Assumption University Five-Year Strategic Plan (2014 2018)
AU Strategies for Development AU Five-Year Strategic Plan (2014 2018) Vision, Mission, Uniqueness, Identity and Goals Au Vision Assumption University envisions itself in the next decade as: 1. an international community of scholars; 2. enlivened by Christian inspiration; 3. engaged in the pursuit of Truth and knowledge; 4. serving human society, especially through the creative use of interdisciplinary approaches and cyber technology. Au Vision for Assumption University Graduates Assumption University envisions its graduates as: 1. healthy and open-minded persons characterized by personal integrity, an independent mind and creative thinking; 2. professionally competent, willing to exercise responsible leadership for economic progress in a just society; 3. able to communicate effectively with people from other nations and to participate in the globalization. Au Mission 1. Manage teaching-learning to produce graduates who achieve academic and moral excellence. 2. Conduct quality research to increase knowledge and new innovations. 3. Respond to and lead society and the nation academically. 4. Preserve and promote the national culture to the world. Uniqueness AU Uniqueness is being An International Catholic University Emphasis and Strength Reflecting Uniqueness Catholic University - Catholic values - Catholic symbols - Catholic leader - Liturgical services International University - International programs - International scholars - International students 1
- International recognition - Learning environment Identity Identity of Assumption University students Ethics - Integrity - Social consciousness - Discipline Self-discipline Social discipline English Proficiency Entrepreneurial Spirit - Leadership - Management knowledge - Labor omnia vincit Goals 1) To be a leading international university in the region 2) To be excellent in education management and in production of quality graduates. 3) To be a leading university in terms of interdisciplinary approach and technology, especially management sciences Strategies Strategy 1 Strategy 2 Strategy 3 Strategy 4 Strategy 5 Strengthen the internationalization of education management Adopt quality assurance measures for education management and production of quality graduates Produce academic works and research which benefit society Develop and maximize quality management system and resources Create uniqueness and good image for the University Strategy 1 Strengthen the internationalization of education management Objectives 1.1 The University s education management is of international standard. 1.2 The University s international programs are diverse and designed to serve the need of Thai society and international community. 1.3 The number of international programs, international lecturers and international students is the largest in the country. 1.4 The University s graduates can communicate in English fluently and are accepted by other external organizations. Tactic 1.1 Develop programs which are of international standard (Objectives 1.1 and 1.2) 1.1.1 Establish programs of international standard which serve the need of 2
Thai society and international community. 1.1.2 Establish modern programs through collaboration with foreign universities. Tactic 1.2 Establish overseas links and activities through collaboration with leading universities and organizations (Objectives 1.1 and 1.2) 1.2.1 Exchange students and lecturers with universities in foreign countries. 1.2.2 Embark on proactive marketing and collaboration with educational institutions and organizations in foreign countries. Tactic 1.3 Increase the proportion and diversity of international lecturers (Objectives 1.2 and 1.3) 1.3.1 Create system and mechanism to increase recruitment of international lecturers continuously. Tactic 1.4 Increase the proportion of international students (Objectives 1.2 and 1.3) 1.4.1 Collaborate with international universities, especially universities in the ASEAN Community. 1.4.2 Increase public relations through representatives from each faculty. 1.4.3 Penetrate target international schools directly. Tactic 1.5 Improve foreign language proficiency of personnel and students (Objectives 1.1, 1.2, 1.3 and 1.4) 1.5.1 Improve English communication skills of personnel and students. 1.5.2 Promote the use of English as a medium of communication outside the classroom. Strategy 2 Adopt quality assurance measures for education management and production of quality graduates Objectives 2.1 The University s programs are accredited. 