Academic Review Committee Meeting East Tennessee State University, June 4, 2014.
Framework Flow Student demand and yield Instructional activity Retention and degree production Revenue and expenses Group departments/programs into categories Consider investment/reallocation opportunities
Tapping into Student Demand Which programs/departments house most of the institution s students? How well am I responding to market demand? Current academic portfolio Untapped opportunities What is my student yield, particularly within high demand programs/departments?
Demand in the Market In order to drive revenue from tuition and fees, we must understand student demand in the market. The following analysis assesses the highest level of student interest at the time of application.
NURS ALSC MGMK TECG PHYS PSYC CDST CJCR CUAI BISC PHYT CHEM KLSS COMM CSCI LILA HSCI SOWK HIST PSCI MUSC TLRN SOAA MATH CSHS APST GEOS EFUS HSMP ENVH COHE PHAH ACCT Number of prospective undergraduate students who applied, by department Total applications by department, median 187 48% of applicants originate from the top 6 departments - 200 400 600 800 1,000 1,200 1,400 1,600 1,800
Number of prospective undergraduate students who applied, by department NURS ALSC Total applications by department, median 187 MGMK TECG PHYS PSYC - 200 400 600 800 1,000 1,200 1,400 1,600 1,800
Number of prospective graduate students who applied, by department HSCI NURG ASLP CUAI MGMK PHYT SOWK ELPA KLSS CSHS TLRN PSYC CSCI BISC ACCT BIEP ALSC CDST CHEM CJCR PSCI TECG LILA MATH HIST COHE HSMP COM GEOS SOAA ENVH GRAS APST Total applications by department, median 68 52% of applicants originate from the top 6 departments - 100 200 300 400 500 600 700
Number of prospective graduate students who applied, by department NURG ASLP CUAI Median = 68 MGMK PHYT SOWK - 100 200 300 400 500 600 700
Demand in the Market Student demand can also be measured at the point of acceptance and attendance. By tracking student demand, we can determine how well we are capturing the market that is already aware of the University, and the programs and majors that are attracting student attention.
Student Yield Student yield indicates what percentage of students who apply actually end up attending the University. As with demand, yield can be measured at various milestones in the enrollment process Following tables show percentages of students who move on to the next stage
Most departments fall within 10% points above or below median Percentage of prospective undergraduate students who applied that were accepted HSMP PHAH SOWK CDST HIST CUAI CSHS CSCI APST MATH MGMK GEOS PSYC TECG SOAA LILA ENVH COHE COMM CHEM ALSC KLSS CJCR BISC PHYS HSCI TLRN PHYT NURS PSCI MUSC ACCT EFUS Average for departments above the median = 60.7% Median 55.2% Average for departments below the median = 49.9% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Percentage of prospective undergraduate students who applied that then enrolled PHYS CUAI CHEM HSMP SOWK HIST LILA MGMK MATH ENVH CSCI PHAH PSYC CDST TECG KLSS ALSC COMM CJCR HSCI PHYT GEOS MUSC SOAA COHE BISC PSCI APST NURS CSHS ACCT TLRN EFUS Average for departments above the median = 56.3% Median = 47% Average for departments below the median = 38. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
High capture rate at the department level Percentage of prospective undergraduate students who were accepted that enrolled ACCT COHE PHYT TLRN PHYS PSCI HIST MUSC KLSS APST CUAI TECG HSCI PSYC CSCI COMM CJCR MGMK ALSC CHEM LILA GEOS BISC MATH EFUS SOWK SOAA ENVH NURS CSHS CDST HSMP PHAH Average for departments below the median = 82.2% Average for departments above the median = 89.9% Median = 86.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Sample Analysis: Demand/Yield Bring together demand and yield into quadrants Focus on departments with high demand
High # Prospects/Low Yield NURS High 1579 High # Prospects/High Yield Maximize BISC Elevate Yield PHYT CJCR ALSC TELG CDST PSYCH MGMK CHEM CUAI PHYS Median # Applicants 187 HSCI COMM KLSS CSCI LILA Low # Prospects/Low Yield Low # Prospects/High Yield High 89% HIST SOWK PSCI MUSC EFUS TLRN ACCT CSHS APST COHE SOAA GEOS Median Yield 47% Low 4 PHAH MATH ENVH HSMP
Driving Demand/Yield What are opportunities to build on departments with high demand but low yield?
