URBAN CREATIVE POLES WORKPACKAGE [4] COACHING AND MENTORING PLAN

Co-financed by INTERREG IVB Programme Baltic Sea Region (BSR) URBAN CREATIVE POLES WORKPACKAGE [4] COACHING AND MENTORING PLAN Capacity Building for Creative Industry Stakeholders & Transnational Networking Zielona Góra, 27.08.2012 University of Zielona Gora Slawomir Kotylak Magdalena Dalecka Pawel Szudra

1. Coaching and mentoring concepts While carrying out the activities of coaching and mentoring, the working groups developed a plan of workshops which aimed at selecting representatives of given sectors for the purpose of creating an ambassador model. Workshops: publishing sector and press Worshop Structure number hours and of Introductory lecture 2 hrs. Practical classes with the use of computer software (preparation of materials, development of templates mock-ups and typesetting) 3 hrs. Venue Expert s name and surnmae Expert s experience Air-conditioned conference room equipped with multimedia for 25 persons Kaja Rostkowska, M.A., Marcin Grzegorski, M.A., Agnieszka Stawiarska, M.A., Publishing a monthly magazine (since 2002.), experience in working for the broadcasting radio station Akademickie Radio Index (since 2008.), organization of training courses, workshops on issues related to the press, radio and internet journalism. 1. Elements of press law, copyright law, 2. Forms of running business activity, Workshop topics Workshop results Literature 3. Key elements in drafting copyright contracts, 4. Organization of work in an editorial section, 5. Text editing, 6. Individual mock-ups, 7. Preparation of the paper for printing - participants know how to plan, found and publish a newspaper; - participants get to know the basics of working with professional software for typesetting and editing photographs; - participants publish an issue of their own paper of several pages (they prepare materials, develop the lay-out, and typesetting) Kwaśny A., DTP. Księga eksperta, Wydawnictwo Helion Nizioł A., Skworz A., Biblia dziennikarstwa, Wydawnictwo ZNAK Pisarek W., Nowa retoryka dziennikarska, Wydawnictwo Universitas Programme Baltic Sea Region (BSR) 1

Workshop: libraries and archives Date 25.05.2012 Friday Worshop Structure number hours Venue Audience and of 1. Welcome (10 min.), 2. Information on the assumptions of the project (15 min.), 3. Introduction of the expert, introduction to the workshop and presentation of its aims (10 min.), 4. Creativity training (workshop and training- 4hrs) 5. Lunch break (45 min), 6. Creativity training (workshop and training- 4hrs) 7. Exhibition of works resulting from the creativity training (1hr), 8. Conclusions (30min). University of Zielona Góra Directors and employees of the Zielona Góra libraries Expert s name and surname Expert s experience Jolanta Charytonik Trainer, psychologist She runs training courses and workshops for sales department employees and managerial staff in interpersonal relations, effective communication and personal development. She has many years of experience in offering services to both individual and business clients (among others, telecommunication companies, media, tourism) and in project management and project implementation (appointment of teams for project implementation and project implementation). She has experience in staff selection and verification for specialist positions and managerial positions of medium and higher rank; Examples of training courses and workshops run by the expert: customer service, business negotiations, building up a team, self-presentation, assertiveness, counteracting professional burnout, communication in management, conflict solving, management, strategic management, time management, creativity. She organized and ran training projects for the companies such as: VOX, Lantmannen Axa Poland Sp. z o.o., Naftoserwis Sp. z o.o., Wielkopolski Instytut Jakości, Dendro Poland Ltd Sp. z o.o. and many others. Scientific interests: practical creativity, the effect of the sense of humour on handling difficult situations, temperamental and environmental factors of tendencies to use humour, crisis psychology (crisis intervention), stress, psychological diagnosis. "I take the largest pleasure in doing things which I like: learning and teaching other people, painting Easter eggs and a few other things. I 2

appreciate in people their sense of humour and dreams. Workshop topics Worshop results 1. Introducton to the workshops by means of integration techniques, 2. Classical creativity training, 3. Creativity within the scope of professional activity, 4. Target actions geared towards creative industry. 1. Getting familiar with the basic forms in the area of one s own creativity, 2. Evoking positive emotions during the workshop, 3. Raising awareness refering to the possibilities of development in the area of library work within creative industry. 4. Product development exhibition of works made during the workshop, eventually - an interdisciplinary artistic separate area in the library. 3

