ASSESSMENT: Individual Report 30% / In Class Test 15% / Numeracy test 15% / Individual Report 40%

FULL MODULE TITLE: EXPLORATION OF THE FASHION INDUSTRY, BUYING CYCLE AND RANGE PLANNING SHORT MODULE TITLE: Exploration of the Fashion Industry, BC & RP MODULE CODE: MFMM400 CREDIT LEVEL: 4 CREDIT VALUE: 30 LENGTH: Year Long SCHOOL AND DEPARTMENT: Media, Art & Design, Fashion MODULE LEADER(S): Caroline Curtis / Beth Jelly EXTENSION: 67945 HOST COURSE: Fashion Merchandise Management STATUS: Core SUBJECT BOARD: Fashion PRE-REQUISITES: None CO-REQUISITES: None EMAIL: jellyb@westminster.ac.uk ASSESSMENT: Individual Report 30% / In Class Test 15% / Numeracy test 15% / Individual Report 40% QUALIFYING MARK(S) FOR ASSESSMENT(S): 35% SPECIAL FEATURES: None ACCESS RESTRICTIONS: None SUMMARY OF MODULE CONTENT: This Module provides students with an essential introduction to the fashion industry and the role of merchandising. It depicts an overview of the industry, in addition to identifying key retailers and influential people within it. Students will also learn about the context of the Industry by exploring current trading situations. An explanation of the role of a merchandiser will be provided. Students will learn about the context within which merchandisers operate, the tasks and responsibilities they have and the key relationships pertaining to the role. Students will understand some of the thought processes, key terminology and processes used in the industry for planning and analysing product ranges and making them appropriate for a given target consumer. MODULE AIMS To enable students to gain an understanding of the economic and cultural importance of the fashion industry in the business world, its characteristics and global relationships To provide students with an understanding of the current state of the Fashion Industry, its trends and influences To analyse and understand the merchandising function and the different merchandising responsibilities in various types of organisations To understand the buying cycle, the sequence of events which happens when buying a range of products. Page 1 of 105

To understand the different disciplines involved in planning a range, identifying and using accepted techniques. To appreciate the different skills required for merchandising and buying roles for different markets. LEARNING OUTCOMES Knowledge and understanding 1. Recognise the issues and influences within the Fashion Industry and its key players (Semester 1) 2. Describe the key relationships that constitute the buying and merchandise team in different organisations and their interplay with their customers and suppliers. (Semester 2 ) 3. Be aware of the sources of information available to merchandisers in planning and managing balanced ranges. (Semester 2) Specific Skills 4. Critically evaluate a range and produce comprehensive shop reports. (Semester 1) 5. Understand the activities involved in buying and merchandising processes when developing and managing a range in line with market position. Have an awareness of the risk associated in such ranges. (Semester 2) Transferable Skills 6. Communicate effectively in a format appropriate to the module subject matter and complete tasks in a clear and concise manner. Apply the appropriate information technologies available. (Semesters 1 & 2) 7. To gain a basic understanding of retail numeracy skills 8. Take responsibility for own learning with appropriate support. (Semesters 1 & 2) INDICATIVE SYLLABUS CONTENT The fashion market the importance, value, key companies, influential people, structures, current market activity, understanding the competition Researching retailers market positioning, the profit motive, kpi s and mission statements Introduction to key retail roles terminology used, relationships, tools Customers the importance of understanding the customer, customer profiles Merchandise planning the purpose of planning, budgets, pricing strategies, assortment and categories of merchandise Page 2 of 105

In season trading effective trading, how to maximize profit and minimise risk, exit strategies International retailing and other channels key global companies, e commerce and other channels of trade Cultural, social and ethical issues responsibilities, current issues, the value market Buying Cycle and key events TEACHING AND LEARNING METHODS The class will meet once a week for 3 hours, which will be split across a combination of lecture and seminar activities. Seminars will involve opportunities for the student to put into practice what they have learnt in lectures to ensure deeper and not surface learning. Lecturers will be able to talk to students one on one in these sessions to clarify individual student queries. Activity type Category Student learning and teaching hours* Lecture 24 Seminar 48 Tutorial Project supervisor Demonstration Practical Classes and workshops Supervised time in studio/workshop Fieldwork External visits Work based learning Total 72 Placement Placement Independent study Independent 228 Total student learning and teaching hours 300 ASSESSMENT RATIONALE Students will be asked to undertake a 1,400 word competitive shop report to familiarise themselves with key retailers and to ensure they learn how to evaluate them from a business perspective. (LO 1, 4) Students will also take an In Class test (Business Awareness) to ensure that they have reached a certain level of understanding of the Fashion Industry and are aware of the business of fashion. (LO 1) The 1,600 word individual report is designed to assess the students ability to evaluate retailers, their ranges and their consumers through the application of a variety of analysis and tools, making recommendations for future planning using market trend knowledge. It also requires students to demonstrate an understanding of the buying cycle and key events. (LOs 1,2,3,4, 5 and 7) The second In Class Test (Numeracy) will assess students ability to apply basic merchandising calculations (LO 5 and 7) students will be expected to complete a range of calculations relevant to trading activity, including sell through, cover and rate of sale. Page 3 of 105