Number of prospective graduate students who applied, by department HSCI NURG ASLP CUAI MGMK PHYT SOWK ELPA KLSS CSHS TLRN PSYC CSCI BISC ACCT BIEP ALSC CDST CHEM CJCR PSCI TECG LILA MATH HIST COHE HSMP COMM GEOS SOAA ENVH GRAS APST Median = 68-100 200 300 400 500 600 700
Percentage of prospective graduate students who applied that were accepted APST LILA CJCR KLSS CDST TECG Average for departments above the median = 53. ELPA COMM CHEM Median = 45.8 MGMK GRAS PSCI CSHS BISC Average for departments below the median = 34.0% ALSC PSYC 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percentage of prospective graduate students who were accepted that enrolled HSCI SOAA PSYC GRAS PHYT ALSC HSMP COMM ELPA CDST CUAI GEOS LILA HIST APST NURG CSHS SOWK ACCT TLRN CJCR KLSS MGMK ENVH PSCI COHE BISC BIEP CSCI MATH ASLP TECG CHEM Average for departments below the median = 62.6% Average for departments above the median = 83% Median = 72.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
HSCI SOAA HIST LILA HSMP COHE CDST CUAI TLRN COMM ELPA GRAS ACCT CJCR KLSS SOWK BIEP APST MATH MGMK ENVH NURG CSHS PSCI ALSC GEOS TECG BISC CSCI PHYT CHEM PSYC ASLP Percentage of prospective graduate students who applied that then enrolled Average for departments above the median = 46.1% BIEP Median = 31.6% Average for departments below the median = 21.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
High # Prospects/Low Yield NURG High 595 High # Prospects/High Yield Maximize Median # Applicants 68 ASLP PSYC Elevate Yield PHYT CSCI BISC ALSC CSHS MGMK SOWK BIEP KLSS ACCT ELPA TRLN CUAI CDST Low # Prospects/Low Yield Low # Prospects/High Yield High 92% Low 10% CHEM TECG PSCI CJCR LILA MATH HIST COHE GEOS ENVH Median Yield 32% Low 10 APST COMM GRAS HSMP SOAA
Student credit hours Important to understand enrollment and concentration in specific programs/ departments Which departments have the most credit hours being taken by students in the department? Note that many other departments provide service credits
Total undergraduate SCH GEOS PHYS TLRN ACCT All other departments 3% 3% 6% 6% 7% 10% Allied Health Engineering Tech Leisure/sports sciences Sociology/anthropology Management/Marketing Psychology Computer Science Communications Math Nursing History Literature/language 10373 10806 11354 12251 14377 15209 15715 16738 18790 19164 21366 31903
Total undergraduate SCH GEOS PHYS TLRN ACCT All other departments 3% 3% 6% 6% 7% 10% ALSC Engineering Tech KLSS SOAA Management/Marketing Psychology Computer Science Communications Math Nursing History LILA 10373 10806 11354 12251 14377 15209 15715 16738 Total Credit Hrs by Department 18790 19164 21366 31903
Total undergraduate SCH GEOS PHYS TLRN ACCT All other departments 3% 3% 6% 6% 7% 10% ALSC Engineering Tech KLSS SOAA Management/Marketing Psychology Computer Science Communications Math Nursing History LILA 10373 10806 11354 12251 14377 15209 15715 16738 18790 19164 21366 31903
Total undergraduate SCH GEOS PHYS TLRN ACCT Other 22 departments = 40% 3% 3% 6% 6% 7% 10% Allied Health Engineering Tech Leisure/Sport Sciences Sociology/Anthropoloy Management/Marketing Psychology Computer Science Communications Math Nursing History Literature/Language 10373 10806 11354 Core 8 departments = 33% 12251 14377 15209 15715 16738 Anchor 4 departments = 29% 18790 19164 21366 31903
Undergraduate SCH taken by majors in the dept HIST BISC TLRN ACCT Other 22 departments = 27% 3% 6% 6% 8% 8% 16% Social Work Communications Literature/Language Curriculum/Instruction Criminal Justice Psychology Computer Science Leisure/Sports Science Allied Health Management Engineering Nursing 3867 4480 4612 5021 Core 7 departments = 30% 5059 5573 6212 Anchor 7043 5 departments = 4 7230 8882 9123 19065