Workshop: architecture 1. Removal of image noise and granularity from photographs and visualizations. 2. Changing colours of individual elements, maintaing the shadowing and lightning of objects. 3. Adding blurring and other effects to enhance details or more Worshop Structure and important elements. 4. Removal of pollutions from visualizations. number of 5. Adding, e.g., glare of the surface and softness effect. hours 6. Embedding an additional element, e.g., a lamp to an interior, adjusting it to already existing light intensity and colours reflected in the interior, 7. Removal of smears resulting from bad reflection of light (similar to smears on a photo taken against the sunlight). 8. Enhancement of visualization quality, its resolution, focus, e.g., for print and reduction of a visualization without impairing its quality. Venue University of Zielona Góra, Faculty of Economics and Management, room 6 A-0 Expert s name and surname Expert s experience Workshop Photoshop as a tool for architects specializing in interior design - topics visualizations and their corrections Workshop Improvement of skills in using Photoshop as an indispensable tool in results everyday work of interior designers. 4

Worshop: radio and television Worshop structure and number of hours Part I :Introductory lecture Practical classes with a camera, in a radio broadcasting studio, classes in working groups 3 hrs. 5

Venue Expert s name and surname Expert s experience Workshop topics Workshop results Part II : Lecture 1 hr Part III: Debate on the future of media in Zielona Góra - 45 min Part I: Academic Radio Akademickie Radio Index and conference room at the University, Rzepicha Dormitory, II and III: University of Zielona Góra Part I & Part II : Karol Tokarczyk. M.A. Part III: Prof. Marek Furmanek Part I :Publishing a monthly magazine of regional reach (since 2002), managing the academic radio Akademickie Radio Index (since 2008), cooperation with local and national entrepreneurs, media service of events initiated by companies, institutions, higher education institutions, schools. Part I :- role of media in creating an image of an enterprise, - cooperation of companies with the press, radio and television, - writing press notes, speeches for television, giving interviews for the radio, - preparation and holding of press conferences - case studies Part II : Marketing in media Part III : Debate - participants know how to cooperate with the media - participants are prepared to give speeches, interviews, etc., appear in the media - video and audio recordings of the speeches given by all the participants, useful for further exercising - participants define the essence of marketing in media, are capable of differentiating marketing tools in the media - participants can identify modern technologies in the media 6

Workshop : music and dance (SECTOR:OTHER) Date Worshop structure number hours and of 26.05.2012 Saturday 1. 1hr - introduction (interview, short biography, encouragemnet for creation of art) Filip Czeszyk, Wojciech Grabowski 2. Participants- invited guests (about 15 persons), media, interested people 2. Two parallel thematic blocks: music and dance 7hrs music block (display of instruments Yamaha; drumming workshop (bongo drums), Tibetan bowls, therapeutic music; relaxation music, classical music/classical guitar / keybord- Musichome) 7hrs music block (fire dancing, Argentino tango, hip hop, fitness, therapeutic dance) About 10 persons can participate in each worshop (except for the display of instruments) 3. 1hr close-down fire dancing and led/ uv show Venue Museum in Zielona Góra and Zielona Góra promenade Audience Expert s name and surname Expert s experience high school students, inhabitants of Zielonaj Góra Filip Czeszyk Wojciech Grabowski Karolina Szymków Grzegorz Kuligowski Ewelina Kośmider Krzysztof Kociński Ewa Chamera Emilia Kusznir Jakub Bieniecki Filip Czeszyk- dancer, instructor, choreografer Wojciech Grabowski- musician, teacher, owner of the Yamaha School of Music Karolina Szymków- Tibetan bowls workshop, therapeutic music Grzegorz Kuligowski- classical music/ classical guitar/ keybord- owner of the Musichome School of Music Ewelina Kośmider- dancer and fire dancing instructor Krzysztof Kociński- dancer and dance instructor Ewa Chamera- dancer and hip hop dance instructor Emilia Kusznir- dancer and fitness instructor 7