ASSESSMENT CRITERIA The store report Communication and information technology Communicate effectively in an appropriate format for a business report using accurate spelling and grammar. Use appropriate technologies for data and image presentation. Retail terminology is used Numerical and analytical Undertake basic data analysis. Understand how to calculate and present data. Data included is current, relevant and analysed fully Management of information and research techniques Collect appropriate data from a range of sources and edited to include only the most relevant information Demonstrate a basic level of business awareness Develop a creative approach to the given task. Understanding and evaluation Identify and evaluate given findings and include an assessment of risk factors. Accurately define the terms or the assignment. Commercial views are expressed when stating facts. The In Class Test Management of information and research techniques Demonstrate a basic level of business awareness Demonstrate an understanding of the current retail press Understand the importance of key data and its link to business success The Individual Report Communication and information technology Communicate effectively in an appropriate format for a business report using accurate spelling and grammar. Use appropriate technologies for data and image presentation. Numerical and analytical Undertake basic data analysis and quantify findings where appropriate Analyse findings applying a commercial viability. Management of information and research techniques Collect appropriate data from a range of sources. Develop a creative approach to the task Edit information collected to include the most relevant Understanding and evaluation Identify and evaluate given findings and include an assessment of risk factors. Accurately define the terms or the assignment. Commercially evaluate all issues identified Problem solving and decision making Begin to show some understanding of the complexity of the issues and subject matter. Decisions taken showing a specific commercial understanding together with a wider economic understanding Page 4 of 105

In Class Test (Numeracy) Numerical and Analytical Complete merchandising calculations correctly ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set % Individual Report - Logbook 30% 35% In Class Test (Business Awareness) 15% 35% Individual Report 40% 35% In Class Test (Numeracy) 15% 35% SOURCES Key Texts: Kent T & Omar O,2003, Retailing, Palgrave Macmillan Jackson T & Shaw D, 2001, Fashion Buying & Merchandise Management, Palgrave Macmillan Goworek H, 2007, Fashion Buying 2 nd edition, Blackwell Publishing Further Reading: Grose V, 2012, Concept to Customer, AVA Publishing Hammond R, 2011, Smart Retail 3 rd edition, Pearson Education Ltd Web: www.wgsn.com University has a subscription. To access this off campus, go via library search, by typing WGSN into library search box www.style.com www.thebusinessoffashion.com http://www.brc.org.uk http://www.fashionmonitor.com/ This website can be accessed only on the University campus, as the University has a subscription http://uk.fashionmag.com Twitter @drapers @verdictretail @wgsn @BOF @womenswear daily @retailweek @the_brc @ukretail Page 5 of 105

Periodicals: Drapers Retail Week Broadsheet newspapers DATE OF INITIAL VALIDATION: March 2008 DATES OF APPROVED MODIFICATIONS: DATE OF RE-VALIDATION/REVIEW: March 2012 Page 6 of 105

FULL MODULE TITLE: MERCHANDISING IN THE FASHION INDUSTRY STUDY ABROAD ONLY SHORT MODULE TITLE: Merchandising in the Fashion Industry Study Abroad only MODULE CODE: 2FMM401 CREDIT LEVEL: 4 CREDIT VALUE: 15 LENGTH: 1 Semester SCHOOL AND DEPARTMENT: Media, Art & Design, Fashion MODULE LEADER(S): Caroline Curtis EXTENSION: HOST COURSE: Fashion Merchandise Management STATUS: Option SUBJECT BOARD: Fashion PRE-REQUISITES: None CO-REQUISITES: None ASSESSMENT: Individual Report 100% STUDY ABROAD: Option QUALIFYING MARK(S) FOR ASSESSMENT(S): 35% SPECIAL FEATURES: None ACCESS RESTRICTIONS: Not for FMM Students EMAIL: C.curtis@westminster.ac.uk SUMMARY OF MODULE CONTENT: This Module provides students with an essential introduction to the fashion industry and the role of merchandising. It depicts an overview of the industry, in addition to identifying key retailers and influential people within it. Students will also learn about the context of the Industry by exploring current trading situations. An explanation of the role of a merchandiser will be provided. Students will learn about the context within which merchandisers operate, the tasks and responsibilities they have and the key relationships pertaining to the role. MODULE AIMS To enable students to gain an understanding of the economic and cultural importance of the fashion industry in the business world, its characteristics and global relationships To provide students with an understanding of the current state of the Fashion Industry, its trends and influences To analyse and understand the merchandising function and the different merchandising responsibilities in various types of organisations To appreciate the different skills required for merchandising and buying roles for different markets. LEARNING OUTCOMES Page 7 of 105

Knowledge and understanding 1. Recognise the issues and influences within the Fashion Industry and its key players Specific Skills 2. Critically evaluate a range and produce comprehensive shop reports. Transferable Skills 3. Communicate effectively in a format appropriate to the module subject matter and complete tasks in a clear and concise manner. Apply the appropriate information technologies available. 4. Take responsibility for own learning with appropriate support. INDICATIVE SYLLABUS CONTENT The fashion market the importance, value, key companies, influential people, structures, current market activity, understanding the competition Researching retailers market positioning, the profit motive, kpi s and mission statements Introduction to key retail roles terminology used, relationships, tools Customers the importance of understanding the customer, customer profiles International retailing and other channels key global companies, e commerce and other channels of trade Cultural, social and ethical issues responsibilities, current issues, the value market TEACHING AND LEARNING METHODS The class will meet once a week for 3 hours, which will be split across a combination of lecture and seminar activities. Seminars will involve opportunities for the student to put into practice what they have learnt in lectures to ensure deeper and not surface learning. Lecturers will be able to talk to students one on one in these sessions to clarify individual student queries. Activity type Category Student learning and teaching hours* Lecture 12 Seminar 24 Tutorial Project supervisor 1 Demonstration Practical Classes and workshops 6 Supervised time in studio/workshop Fieldwork External visits Work based learning Total Placement Placement Independent study Independent 107 Page 8 of 105