2.2 The University s graduates possess outstanding quality reflecting the University s identity. 2.3 The number of lecturers, academic qualifications and academic titles corresponds with the required number for each program. 2.4 All programs and teaching-learning processes are student-centered. 2.5 The University s educational quality is accepted internationally. Tactic 2.1 Create the University s culture of quality (Objectives 2.1, 2.2 and 2.5) 2.1.1 Change mindset of lecturers, staff and students regarding quality and collaboration 2.1.2 Develop system and mechanism to ensure continuous quality assurance at all levels: departments, faculties, administrative units and the University. 2.1.3 Monitor and supervise program management to ensure quality based on standard set by organizations concerned Tactic 2.2 Improve the quality of the University s graduates in leaps and bounds. 3
(Objectives 2.2, 2.4 and 2.5) 2.2.1 Develop student-centered teaching - learning processes. 2.2.2 Develop and instill morals, ethics and social responsibility in students. 2.2.3 Promote and develop communication skills, analytical thinking and creativity. 2.2.4 Develop entrepreneurship skills and promote inquisitiveness and diligence. Tactic 2.3 Enhance professionalism of lecturers (Objectives 2.3, 2.4 and 2.5) 2.3.1 Develop lecturers ability to impart knowledge. 2.3.2 Develop lecturers morals and ethics. 2.3.3 Develop lecturers academic skills regularly and continuously. 2.3.4 Encourage lecturers to acquire academic titles. Strategy 3 Produce academic works and research which benefit society Objectives 3.1 Lecturers academic works, research and creative works increase. 3.2 Lecturers academic works, research and creative works are recognised in the national and international arena. 3.3 Lecturers academic works, research and creative works benefit society. Tactic 3.1 Develop system and mechanism to promote academic works, research and creative works (Objective 3.1) 3.1.1 Create system and mechanism to administer and manage academic works, research and creative works. 3.1.2 Allocate budget/funds and resources for academic works, research and creative works. 3.1.3 Encourage publishing and disseminating lecturers and students academic works, research and creative works. 3.1.4 Improve remuneration for academic works, research and creative works. Tactic 3.2 Promote production of academic works, research, and creative works (Objective 3.2) 3.2.1 Create lecturers awareness in producing academic works, research, and creative works. 3.2.2 Promote the development of competency in creating academic works, research and creative works among lecturers and students. 3.2.3 Increase the incentive given to lecturers and students for producing academic works, research and creative works. Tactic 3.3 Integrate academic works, research and creative works into teaching-learning and providing service to society (Objective 3.3) 3.3.1 Encourage lecturers to apply academic works, research and creative works to 4
teaching-learning and providing service to society or vice versa. Strategy 4 Develop and maximize quality management system and resources Objectives 4.1 Administrative system is effective and corresponds with good governance. 4.2 Infrastructure and facilities to support effective teaching-learning, research and administration are available. 4.3 The University s personnel s competency is continuously developed. 4.4 The University s personnel achieve balance of life. Tactic 4.1 Develop administrative system to be effective and able to cope with changes (Objectives 4.1, 4.2 and 4.4) 4.1.1 Improve work system and processes to ensure effectiveness and quality. 4.1.2 Create a culture of team work and assessment of outcome. 4.1.3 Develop system and mechanism for risk management. 4.1.4 Revise rules and regulations in order to encourage personnel to work in compliance with the University s mission Tactic 4.2 Reform the University s finance administration (Objective 4.1) 4.2.1 Develop system and mechanism for seeking national and international funds. 4.2.2 Develop system and mechanism for allocating funds to achieve the University s mission. 4.2.3 Develop system and mechanism to control expenses and investment. Tactic 4.3 Develop infrastructure and facilities required for achieving the University s mission (Objective 4.2) 4.3.1 Renovate buildings and upgrade utility systems and facilities to serve the need of personnel and students. 