Designing for Visualization & Communication

Spring 2014 Designing for Visualization & Communication Spring 2014 - Weekly Schedule Professor Judy Birchman WK Lecture Laboratory Assignment Lecture Reading Assignment 1 T 1/14 T 1/14 TH 1/16 Basics of Design Overview of course InDesign tutorial 1& 2 Good design Chapter 1 - Design Due Tutorial 1 end of lab Tutorial 2 2 T 1/21 T 1/21 TH 1/23 Basics of Design The design process InDesign tutorials 3 & 4 Type terminology Chapter 10 - Type terms Due Tutorial 3 end of lab Tutorial 4 3 T 1/28 T 1/28 TH 1/30 Basics of Design Type categories and InDesign tutorial 5 Interrelationships of form relationships Intro Exercise 1 Due Tutorial 5 end of lab 4 T 2/4 T 2/4 TH 2/6 Basics of Design Type refinements Exercise 1 - letter forms Creative type techniques Chapter 11 - Type rules Intro Exercise 2 Due EX1 sketches EX1 5 T 2/11 T 2/11 TH 2/13 Basics of Design TEST 1 Exercise 2 - word effects Gestalt theory Intro Exercise 3 Due EX2 sketches EX2 6 T 2/18 T 2/18 TH 2/20 Basics of Design Elements of design Exercise 3 - phrases Emphasis Chapter 2 - Emphasis Intro Exercise 4 Chapter 3 - Contrast Due EX3 sketches EX3 7 T 2/25 T 2/25 TH 2/27 Basics of Design Contrast & Balance Exercise 4 - design elements Alignment Chapter 4 - Balance Intro Exercise 5 Chapter 5 - Alignment Due EX4 sketches EX4 8 T 3/4 T 3/4 TH 3/6 Basics of Design Repetition & Flow Exercise 5 - emphasis/contrast Types of layouts Chapter 6 - Repetition Intro Exercise 6 Chapter 7 - Flow Due EX5 sketches EX5 9 T 3/11 T 3/11 TH 3/13 Basics of Design text Imagery in design Exercise 6 - balance/alignment Introduction Project 1 Chapter 8 - Images Due EX6 sketches EX6 10 T 3/25 T 3/25 TH 3/27 Basics of Design Image formats Project 1 TEST 2 Due Project 1 sketches SPRING BREAK

11 T 4/1 T 4/1 TH 4/3 Basics of Design Creative image techniques Project 1 Introduction Project 2 Due Project 1- preliminary 12 T 4/8 T 4/8 TH 4/10 Basics of Design Color Project 2 Color Chapter 9 - Color Due Project 1 & Project 2 sketches 13 T 4/15 T 4/15 TH 4/17 Working with clients Project 2 Introduction Project 3 Due Project 2- preliminary 14 T 4/22 T 4/22 TH 4/24 Careers in graphic design Project 3 TEST 3 Due Project 2 & Project 3 sketches 15 T 4/29 T 4/29 TH 5/1 Critique Project 3 Project consultation Due Project 3- preliminary Project 3 - Friday 5/2 by noon

CGT 11100 Designing for Visualization and Communication Professor: Judy Birchman Office: 337 Knoy Hall Phone: 494-7312 E-mail: jabirchman@purdue.edu Office hours: M 1:30-3:00 & W 10:00-11:30 Spring 2014 CGT 11100 Designing for Visualization and Communication. Lecture, Lab, Credit 3 hrs. An introductory design course for computer graphics majors. Students develop an understanding of the basic design elements, principles, composition, and typography through exercises and projects. The focus is on visual thinking, exploring the relationship between type and image, and developing multiple solutions to a given problem. Course Objectives - After taking this course, students should be able to do the following. 1. Utilize design concepts and principles to solve problems using the integration of type and images. 2. Plan the spacing and aesthetic arrangement of the primary design elements on the page. 3. Apply and use typography, color, and layout for maximum visual impact. 4. Understand the design process and the issues that impact the success and implementation of a project. 5. Evaluate design solutions as well as the appropriate uses of typography. 6. Utilize type as a visual element and an abstract design. Textbook Graham, Lisa (2005). Basics of Design: Layout and Typography for Beginners Second Edition. Delmar, ISBN 1-4018-7952-7. Required Sandee Cohen, (2012). InDesign CS6: Visual Quickstart Guide, ISBN-10: 0321822536. Optional Course website Course website http://www.tech.purdue.edu/cgt/academics/coursepages.cfm Turn-in folder G: drive/classes/cgt 111 Check ECN website for FTP access to turn-in folder https://engineering.purdue.edu/ecn/support/kb/ecn/ftp Attendance Attendance will be taken in lecture and laboratory. You are responsible for obtaining materials missed due to your absence. If you will not be in class when an assignment is due, turn it in early or have another student turn it in for you. Excessive absences (more than 4) will be a factor if your grade is on the borderline at the end of the semester. If an emergency arises, e-mail or call as soon as possible. Assignments No student will be allowed to make up any written exam or lab assignment unless they have an official medical excuse or permission of the professor. All assignments are due at the beginning of class. Any assignments done in lecture cannot be made up for any reason. Late work will receive a 10% grade deduction per day (5% same day). No late grades on project preliminaries. You are responsible for obtaining materials missed due to your absence. If you have an emergency come up or extenuating circumstances, contact the instructor before the deadline. A partially completed assignment is better than no assignment. You are responsible for backing up your files. Save multiple copies of all projects in separate locations. You should keep copies of all assignments submitted for your own records.