Total student learning and teaching hours 150 ASSESSMENT RATIONALE The Log Book based report is designed to assess students ability to evaluate stores, their ranges and commercial success and to work as they would in the workplace and it is a very practical exercise. The Assessment is designed to provide strong foundations for subsequent merchandising modules to build on: A focus on understanding terminology and key concepts (LO 1) Ability to analyse retailers from an objective business perspective (LO 1,2) Critique ranges based on the competitive market and consumer profile (LO 1,2) Cover activities replicating industry practice (LO 3,4) Evaluate the factors that determine whether retailers are successful (LO 1,2) ASSESSMENT CRITERIA The Log Book Communication and information technology Communicate effectively in an appropriate format for a business report using accurate spelling and grammar. Use appropriate technologies for data and image presentation. Retail terminology is used Numerical and analytical Undertake basic data analysis. Understand how to calculate and present data. Data included is current, relevant and analysed fully Management of information and research techniques Collect appropriate data from a range of sources and edited to include only the most relevant information Demonstrate a basic level of business awareness Develop a creative approach to the given task. Understanding and evaluation Identify and evaluate given findings and include an assessment of risk factors. Accurately define the terms or the assignment. Commercial views are expressed when stating facts. Problem solving and decision making Begin to show some understanding of the complexity of the issues and subject matter. Problems defined and then commercially solved or discussed. ASSESSMENT CRITERIA Assessment Methods and Weightings Students will be asked to undertake competitive shop Reports to familiarise themselves with key retailers and to ensure they learn how to evaluate them from a business and not consumer perspective. (LO 1,2,3,4) Page 9 of 105

ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set % Individual Report - Logbook 100% 35% SOURCES Key Texts: Kent T & Omar O, 2003, Retailing, Palgrave Macmillan Jackson T & Shaw D, 2001, Fashion Buying & Merchandise Management, Palgrave Macmillan Goworek H, 2007, Fashion Buying 2 nd edition, Blackwell Publishing Further Reading: Grose V, 2012, Concept to Customer, AVA Publishing Hammond R, 2011, Smart Retail 3 rd edition, Pearson Education Ltd Web: Page 10 of 105

FULL MODULE TITLE: BUYING CYCLE & RANGE PLANNING SHORT MODULE TITLE: Buying cycle and range planning MODULE CODE: 2FMM405 CREDIT LEVEL: 4 CREDIT VALUE: 15 LENGTH: 1 Semester SCHOOL AND DEPARTMENT: Media art and design, Fashion MODULE LEADER(S): Beth Jelly EXTENSION: EMAIL: jellyb@westminster.ac.uk HOST COURSE: Fashion Merchandise Management STATUS: Option for incoming study abroad/ exchange only SUBJECT BOARD: Fashion PRE-REQUISITES: None CO-REQUISITES: None ASSESSMENT: Individual report 100% STUDY ABROAD: No alternative assessment required QUALIFYING MARK(S) FOR ASSESSMENT(S): 35% SPECIAL FEATURES: None ACCESS RESTRICTIONS: None SUMMARY OF MODULE CONTENT: This Module offers students an essential introduction to merchandising in the fashion industry and gives students a good overview of the industry and key retailers and the merchandiser s role within it. Students will learn about the context within which merchandisers operate, the tasks and responsibilities they have and the key relationships pertaining to the role. Students will understand some of the thought processes, key terminology and processes used in the industry for planning and analysing product ranges and making them appropriate for a given target consumer. MODULE AIMS To understand the buying cycle, the sequence of events which happens when buying a range of products. To understand the different disciplines involved in planning a range, identifying and using accepted techniques. To appreciate the different skills required for merchandising and buying roles for different markets. LEARNING OUTCOMES Page 11 of 105

On completion of the module the students will be able to: Specific skills 1. Understand the activities involved in buying and merchandising processes when developing and managing a range in line with market position. Have an awareness of the risk associated in such ranges. Knowledge and understanding 2. Describe the key relationships that constitute the buying and merchandise team in different organisations and their interplay with their customers and suppliers. 3. Demonstrate awareness of the sources of information available to merchandisers in planning and managing balanced ranges. Transferrable skills 4. Communicate effectively in a format appropriate to the module subject matter and complete tasks in a clear and concise manner. Apply the appropriate information technologies available. 5. Take responsibility for own learning with appropriate support. INDICATIVE SYLLABUS CONTENT Researching retailers market positioning, the profit motive, kpi s and mission statements Introduction to key retail roles terminology used, relationships, tools Customers the importance of understanding the customer, customer profiles Merchandise planning the purpose of planning, budgets, pricing strategies, assortment and categories of merchandise In season trading effective trading, how to maximize profit and minimise risk, exit strategies The buying cycle and key events TEACHING AND LEARNING METHODS The class will meet once a week for 3 hours, which will be split across a combination of lecture and seminar activities. Seminars will involve opportunities for the student to put into practice what they have learnt in lectures to ensure deeper and not surface learning. Lecturers will be able to talk to students one on one in these sessions to clarify individual student queries. Activity type Category Student learning and teaching hours* Lecture 12 Seminar 24 Tutorial 1 Project supervisor Demonstration Practical Classes and workshops Supervised time in studio/workshop Fieldwork 6 External visits Work based learning Total 43 Page 12 of 105

