EQUINE ALCHEMY S EQUINE ASSISTED COACHING CERTIFICATION PROGRAMS. Coaching Skills through Horse Wisdom with Lisa Murrell and Schelli Whitehouse

EQUINE ALCHEMY S EQUINE ASSISTED COACHING CERTIFICATION PROGRAMS Coaching Skills through Horse Wisdom with Lisa Murrell and Schelli Whitehouse

Program Guide Table of Contents Page # Equine Alchemy Program Options Overview pg. 2 Program Options Chart pg. 3 The 3 Fundamental Skill Sets of EAC Coaching pg. 5 Coach Training Curriculum pg. 7 Bonus Marketing & Business Building Component pg. 10 IN-PERSON Programs: The Experience (one introductory workshop intensive) pg. 12 Equine Assisted Coach Training and Facilitation pg. 13 Equine Facilitator Training for Coaches pg. 16 VIRTUAL (mostly) Programs: pg. 17 Equine Assisted Coach Training and Facilitation pg. 18 Equine Assisted Coach Training (No EFL Training) pg. 19 Home Study Coaching & Business Basics pg. 21 Course Materials pg. 22 The ICF Credential Path pg. 23 Equine Alchemy s Ground Breaking Approach to Coach Training pg. 24 More about Lisa and Schelli pg. 26 Our Herd pg. 28 Frequently Asked Questions pg. 30 Application Process pg. 32 Thank you for reaching out to us about the Equine Alchemy Herd and our ICF Equine Assisted Coaching (EAC) Certification Program!! This Information Packet will give you all the information you need to make your decision. We sincerely hope that this is the right place for you and look forward to your completed application! With ease and grace, All of us here at Equine Alchemy Page1

Equine Alchemy Program Options ICF Certification and/or Equine Facilitator Learning IN-PERSON TRAINING: (No Horse Experience Required) 1. The Experience 1 introductory workshop intensive to experience the Equine Alchemy approach. You may attend any of our scheduled intensives as long as there is a space available. (Existing ICF coaches receive 16 CEU s). This workshop is approved as an Eponaquest introductory workshop. (See page 12 for full details) 2. Equine Assisted Coach Training (EAC) and Equine Facilitator Training for the student who is wanting to become a certified coach with an International Coach Federation certification and have the proficiency to facilitate individuals, groups and programs with equine experiential learning. (See page 13 for full details) 3. Equine Facilitation Training and Coaching Integration for the Existing Certified Coach is for you if you are already a certified coach and would like to add the integration of coaching with equine facilitated learning to your practice! (See page 16 for full details) VIRTUAL (almost) TRAINING: (Horse Experience and Access to Horses is Required) These courses are designed for the student who is unable to travel to all of our inperson intensives with the horses. You must have experience and access to horses to complete this training online. We require that you attend 2 in-person intensives with the horses over the course of your training. Exception is the Home Study program. 1. Equine Assisted Coach Training for the student who wants to become a certified coach with an International Coach Federation certification and have the proficiency to coach individuals, groups and programs with equine experiential learning. (See page 17 for full details) 2. Coach Training Only (No Equine Facilitation Training (EFL)) for the student who is already proficient at equine facilitation and wants to become a certified coach with an International Coach Federation certification. (See pages 18 for full details) 3. Home Study Coaching & Business Basics for the Equine Assisted Practitioner (No Equine Facilitation Training (EFL)) for the selfmotivated equine assisted practitioner who wants to grow their existing practice by expanding their offers and services through coaching. (See page 20 for full details) Page2

Home Study Program Equine Alchemy Chart of Program Options Length Program Contents Certification Tuition Is this program is right for me? Home Study Coaching & Business Basics At Your Own Pace -7 Coach Content Recordings -7 Content with Coaching Demos Recordings -Monthly Live Group Call (12 total) -5 Business & Marketing Recordings 21 CEU s $1,297 You are a self-motivated EFL practitioner who wants to grow your existing practice by expanding offers and services through coaching. In-Person Length Program Contents Certification Tuition The Experience 2 days 2 day Workshop (Pre-requisite to any of our learning courses below). 16 CEU s $750 Is this program is right for me? You want to experience the Equine Alchemy approach. In-Person and Virtual Length Program Contents Certification Tuition Is this program is right for me? Equine Assisted Coach & Facilitator Training Virtual requires access to horses Equine Facilitator Training for Existing Coaches Virtual requires access to horses 12 months 12 months Virtual Home-Study Coaching & Business Basics + 3 Private Calls + 3 Supervision Calls + Monthly Live Group Call + 4 FSS Intensives + 1 EFL Intensive + 1 Coaching Integration Intensive Virtual Home-Study Coaching & Business Basics + 3 Private Calls + Monthly Live Group Call No Supervision Calls + 4 FSS Intensives + 1 EFL Intensive + 1 Coaching Integration Intensive ICF Equine Alchemy Equine Alchemy $7,997 $7,497 You want to become a certified coach with an International Coach Federation certification and have the proficiency to facilitate individuals, groups and programs with equine experiential learning. You are already a certified coach and would like to add the integration of coaching with equine facilitated learning to your practice. Coach Training Only for Equine Practitioners Requires access to horses 12 months Virtual Home-Study Coaching & Business Basics) + 3 Private Calls + 3 Supervision Calls + Monthly Live Group Call + 1 FSS Intensive + 1 EFL Intensive and Coaching Integration Intensive ICF Equine Alchemy $6,997 You are already proficient at equine facilitation and want to become a certified coach with an International Coach Federation certification. Page3

