23-24 th April 2012 WWW.ABRMR.COM
23-24 th April 2012 Holiday Inn Istanbul Airport Mahmutbey Mah, Tasocagi Yolu Cad No 35 P.K.34217 Bagcilar-Istanbul Turkey Conference Programme & Proceedings Method - Integrity - Camaraderie
23-24 th April 2012 Holiday Inn Istanbul Airport Mahmutbey Mah, Tasocagi Yolu Cad No 35 P.K.34217 Bagcilar-Istanbul Turkey Co-hosted by the Academy of Business & Retail Management (ABRM) Journal of Business & Retail management Research (JBRMR) Executive Board members Dr P R Datta, Executive Chair Professor P R Banerjee, Head of Research & Development, ABRMR Mark T Jones, Director-ICIRM Dr B.R.Chakraborty, Operations Prof. G. Dixon, Review Editor Prof. Ogenyi Omar, Review-Editor Dr Joel Osarcar Barima, Review Editor Dr Soumitra N.Deb, Review Editor Prof. Fon Sim Ong, Review Editor Editorial Advisory Board Prof. G. Dixon, Prof. A. Jayakumar, Professor N.P Makarkin, Dr. Sudaporn Sawmong, Dr. John Dung-Gwom, Prof. Victor Braga, Prof. Luiz Alberto Alves dos Santos Prof. Mariia Sheluntcova, Professor N.D Gooskova, Professor P R Banerjee, Prof. Dr. Hayri Ulgen, Dr. Saumitra N. Deb, Professor Gairik Das, Professor A.C Panday, Dr Nripendra Singh, Prof. Fon Sim Ong, Prof. S. Rangnekar, Prof. C. Michael Wernerheim. Session Chairs Consumer Behaviour & International Retailing Dr. P.R.Datta Emerging Economics, Globalisation & Finance Prof. Elnaz Zahed Miscellaneous Prof. Marko Mak Research Executives Ashru Bairagee, Maruf Hossain, R. C. Bhowal, Sanjay Patil, M Agalya
23-24 th April 2012 Holiday Inn Istanbul Airport Mahmutbey Mah, Tasocagi Yolu Cad No 35 P.K.34217 Bagcilar-Istanbul Turkey Dear Conference Participants, It is my very great pleasure to welcome you to ICIRM Istanbul 2012. For some of you this will be your first visit to Turkey and we trust that during your time with us you will gain fresh insights, engage in healthy discussions and forge new friendships in a spirit of academic enquiry. No one here present can be under any illusion that for many these are challenges times and the nature of the global economy is such that it is beholden on academics to seek a broader understanding of common themes and theories. For all the complexities of the current dynamic it is clear that the retail sector is planning a pivotal role in economic development and the creation of employment opportunities. Most indicators point to retail consolidate its position in established and emerging economies, and as such it is of little surprise that a growing number of academics and retail practitioners are eager to explore more about the drivers of change, retail innovation, research and development and the future size and growth of the retail sector. I believe that we will all benefit from our engagement with the Conference and I trust that all concerned will have stimulating and intellectually enriching stay in Istanbul. With every good wish, Professor P. R. Banerjee Head of Research and Development Academy of Research and Retail Development (ABRM)
23-24 th April 2012 Holiday Inn Istanbul Airport Mahmutbey Mah, Tasocagi Yolu Cad No 35 P.K.34217 Bagcilar-Istanbul Turkey Dear Conference Participants, It is a great pleasure to welcome you to Istanbul and more especially to ICIRM 2012. It is certainly seems fitting that this conference is being held in Istanbul, a city that is literally connects Asia and Europe. Turkey as one of the CIVETS countries is a nation which is playing an important role in investment; it has won plaudits for the positive role it has played in infrastructure investment and development even in such unlikely locations as Mogadishu, Somalia. According to the World Bank Turkey s Gross Domestic Product is worth 735 billion dollars or 1.19% of the world economy. Retail in Turkey is proving to be a key sector in the economy with autos, computers, construction, consumer electronics, mass grocery retail and pharmaceuticals all undergoing healthy growth. All of us here are aware just how complex and interconnected our respective economies have become and so it is all the more important that academics have an opportunity to share and explore key issues, theories and experiences. The sponsors of this conference believe that ICIRM- Istanbul 2012 will provide academics with an important networking opportunity in an environment that sets great store by: Method - Integrity Camaraderie. I hope that all delegates will have a successful and intellectually stimulating conference, and leave here determined to capitalise and build upon the relationships begun during this time. Wishing you every success with all your future endeavours. Mark T Jones Director ICIRM 2012 Academy of Business and Retail Management