4.3.2 Create conducive environment in classrooms, laboratories, offices, libraries and the University s compound for better learning atmosphere. Tactic 4.4 Develop information technology systems for management (Objectives 4.1 and 4.2) 4.4.1 Develop information technology systems to support administration, planning and decision-making in accordance with the University s mission and quality assurance. 4.4.2 Develop information technology systems for knowledge management. Tactic 4.5 Prepare personnel at all levels for changes (Objectives 4.3 and 4.4) 4.5.1 Regularly organize academic, administrative and recreational activities to develop personnel. 4.5.2 Develop knowledge management in the organization. 4.5.3 Offer scholarships and organize activities regularly to develop personnel at all levels. Tactic 4.6 Improve remuneration systems and welfare benefits to attract quality personnel to work for the University (Objectives 4.3 and 4.4) 5
4.6.1 Adjust salary scales, living allowance, remuneration for experience and academic titles/ professionals. 4.6.2 Improve welfare benefits as work incentive. 4.6.3 Award and recognize personnel for excellence. Strategy 5 Create uniqueness and good image for the University Objectives 5.1 Graduates have knowledge, ability, leadership, ethics and are accepted by society. 5.2 Students, graduates and personnel are awarded or recognized by various organizations. 5.3 The University provides academic services to society. 5.4 The University preserves art and culture. 5.5 The University s academic development garners support from experts and organizations. 5.6 The University is accredited by various national and international organizations. Tactic 5.1 Instill the identity of the University into students, graduates and personnel to reflect the University s uniqueness (Objectives 5.1, 5.2 and 5.3) 5.1.1 Inculcate good attitudes towards learning, morals and social responsibility into students, graduates and personnel. 5.1.2 Create stimulating atmosphere and environment among students, graduates and personnel, reflecting the University s uniqueness. Tactic 5.2 Present the University s uniqueness and image to public (Objectives 5.1, 5.2, 5.3, 5.4 and 5.5) 5.2.1 Promote the uniqueness of being Thailand s first non - profit international Catholic university which pursues Truth and knowledge. 5.2.2 Promote the uniqueness of the University s architecture, landscape architecture, atmosphere and environment that are conducive to teaching-learning and ethics development. 5.2.3 Disseminate information about the University s progress and achievement as well as information about the alumni to the public continuously. 5.2.4 Promote and encourage academic forum to demonstrate personnel s and students knowledge, skills and competency. Tactic 5.3 Establish cooperation with strategic partners and alumni associations in order to present the University s uniqueness and image (Objectives 5.3, 5.4, 5.5 and 5.6) 5.3.1 Establish effective partnership/cooperation with educational institutions, business enterprises, alumni associations and various organizations for mutual education and business benefits. 5.3.2 Cooperate with alumni associations and various organizations in searching for and recognizing successful alumni who produce quality work for society. 6
Strategic Indicators for Assumption University s Strategic Plan In order for the AU Strategic Plan to achieve its goals and objectives, the University has set strategic indicators for the assessment of the performance outcomes of each strategy, namely: Strategy 1 Strengthen the internationalization of education management Strategy 2 Adopt quality assurance measures for education management and production of quality graduates Strategy 3 Produce academic works and research which benefit society Strategy 4 Develop and maximize quality management system and resources Strategy 5 Create uniqueness and good image for the University 7
Strategy 1 Strengthen the internationalization of education management Objectives Indicators Targets (2014-2018) 2014 2015 2016 2017 2018 1.1 The University s education management of international standard. 1.1.1 Per cent (%) of programs having international collaboration in teaching and learning 10% 10% 10% 10% 10% 1.2 The University s international programs are diverse and designed to serve the need of Thai society and international community. 1.2.1 Level of satisfaction of stakeholders with the diverse educational programs in response to the needs of stakeholders 3.51 3.70 3.90 4.00 4.20 1.2.2 Per cent (%) increase in the number of international students 5% 5% 5% 5% 5% 1.3 The number of international programs, international lecturers and international students is the largest in the country. 1.3.1 Per cent (%) of international programs 95% 95% 95% 95% 95% 1.3.2 Per cent (%) of international lecturers 30% 30% 30% 32% 35% 1.3.3 Per cent (%) of international students 16% 18% 20% 22% 24% 1.4 The University s graduates can communicate in English fluently and are accepted by other external organizations. 1.4.1 Level of satisfaction of employers with graduates English communication proficiency 3.51 3.70 3.90 4.00 4.20 8