Equine Assisted Coach Training Program Comparison Chart Program Features and Benefits Equine Alchemy Coaching with Horses Touched by a Horse SkyHorse Ranch Program Length 1 year 1 year 2 years 3 weeks International Coach Federation Certification Requirements Included Continuing Coach Education Credits Marketing and Business Development ICF Coach Training Only for Existing Certified EFL Students Equine Facilitated Learning Training Only (Based upon the Epona Basics)for existing Certified Coaches Private Coaching Included Gestalt Psychology Virtual Programming Option for Entire Course In person and online Training Courses Online dashboard and student interface MSW Continuing Education Credits Program prerequisites Interview 2 day workshop Interview 3 day workshop Interview Interview Tuition $7997 $9700 $10465 $6395 Page4

Annemeiken Van Reepingen, MD and Psychologist, Belgium ~Certified Equine Alchemy Coach This program was a challenging and marvelous journey. I developed a way of coaching people that felt very genuine and authentic to me Not only did I develop this way of coaching through equine assisted program, I also found the way to my authentic self. The power that lies in this authenticity is enormous. Lisa, the horses of the Equine Alchemy herd and my fellow trainees guided me, supported me & held that sacred space of possibility for me that made it possible to discover myself in this true way. It is only from this empowered authenticity that I want to live and work. Being a Certified Equine Alchemy Coach involves proficiency in 3 Fundamental Skill Sets (FSS): 1. Knowing how to coach individuals and groups with ICF standards. 2. Knowing how to facilitate equine guided learning through individual and group process. 3. Knowing how to integrate both of these into a seamless and transformational experience for your client. Coaching Skills through Horse Wisdom, a combination of International Coach Federation Coaching skills and Horse Wisdom insights based upon the Eponaquest Approach, is the ONLY certification that gives you all 3 of these fundamental skills. Page5

Three Fundamental Skill Sets (FSS) for Certification: 1. The Fundamental Skill Set of the International Coach Federation and Systemic Experiential Learning All programming in the EAC Certification Program is approved by the ICF and will enable you to take the ICF certification exam at the completion of this program. These skill sets include Conscious Coaching from the Heart based on the ICF Core Competencies, the Co-Active Coaching Cornerstones Model and Multi-level Systemic Coaching (MLSC) which includes traditional coaching, systems work and energetic awareness. 2. The Fundamental Skill Set of Eponaquest Equine Facilitated Learning As an advanced instructor of Linda Kohanov s Eponaquest, Lisa designed this program so that The Fundamental Skill Set Intensive (FSS) integrates Equine Facilitated Learning (EFL) founded on the basic Eponaquest skills and tools and integrated with the above coaching instruction in order for you to embody a fundamental proficiency and understanding of being a certified Equine Alchemy Coach. All of the FSS Intensives include the basic philosophies, skills and activities required to prepare you for advanced work in equine facilitation and coaching: Using emotion as information. Accessing a more authentic, creative presence. Recognizing and moving beyond conditioned behaviors and thought patterns. Setting Boundaries: establishing and maintaining clear and consistent personal space. Body Scan: using the body as a sensing device. Hands-on activities with horses as guides. Developing essential skills for building Authentic Community. 3. The Fundamental Skill Set of Integration Becoming a certified Equine Assisted Coach or Facilitator involves a fundamental proficiency of 3 major areas of skill: 1) Knowing how to coach individuals and groups with ICF standards and 2) Knowing how to facilitate equine guided learning through group process. 3) Knowing how to integrate both of the first two skill sets into a seamless and transformational experience for your client. As an Equine Alchemy Certified Coach, you will not only have a deep and rich tool kit of coaching skills, you will also know how to recognize when to use specific skills for specific client value. Page6

Coaching is all about transformational change and designing the future. In the Coaching Skills Through Horse Wisdom program, I realize that I experienced very large quantities of both, not so much in who I am, more so on how I am, including a restored passion for where I m going. I am well on my way toward achieving a long held life-work dream that less than a year ago I believed was simply impossible. I now wake up in the morning (most days) wondering about what will fill my soul and create my joy for the day, instead of the previous 30-35 year mantra. ~ Kenneth W. Buck, ACC, BCSLA, OALA, CSLA, ASLA (Also the Photographer of Coach Kali, above) Page7