Placement Placement Independent study Independent 107 Total student learning and teaching hours 150 ASSESSMENT RATIONALE The 1,800 word individual report is designed to assess the students ability to evaluate retailers, their ranges and their consumers through the application of a variety of analysis and tools, making recommendations for future planning using market trend knowledge. It also requires students to demonstrate an understanding of the buying cycle and key events. (LO 1,2,3,4 and 5) ASSESSMENT CRITERIA The individual report Communication and information technology Communicate effectively in an appropriate format for a business report using accurate spelling and grammar. Use appropriate technologies for data and image presentation. Numerical and analytical Undertake basic data analysis. Understand how to calculate and present data. Management of information and research techniques Collect appropriate data from a range of sources. Demonstrate a basic level of business awareness in the examined field. Develop a creative approach to the given task. Knowledge and Evaluation Identify and evaluate given findings and include an assessment of risk factors. Accurately define the terms or the assignment. Problem solving and decision making Begin to show some understanding of the complexity of the issues and subject matter. Apply given tools/methods accurately and carefully to a well defined problem. ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set % Individual Report 100% 35% SOURCES Key Texts Kent T & Omar O, 2003 Retailing Basingstoke : Palgrave Macmillan Jackson T & Shaw D, 2001 Fashion Buying & Merchandise Management Basingstoke: Palgrave Macmillan Goworek H, 2007 Fashion Buying 2 nd edition, Oxford: Blackwell Publishing Page 13 of 105

Further Reading Grose V, 2011 Fashion from concept to customer: AVA Publishing Hammond R, 2011 Smart Retail 3 rd edition: Pearson Education Ltd Web www.wgsn.com University has a subscription. To access this off campus, go via library search, by typing WGSN into library search box www.style.com www.thebusinessoffashion.com http://www.brc.org.uk http://www.fashionmonitor.com/ This website can be accessed only on the University campus, as the University has a subscription http://uk.fashionmag.com Twitter @drapers @verdictretail @wgsn @BOF @womenswear daily @retailweek @the_brc @ukretail Essential weekly reading Drapers Retail Week Broadsheet newspapers DATE OF INITIAL VALIDATION: March 2002 DATES OF APPROVED MODIFICATIONS: DATE OF RE-VALIDATION/REVIEW: March 2012 Page 14 of 105

FULL MODULE TITLE: FASHION MARKETING SHORT MODULE TITLE: Fashion Marketing MODULE CODE: 2FMM404 CREDIT VALUE: 15 CREDIT LEVEL: 4 LENGTH: 1 Semester SCHOOL AND DEPARTMENT: Media Art and Design, Fashion MODULE LEADER: Caline Anouti EXTENSION: 67959 EMAIL: c.anouti@westminster.ac.uk HOST COURSE: Fashion Merchandise Management STATUS: Core SUBJECT BOARD: Fashion PRE-REQUISITES: None CO-REQUISITES: None ASSESSMENT: 30% In Class Test 70% Coursework STUDY ABROAD: None QUALIFYING MARK(S) FOR ASSESSMENT(S): 35% SPECIAL FEATURES: None ACCESS RESTRICTIONS: None SUMMARY OF MODULE CONTENT: The purpose of this module is to provide students with a fundamental understanding of the philosophy and concepts of marketing and the recognition of the importance of marketing in business. The module provides students with the tools to identify and apply the principal concepts and techniques of marketing to the fashion business. Students study how to define customer groups through segmentation analysis, measure customer needs and market change whilst monitoring market performance. MODULE AIMS To provide a fundamental understanding of the philosophy and concepts of marketing and a recognition of the importance of marketing in business. To identify discuss and apply the principal concepts and techniques of marketing to the fashion business. LEARNING OUTCOMES By the end of this module the successful student will be able to: Page 15 of 105

Knowledge and understanding: 1. Know how and where to gather data to measure consumer needs and market change, and to monitor marketing performance 2. Demonstrate an understanding of the key concepts of the marketing mix and the management of the mix variables for the fashion business. Specific skills 3. Evaluate the role of macro and micro environmental influences and competitive forces on the fashion business. Transferable skills 4. Apply given tools/methods accurately to a well-defined problem. Begin to appreciate the complexity of the issues and apply creative solutions to the marketing problem. INDICATIVE SYLLABUS CONTENT Introduction Principles of marketing Marketing strategy Research and planning The marketing environment Consumer Characteristics Choice Pen portraits Segmentation, targeting and positioning Categorisation and evaluation Targeting strategies Market and product positioning Marketing research The research process & sources of data Marketing Mix & Branding TEACHING AND LEARNING METHODS Students will be taught in interactive sessions comprising of lectures and seminars. Students will apply taught theories and concepts directly to current industry practices and will be expected to visit retail environments to research and analyse customers and marketing activities. Guest speakers from industry will provide additional insight into current research findings. Activity type Category Student learning and teaching hours* Lecture 12 Seminar 24 Tutorial Project supervisor 1 Demonstration Practical Classes and workshops 6 Supervised time in studio/workshop Fieldwork Page 16 of 105