Wokshop topics Worshop results Jakub Bieniecki therapeutic dance and psychotherapist 1. presentation of basic forms in a given area of music and dance, promotion of music and dance in Zielona Góra, 2. Teaching the basic music and dance techniques, positive effects of participating in the art of music creation and the art of dancing 3. Muisc and dance from various perspectives- possibilities of developing young entrepreneurs. 4. Promotion of artistic output of young artists from Zielona Góra. 5. Joint venture in developing a mulitifaceted cultural product (music, dance, multimedia). 6. Presentation of already existing forms created by artists participating in the worshops as well as other persons taking part in the workshops. 1. Getting familiar with the basic forms in the area of music and dance 2. Evoking positive emotions during the workshops 3. Raising awareness refering to the possibilities of development while working in the in the area of music and dance 4. Product development a video clip advertising Zielona Góra as a city involved in culture with the participation of the person conducting the workshops 5. A wide variety of art products within the area of music and dance created by young artists from Zielona Góra and the neigbouring localities 8

2. Ambassador model After coaching and mentoring actions within the sectors: publishers and press, libraries and archives, architecture, radio and television and others, 2-3 persons (entrepreneurs) shall be selected from the working groups who shall become ambassadors in the sectors of creative industry. The role of each ambassador shall be promotion of creative industry on local as well as international level. Moreover, they will participate in international conferences, workshops, seminars, thus sharing their knowledge of running their own business and developing an international network of CCI cooperation. The ambassadors shall have a possibility of cooperating with representatives of other creative sectors on the local and international level in premises specially adapted for this purpose which shall become the CCI center in the city. This center will be the place for exchanging experiences, for meetings and implementation of joint projects on the local and international level. Activities within the framework of the international exchange network being created will be supported by the project staff employed in partner institutions. The staff will coordinate work and facilitate mutual contacts between the partners in local and international context. The ambassador model will contribute to the development of partnership links between companies on an international scale, both as a result of indirect contacts and cooperation with the use of web sites and the Internet forum coordinated by the project staff. Thanks to this exchange the mentors will share their experience, will invite others to participate in conferences and seminars. In such a way international cooperation shall be started on the business to business basis. As a consequence of such cooperation the innovative potential of creative industry shall be enhanced. The ambassadors together with the coaching centers shall be incorporated into the Creative Pole Card. Mentors within the ambassador model will be appointed from the moment the workshops being a part of coaching and mentoring are organized. 9

3. The summary of coachings I. Workshop: Libraries and archives DATE: 18th June 2012 PARTICIPANTS: Directors and employees of the Zielona Góra libraries EXPERT: Jolanta Charytonik - trainer, psychologist SUBJECTS: 1. Introduction to the workshops by means of integration techniques, 2. Classical creativity training, 3. Creativity within the scope of professional activity, 4. Target actions geared towards creative industry. RESULTS: - Getting familiar with the basic forms in the area of one s own creativity, - Evoking positive emotions during the workshop, - Raising awareness referring to the possibilities of development in the area of library work within creative industry. - Product development exhibition of works made during the workshop, eventually - an interdisciplinary artistic separate area in the library. 10

II. Workshop: Architecture DATE: 22nd June 2012 PARTICIPANTS: Architects and designers from CCI companies EXPERT: Bernard Szumocki, teacher at Artistic Faculty SUBJECTS: Photoshop as a tool for architects specializing in interior design -visualizations and their corrections RESULTS: Improvement of skills in using Photoshop as an indispensable tool in everyday work of interior designers 11

III. Workshop: Radio and Television DATE: 25th June 2012 PARTICIPANTS: Local media representatives, students of journalist faculty EXPERT: Marek Furmanek, professor at Multimedia Department Karol Tokarczyk, radio journalist SUBJECTS: Part I :role of media in creating an image of an enterprise, cooperation of companies with the press, radio and television, writing press notes, speeches for television, giving interviews for the radio, preparation and holding of press conferences, case studies Part II : Marketing in media Part III : Debate RESULTS: - participants know how to cooperate with the media, - participants are prepared to give speeches, interviews, etc., appear in the media - video and audio recordings of the speeches given by all the participants, useful for further exercising, - participants define the essence of marketing in media, are capable of differentiating marketing tools in the media, - participants can identify modern technologies in the media. 12