COACH TRAINING CURRICULUM: The Virtual Coaching Classrooms Our virtual classroom covers all of the theory and concepts of coaching and more. The curriculum includes 7 Recorded Coaching Modules that each include 2 lessons: Content to teach the theory, themes and structures of coaching. Content and Coaching Demos designed to demonstrate the coaching concepts above. 12 Live Group Mentor Calls (1x per month) 3 Supervision calls designed to gain coaching proficiency so you will be able to create a sustainable income through coaching with and without the horses. 3 Personal one-to-one calls with Lisa, Schelli and/or a certified Equine Alchemy graduate, for progress assessment and completion. Equine Alchemy Video Library. EQUINE FACILIATED LEARNING CURRICULUM The In-Person Classroom for Equine Facilitator Learning There are Four FSS Intensives, One EFL Certification Intensive and One Coaching Integration Intensive for a total of Six Intensives: FSS Level I - Explicit Knowing FSS Level II - Implicit Knowing FSS Level III - Integration FSS Level IV - The Practicum EFL Certification - Advanced Horsemanship, Energy work and Group Facilitation Skills (All FSS Intensives must be complete before attending the EFL Certification Intensive). Coaching Integration (CI) Certification Intensive with the Horses (This intensive is required for ICF Certification and can be completed before or after taking the EFL Certification). Page8

Also Included Students Resources: We have a one of a kind *Video Library that demonstrates the equine facilitated exercises with other students. These videos include commentary and instruction. Our Private Face Book page provides a means for connecting with other students to share resources and reflections and for staying connected. Monthly Live Group Coaching Calls provide individual attention and coaching to all students for the duration of your course. (The criteria for course completion are the same for our in-person students as well as our virtual students). *Video Library is not available through the Home-Study program. Advanced Horsemanship, Energetic Coaching and Group Process Facilitation: Whether you are brand new to horses or a life-long rider, the advanced horsemanship skills introduced throughout the program will not only enhance your facilitation skills, but your horse (and human) relationship skills as well! Because energy is at the base of all of the work we do (with and without horses), it is an essential skill to learn and integrate into your practice. We introduce a combination of Reiki, Cynerge, Healing Touch and Noetic Balancing among others. As a Corporate Coach and Consultant we will share our 20+ years of experience in facilitating groups, teams and organizational change; with and without the horses. Tools for Building a Thriving and Sustainable Business: Your coaching practice requires clients. We cover how to incorporate horses in your practice (even if you don t have your own horses or facility) to branding and fundamental marketing steps for launching a successful Equine Assisted Coaching practice! Page9

BUSINESS AND MARKETING CURRICULUM The Virtual Marketing and Business Building Component to help you launch your coaching career! This is an additional VALUE of $2,348 in business training! This BONUS is included in all of our training programs, we provide fundamental content for setting up a successful Equine Assisted Coaching Practice, (even if you don t have your own horses)! This content is optional because it is not required for achieving ICF or Equine Alchemy certification. However, it is HIGHLY RECOMMENDED that you participate in order to set the foundation for your own successful coaching practice. This content is delivered by Equine Alchemy Certified Coach and Marketing Expert, Schelli Whitehouse. She will introduce you to the basic structure and process for launching your personal coaching career, with or without horses. This Curriculum includes 16+ hours for developing your professional presence as an Equine Assisted Coach and covers these topics: The Soul of Your Brand Client Development Signature Service Design Pricing and Packing Your Programs Heart Centered Enrollment Conversations BONUS CALL: Partnering with People and Horses *Equine Alchemy students also receive a discount for further business training if you wish to take your business development to the next level with Schelli. Schelli helped me to design my Signature Service the day before an important open house I was hosting to launch our service to a professional audience of psycho-therapists. The timing was divine as the process provided me with the exact words, perspective and confidence I needed to share my personal brand of transformation. I booked $5,800.00 of revenue that day! ~ Aleia Schaum Page10

What is a coach? Both human and equine coaches are your own unbiased collaborators who will help you reach your goals. Coaching provides a systematic method of discovery, creating, strategizing and focusing on commitments and achieving them. A detached, experienced perspective from horse and human! Instant feedback Horses are notorious for this! An unbiased view of things as they are horses have no investment in outcomes! The motivation, encouragement and experience to break through the issues that hold you back. Equine Alchemy's Coach Training Certification program showed me how to physically embody a desire that had been locked deep in my heart... Lisa models and teaches the highest professional standards (crucial for coaches), as well as evokes presence, fun and warmth. My business has grown and more importantly, my colleagues and clients are amazed at the shift in my being. Working with the horses was the way for me to step into the woman I needed to be to make my dreams come true! What I learned in that round pen with my four- legged mystical partner was to stand in my full power by staying present and grounded through a strong, sustainable mind-body connection. This transferred to my life on multiple levels, including making me a much sharper, more masterful coach, an unstoppable business owner, and a worthy partner in relationship. ~ Kathy Esper, Certified Equine Alchemy Coach, CEO and Creative Director of Kathy Esper Enterprises, Page11