External visits Work based learning Total Placement Placement Independent study Independent 107 Total student learning and teaching hours 150 ASSESSMENT RATIONALE The in class test is designed to assess students knowledge of basic marketing principles. (LO1 and 2) The summative report is designed to assess student s ability to apply this knowledge to the consideration of retail case studies. (LO1, 2, 3 and 4) ASSESSMENT CRITERIA Assessment 2- The report. Problem solving and decision making Apply given tools/methods accurately to the brands or market sectors Begin to appreciate the complexity of the issues. Apply creative solutions to both familiar and unfamiliar problems. Organisation Take responsibility for own learning with appropriate support. A good level of attendance. Professionalism within the learning environment and participation in activities. Communication Communicate effectively in a business report format. Management of information and research Can manage available information. Collect appropriate data from a range of sources. Undertake simple research tasks with external guidance. ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Coursework In class test Weighting % 70% 30% Qualifying mark % 35% 35% SOURCES Key texts Easey. M. (2009). Fashion Marketing. 3 rd Ed. Oxford: Wiley-Blackwell. Kotler, P. & Armstrong, G. (2010) Principles of Marketing.13 th Ed. Upper Saddle River, NJ: Prentice Hall Jackson, T. & Shaw, D. (2009) Mastering Fashion Marketing: Palgrave Posner, H. (2011) Marketing Fashion. Laurence King Publishing Ltd Page 17 of 105

Further Reading Bickle, M.C. (2011) Fashion Marketing: Theory, Principles and Practice, NY: Fairchild Books. Churchill, G. Jr & Tom J.B. (2009) Basic Marketing Research, 7 th Ed., South Western College. Hines, T & Bruce, M. (2007) Fashion Marketing: Contemporary Issues, Butterworth- Heinemann. Yurchison J & Johnson KP. Fashion and the consumer. 2010. berg Solomon, M.R. & Rabolt, N.J. (2008). Consumer Behaviour in Fashion. 2 nd Ed. NJ: Prentice Hall. Magazines / Trade Journals) Drapers (www.drapersonline.com) Retail Week (www.retailweek.com) Marketing Week (www.marketingweek.co.uk) Journal of Fashion Marketing and Management (online access through Library Search link) A selection of newspapers, especially the weekend ones with supplements packed with features that often have a marketing angle e.g. The Sunday Times, The Observer, The Guardian. Market, Retail & Consumer Intelligence Reports Mintel (access through Library Search link) Verdict (access through Library Search link) Euromonitor (access through Library Search link) Online The Business of Fashion, www.bof.com British Retail Consortium, www.brc.org.uk DATE OF INITIAL VALIDATION: March 1998 DATES OF APPROVED MODIFICATIONS: Page 18 of 105

DATE OF RE-VALIDATION/REVIEW: March 2012 FULL MODULE TITLE: FINANCE- DRIVNG FASHION BUSINESS PROFIT SHORT MODULE TITLE: Finance MODULE CODE: 2FMM406 CREDIT LEVEL: 4 CREDIT VALUE: 15 LENGTH: 1 Semester SCHOOL AND DEPARTMENT: Media, Art and Design, Fashion MODULE LEADER(S): Dr. Nnamdi Obiosa EXTENSION: HOST COURSE: Fashion Merchandise Management STATUS: CORE SUBJECT BOARD: Fashion PRE-REQUISITES: None CO-REQUISITES: None ASSESSMENT: 60% Group Coursework 40% Exam STUDY ABROAD: Not applicable QUALIFYING MARK(S) FOR ASSESSMENT(S): 35% SPECIAL FEATURES: None EMAIL: obiosan@westminster.ac.uki ACCESS RESTRICTIONS: None SUMMARY OF MODULE CONTENT: This module provides you with an introduction to accounting information systems with particular reference to external reporting and the analysis and interpretation of published annual reports and accounts. It will also identify the tools that businesses use to drive value. MODULE AIMS To provide an introduction to accounting information systems with particular reference to external reporting and the analysis and interpretation of published annual reports and accounts. To deliver a fundamental understanding of the nature and implications of costs in business decision-making. LEARNING OUTCOMES By the end of this module the successful student will be able to: Knowledge and understanding 1. Appreciate the nature of financial accounting information systems and demonstrate ability in preparing basic financial statements. 2. Define the main terminology used in published annual reports and the Page 19 of 105

financial press, interpret and understand the limitations of published corporate reports. 3. Define management accounting within a broad organisational control context and appreciate the role of management accounting as an information supplier. Specific skills 4. Evaluate the nature of costs and be able to identify and apply them in a variety of techniques. 5. Apply simple budgetary techniques to construct a master cash budge. Transferable skills 6. Take responsibility for own learning with appropriate support. 7. Communicateeffectively in a format appropriate to the subject matter and report practical procedures in a clear and concise manner. Apply the appropriate Information Technologies available INDICATIVE SYLLABUS CONTENT Financial reporting: review and preparation of company financial statements. Profit and loss accounts, balance sheets, cash flow statements Ratio analysis: Management accounting: Costs: Monitoring and measurement: interpretation of final accounts using ratio analysis techniques. the role of the management accountant in organisational decision processes. cost concepts, cost behaviour, cost-profitvolume techniques, and relevant costs for decision-making. simple budgetary process and cash budgets TEACHING AND LEARNING METHODS The material will be taught via: Lectures to introduce explain and evaluate concepts, theories and techniques Seminars to apply techniques and discuss practical case study examples Seminar sessions will include the examination of current issues in the financial press and annual reports of listed companies. Both lectures and seminars consolidate theory and concepts and give preparation for the assessments. Page 20 of 105