23-24 th April 2012 Holiday Inn Istanbul Airport Mahmutbey Mah, Tasocagi Yolu Cad No 35 P.K.34217 Bagcilar-Istanbul Turkey SCHEDULE FOR THE CONFERENCE 2012 Saturday 21 st April 2012 through to Sunday 22 nd April 2012 Arrival and Independent traveling days in Istanbul, Turkey MONDAY 23 rd APRIL, 2012 8.00 AM -9.00AM Registration Monday 23 rd April, 2012 9.00AM - 9.15AM OPENING ADDRESS & WELCOME 9.15AM - 13.00 PM (Tea and coffee Break: 11.00-11.15) Track: Consumer Behaviour & International Retailing Session Chair: Dr. P.R.Datta I II III IV Customer participation in retail-focus on automated services Marko Mak and Teemu Kokko, Haaga-Helia University of Applied Sciences, Finland Retail Market Segmentation based on Architectural Store Images using Artificial Neural Network L. Saikala and D.M. Sezhiyan, National Institute of Technology, Trichy, India Importance of Brand Name: Does it have any role in the formation of brand personality? Zeenat Jabbar, National University of Sciences & Technology (NUST), Islamabad, Pakistan and Lynne Baldwin, Brunel University, UK An Application of Sweeney`s risk-price-quality-value framework through a consideration of store brand merchandise
Justin Henley Beneke, University of Cape Town, South Africa V VI VII VIII IX X XI Concept of innovative Retailing in India Siddhartha Ghose, Astha School of Management, Bhubaneshwar, India Growth with the Masses. A New Approach to Bottom of the Pyramid Markets in Indian Context Vivek Sane and Anil Kshatriya, SIBM, Pune, India Monetary and Non-Monetary Compensation Among Sales and marketing Employees in the Retail Banking Azhar Ahmed, Che Aniza Che Wel and Abdul Manap Ali, Universiti Kebangsaan Malaysia Fashion in the Virtual Sphere- a tool for understanding customers or just another retail strategy? Meenakshi Sehgal, Retail Everonn Skill Development Ltd, India An Investigation into Trust and Customer Loyalty in Retal Banking in Bangladesh: Proposed Research Agenda Ashru Bairagee and Agalaya Muruganandan, ABRMR, London, UK Palto R Datta, University of Hertfordshire, UK Impact of Comic factor in TV Ads on Buying Behavior of University Students Qamar Farooq and M. Aslam Khan Department of Business Administration, Preston University, Islamabad, Pakistan Remittances: the unsung investment factor? Mark T Jones Academy of Business & Retail Management, London 13.00-14.00 BREAK FOR LUNCH Monday 23 rd April, 2012 14.00 PM-14.25PM Key Note Speaker Mark T Jones Mark is a fervent internationalist, who is widely travelled. During his career to date as well as having worked in Jordan for two years, he has spent a considerable amount of time in Africa. He initiated and oversaw a major humanitarian venture into war-torn Sierra Leone in 2000 and his logistical and regional knowledge is in considerable demand. He speaks and writes on a variety of subjects ranging from international trade to women s health in the developing world. He is
the author of numerous articles and in September 2009 produced a forward strategy for the sericulture industry of Bangladesh entitled; Rajshahi the silk sensation. Mark is a Legislative Leadership Training specialist, as well as being an advisor on trade and investment in frontier markets. He believes that many of the current difficulties in the world economy are due to a poverty of leadership, poor regional/market knowledge and a lack of real vision. He is the Executive Director of the Horn of Africa Business Association and also sits on the Board of the Kitenge Africa Foundation (Uganda) and the Advisory Committee of the Expertise Forum (A Think Tank Society focusing on the Sustainable Development of South Asian Countries). In 1994 he was elected a Freeman of the City of London, he is also a Fellow of the Chartered Management Institute.. 14.30 PM 17. 30 (Tea and Coffee Break: 16.00-16.15) Track: Emerging Economics, Globalisation and Finance Session Chair: Elnaz Zahed I II The Role of Networks and Social Capital on Investment Decisions` Venture-Capitalists in Technology-based Young Ventures: An Explorative Study Brahim Bouzahir and Ahmed Chakir, ENCG, Ibnou Zohor University, Morocco Application of Activity Based Costing (ABC) in Small and Medium Enterprise Development and the Runtime System in order to reduce production costs. Saeid Khorsandifar and Alireza Bafande Zendeh, Department of Industrial Management, Islamic Azad University, Tabriz, Iran III IV V VI VII Globalisation Effect on Employment: An Evidence from Islamic Countries Gholamreza Tajgardoon, Sadr International Institute for Research & Studies In Islamic Banking, Iran; Mehdi Behname, University of Shiraj, Iran; and Khosro Noormohamadi, President Deputy, Strategic Planning & Control, Iran Cocoa, The Lone Ranger: Complacency Behaviour of Cocoa Prices in the Financial Markets Caner Ozdurak, Yeditepe University, Turkey Quantitative and Qualitative Approaches to Risk Assessment in Risk Management Elnaz Zahed, University of Waterloo, UAE The role of External Auditors in Distress Banks in Nigeria Olagunju Adebayo, Redeemer`s University, Ogun State, Nigeria Performance of Women Entrepreneurs of Grameen Bank with Special Reference to Grameen Generalized System Md. Shah Alam, Department of Business Administration, University of Asia Pacific, Bangladesh and Sharmin Islam, Islamic University, Khustia, Bangladesh 17.35PM CLOSING SPEECH FOR THE CONFERENCE