The Experience One 2-Day Workshop The Experience This is a 2-day workshop to experience the work and embody the Equine Alchemy approach. The Experience is a pre-requisite for all of the coaching and facilitation trainings and is approved as an Eponaquest introductory workshop. (Existing ICF coaches receive 16 CEU s). This workshop is designed for the individual who: Wonders if Equine Assisted Coaching and or Equine Facilitation is the right career path for them. Yearns for profound insight into their own psycho-spiritual behavior. Seeks professional continuing educational credits through an extraordinary life experience. The Experience allows for a full immersion into our Equine Facilitated Learning (EFL) program founded on the basic Eponaquest skills and tools. These tools have been integrated with the Equine Alchemy coaching model in order for you to experience a fundamental understanding of our philosophy of becoming a certified Equine Assisted Coach. This workshop includes the basic philosophies, skills and activities required to prepare you for advanced work in equine facilitation and coaching: Using emotion as information. Accessing a more authentic, creative presence. Recognizing and moving beyond conditioned behaviors and thought patterns. Setting Boundaries: establishing and maintaining clear and consistent personal space. Body Scan: using the body as a sensing device. Hands-on activities with horses as guides. Developing essential skills for building Authentic Community. The Investment The Experience $750 (Healthy snacks are provided. Lunches are on your own.) Page12

Equine Alchemy s Signature Program Equine Assisted Coach Training and Equine Facilitator Training Coaching Skills through Horse Wisdom (CSHW) Certification Program Coaching Skills through Horse Wisdom (CSHW) is a ground breaking program. There is no other program anywhere that combines The Eponaquest Approach to equine guided learning and the International Coach Federation coaching to create a new level of Equine Guided Growth and Learning. CSHW is a pathway to not only learn these skills, but to integrate them in a masterful way to live your passion for horses and healing and to thrive! Rich, challenging and transformative, the Equine Alchemy ICF Certification Program is flexible and affordable and includes: 7 Recorded Content Calls These content calls are designed to teach the theory, themes, systems and structures of coaching. 7 Recorded Demo Coaching Calls The peer coaching calls are designed to demonstrate the coaching concepts above and provide practice coaching for students. 3 Private Calls Personal one-to-one progress calls with Lisa, Schelli and/or a certified Equine Alchemy graduate. 3 Supervision/Mentor Calls Supervision calls are required for ICF certification in order to gain the coaching proficiency you need to create a sustainable income through coaching with and without the horses. Bonus Marketing and Business Building Component (see page 9 for full details) 4 In-person Fundamental Skill Set Intensives (FSS) with the horses FSS Level I - Explicit Knowing FSS Level II - Implicit Knowing FSS Level III - Integration FSS Level IV - The Practicum These in-person FSS intensives with the horses take place in Raleigh, NC. This is the opportunity to experience and embody the virtual learning. Page13

1 In-person Equine Facilitated Learning (EFL) Certification Intensive with the horses Equine Facilitated Learning (EFL) Advanced Skills and Certification Intensive includes additional training in group equine facilitation and energy work with a demonstration of basic horsemanship proficiencies. (You must pass your FSS Practicum to attend) 1 In-person Coaching Integration Intensive with the horses The coaching integration intensive focuses on coaching proficiency with the integration of EFL for a culmination of: 1) Knowing how to coach individuals and groups with ICF standards. 2) Knowing how to facilitate equine guided learning through coaching. 3) Knowing how to integrate both of these into a seamless and transformational experience for your client. There is no specific student profile. We enjoy classes with Master Coaches who know little or nothing about horses who learn right along with dedicated horse people with little or no knowledge or experience with coaching. We also welcome people who know little about either but are clearly drawn to this work. One thing they have in common is that they all trust and are guided by their hearts in knowing this is where they need to be NOW! Upon completion this course, our students have the skillset of a Professional Equine Assisted Coach. *You do not have to own your own horses or have any previous equine experience to attend the in-person training programs. We incorporate fundamental horse handling proficiencies as well as offer opportunities for advanced horsemanship training throughout the program. Page14