Total graduate SCH COMM BISC MATH CJCR Other 22 departments = 27% 2% 2% 6% 6% 6% 7% 8% 11% 11% Accounting BIEP Leisure/Sport Sciences Nursing Counseling Teaching and Learning Social Work Audiology/Speech Management/Marketing Education Leadership Curriculum/Instruction Physical Therapy 902 907 1678 1740 Core 8 departments = 36% 2015 2091 2142 Anchor 2426 4 departments = 37% 2512 3115 4055 4213
Graduate SCH by majors in the dept HIS BISC TLRN ACCT Other 22 departments = 2 2% 2% 6% 6% 7% 9% 10% 13% Accounting Psychology Teaching/Learning Counseling Leisure/Sports Sciences Nursing Management/Marketing Social Work Audiology/Speech Education Leadership Curriculum/Instruction Physical Therapy 780 809 1242 1549 Core 8 departments = 36% 1605 1679 1993 Anchor 2088 4 departments = 40% 2423 2943 3339 4207
Student outcomes Retention in department, and at ETSU Degree production Graduation rates
Undergraduate retention in department (fall to fall) APST GEOS ACCT CSHS EFUS HSMP SOWK TLRN CSCI PHAH KLSS COMM TECG CJCR LILA MUSC NURS MATH PSYC SOAA HIST PSCI ENVH PHYS CHEM ALSC CDST COHE BISC MGMK CUAI HSCI PHYT Average for departments above the median = 68. Median = 65.1% Average for departments below the median = 54.9% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Undergraduate retention at ETSU (fall to fall) COHE EFUS HSMP APST TLRN ACCT CSHS SOWK GEOS MUSC MATH CUAI HSCI BISC PSCI KLSS CSCI NURS SOAA ENVH COMM LILA CHEM ALSC TECG MGMK PHAH PHYS PSYC CJCR HIST PHYT CDST Average for departments above the median = 81.7% Median = 77.3% Average for departments below the median = 74.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Top 12 departments account for 69% of undergrad degrees HIST LILA EFUS MUSC PSCI SOAA Other departments = 31% Biology Accounting 81 81 Core 8 departments = 36% Communications 84 Criminal Justice 90 Psychology 96 Curriculum/Instruction 96 6% 6% 6% Engineering tech Leisure/sport sciences ALSC 119 120 128 4 anchor departments = 33% 7% CDST 159 8% Management/Marketing 162 13% Nursing 270
Graduate student retention in department (fall to fall) HSCI GEOS APST PHYT GRAS ASLP KLSS CSHS COHE COMM ELPA PSYC ALSC LILA MATH ACCT NURG HIST CHEM ENVH SOWK SOAA CSCI TLRN BISC TECG MGMK BIEP HSMP PSCI CJCR CUAI CDST Average for departments below the median = 76.6% Average for departments above the median = 90. Median = 84.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Graduate student retention at ETSU (fall to fall) HSCI GEOS APST PHYT COMM COHE GRAS ASLP KLSS CSHS ELPA PSYC ALSC LILA ACCT MATH BISC NURG HIST CHEM SOAA SOWK ENVH CSCI TLRN TECG MGMK BIEP CJCR PSCI HSMP CUAI CDST Average for departments below the median = 76.6% Average for departments above the median = 91.6% Median = 86% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Top 12 departments account for 70% of graduate degrees COMM HIST LILA BISC MUSC PSYC ART PSCI Other departments = 30% 3% 3% Computer/Info sciences Cross-Disciplinary 19 19 Core 8 departments = 30% Counseling 27 Accounting 27 Audiology/Speech 27 Physical Therapy 29 6% Leisure/sports science Social work Education Leadership 32 35 44 4 anchor departments = 40% 9% Management 65 10% Nursing 74 1 Curriculum/Instruction 105
Sample Analysis: Pulling it Together Quartiles of demand/yield and degree production Percentage of applicants who enroll Degrees awarded Points out areas of investment What is needed to start making decisions?
Demand/yield and degree production One lens High demand/yield, high degrees Medium demand/yield, medium degrees High demand, but low degrees Low demand, but high degrees Low demand/yield, low degrees
Using Data for Decisionmaking Current data may not be enough to make some decisions, but can be a place to start thinking about what comes next... Data can point to where more in-depth analysis is needed
Next Steps Finish up current phase of quantitative analysis Share data with departments and get feedback Qualitative analysis Consideration for a future program-level data capture