SUCCESS IS A JOURNEY, NOT A DESTINATION. BEN SWEETLAND ARE YOU READY?! The next few days are going to be a whirlwind of exciting information and opportunities - and you re positioned to profit BIG with the new funnel of products we ve created for Team Building Formula. The Affiliate Playbook offers a variety of strategies you can put into action to get leads and make sales, delivering information about the product, the resources, tools and ideas to help you build your Empower Network business through this launch. PRINT THIS PDF NOW: The last several pages are where you can fill in the blanks and check off the boxes of your own customized personal Affiliate Playbook! As you get inspiration during the Affiliate Only LIVE WebCasts, add notes to your Playbook checklists of the actions you ll take to promote. Get EXCITED and then go TAKE ACTION! Let s ROCK THIS! AFFILIATE RESOURCE PAGE We ve done it again - A complete resource center for Team Building Formula, with swipe copy, Facebook graphics, Banner Ads and a template to use for your webinars. Here s the link to your Resource Page: http://empowernetwork.com/products/team-building-affiliates LAUNCH SCHEDULE Click Here to See the Launch Schedule - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 2
GET ON TOP OF THE OBSTACLES AND THEY BECOME VANTAGE POINTS. TOM ALTHOUSE IMPORTANT DATES: Get to the hangouts, follow advice and learn from what s being shared to help you promote. Put these dates on your calendar RIGHT NOW. Affiliates ONLY - Tuesday, 9/16 at 9pm ET http://empowernetwork.com/tbf-affiliates AFFILIATES ONLY - TEAM BUILDING FORMULA PRODUCTS GO LIVE WEDNESDAY, 9/17 Join us: Link to be announced LIVE WEBCAST OPEN TO ALL - MONDAY 9/22 AT 9PM ET Join us: Link to be announced LIVE WEBCAST OPEN TO ALL - SPECIAL LEADER BROADCAST 9/25 Join us: Link to be announced TEAM BUILDING FORMULA LIVE BROADCAST - 9/27 Make Sure You Get Access! A SPECIAL TOOL (ONLY GURUS HAVE ACCESS TO) - NOW AVAILABLE TO YOU: David has a special tool for you and anyone who buys access to Team Building Formula Broadcast to use. You ll get access to it for FREE for 14 days. Using this special tool, you ll want to create your own hangouts to your list of prospects and downline and get them excited about the upcoming live broadcast and sell, sell sell the broadcast access! - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 3
The key focus of the Team Building Formula is to help you achieve total freedom. You will discover how to grow an organization that extends beyond your sphere of influence, how to build a team in a way that duplicates, keeps your time free, keeps people around and develops leadership. And, you will learn to do this in a way that maintains your freedom and aligns with your values. Specifics of what you ll learn: How to develop leaders on your team that never want to leave. How to keep people together, keep the vision alive and keep people moving forward. How to duplicate your team better. How to scale up your business so that it s on autopilot. How to build a business that enables you to live life on your terms by doing the polar opposite of what everyone else is doing. How to grow an organization that expands beyond your sphere of influence. How to grow a team that s beyond your ability to manage and what you currently have the capacity to imagine. How to lead your team beyond your imagination, if they re willing to work for it, while you re maintaining your freedom. How, if you re working on the phone, to do it in a way that s manageable doing what you should be doing on the phone, which is probably not what you re doing. - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 4
PRODUCTS & COMMISSIONS
Secure Your Spot at the Team Building Formula Broadcast! LIVE BROADCAST ACCESS CURRENT PRICE $ 7 (Prices Will Increase) Commission: 100% LEARN TO CHERISH THE CHASE AS MUCH AS YOU TREASURE THE TROPHY. JOE CARUSO - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 6
Add those Golden Nuggets to your Learning Library - get your On Demand Replays today. ON DEMAND REPLAYS CURRENT PRICE $ 27 (Prices Will Increase) Commission: $20 THAT WHICH IS CURRENTLY BEYOND YOUR CAPABILITIES NOW, DOES NOT HAVE TO BE SO FOREVER. CHRIS MURRAY - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 7
Duplicate, Replicate, Monetize and Achieve Total Freedom. TEAM BUILDING FORMULA CURRENT PRICE $ 297 (Prices Will Increase) Commission: $200 YOUR DREAMS ARE CLOSER THAN YOU THINK. PRINCE OJONG - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 8
Elite Coaching - Access to Pure Genius, of course I m in. ELITE COACHING CURRENT PRICE $ 497 (Prices Will Increase) Commission: $250 NEVER GIVE IN AND NEVER GIVE UP. HUBERT H. HUMPHREY - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 9
PROMOTIONAL PLAYS
HOW DO YOU GET PEOPLE TO THE WEBCAST? THINK AUDIENCE Everyone has an audience of people who they can reach out to and influence. Who is your audience and how can you share this LIVE WebCast with them? If you ve been building a presence online your audience may be on your blog, on Facebook or Twitter. If you are new to the business it might be in person friends and family or local businesses you can reach out to share this training with. If you re still building your audience, sit and brainstorm WHO NEEDS THIS product? Then ask yourself who you know that fits on your list. Who s trying to build a business? Sell products? Recruit people? Reach out to them and invite them! PERSONAL connections will work best and with the New Secret Tool, you ll have access to, you ll be able to connect with everyone world wide and live! Who do you know who has an audience that you can connect with and share this valuable training together? How can you get in touch with them and create a win-win-win where you can get in front of their audience? - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 11