The Investment Full tuition for the entire Equine Assisted Coach Training and Equine Facilitator Training for as low as $7,997. We have designed 3 payment options to fit a variety of budgets. All options require a one-time, nonrefundable deposit at the time of registration. The registration deposit also includes the tuition for the first in-person intensive. Payment Option #1 (Full Pay most economical) A $1997 non-refundable deposit is due to hold your place in the program. The balance of $6,000 will be due within 30 days of enrollment Total investment = $7,997 Payment Option #2 (6 month payment plan) A $1997 non-refundable deposit is due to hold your place in the program. A monthly payment of $1066 (for 6 months) begins 30 days after enrollment. Total investment = $8,397 Payment Option #3 (10 month payment plan) A $1997 non-refundable deposit is due to hold your place in the program. A monthly payment of $660 (for 10 months) begins 30 days after enrollment. Total investment = $8,597 *Upon receipt of your deposit and acceptance to the program you will receive all travel and accommodation details as well as a calendar for the entire upcoming program. Accommodations, travel and meals are the responsibility of each participant. Page15

Equine Facilitator Learning (EFL) and Coaching Integration Program Option: Equine Facilitator Training with Coaching Integration is for you if you are already a certified coach and would like to add the integration of coaching with equine facilitated learning to your practice! This program includes everything offered in our signature EAC program except for the Supervision/Mentor calls required for ICF certification. Existing certified coaches receive 45 hours of CEU credits! The Investment Full tuition for the EFL Training Integration with Coaching for as low as $7,497. The only thing different from this program and our FULL EAC Certification programming is that this student does not receive Supervision mentoring for ICF certification. We have designed 3 payment options to fit a variety of budgets. All options require a one-time, non-refundable deposit at the time of registration. The registration deposit also includes the tuition for the first in-person intensive. Payment Option #1 (Full Pay most economical) A $1997 non-refundable deposit is due to hold your place in the program. The balance of $5,500 will be due within 30 days of enrollment. Total investment = $7,497 Payment Option #2 (6 month payment plan) A $1997 non-refundable deposit is due to hold your place in the program. A monthly payment of $983 (for 6 months) begins 30 days after enrollment. Total investment = $7,897 Payment Option #3 (10 month payment plan) A $1997 non-refundable deposit is due to hold your place in the program. A monthly payment of $610 (for 10 months) begins 30 days after enrollment. Total investment = $8,097 *Upon receipt of your deposit and acceptance to the program you will receive all travel and accommodation details as well as a calendar for the entire upcoming program. Accommodations, travel and meals are the responsibility of each participant. Page16

The Virtual Courses (mostly) The Full Virtual Equine Assisted Coach (EAC) Training from the Heart* The Coach Training (CTO) Only* (No equine facilitator training) Home-Study Coaching & Business Basics All Virtual (No equine facilitator training) *You must be somewhat savvy with horses and have access to horses to participate in the full EAC virtual program. *To participate in the CTO course you must have previous equine experiential training as our coach training integrates the wisdom of the horse based on your real experiences with the horses. Page17

The Virtual (mostly) Equine Assisted Coach Training Program Option: This program is exactly the same as the in-person full EAC coach training version as far as the course content and supervision aspects are concerned. In addition to the course content on pages 7-9, the main difference in this program is that after your pre-requisite workshop The Experience you are only required to attend 1 in-person intensive with the horses. You will combine The EFL Certification and the Coaching Integration. All other work with the horses will take place with your own horses (or horses you have access to) that you can use with volunteers and/or clients for the purpose of video-taping the equine exercises and debriefing sessions. Your Virtual Equine Facilitated Learning Experience also includes: Home learning assignments through the EAC Reading list and Video Library. Review of video footage of your application of EFL process and exercises. The Investment Full tuition for the Virtual Equine Assisted Coach Training for as low as $7,997. We have designed 3 payment options to fit a variety of budgets. All options require a one-time, nonrefundable deposit at the time of registration. The registration deposit also includes the tuition for the first in-person intensive. Payment Option #1 (Full Pay most economical) A $1997 non-refundable deposit is due to hold your place in the program. The balance of $6,000 will be due within 30 days of enrollment Total investment = $7,997 Payment Option #2 (6 month payment plan) A $1997 non-refundable deposit is due to hold your place in the program. A monthly payment of $1066 (for 6 months) begins 30 days after enrollment. Total investment = $8,397 Payment Option #3 (10 month payment plan) A $1997 non-refundable deposit is due to hold your place in the program. A monthly payment of $660 (for 10 months) begins 30 days after enrollment. Total investment = $8,597 Page18

Coach Training Only (CTO) Program Option: (No equine facilitator training) Are you already an Equine Facilitated Practitioner and want to add coaching skills or an ICF coaching certification to your practice? Here is the program for you The virtual Coach Training Only (CTO) program is exactly the same as the in-person Equine Assisted Coach training on pages 7-8. After your prerequisite workshop The Experience you are only required to attend 1 in-person intensive with the horses. You will combine The EFL Certification and the Coaching Integration. All other work with the horses will take place with your own horses (or horses you have access to) that you can use with volunteers and/or clients for the purpose of video-taping the equine exercises and debriefing sessions. Your Virtual Coach Training Only also includes full access to our video library: CTO students have access to the video library but no homework associated with it. Page19