CGT 11100 Designing for Visualization and Communication Spring 2014 Course Grade The course grade will be based on the following points and grade scale. Factors such as punctuality, participation, attitude and attendance will be considered if the final grade is borderline. Total points for the semester might vary slightly but will be close to the following. There may be additional points for some lecture activities. Requirements Grading Scale Percentages InDesign Tutorials Lab Exercises 100 points 300 points A+ 97% - 100% A 93% - 96% Superior student work A highly creative design solution Project 1 Project 2 Project 3 Critique 120 points 120 points 120 points 40 points A- 90% - 92% B+ 87% - 89% B 83% - 86% B- 80% - 82% C+ 77% - 79% that successfully solves the problem. Above average student work An above average design solution which works but is not as creative. Average student work Test 1 Test 2 Test 3 Total 100 points 100 points 100 points 1100 points C 73% - 76% C- 70% - 72% D+ 67% - 69% D 63% - 66% D- 60% - 62% An average design solution which is not as successful. Below average student work A weak solution that demonstrates a lack of design skills. Note: In the event of a major campus emergency, course requirements, deadlines and grading percentages are subject to changes that may be necessitated by a revised semester calendar or other circumstances. Check the class announcements and schedule weekly for updated information. The instructor reserves the right to modify the schedule and assignments. Student Conduct Disruptive or inappropriate behavior will not be tolerated talking in lecture, use of the computer in lab for work other than for this class, derogatory comments about or toward any student in the class will not be tolerated and will be referred to the Dean of Students. All inappropriate conduct will be reported for further action. Cheating on tests, using another student s files, allowing another student to use your files or misrepresenting original work will result in disciplinary action and will be referred to the Dean of Students. You are expected to arrive on time for class. If you are late due to unforeseen circumstances, enter quietly. If you know that you will be late or have to leave early, talk to me before class. Cell phones, music players and laptops should be turned off and stowed away during lecture. Lab supplies Flash drive Color pencils No. 2 pencil Kneaded eraser Black pocket folder with slot for a business card

CGT 11100 Designing for Visualization and Communication Spring 2014 Tutorials Tutorial 1 /20 Tutorial 2 /20 Tutorial 3 /20 Tutorial 4 /20 Tests Test 1 /100 Test 2 /100 Test 3 /100 TOTAL /300 Tutorial 5 /20 TOTAL /100 Final Grade Tutorials /100 Exercises Exercise 1 /50 Exercise 2 /50 Exercise 3 /50 Exercises /300 Projects /360 Critique / 40 Tests /300 Exercise 4 /50 Exercise 5 /50 Exercise 6 /50 TOTAL /300 TOTAL /1100 = % Projects Project 1 /120 Project 2 /120 Project 3 /120 TOTAL /360

Announcements CGT 11100 Designing for Visualization & Communication Tuesday 4/22 Project 2 Menu due in lecture (put the following in a black pocket folder) sketches full size B&W print of each side with crop marks & bleeds full size color print of menu, trimmed to size & folded preliminaries with critique comments submit the INDD/PDF files to the turn-in folder (not fonts/images) Project 3 poster, color sketches due in lecture Thursday 4/24 Project 3 postcard, color sketches due in lecture

Test 3 - Thursday 4/24 Basics of Design Text Chapters 2-9 questions Lectures Lecture 6-2 Emphasis Lecture 7-1 Contrast & Balance Lecture 7-2 Alignment Lecture 8-1 Repetition & Flow Format - 50 items 2 points each Matching - term to definition True-False CGT 11100 Designing for Visualization & Communication Lecture 9-1 Imagery Lecture 10-1 Image formats Lecture 12-1 Color Lecture 12-2 Color

Critique - Tuesday 4/29 CGT 11100 Designing for Visualization & Communication Lectures Lecture 6-2 Emphasis (types of emphasis) Lecture 7-1 Contrast (techniques) Lecture 7-1 Balance (types) Lecture 7-2 Alignment (why use & structure types) Lecture 8-1 Repetition (elements & uses) & Flow (patterns) Lecture 8-2 Ad Layouts (advertising formats) Lecture 11-1 Creative Use of Images (purposes) Format 4 or 5 pieces, 4-5 questions each, 2 points each (40 points) short answers be succinct and use correct terms

Type categories & relationships Font Websites CGT 11100 Designing for Visualization & Communication http://www.urbanfonts.com http://www.dafont.com http://www.1001freefonts.com Downloading fonts in the lab download the font to your drive move to to C:\Program Files(x86)\Adobe\Adobe InDesign CS6\Fonts