Riverside, June 2012 Chatter Matters: How Twitter Can Open the Black Box of Online Word-of- Mouth (with Huaxia Rui and Andrew Whinston) o International Conference on Information Systems (ICIS), December, 2010 o NET Conference at Stern, NYU, April, 2012 Gasoline Price, Fuel Economy Efficiency and Automobile Replacement Dynamics o Invited Seminar, Department of Economics, University of Connecticut, October 2011 Vehicle Miles Traveled, Fuel Efficiency Economy, and Costs of CAFE Standards, o Texas Camp Econometrics XV, February 2010
o Tenth Annual Missouri Economics Conference, March 2010 ACADEMIC SERVICE University of Connecticut Department: Master Examination Committee, 2015-2016 Search Committee, 2012-2015 Graduate Admission Committee, 2013-2014 Undergraduate Committee, 2013-2014 Graduate Exam Committee, 2011-2013 College and University: Sustainability Science Working Group, 2014-2016 Commencement Committee, 2014-2015 Graduate Faculty Council and Executive Committee, 2013-2014 Excellence Committee, 2011-2013 REFEREE FOR Energy Economics, Rand Journal of Economics, Journal of Agricultural and Resource Economics, Resource and Energy Economics, Agribusiness, Policy and Internet, Journal of Agricultural and Applied Economics, Canadian Journal of Agricultural Economics, Information Economics and Policy, Empirical Economics, Decision Support System, Journal of Medicine Sciences, Agricultural and Resource Economics Review, Journal of Economics Behavior and Organization, International Food and Agribusiness Management Review, USDA Small Business Innovation Research (SBIR) program STUDENT ADVISING University of Connecticut Major Advisor, Ph.D. Xuan Chen 2018 (Expected)
Associated Advisor, Ph.D. Omer Hoke 2016 (Expected) Yoon-Young Choi 2016 (Expected) Madiha Zaffou 2016 (Expected Mengyao Zhang 2016 (Expected) Hualu Zheng 2015 Adam Rabinowitz 2015 Xun Li 2014 PREVIOUS EMPLOYMENT BP America, Houston, TX 5/10-8/10 Quantitative Analyst Intern, Quantitative Research of Financial Product United Nations Development Programme (UNDP), New York, NY 1/10-2/10 Research Intern, Office of Development Studies China Jianyin Investment Limited, Beijing, China 4/06-5/06 Intern, Capital Market Department Ministry of Finance, People s Republic of China 7/05-9/05 Intern, Department of Economic Construction