The Investment Full tuition for the Coach Training Only for as low as $6,997. We have designed 3 payment options to fit a variety of budgets. All options require a one-time, nonrefundable deposit at the time of registration. The registration deposit also includes the tuition for the first in-person intensive. Payment Option #1 (Full Pay most economical) A $1997 non-refundable deposit is due to hold your place in the program. The balance of $5,000 will be due within 30 days of enrollment Total investment = $6,997 Payment Option #2 (6 month payment plan) A $1997 non-refundable deposit is due to hold your place in the program. A monthly payment of $900 (for 6 months) begins 30 days after enrollment. Total investment = $7,397 Payment Option #3 (10 month payment plan) A $1997 non-refundable deposit is due to hold your place in the program. A monthly payment of $560 (for 10 months) begins 30 days after enrollment. Total investment = $7,597 *Upon receipt of your deposit and acceptance to the program you will receive all travel and accommodation details as well as a calendar for the entire upcoming program. Accommodations, travel and meals are the responsibility of each participant. Page20

Equine Alchemy s Home-Study Program Option: Equine Alchemy s Coaching and Business Basics Home Study Program. This is a ground breaking and comprehensive learning designed to integrate your existing equine facilitation practice with basic coaching skills. In addition, we bring to you the same branding and business design strategies we teach our full EAC students. We want to help you attract exactly the clients you are meant to serve! Introduction to the Home Study Format: 7 Coaching Basics Training Modules Each consists of a recorded Content Call and a Demo Coaching Call. Pre-reading assignments are posted and any additional handouts are available for download. 5 Business Basics Training Modules- All worksheets and handouts are available for download as well. 12 Live Group Mentor calls with Lisa and Schelli one per month for you to speak with us in person about your journey of integrating coaching with your equine facilitated practice. In between the live calls we welcome your questions, aha s and insights via our private Facebook page. To learn more and enroll in our Coaching & Business Basics Home-Study program please visit this link: http://www.equinealchemylc.com/enroll/ No formal agreement or application is necessary for the Home-Study program. Page21

The Course Materials (All course materials will be distributed electronically in advance of each session. You will then have access to all documents through the private Equine Alchemy Coaches Console website. By the final certification intensives you will own the entire program, which includes Equine Alchemy s "Coaching From the Heart Playbook", and Equine Alchemy s Equine Facilitation Playbook*. Built from 20 years of global consulting and coaching and based upon Lisa s proprietary coaching model, these playbooks include done for you forms, exercises, contracts, and coaching content that will support your business to be a thriving success! (*EFL Playbook not available to Home Study only). Your own set of Equine Alchemy's "Personal Leadership Cards"--The ultimate coaching tool, our Personal Leadership cards provide a comprehensive 5 step coaching guide to give your clients the results they are looking for. Based upon Lisa s years of global leadership development and equine assisted leadership and coaching, this unique approach, which we cover in depth during the coursework, includes shadow wisdom, a very big part of the coaching interpretation which is based upon emotional intelligence. (Not available for to Home Study only students). Equine Alchemy s Video Library this growing library includes instruction, demonstration and feedback to students from Lisa and Schelli. This exclusive footage gives you an up close and consistent step by step learning guide to Equine Assisted Coaching. (Not available for to Home Study only students). Page22

Here is what you will have at the end of the EAC Certification Program Truly this work is life changing! Indeed, upon completion of this program, you will be at the next level of your life!!! And The skills to use a multi-level approach to coaching: o Conventional coaching methodologies. o A Systems approach to coaching and development. o Heart intelligence and coherence. o Equine Experiential learning. o Understanding of and facility in the electrophysiology of intuition and exploring how we are all globally interconnected at a deep, fundamental level via electromagnetic fields and bio fields. The credibility of: o Having completed ICF accredited Coach Training Programming. o Acquired the Fundamental Skillset for Equine Assisted Coaching Proficiency. The foundation to build and market a sustainable coaching business. A strong community of resources and like-minded and hearted people and horses. A resource of partners and facilities worldwide! Exposure through our Equine Alchemy website, Salon Series, Facebook and more! A private Facebook Herd. Discounts on Equine Alchemy s Continuing Education for Personal, Group Coaching and open-to-the-public Courses. The ICF Credential Path Through the Equine Alchemy Coaching Certification Program All Equine Alchemy programming has been approved by the International Coach Federation (ICF) for Coach Specific Training Hours (for certification) and Continuing Coach Education. The EAC program addresses each of the basic principles of coaching while focusing on the ICF Core Competencies in particular. Each FSS is an action learning lab that allows students to immediately apply concept and theory learning by doing. Page23

