2018 Summary Report Perpetually In Motion
Perpetually In Motion Much like our theme, the weather for the 2018 Saint Louis Art Fair was perpetually in motion!
The 2018 Commemorative Print and Chehak s constant pursuit for evolution and improvement exemplify this year s Saint Louis Art Fair theme, Perpetually in Motion, as we reflect on the past 25 years of the event. The chosen print, Village Reflection, is a part of Chehak s Reflection Series that utilizes dry acrylic paint on heavy watercolor paper. The series currently includes ten pieces, all similar in style but each playing differently with color, size and shape. The inspiration for Chehak s art comes from objects that catch his eye and his experiences, such as a hillside in the Mediterranean covered in small houses that influenced some of his architectural-based pieces. Chehak strives to paint pieces that will fit as easily on the walls of a building in New York as they would in California. 2018 commemorative print Village Reflection - JOHN CHEHAK S A I N T L O U I S A RT F A I R S E P T E M B E R 7. 8. 9 2 0 1 8 Village Reflection, John Chehak Over the past quarter of a century, attendees have wined, dined, shopped and experienced premier live music, performance, and art. This year s theme of Perpetually in Motion captures the essence of this annual gathering that never stops growing, creating and evolving. It s also a testament to how the St. Louis Region has developed into a premier arts destination for more than 40% of attendees traveling from outside the Greater St. Louis area. Cultural Festivals commissioned Jeff and Carl Zachmann (father and son) to create a kinetic sculpture to symbolize the Saint Louis Art Fair and City of Clayton s long-term partnership. In Spring of 2019, the piece will find its home in the newly renovated Center of Clayton. public art commission
ARTISTS 1199 Applicants $1,000,000+ in Art Sold at Fair 171 Exhibiting Artists 35 States & Canada 19 Emerging Artists
26 Award Winners Ceramics Digital Art Drawing & Pastels Fiber Glass Jewelry Metal Mixed Media Painting Photography Print Sculpture Wood
ATTENDEE DEMOGRAPHICS Ages 0-15: 11% 16-21: 12% 22-35: 17% 36-49: 19% 50-69: 36% 70+: 5% 8 CItY Blocks Historical attendance of approximately 130,000. 219 TEnts
Ethnicity Caucasian: 73% African American: 16% Hispanic: 4% Asian: 4% Native American: 1% Other: 2% Income Ranges Under $30,000: 4% $30,000 - $59,999: 11% $60,000 - $89,999: 14% $90,000 - $124,999: 15% Over $250,000: 56% 40% Post Graduate 35% Graduated College 25% Graduated High School 57% Female 46% male 325 Volunteers 22 Board Members 2 Full Time staff 2 Seasonal staff 2 Interns 18 Non-Profit Partners
programs
12 7 First Emerging Artists as Entrepreneurs Second Year Emerging Artists exhibiting in the Emerging Artists Tent Year Emerging Artists mentored by 25 exhibiting SLAF artists 13 27 40 $19,757 Student Art Aficionados PARTICIPATING SCHOOLS FROM THE ST. LOUIS METRO AREA NEW PIECES FOR THE ART FAIR S PUBLIC ART COLLECTION NEW PIECES FOR THE SCHOOLS in ARTWORK PURCHASED
MAIN STAGE Presented by Enterprise performers Harold and Dorothy Steward Jazz Stage and Listening Lounge Presented by Steward Family Foundation and World Wide Technologies, Inc. Performing Arts STAGE Supported by the William T. Kemper Foundation
3,900+ Minutes of Entertainment 70+ Free Performances Folk Bluegrass CHS Buskers Americana JAzz Blues Dance Theatre Story Telling
Academy of Nature & Wildlife Arts - Drawing on Nature COCA - Bubble Art Forsyth School - Pencil Pinwheels The Magic House, St. Louis Children s Museum - Watercolor Resist Missouri Falun Dafa Association - Paper Lotus Flower Origami Otero Prada LLC & Contemporary Art Museum - Mandalas of St. Louis Treasures The Repertory Theatre of St. Louis - Design Your Own Ice Skates Rohan Woods School - Paper Plate Crowns Rosati-Kain High School Robotics Team - Robots on a Stick creative castle St. Louis ArT Fair - Paper Bag Hats St. Louis Artists Guild - Articulated Animal Puppets St. Louis County Parks Foundation - Missouri Wildflowers The Wilson School - Skyrocketing Butterflies
Creative CAstle Supported by the William T. Kemper Foundation artist demonstrations 13 FREE Engaging Activities 20 Artist Demonstrations Artist Demonstrations Presented by Craft Alliance Center of Art + Design
17,000+ Twitter IMpressions 92,000+ Facebook Reaches branding, promotion, PR & Marketing 15,000 Program GUides 44,186 Devices used To View Website 1,745 badges 57 banners 557 signs
$795,000+ Total Advertising & MArketing Campaign 15,404,932 Total Nielsen & Online Viewing Audience 42,857 Website Visits 16 hours of TV Air Time
24 Beverage brands 6 Food Trucks 15 Restaurants 5 beverage booths
197,400 ounces of Beverages Sold food & beverage 5 Non-Profit PArtners
volunteers $25,000+ in financial value of volunteer time 67% Female 93% College Graduates 33% male Ethnicity Caucasian: 79% African American: 10% Asia/Pacific ISlander: 8% Hispanic: 3%
Ages 18-24: 3% 25-34: 5% 35-44: 18% 45-54: 21% 55-64: 25% 65-74: 25% 75+: 3% Income Ranges Under $24,999: 3% $25,000 - $49,999: 3% $50,000 - $99,999: 44% $100,000 - $149,999: 28% Over $150,000: 22%
PRESENTED BY John & Crystal Beuerlein sponsors WITH SUPPORT FROM Enterprise Holdings Foundation William T. Kemper Foundation All photographs printed in this report are courtesy of Judy Bernard and ProPhotoSTL.