Tactic 1.1 Develop programs which are of international standard (Objectives 1.1 and 1.2) 1.1.1 Establish programs of international standard which serve the need of Thai society and international community. 1.1.2 Establish modern programs through collaboration with foreign universities. Tactic 1.2 Establish overseas links and activities through collaboration with leading universities and organizations (Objectives 1.1 and 1.2) 1.2.1 Exchange students and lecturers with universities in foreign countries. 1.2.2 Embark on proactive marketing and collaboration with educational institutions and organizations in foreign countries. Tactic 1.3 Increase the proportion and diversity of international lecturers (Objectives 1.2 and 1.3) 1.3.1 Create system and mechanism to increase recruitment of international lecturers continuously. Tactic 1.4 Increase the proportion of international students (Objectives 1.2 and 1.3) 1.4.1 Collaborate with international universities, especially universities in the ASEAN Community. 1.4.2 Increase public relations through representatives from each faculty. 1.4.3 Penetrate target international schools directly. Tactic 1.5 Improve foreign language proficiency of personnel and students (Objectives 1.1, 1.2, 1.3 and 1.4) 1.5.1 Improve English communication skills of personnel and students. 1.5.2 Promote the use of English as a medium of communication outside the classroom. 9
Strategy 2 Adopt quality assurance measures for education management and production of quality graduates Objectives Indicators Targets (2014-2018) 2014 2015 2016 2017 2018 2.1 The University s programs are accredited. 2.1.1 Per cent (%) of programs accredited by Office of 100% 100% 100% 100% 100% Higher Education Commission and government units concerned 2.1.2 Per cent (%) of professional programs accredited 100% 100% 100% 100% 100% by professional councils or organizations concerned 2.2 The University s graduates possess outstanding quality reflecting the University s identity. 2.2.1 Level of satisfaction of employers with the University s identity 3.51 3.70 3.90 4.00 4.20 2.3 The number of lecturers, academic qualifications and academic titles corresponds with the required number for each program. 2.4 All programs and teaching-learning processes are student-centered. 2.5 The University s educational quality is accepted internationally. 2.3.1 Per cent (%) of programs having the ratio of 80% 90% 100% 100% 100% lecturer to students as required by Office of Higher Education Commission 2.3.2 Per cent (%) of programs having the ratio of lecturers academic qualifications as required by Office of Higher Education Commission 80% 90% 100% 100% 100% 2.3.3 Per cent (%) of full-time lecturers holding academic titles 7.5% 8% 10% 12% 12% 2.4.1 Per cent (%) of student-centered programs 80% 80% 90% 100% 100% 2.5.1 Level of satisfaction of students, graduates, and stakeholders with teaching-learning quality and learning processes 3.51 3.70 3.90 4.00 4.20 10
Tactic 2.1 Create the University s culture of quality (Objectives 2.1, 2.2 and 2.5) 2.1.1 Change mindset of lecturers, staff and students regarding quality and collaboration. 2.1.2 Develop system and mechanism to ensure continuous quality assurance at all levels: departments, faculties, administrative units and the University. 2.1.3 Monitor and supervise program management to ensure quality based on standard set by organizations concerned. Tactic 2.2 Improve the quality of the University s graduates in leaps and bounds (Objectives 2.2, 2.4 and 2.5) 2.2.1 Develop student-centered teaching - learning processes. 2.2.2 Develop and instill morals, ethics and social responsibility in students. 2.2.3 Promote and develop communication skills, analytical thinking and creativity. 2.2.4 Develop entrepreneurship skills and promote inquisitiveness and diligence. Tactic 2.3 Enhance professionalism of lecturers (Objectives 2.3, 2.4 and 2.5) 2.3.1 Develop lecturers ability to impart knowledge. 2.3.2 Develop lecturers morals and ethics. 2.3.3 Develop lecturers academic skills regularly and continuously. 2.3.4 Encourage lecturers to acquire academic titles. 11