MORE about the ICF Credential Path of the EAC Certification Program Comprehensive qualification enabling you to apply for ICF Certification includes: 60 hours of Accredited Coach Specific Training Hours (ACSTH ICF accredited hours (the number of ACSTHs to apply for ACC from ICF. Certification as an Equine Alchemy Coach Level I Equine Alchemy has designed a Ground Breaking Approach to Coach Training Equine Alchemy Coaching is based upon 20+ years of coaching and consulting with some of the most important global leaders and organizations. Our program is the only ICF-accredited coach training programming that includes a cutting-edge multi-level systems coaching model. This comprehensive approach is key to creating conscious and unconscious fundamental change. It combines energetic and emotional agility; that aspect of masterful coaching that is always present but difficult to access and learn about in a traditional coach training program. We utilize Shadow Wisdom a very big part of the coaching interpretation which is based upon emotional intelligence. Our shadow side those unrecognized and un-accepted aspects of ourselves hold important wisdom wisdom that when acknowledged, often leads to self-love and fulfillment. Page24

Our program is the only ICF-accredited training program that includes Equine Facilitated Learning the pathway to becoming adept in learning how to coach with energetic and emotional agility through the energies of horses. It focuses on Personal Leadership as the foundation for masterful coaching. We combine Life and Business Coaching. Most all business coaching becomes life coaching at some point and life coaching is very much about how to create the coaching business you have always wanted! Our program focuses on building strong relationships as a basic tool for success. Our program is grounded in a long history of success in aligning teams and organizations to maximize performance. Working with Lisa is the ultimate in hands-on training As a coach in training with Lisa, I just could not have had a more effective learning experience. I am humbled to have been a part of such an amazing event. For people who wish to learn how to coach with, (or without), horses and want to create the deep lasting leadership experiences for clients, working with Lisa is the ultimate in hands-on training. ~Lynne Ellyn, Certified Equine Alchemy Leadership Coach, SVP & CIO, DTE Energy Equine Alchemy s Certification Program, Coaching Skills through Horse Wisdom (CSHW) gives you The credibility you need for people to take this powerful work seriously and pay you handsomely for it! Heart-centered courage to step into your gifts and power so you can go beyond problem solving and facilitate transformation for your clients. Skills to create a sustainable coaching business that not only pays for itself, but pays you as well. The know-how and support to create a business that goes beyond the workshop format of EFL and provides a consistent income. EFL needs ICF Coaching. Clients need more than just one experience. They need on-going support to help them create their future. Is your EFL currently generating sustainable income? Page25

About Lisa a master at creating the sacred space of possibilities! Hi. I m Lisa and this is my heart-horse Tibor! We live in Stone Ridge, NY with my talented and creative husband Paul, our daughter Elan and several kitties! The best way to describe my life is continual Conscious Reinvention. I have reinvented myself several times over the years from farm girl to international model to mother and global business coach. I have been blessed to have achieved success and failure in all of these reinventions and that s good news for you! I learned a unique set of skills that I want to share! These skills have contributed to 3 six figure businesses including a globally successful business and life coaching practice. I share the skills and insights that I have learned, sometimes the hard way! My most recent (and I am certain final) conscious reinvention is through Equine Alchemy, combining coaching and horses. Alchemy was medieval chemists attempts to turn base metals into gold. Equine Alchemy does the same but in my experience, the riches derived from working with horses is full of emotional enrichment and lessons learned about self and consistently proves to be much more valuable than gold. Along with personal transformation, I have developed a Business Breakthrough Process and unconventional path of growth and development that has helped to create as much as 500% sales growth, and has coached them through re-designing their business that resulted in a 400% increase in profitability! More than any of this, I know this is my path. I humbly invite you to join me. Page26

About Schelli a gifted teacher through heart, humor and horses! Hi, I m Schelli Whitehouse. I live in Raleigh, NC with my awesome husband Joe. We have two great kids that have just ventured out into the world on their own, a 100 lb. mutt, a 20 yr. old cat (that rules the house) and my horse/partner Cruiser along with 6 other horse coaches at our barn! I consider myself a practitioner of Evolutionary Development Coaching. It s a philosophy I ve developed based on the belief that we are spiritual beings having a human experience, and that our experience is integral to the greater whole. I believe that the positive growth of our personal life is a direct contribution to our community, and our collective consciousness. The more we (and our businesses) are in alignment with our own truth, the healthier and more dynamic all areas of our lives will be. I am an advocate for the conscious experience of evolution, which I define as the ability to witness the development of The Next Highest Version of You! As a graduate and partner in Equine Alchemy, my particular area of passion and expertise is in guiding our students to align with their own personal brand of selfexpression. One of the critical aspects of a successful service practice (and living a fully realized life) is to understand and express our own unique essence. My background as a professional actor for 15 years and now as an equine assisted coach and marketing consultant for the past 6 years, has given me a fluid connection to our human emotions and how powerfully influential they are to our personal and professional well-being. Partnering with horses as an experiential learning component has proven to be a direct conduit to tapping into your own emotional guidance system (EGS) which gives us information and tools for helping us to align with our greatest strengths and talents. I believe that horses are wizards at revealing the truth of what is if we are open to all the possibilities of what truth is. Page27

