86 Brunel Business School
Annual Intake: 320 Why study Business and Management at Brunel? We offer high quality teaching from lecturers with hands-on experience in business and commerce. The School hosts six world-renowned research centres in the areas of: Organisation and Employment Studies; Marketing; Entrepreneurship, International Business and Innovation in Emerging Markets; Management Information Systems; Accounting and Auditing; and Operations and Supply Chain Management. We have good links with business. For our students, this means better work placements, up-to-date course content and opportunities to help find a good job after you graduate. COURSES AT A GLANCE BSc... 88 (Accounting) BSc... 88 (Marketing) BSc... 88 International Business BSc... 90 Joint Honours: Business Studies and Sport Sciences BSc... 88, 196 Economics and Management BSc... 88, 106 Jaimini is a final year International Business student. I chose International Business at Brunel because I thought it would give me a wider context of business in a global world, which is what we are becoming! Brunel also provides the option of picking up a new language. I picked the sandwich course and wanted to land myself industrial experience in a large company after working in many small companies part-time whilst studying, so I was over the moon when I got the job at IBM. I learnt a lot in the year and not just on a laptop my people skills and confidence grew dramatically. My role in sales operations support meant that I had the responsibility of supporting sales reps and sales managers, ensuring data quality and producing reports and revenue files to do this. All industrial trainees were also assigned a career development manager. I feel that my experience will help me in my final year to take a mature approach to my studies so that I complete work and exams to a standard above and beyond what is expected. www.brunel.ac.uk/courses 87
ENTRY CRITERIA GCE A-level BBB (Critical Thinking/ General Studies accepted). Advanced Diploma Progression Diploma Grade B in Business, Administration and Finance or Public Services, plus an A-level at Grade B for Additional and Specialist Learning (for Public Services, this must be in a business-related or science subject). BTEC Level 3 Extended Diploma DDD in a business-related subject. IBDP 32 points. Access Applicants offering Access courses in Business or a Businessrelated subject plus the equivalent of at least three years full-time, relevant work experience will be considered on an individual basis. For all of the above, 5 GCSEs or equivalent at Grade C or above are also required, to include English and Maths. (Accounting) application will need GCSE Grade B in Maths. MODE OF STUDY/ UCAS CODES BUSINESS AND MANAGEMENT BSc N100 3-years full-time N221 4-years thick-sandwich BUSINESS AND MANAGEMENT (ACCOUNTING) BSc NN14 3-years full-time N2NL 4-years thick-sandwich BUSINESS AND MANAGEMENT (MARKETING) BSc N2NM 3-years full-time N2N5* 4-years thick-sandwich BUSINESS STUDIES AND SPORT SCIENCES BSc C6N1 3-years full-time NC1P 4-years thick sandwich ECONOMICS AND MANAGEMENT BSc LNC2 3-years full-time LND2 4-years thick-sandwich MATHEMATICAL AND MANAGEMENT STUDIES BSc GND2 3-years full-time GNC2 4-years thick-sandwich MATHEMATICS AND STATISTICS WITH MANAGEMENT BSc G1NG 3-years full-time G1NF 4-years thick-sandwich Business and Management BSc Check the Web for up-to-date course, entry criteria and fees information. About the Course This degree will equip you with the broad business and management background and the analytical, technical and interpersonal skills required to understand, analyse and address the problems of today s companies. If you take certain modules you will gain exemptions from select professional examinations in accountancy, marketing and business and management fields. Professional Accreditation Once you graduate, provided you have passed certain modules, you will be exempt from some entry level examinations of the Chartered Institute of Marketing (CIM), the Chartered Institute for Management Accountants (CIMA), the Association of Chartered Certified Accountants (ACCA) and the Institute of Chartered Accountants in England and Wales (ICAEW). Course Content All business and management degrees have a common first year. You will take a range of introductory modules designed to give you a grounding in management and then specialise at Level 2 and 3. Typical Modules Level 1 Core Introduction to Management Enquiry Managing Information with Technology Organisational Behaviour and Analysis Introduction to Accounting Environment Principles and Practice of Marketing General pathway Operations Management Marketing Communications Managing Change and Creativity in Organisations Project Management Human Resource Management and its International Dimensions Critical Perspectives in Management. Accounting pathway Principles and Practices of Financial Accounting in Emerging Markets Introduction to Business Law Management Accounting Decision Making Management Accounting Planning and Control Quantitative Methods in 88 Contact Brunel Business School Admissions Tel: +44 (0)1895 265278/267124 Email: bachelorbbs@brunel.ac.uk
Marketing pathway Marketing Research Marketing Communications Marketing Channels and Logistics Critical Perspectives in Management Consumer Behaviour Database and Customer Relationship Marketing Level 3 Core General pathway Issues and Controversies in Management (Major Project) Strategic Management Environmental Sustainability and Governance Work Placement in Context* Level 3 Core Accounting pathway Issues and Controversies in Accounting (Major Project) Strategic Financial Management Auditing Level 3 core Marketing pathway Issues and Controversies in Marketing Project International Marketing Strategic Marketing Work Placement in Context* Level 3 Optional General pathway Any two from: Gender and Organisations Entrepreneurship and Small Business Ventures International Marketing Innovation and Knowledge Management Level 3 Optional modules Accounting pathway Any two from: Taxation Strategic Management Entrepreneurship and Small Business Ventures Environmental Sustainability and Governance Level 3 Optional Marketing pathway Any two from: Internet Marketing Environmental Sustainability and Governance Entrepreneurship and Small Business Ventures The Management of Retailing *For those who undertake a work placement. Teaching and Assessment You will be taught through various methods such as lectures, tutorials, workshops and seminars and you will receive one-to-one supervision in your final year project. Each subject is assessed either by a combination of continuous appraisal and examination or by coursework or examination alone. As a