Strategy 3 Produce academic works and research which benefit society Objectives Indicators Targets (2014-2018) 2014 2015 2016 2017 2018 3.1 Lecturers academic works, research and 3.1.1 Per cent (%) of full-time lecturers producing 8% 8.5% 9% 10% 10% creative works increase. academic works, research or creative works 3.2 Lecturers academic works, research and 3.2.1 Proportion of academic works, research or creative 30% 35% 40% 40% 45% creative works are recognised in the national and international arena. works published or disseminated at national or international level to the number of full-time lecturers 3.2.2 Number of students academic works, research or 115 130 145 160 175 creative works published or disseminated at national or international level 3.2.3 Number of lecturers academic works, research or 10 15 20 25 30 creative works awarded at national or international level 3.2.4 Number of students academic works, research or creative works awarded at national or international level 15 20 25 30 35 3.3 Lecturers academic works, research and creative works benefit society. 3.3.1 Proportion of academic works, research or creative works used to serve society to the number of fulltime lecturers 10% 12% 15% 15% 15% 12
Tactic 3.1 Develop system and mechanism to promote academic works, research and creative works (Objective 3.1) 3.1.1 Create system and mechanism to administer and manage academic works, research and creative works. 3.1.2 Allocate budget/funds and resources for academic works, research and creative works. 3.1.3 Encourage publishing and disseminating lecturers and students academic works, research and creative works. 3.1.4 Improve remuneration for academic works, research and creative works. Tactic 3.2 Promote production of academic works, research, and creative works (Objective 3.2) 3.2.1 Create lecturers awareness in producing academic works, research, and creative works. 3.2.2 Promote the development of competency in creating academic works, research and creative works among lecturers and students. 3.2.3 Increase the incentive given to lecturers and students for producing academic works, research and creative works. Tactic 3.3 Integrate academic works, research and creative works into teaching-learning and providing service to society (Objective 3.3) 3.3.1 Encourage lecturers to apply academic works, research and creative works to teaching-learning and providing service to society or vice versa. 13
Strategy 4 Develop and maximize quality management system and resources Objectives Indicators Targets (2014-2018) 2014 2015 2016 2017 2018 4.1 Administrative system is effective and 4.1.1 Level of satisfaction of stakeholders with 3.51 3.70 3.90 4.00 4.20 corresponds with good governance. administrative system 4.2 Infrastructure and facilities to support effective teaching-learning, research and administration are available. 4.2.1 Level of satisfaction of stakeholders with infrastructure and facilities supporting teachinglearning, administration and research 3.51 3.70 3.90 4.00 4.20 4.3 The University s personnel s competency is continuously developed. 4.4 The University s personnel achieve balance of life. 4.3.1 Per cent (%) of personnel participating in activities 30% 35% 40% 45% 50% organized by organizations outside the University for personnel development 4.3.2 Per cent (%) of personnel participating in activities 100% 100% 100% 100% 100% that promote and develop personnel organized by the University 4.3.3 Per cent (%) of personnel receiving scholarships 10% 10% 10% 10% 10% for higher education 4.3.4 Per cent (%) of full-time lecturers holding academic titles 7.5% 8% 10% 12% 12% 4.4.1 Level of satisfaction of personnel with way of life 3.51 3.70 3.90 4.00 4.20 14
Tactic 4.1 Develop administrative system to be effective and able to cope with changes (Objectives 4.1, 4.2 and 4.4) 4.1.1 Improve work system and processes to ensure effectiveness and quality. 4.1.2 Create a culture of team work and assessment of outcome. 4.1.3 Develop system and mechanism for risk management. 4.1.4 Revise rules and regulations in order to encourage personnel to work in compliance with the University s mission. Tactic 4.2 Reform the University s finance administration (Objective 4.1) 4.2.1 Develop system and mechanism for seeking national and international funds. 4.2.2 Develop system and mechanism for allocating funds to achieve the University s mission. 