Our Herd Lisa Murrell, Professional Certified Coach (ICF), BCC, and Epona Advanced Approved Instructor, Master Coach with Equine Alchemy Coaching. Schelli Whitehouse, Equine Alchemy Certified Coach and Marketing Expert. Amy Johnson, Equine Alchemy Certified Coach and Client Concierge Guest Presenters and Facilitators: Susan Castaneda, BCC, Equine Alchemy Certified Coach and Education Expert, Founder of Equine Alchemy-Southwest. Kathleen Ingram, MA, BCC, co-founder of the Epona Approach to Equine Facilitated Learning and Coach/Therapist Extraordinaire! Karen McKinney, Advanced Horsemanship Facilitator, Equine Alchemy Certified EFL facilitator. The Equine Alchemy Coaching Herd - Our graduates and interns are always on board and ready to help! Adjunct Facilitators: Paul Kwiecinski, PCC Page28

Meet Our Horse Coaches! Page29

I thought I knew everything there is to be known about being present and relating well with others. I didn t think a horse could teach me anything new. I was in for a surprise! The horse I worked with turned out to be my greatest teacher and coach. He called me out when I went into my head and taught me new ways of relating and connecting with him. I also experienced personal boundaries at a whole new level. As a result of this experience, I find myself showing up more fully with the important people in my life. I highly recommend Lisa and her equine experience. It has been life-altering for me. Eddie Marmol, Executive Coach at MasterCoaches Frequently Asked Questions: Is the program on-going? Can I join at any time, or do I have to wait until the next course begins? You can join our programs any time as the coaching content is presented through the Home-Study format. We have anywhere from 9 to 10 in-person training intensives with the horses throughout the year. You can attend any intensive that works for your schedule. Do I have to have horse experience or own horses? You do not have to own your own horses or have any previous equine experience to attend the inperson training programs. We incorporate fundamental horse handling proficiencies as well as offer opportunities for advanced horsemanship training throughout the program. (Advanced horsemanship is an additional fee paid directly to the instructor at the time of the 1 hour session rates range from $65 - $100/hr.) What is the format of the FSS in person learning intensives? These in-person learning intensives take place over an evening, 2 full days and one ½ day. Usually, Saturday evening, Sunday and Monday are full days and Tuesdays are the ½ day. We found that travel is easier and less expensive for airlines and hotels when traveling on Saturdays and Tuesdays. These intensives are highly interactive and incorporate coaching concepts, theory and application, dialogue, exercises, energy work, and working with horses on the ground, no riding takes place and no horse experience is required. Much of your supervision and mentor coaching required for ICF certification takes place during these intensives. What is the Virtual Training Programming? Virtual programming involves several different media, phone, Skype, webinars and videos. Our Signature EAC Video Library and the recordings that our virtual students record of their work. This allows students who cannot travel to the in-person intensives to participate with their own horses from anywhere in the world! (Pricing for this program is the same as the in-person courses due to the time involved to review video and provide feedback and supervision coaching). Page30

What if I have no access to video equipment and/or don t know how to do this? No worries! You can use your phone!! Everything we do in our program is not only about teaching you to be a great equine assisted coach, but a successful equine assisted coach. Knowing how to work with video and other web based techniques will be invaluable to you in building your business. Who will I be working with in between onsite sessions and for the supervision? During the program, you ll primarily work with Lisa and Schelli as well as other ICF/EAC accredited coaches, who will provide supervision, mentoring and feedback as you begin to coach others. Are there any pre-requisites or requisites to the program? All of our trainings require completion of an introductory workshop (except for the Home-Study only) before enrollment. You must also be coachable yourself, have a desire to make a difference for yourself as well as others and commit 100% to the program and your fellow students. For the Virtual programming you must already have some horse experience and have access to horses for practice and videotaping your work. For the Coaching and Business Basics Home-Study program you need to already have some equine facilitation skills in place. For the Coach Training Only program you need to already be an equine assisted practitioner. For the Equine Facilitator Learning with Coaching Integration program you need to already be a certified ICF Coach or have completed an ICF accredited coach training program. Page31

To begin the application process: Please send an email to Lisa Murrell at lisa@equinealchemy.com and describe any schools, programs, trainings, certifications, etc. that have supported your growth and development and how you see the coach training with horses supporting the advancement of your career. Be sure to include your full name, address and phone number and the best time for you to have a private interview with Lisa or Schelli. Thank You! We will be in touch for the next step! Email to: lisa@equinealchemy.com You are always welcome to call: Lisa 845-430-0590 Schelli 919-608-7475 Equine Alchemy s Coaching Certification Program, Coaching Skills through Horse Wisdom ICF Accredited!! Page32