IV. Workshop: Publishing sector and press DATE: 29th June 2012 PARTICIPANTS: Future publishers and press sector employees from local market EXPERT: Kaja Rostkowska, Marcin Grzegorski, Agnieszka Stawiarska SUBJECTS: 1. Elements of press law, copyright law, 2. Forms of running business activity, 3. Key elements in drafting copyright contracts, 4. Organization of work in an editorial section, 5. Preparation of the paper for printing RESULTS: - participants know how to plan, found and publish a newspaper; - participants get to know the basics of working with professional software for typesetting and editing photographs; - participants publish an issue of their own paper of several pages (they prepare materials, develop the lay-out, and typesetting). 13

4. The planned activities for 2013 - second half of May 2013 Workshop: IT technology - first half of June 2013 Workshop: Photography - second half of June 2013 Workshop: Handycraft - second half of June 2013 Workshop: Media 5. Summary of the results from questionnaires The participants of workshops within Radio and Television presented such branches as: radio and TV (40%), website programmers (30%) and advertising branch (30%). Within last year 20% of respondents started their business, 40% have run their business for the last three years and 40% more than three years. 78% of participants of the workshops work fulltime, the rest (28%) work part-time having also another place of work. 67% participated in the program of supporting entrepreneurship for the first time, 33% declared the participation in workshops without giving precise answers. The willingness to increase qualifications was declared within: sales techniques (11%), marketing (19%), networking (15%), knowledge about local and international market (19%), cooperation with partners (15%), evaluation (11%), relationships with a customer (11%). The participants presented their goals to achieve in the enterprise as: 13% would like to enlarge their company and increase employment, 33% want to obtain new clients, 57% aim at obtaining new partners, new (other) projects. The participants of the workshops on Publishing: two persons admitted working full time, and two persons participated in similar programs of supporting entrepreneurship. The majority of participants would like to increase their qualifications in marketing, relationships with a customer and cooperation with partners. The respondents state that the market is overloaded with competitors and there is a lack of demand for services. The biggest part indicated that their expectations concerning the program of mentoring, seminars and workshops is connected with increasing qualifications, getting acquainted with the issue, development of skills, exchange of experience, contacts and others. The people below 30 years old mainly took part in the workshops. The majority was women. The nature of the business run was cosmetics, science, administration and library. The respondents claimed that they are employed in small and medium enterprises. As a form of property they indicated state, private and scientific firms. The motivation of entrepreneurial activity is first of all having own business. However, the participants marked the following factors influence positively the development of the company: properly qualified employees, own initiative, idea, hard work, easy access to external sources of financing. Only one firm admitted having a strategy of development. The main determinants of the environment positively influencing the development of the company are: accessibility of Internet, service of machines, 14

equipment, advertising services, employee attitude, quality of education in all types of schools, recreation and sports services. However, the factors of the environment with negative impact on the development of the company are: insurance services, accessibility of management staff, housing market and hotel services. The respondents highly assessed the program of mentoring (with the most frequent score as 5.0) and stated that the frequency of meetings is not sufficient. The assessment of the influence of the seminar on the career development, skills within entrepreneurship, local facilities and regional networks proved that it has an average impact on these aspects (the most often value of the evaluation between 3.0 and 4.0). The participants of the workshop on Libraries stated that they would like to increase their qualifications, and they participate in different trainings. The reasons for taking part were given as: becoming an expert in their branch, increasing the quality of work, performing work in a more interesting way. The range within which they want to increase their qualifications was presented as: the possibility of developing libraries in a commercial context, the possiblity of using libraries in a wider aspect, cooperation with other institutions, writing EU projects. The problems appearing on their market were stated as: finances, limitations resulting from functioning of a library as a budget unit. The participants claimed that the workshops were too short, interesting, inspiring and relaxing. They also expressed their interest in e-learning within the subject of the workshops. The workshops on Designing were participated by 14 people, the majority of whom run their business connected with architecture services, interior design and green design. The rest were students or people who want to educate within this branch. The participants highly assessed the competences of trainers within conducting trainings and communication skills. The respondents appreciated the form of carrying out lectures, professionalism and involvement of the trainer. They also appreciated the usefulness of subjects of the workshops for their career development and the possibility of using obtained knowledge in their work. The participants would like such workshops to be conducted more often. Moreover, they signaled the needs of trainings in order to increase skills within running the business in such aspects as: cooperation with partners, relationships with customers, marketing, local/international market. 15