rough guide the split is approximately 50:50 exam to coursework but this amount varies depending on the options you select. Employability If you choose to follow the four-year thick sandwich degree programme you will gain high quality professional experience in commercial, financial, or public sector organisations. Placements Students who complete the thick-sandwich course will be awarded their degree with Professional Placement. Careers Graduates with a broad understanding of business and management, and knowledge of commercial, innovation and marketing issues are greatly valued in a whole variety of professions. Joint Honours You will select modules from those offered by each of the two subjects. Check the course page on the Web for more detailed information on the joint honours course. Business Studies and Sport Sciences BSc GCE A-level BBB, including a science or social science subject or PE at A-level. Refer to Sport Sciences page 196. Economics and Management BSc GCE A-level BBB (you must have Grade C in Maths or Statistics at at least AS-level. Refer to Economics page 107. Mathematical and Management Studies BSc GCE A-level BBB, including A-level Mathematics at Grade B. Refer to Mathematics page 166. Mathematics and Statistics with Management BSc GCE A-level BBB, including A-level Mathematics at Grade B. Refer to Mathematics page 166. www.brunel.ac.uk/courses 89
ENTRY CRITERIA GCE A-level BBB (Critical Thinking/ General Studies accepted). Advanced Diploma Progression Diploma Grade B in Business, Administration and Finance, plus an A-level at Grade B for Additional and Specialist Learning, or Progression Diploma Grade B in Public Services, plus an A-level in a business-related or science subject at Grade B for Additional and Specialist Learning. BTEC Level 3 Extended Diploma DDD in a business-related subject. IBDP 32 points. Access Applicants offering Access courses in Business or a Businessrelated subject plus the equivalent of at least three years full time, relevant work experience will be considered on an individual basis. For all of the above, 5 GCSEs or equivalent at Grade C or above are also required, to include English and Maths (please note that these must have been gained by the time you submit your UCAS application). MODE OF STUDY/ UCAS CODES N120 N121 3-years full-time 4-years thick-sandwich International Business BSc Check the Web for up-to-date course, entry criteria and fees information. About the Course This degree teaches the fundamentals of national and international market economies and the multivalent forces that shape the operating environments of organisations, both nationally and internationally. This degree provides the opportunity to explore a range of specialist topics in an international context as well as the chance to acquire a thorough understanding of all the key business and management disciplines. Professional Accreditation Chartered Management Institute (CMI): graduates can join as Associate Members Course Content This degree provides the opportunity to explore a range of international contexts as well as the chance to acquire a thorough understanding of all the key business and management disciplines. Typical Modules Level 1 Core Introduction to Management Enquiry Managing Information with Technology Organisational Behaviour and Analysis Introduction to Accounting Environment Principles and Practice of Marketing Economics for Business and Management Marketing Communications in Emerging Markets Human Resources and its International Dimensions International Relations Quantitative Methods in Level 3 Core International Marketing International Business Strategy Issues and Controversies in Management (Major Project) Work Placement in Context* *For those who undertake a work placement. 90 Contact Brunel Business School Admissions Tel: +44 (0)1895 265278/267124 Email: bachelorbbs@brunel.ac.uk
Optional modules Any two from the following: International Technology Management Environmental Sustainability and Governance Globalisation and Governance European Union Politics Problems and Prospects Teaching and Assessment You will be taught through various methods such as lectures, tutorials, workshops and seminars and you will receive one-to-one supervision in your final year project. Assessment is by a variety of methods but in general includes traditional exams, written assignments, practical and creative design projects and individual and group presentations. Equal emphasis is put on teamwork and individual contribution in assessed group projects and presentations. Employability Our students have excellent employment prospects graduates have gone on to work for prestigious companies such as Merrill Lynch, Abbey, Lloyds, PriceWaterhouseCoopers, Deloitte and Touche, Coca Cola, Ernst and Young, Virgin Trains, Accenture, HSBC, BT, Deutsche Bank and the BBC. If you choose to follow the four-year thick sandwich degree programme you will gain high quality professional experience in commercial, financial, or public sector organisations. Placements If you opt for a sandwich course, you will have the added bonus of putting your academic study into practice and developing ideas about future careers. Some graduates are offered full-time graduate posts at the companies where they carried out their work placements. Students who complete the thicksandwich course will be awarded their degree with Professional Placement. Careers Our combination of academic and professional expertise gives our graduates, especially those that have carried out a professional work placement, a significant advantage over those with comparable academic qualifications from other business courses. What is more, career advancement for our students is often faster. Alina is studying International Business BSc and is currently an EMEA Channel & Mid-Size Enterprise Marketing Intern at NetApp Choosing to do International Business BSc sandwich course has given me a most valuable opportunity to develop myself for a future career. A lot of the theory that I have learned about the international business world over the first two years of my studies, I have been able to put into practise by undertaking a oneyear placement in a multinational company with a great culture and a healthy revenue growth. I was fortunate to witness how the multinational company operates on the EMEA (Europe Middle East Africa) perspective, which would definitely relate to my degree, and this has certainly helped me gain a much wider understanding of the subject. I would definitely count this as an achievement; especially in today s competitive job market so would encourage all students to take an internship as this would be of a great value to any career. www.brunel.ac.uk/courses 91