In both lectures and seminars, you are expected to participate actively, with questions, suggestions and observations. When attending the seminars you are required to carry out group discussions and present solutions to the other fellow students. You are advised to read the suggested readings before attending the correspondent lectures and the seminars. Activity type Category Student learning and teaching hours* Lecture 12 Seminar 24 Tutorial Project supervisor Demonstration Practical Classes and workshops Supervised time in studio/workshop 5 Fieldwork External visits Work based learning Total 41 Placement Placement Independent study Independent 109 Total student learning and teaching hours 150 ASSESSMENT RATIONALE The group coursework assignment involves data analysis for managerial decisionmaking purposes the examination at the end of the module, is designed to test your understanding and ability to apply the key concepts taught in this module. LOs 1-7 will be assessed in both pieces of work. ASSESSMENT CRITERIA Group Work is marked against the following criteria Communication & Information Technology: Communicateeffectively in a written format using correct financial terminology Numerical and Analytical: Calculate basic financial problems, to include profit and loss, cash flow and ratios with accuracy. Demonstrate correct interpretation of the resultant figures Group work Work effectively with others as a member of a group and meet obligations to others The exam will be marked against the following criteria Page 21 of 105

Communication & Information Technology: Communicateeffectively in a written format using correct financial terminology Numerical and Analytical: Calculate basic financial problems, to include profit and loss, cash flow and ratios with accuracy. Demonstrate correct interpretation of the resultant figures ASSESSMENT METHODS AND WEIGHTINGS A group coursework assignment will involve data analysis for managerial decisionmaking purposes. This is worth 60% of the module mark. A 2¼ hour examination at the end of the module, carrying 40% of the marks, will test your understanding and ability to apply the key concepts taught in this module. During the examination, you can use calculators with no capability of storing nonnumerical information. A sample of coursework and exam questions is provided. Name of assessment Group Coursework Exam Weighting % 60% 40% Qualifying mark 35% 35% SOURCES Key texts Atrill P. and McLaney E. (2005) (4 th ed.) Financial Accounting for Decision Makers, 4 th Ed. UK: Prentice Hall - This source is referred to as FA05 in the module outlines Atrill P. and McLaney E. (2005) Managerial accounting for Decision Makers, 4 TH Ed. UK: Prentice Hall.(chapters 2, 3, 6, 9 and 10) referred to as MA05 in the module outlines Further reading Arnold. J. & Turley. S. (1996) Accounting for Management Decision. UK: Prentice Hall Guautier. M.W.E. &Underdown. B. (1997) Accounting Theory & Practice, Pitman Publishing Lucey T. (2002 )Costing. UK:Conituum. Kincade, D.M. Gibson, F.Y. & Woodward, G.A. (2004) Merchandising Math: A Managerial Approach. Prentice Hall Reid W. R. and Myddelton D. R., (2000) The meaning of company accounts. UK: Gower. Weetman P. (2003). Financial & Management Accounting, UK: Prentice Hall. DATE OF INITIAL VALIDATION: March 1998 Page 22 of 105

DATES OF APPROVED MODIFICATIONS: Page 23 of 105

DATE OF RE-VALIDATION/REVIEW: March 2012 FULL MODULE TITLE: LAW FOR FASHION MERCHANDISE MANAGEMENT SHORT MODULE TITLE: Law for FMM MODULE CODE: 2FMM402 CREDIT LEVEL: 4 CREDIT VALUE: 15 LENGTH: 1 SEMESTER. SCHOOL AND DEPARTMENT: Media, Art and Design, Fashion MODULE LEADER : STEPHANIE M. CAPLAN EXTENSION: 66706 HOST COURSE Fashion Merchandise Management STATUS: Core SUBJECT BOARD: Fashion PRE-REQUISITES: None CO-REQUISITES: None EMAIL: caplans@wmin.ac.uk ASSESSMENT: 30% COURSEWORK; 70% SEEN CASE STUDY EXAMINATION UNSEEN QUESTIONS STUDENTS CAN BRING 4 SIDES PRE-PREPARED A4 NOTES INTO THE EXAMINATION. STUDY ABROAD: ALTERNATIVE ASSESSMENT SEEN CASE STUDY AND QUESTIONS SIMILAR TO EXAMINATION DONE AS TAKE AWAY ASIGNMENT. QUALIFYING MARK(S) FOR ASSESSMENT(S): 35% SPECIAL FEATURES: None ACCESS RESTRICTIONS: None SUMMARY OF MODULE CONTENT: The module provides an understanding of the main sources of law including the role of European Community law, the way the law operates in England and Wales and alternative methods of dispute resolution used by business. The module focuses on key areas that the merchandiser is likely to come into contact with including contract law, employment law, tort law and intellectual property law. MODULE AIMS To introduce students to those areas of law that are relevant to business with particular reference to the fashion industry. Give the students an outline understanding of contractual issues, particularly in relation to employment contracts and an overview of tort and especially intellectual property so as to enable students to recognise the importance of law to the effective functioning of a business. Students will be able to recognise the situations when a legal dispute may be the likely outcome and be equipped to deal effectively with legal issues within a business context. LEARNING OUTCOMES By the end of the module the successful student will be able to: Knowledge and understanding Page 24 of 105