Tuesday 24 th April, 2012 9.00AM-9.15AM OPENING ADDRESS FOR DAY 2 9.15AM -13.00 PM (Tea and coffee Break: 11.00-11.15) Track: Miscellaneous Session Chair: Marko Mak I II III IV V Vi Intention Development and Demand Towards adopting Innovations: Innovative Fast Moving Consumer Goods (FMCG) versus Technological Products in the Egyptian Market Eiman Medhat, Passent Tantawi and azza El Sharabassy, Arab Academy for Science, Technology and Maritime Transport, Egypt Bumiputra Students` Perceptions on Sales career as a Profession Sallehuddin Mohd. Nor, Che Aniza Binti Che Wel and Mohd. Hazrul Mat Tajuddin, Universiti Kebangaan Malaysia Facets of Career Development and Organisational Commitment Nazim Hussain, Iqra University Islamabad; Aamer Akram, Allama Iqbal Open University, Islamabad and Kashif Ur Rehman, Iqra University Islamabad, Pakistan Food Market Value Analysis: Production Technology and Timely Decisions in the Sunflower Market District Badin Sindh Province of Pakistan Mumtaz A Joyo, Fetch M Soomro and Ali Muhammad Khushk, Department of Agricultural Economics, Sindh Agriculture University, Sindh, Pakistan Measure Inegality in the Investors` Risk Aversion and Behavioural Heterogeneity: Method and Experimentation Jihne Jebeniani Gouider, Higher School of Trade of Tunis, Tunisia and Mokhtar Kouki, Higher School of the Statistics and the Analysis of the Information of Tunis, Tunisia Risk Management Naveen.S.Kalyani Gogte College of Commerce, Tilakwadi, India 13.00-14.00 BREAK FOR LUNCH
Thursday 24 th April 2012 14.00 PM - 14.25PM Key Note Speaker Professor P. R. Banarjee Topic: Leadership in changing times Prof. P.R.Banerjee obtained his Master in Economics from the University of Calcutta and University of Leeds and MBA from the University of Lancaster, UK. Before Joining Indian Institute of Management (IIM), Lucknow in 1985, he was in the U.K. for about 20 years and started his career there with the British Civil Service. In 1972 he switched over to industry and undertook several big projects for major shipbuilders, shipping fleet owners and operators, ports, trading houses and gained considerable consulting experience. The projects that he was associated with were mostly from the World Bank, organisation for Economic Cooperation and Development (OECD, Paris) and other industry leaders. A good number of reports prepared by him were published by the companies he worked for and were very favourable received by the business circles on both side of the Atlantic. His contributions to business showing the duality of economies of scale and infrastructure development were some of the earliest as claimed during a business world meet in Florence, Italy in 1976. Interestingly a similar report was published by the UNDP at the same time. Both suggested the crucial issue of high costs of infrastructure creation limiting the possibility of enjoying economies of scale. The costs, therefore, needed to be shared. Critics of the day said that big ports like London, Rotterdam etc, as well as the then third upcoming stansted Airport for London would do well by looking up at these matters seriously. The OECD prescribed his report on costs and benefits of infrastructure development vis-ã -vis economies of scale as a text on the subject. At IIM Lucknow he has been pre-occupied with teaching and has been involved in some major projects like the customer satisfaction study in the national banks, World Bank's sodic land reclamation study, functioning of the State Electricity Board of the U.P etc. he has also chaired committees, particularly on occasions whereby the task given was to prepare reports on the career growth and improvements of productivity of IIML employees in various grades. 14.30 PM: ROUND TABLE DISCUSSIONS Globalisation Revisited: A global phenomenon under the microscope 16.00PM CLOSING SPEECH FOR THE CONFERENCE 25 th April 2012 There will be no session or function scheduled for today. Please take this opportunity to explore Istanbul. We wish you a safe trip home