4.2.3 Develop system and mechanism to control expenses and investment. Tactic 4.3 Develop infrastructure and facilities required for achieving the University s mission (Objective 4.2) 4.3.1 Renovate buildings and upgrade utility systems and facilities to serve the need of personnel and students. 4.3.2 Create conducive environment in classrooms, laboratories, offices, libraries and the University s compound for better learning atmosphere. Tactic 4.4 Develop information technology systems for management (Objectives 4.1 and 4.2) 4.4.1 Develop information technology systems to support administration, planning and decision-making in accordance with the University s mission and quality assurance. 4.4.2 Develop information technology systems for knowledge management. Tactic 4.5 Prepare personnel at all levels for changes (Objectives 4.3 and 4.4) 4.5.1 Regularly organize academic, administrative and recreational activities to develop personnel. 4.5.2 Develop knowledge management in the organization. 4.5.3 Offer scholarships and organize activities regularly to develop personnel at all levels. Tactic 4.6 Improve remuneration systems and welfare benefits to attract quality personnel to work for the University (Objectives 4.3 and 4.4) 4.6.1 Adjust salary scales, living allowance, remuneration for experience and academic titles/ professionals. 4.6.2 Improve welfare benefits as work incentive. 4.6.3 Award and recognize personnel for excellence. 15
Strategy 5 Create uniqueness and good image for the University Objectives Indicators Targets (2014-2018) 2014 2015 2016 2017 2018 5.1 Graduates have knowledge, ability, 5.1.1 Level of satisfaction of employers with graduates 3.51 3.70 3.90 4.00 4.20 leadership, ethics and are accepted by society. competence and morals and ethics 5.2 Students, graduates and personnel are 5.2.1 Number of students, graduates, and personnel 30 40 40 50 50 awarded or recognized by various organizations. awarded or recognized in various aspects by external organizations 5.3 The University s provides academic services 5.3.1 Proportion of projects/activities providing 12% 18% 20% 25% 30% to society. academic services to society to the number of fulltime lecturers 5.4 The University preserves art and culture. 5.4.1 Proportion of projects/activities preserving art and culture to the number of full-time lecturers 3% 5% 5% 10% 10% 5.5 The University s academic development garners support from experts and organizations. 5.6 The University is accredited by various national and international organizations. 5.5.1 Per cent (%) of academic activities organized through collaboration with external public and private organizations or external academic/professional experts 5.6.1 Number of new organizations in academic partnership with the University 5.6.2 Per cent (%) of graduates working for international organizations, overseas corporations, international institutions or other international units 50% 50% 50% 50% 50% 5 10 15 20 25 15% 20% 30% 30% 30% 16
Tactic 5.1 Instill the identity of the University into students, graduates and personnel to reflect the University s uniqueness (Objectives 5.1, 5.2 and 5.3) 5.1.1 Inculcate good attitudes towards learning, morals and social responsibility into students, graduates and personnel. 5.1.2 Create stimulating atmosphere and environment among students, graduates and personnel, reflecting the University s uniqueness. Tactic 5.2 Present the University s uniqueness and image to public (Objectives 5.1, 5.2, 5.3, 5.4 and 5.5) 5.2.1 Promote the uniqueness of being Thailand s first non - profit international Catholic university which pursues Truth and knowledge. 5.2.2 Promote the uniqueness of the University s architecture, landscape architecture, atmosphere and environment that are conducive to teaching-learning and ethics development. 5.2.3 Disseminate information about the University s progress and achievement as well as information about the alumni to the public continuously. 5.2.4 Promote and encourage academic forum to demonstrate personnel s and students knowledge, skills and competency. Tactic 5.3 Establish cooperation with strategic partners and alumni associations in order to present the University s uniqueness and image (Objectives 5.3, 5.4, 5.5 and 5.6) 5.3.1 Establish effective partnership/ cooperation with educational institutions, business enterprises, alumni associations and various organizations for mutual education and business benefits. 5.3.2 Cooperate with alumni associations and various organizations in searching for and recognizing successful alumni who produce quality work for society. 17