1. Explain the nature, role and significance of law in modern society Specific skills 2. Describe and apply appropriate sources of law to a problem situation. 3. Apply the areas of substantive law relating to contract and tortious liability to problems relevant to the fashion industry; 4. Apply the law relating to intellectual property as it affects the fashion business. INDICATIVE SYLLABUS CONTENT Main sources of law including the role of EU law; law of contract with particular reference to contracts of employment, discrimination and unfair dismissal.defective products, criminal liability for unsafe goods, intellectual property. TEACHING AND LEARNING METHODS Students are timetabled for a three hour session which will normally consist of a one hour information session normally taking the form of a lecture followed by a workshop / seminar session. Students are expected to prepare material and present solutions to legal problems. Sometimes this may take the form of a role play, a quiz or other interactive task. Students are constantly using the legal rules to deal with legal issues taken from real life situations and using legal tools to produce a business informed solution. The Guided Independent study week is used for students to research their assignment and individual tutorials are organised for feedback and support. There is one industrial visit per semester to places with a legal connection e.g. The Museum of Branding and Advertising where students enhance their knowledge of trade mark protection. Activity type Category Student learning and teaching hours* Lecture 12 Seminar 24 Tutorial Project supervisor 1 Demonstration Practical Classes and workshops 5 Supervised time in studio/workshop Fieldwork External visits Work based learning Total 42 Placement Placement Independent study Independent 108 Total student learning and teaching hours 150 ASSESSMENT RATIONALE Assessment is via an assignment which measure LO (1, 2 and 3) and this helps develop the students research skills and their skills of analysis of a legal problem. The exam again requires students to read the case study and then extrapolate from Page 25 of 105

the relevant factual material the material facts and to use their legal knowledge to suggest workable solutions to the problems. This will encompass LO (2), (3) and (4). ASSESSMENT CRITERIA Communication Communicate effectively in an appropriate format. Management of Information and Research Techniques Manage information, collect appropriate data from a range of sources and undertake simple research tasks with external guidance. Knowledge and Evaluation Identify and evaluate given assumptions and findings. Accurately define terms. Problem Solving and Decision Making Apply given tools/methods accurately and carefully to a well-defined problem. Begin to appreciate the complexity of the issues. Apply creative solutions to both familiar and unfamiliar problems. Organisation Take responsibility for own learning with appropriate support.a good level of attendance.professionalism within the learning environment and participation in activities. ASSESSMENT METHODS AND WEIGHTINGS Name of assessment Weighting % Qualifying mark/set % Coursework Examination 30% 70% 35% 35% Page 26 of 105

SOURCES Essential Reading Keenan D. (2010) Smith & Keenan s English Law (16 th ed), Harlow: Pearson Longman Further Reading Tort Bermingham, V.(2011) Tort (7 th ed.) Oxford: OUP Bermingham, V & Brennan, C. (2010) Tort law: directions. (2 nd ed) Oxford OUP Hedley, H. (2011) Tort ( 7 th ed.) Oxford: OUP Mulcahy, L., &Tillotson, J. (2008) Contract law in perspective (5 th ed.) London: Cavendish Turner, C. (2010) Tort law (4 th ed.) London: Hodder Education Contract Andrews, N. (2011) Contract law Cambridge: Cambridge University Press Beatson, J. (2010) Anson s law of contract (29 th ed.) Oxford: OUP Elliot,C. & Quinn, F. (2011) Contract law (8 th ed.) Harlow: Longman Pearson Peel, E. &Treitel, G.H. (2011) The law of contract London: Sweet and Maxwell Stone, R. (2011) The modern law of contract (9 th ed.) Abingdon: Routledge Taylor, R.D. &Taylor,D. (2011) Contract law: directions (3 rd ed.) Oxford OUP Electronic Sources Cases, Legislation and legal articles These are all available online through InfoLinx. Select e-jounals and type in name of the e-journal, or select databases, choose the law database, then select Westlaw UK, then journals and type in the name of the journal (or you can do a general search on the topic). The following law journals may have relevant articles: 1 Business Law Review 2 Journal of Business Law 3 Law Quarterly Review 4 New Law Journal DATE OF INITIAL VALIDATION: March 1998 DATES OF APPROVED Page 27 of 105

MODIFICATIONS: DATE OF RE-VALIDATION/REVIEW: March 2012 FULL MODULE TITLE: INDUSTRY LEARNING FOR SUCCESS IN THE FASHION SHORT MODULE TITLE: Learning for Success in the Fashion Industry MODULE CODE: MFMM401 CREDIT LEVEL: 4 CREDIT VALUE: 30 LENGTH: Year Long FACULTY AND DEPARTMENT: Media, Art and Design, Fashion MODULE LEADER(S): Louise Cootes EXTENSION: 67945 HOST COURSE: Fashion Merchandise Management STATUS: Core SUBJECT BOARD: Fashion PRE-REQUISITES: None EMAIL: L.Cootes1@westminster.ac.uk CO-REQUISITES: None ASSESSMENT: 100% coursework: 30% Group Presentation and reference list (Individual), 20% PDP Report, 15% CV and covering letter, 35% Assessment Centre (Individual mark) STUDY ABROAD: None QUALIFYING MARK(S) FOR ASSESSMENT(S): 35% SPECIAL FEATURES: None ACCESS RESTRICTIONS: None SUMMARY OF MODULE CONTENT: This module seeks to provide an early introduction to learning and team work theory and practice and other skills essential to effective learning within the academic and business environment. The scheme of work in the first semester will include the study of motivation, communication, effective team work and the technical and transferable skills required to succeed both academically and professionally. The module will also provide a fundamental knowledge and understanding of career planning, the job search, c.v. writing, letter and email writing and interview techniques designed to enable the student to secure placement during their second year. MODULE AIMS To introduce the student to learning, team work and other theory relevant to successful learning within the academic environment and transferable to business primarily to their placement year. To develop the ability to select, edit and use information and to understand its impact on both personal learning and the business environment. To develop the ability to effectively communicate information both verbally and in the written word. Page 28 of 105

To enable the identification and development of the personal, professional and transferable skills required for career development. To develop the understanding of the type of career & job opportunities that exists or could be created. Through the networking event the means will be given to start the development of a personal network within the industry, the importance of such contacts will be explained. LEARNING OUTCOMES By the end of the module the student will be able to: Knowledge and understanding 1. Understand some basic concepts in learning, team work, motivation and the management of information. 2. Identify, evaluate and select relevant methods of communication. 3. Examine and debate the integral role of professional and transferrable skills that contribute to the success of securing a work placement. Specific Skills 4. Target the employer market, apply for and maximise the opportunity to gain a work placement by critically assessing personal strengths and effectively translating these into a tailored C.V. and covering letter format. Transferable Skills 5. Structure and present a report and structure and present (both as an individual and in a group) information verbally clearly, concisely in a manner that is appropriate to topic and audience. 6. Use and apply the appropriate information technologies required for the business and academic environment. 7. Practice group work and understand the individual role within the team. INDICATIVE SYLLABUS CONTENT How to manage quantities of information Motivation of self and others Understanding individual learning styles Team work, leadership and management Communication skills Presentation skills Academic writing; reports, reflective writing and learning logs How to research across a breadth of different sources Skill identification and mapping to job descriptions C.V. writing Covering Letters Interview techniques, including video and telephone interview techniques Page 29 of 105

TEACHING AND LEARNING METHODS Lectures and seminar sessions throughout both semesters of module delivery, group tutorial (Semester 1), individual tutorials for CV preparation (Semester 2), company placement presentations, interview and assessment centre practice opportunities. The class will meet formally in semester one for 10 weeks, in the main 1 hour of lecture followed by an active seminar session. The technical skills will be acquired and refreshed by a separate course of online study in the students own time. In semester 2 the sessions will be interactive throughout focusing on building a CV and interview techniques. Activity type Category Student learning and teaching hours* Lecture 24 Seminar 48 Tutorial Project supervisor Demonstration Practical Classes and workshops Supervised time in studio/workshop Fieldwork External visits Work based learning Total 72 Placement Placement Independent study Independent 228 Total student learning and teaching hours 300 ASSESSMENT RATIONALE The assessments in this module require the student to demonstrate that they have gained an understanding of how to research and manage information; work within a team, present information effectively both verbally and in written form. Assessments are designed to assess the learning outcomes for the module but also to be of relevance to all other modules taken in the course of the degree. Assessment 1: Group presentation and reference list is designed to assess LO 1, 2, 5, 6 & 7. Assessment 2: Individual PDP Report is designed to assess LO 1, 3, & 4. Assessments 4, and 5 assess Learning Outcomes 3, 4, 6 and 7 in ways that are highly relevant to the placement application process, a targeted industry standard CV and covering letter will be produced, a mock assessment centre exercise will be utilised giving students both the skills and the confidence to apply for placement opportunities.. ASSESSMENT CRITERIA Presentation Communication & IT Page 30 of 105

Plan and deliver a professional presentation to time with structure and balance that engages with the audience Management of Information & Research Techniques: Be able to select information for inclusion from a broad and appropriate range of sources Use Twitter, Blogs, E journals and other online sources referencing correctly Include data with a high degree of credibility Group work: Work within a group to deliver the end results Fulfil obligations to each other and understand how group and individual dynamics have an effect on the completion of a task Individual PDP Report Communication & IT Produce a clearly written PDP Self Evaluation Reflect honestly on own strengths and weaknesses within the context of academic and industry expectations Problem Solving Use relevant tools including SWOT to analyse the current skill set vs. requirements for success. Establish and demonstrate utilisation of a credible PDP using SMART goal setting. CV & Covering letter Communication & IT Produce well written and appropriately structured CV and covering letter to industry standards. Management of Information & Research Techniques: Demonstrate knowledge of the business and role being targeted and link to your own skills through the use of relevant examples Assessment Centre exercise Communication Communicate effectively, both within the group and in the final presentation Display effective listening skills Management of Information & Research Techniques: Show an understanding of the topic set Contribute information pertinent to the retailer Understanding and Evaluation: Answer the question that was set showing thoughtfulness and commerciality Page 31 of 105

Group work: Work effectively with others as a member of a group showing respect for all contributions. ASSESSMENT METHODS AND WEIGHTINGS Group Presentation 30% (Semester 1) Group presentation An over view of selected aspects of UK retail news gathered between September and November. All students should actively participate in the research, preparation and delivery of the presentation. Power point or alternative presentation formats to be utilised. Students should submit a copy of slides as a group and should also submit individually a fully referenced list of the sources they consulted during the research process. 50% of the mark will be awarded for the group presentation (communication and group work), 50% for individual research. Individual PDP Report 20% (Semester 1) PDP report produce in an industry standard format a PDP that reflects on students current strengths and weaknesses and contains a clear strategy with SMART goals for success both at university and in industry CV and Covering letter - 15% (Semester 2) Prepare a CV and covering letter to industry standard in preparation for placement applications. Covering letter will be targeted at one of the recruiting companies and should clearly demonstrate research into the company and show an awareness of why the student is a good fit with the named company. Assessment Centre 35% (Semester 2) Students will be assessed on their active and appropriate participation in a group discussion. They will be given a company to research and there will be a 20 minute (plus 30 minute preparation) observed group exercise in which they should demonstrate in an appropriate manner their knowledge of one of these retailers and their ability to work in a group to complete the task set. Name of assessment Weighting % Qualifying mark/set % Group Presentation Individual PDP Report CV and covering letter Assessment Centre 30% 20% 15% 35% 35% 35% 35% 35% SOURCES Essential Reading: Semester 1 Page 32 of 105