You re likely familiar with the different ways you can promote Empower Network products like Team Building Formula IDEAS TO PROMOTE OFFLINE: Pick up the phone and call colleagues, family, friends Post on Craigslist, newspaper sites, etc. Reach out to local networking groups Invite local business owners and entrepreneurs IDEAS TO PROMOTE ONLINE: Create free resources around the topic or idea Send an email to your list (use your swipe copy from the affiliate resource center) Guest blog post or share articles on popular websites Share on social media like Facebook, Twitter, LinkedIn, Google+, Pinterest Run PPC or Facebook ads Buy solo mailings or ads to other people s email lists Purchase advertising space Add a link to your email signature promoting (WiseStamp is great for this!) Host a hangout or webinar (you ve got access to slides in the affiliate resource center) IDEAS TO PROMOTE ON YOUR OWN BLOG: Write a review or blog post Add a banner to your sidebar Add a link below each of your posts Activate a pop up ad - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 12
GET CREATIVE! How can you do these in a way that stands out, delivers value and engages people in a conversation with you so they pay ATTENTION to what you re sharing? BLOG IDEAS Instead of a blog post that just says hey come register for this awesome $7 training that s less than the cost of a large pizza why not try one of these ideas? At the end of each of these (and woven throughout) you ll mention the Team Building Formula $7 LIVE WebCast along with your affiliate link. Share your biggest failure moment in building your team and how you moved past it and kept going. Then share how excited you are to get access to Dave s training so you can get to success faster by learning from his experience and not having to go through the failures on your own because you ve got the right information and processes to succeed. Create a resources list with the training you recommend for learning related to Team Building Formula module topics and of course, include the Team Building Formula $7 WebCast as your top next step action. Write about the FIRST moment you had success when having someone duplicate your system and how that felt to succeed. Share how you wish you d had access to Dave s Team Building Formula sooner and encourage readers to grab it now at $7! Give One Awesome Tip to your readers. Get your access to Team Building Formula, and implement just one thing David teaches. Then share on your blog how you did it and the difference it made. Or share the tip along with how you WILL take action and what you expect to happen next. Give your readers tips on how they can replicate and then point them back to the $7 webcast to learn more from David. Compile a Top Ten list of the big ideas, concepts, or strategies you ve learned from Dave and follow it with how big a difference these 10 have made for you personally and why you re excited to continue the journey with Team Building Formula as your next step. - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 13
SOCIAL MEDIA IDEAS Instead of just posting your link to the webcast, think about how to engage your friends and connections in a conversation that leads to Team Building Formula as the solution. Ask a question that starts a conversation, like: What s the biggest challenge you re having in your business right now? Would you like to create a replicating machine, that frees up your time and gives you freedom? When recruiting, creating a vision, sales conversations, etc are mentioned, you can invite people to the $7 webcast as a next step. What s stopping you from building the business and income you desire? Mention the free hangouts or the $7 webcast as a place to connect with other like-minded people creating success together. What s your big dream and vision for your business and life? Share how Dave s taught you to set big goals and dream BIGGER for yourself and how excited you are to have him as a mentor to model... What s the best thing you ve invested in recently to grow your business? As people share what trainings and products they ve purchased, share your own (including Team Building Formula of course!) Continue conversations on social media and where you see the opportunity to share Team Building Formula as a solution, invite people! ENROLL YOUR ENROLLEES IN PROMOTION! As you invite others and they register, be sure to support and guide them in sharing the training with their own audiences and connections. - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 14
A CLOSER LOOK AT THE TEAM BUILDING FORMULA
MODULE 1: YOUR OUTCOME, TEACHING SYSTEM AND EXPECTATIONS Once you re sponsoring people, and you re producing, you want to know strategies behind how to Set Your Outcome, How to Teach Your System and How to Manage Expectations, so these strategies and principles can be applied in any environment. Here are some of the challenges you could be facing: You ve recruited, you ve built an organization and your team won t duplicate. You ve built a team and then had it fall apart You ve had people on your team who are working really hard and getting no results at all You ve had a leader leave your team You ve started to duplicate an organization or started to grow a business and then your time just immediately gets filled from morning to night with nonsense These challenges are stopping you from what you desire most - Total Freedom - the ability to do whatever you want, whenever you want, from wherever you want and with Team Building Formula, you can overcome them! - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 16
MODULE 2: CORE CONCEPTS TO BUILD THIS BUSINESS First, Learning the Team System: You ll know the difference between someone who should be constructing a team system, and someone who shouldn t. Encourage healthy team duplication by building systems that your team can use. The system should allow for rapid recruiting and team growth through duplication. Understanding Duplication: Duplication is when your team can sell stuff without you having to be there. Duplication is building something in a way to whereby the act of selling it causes other people to sell it. When you change your belief system, the way you act also changes. We re creating belief changes on the inside that affect people on the outside. Belief changes on the inside produce action changes on the outside. Creating Your Vision You need to have a vision and it has to be attractive to people. You can sell your company and your products, but more importantly you re selling your vision and what you re going to do. That s what people are going to line up with you for. That s why they re going to stay around you. Your Motivation You must be motivated by something that s internal, that doesn t change. If your motivation changes, you won t be able to build teams. - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 17
MODULE 3: TEAM BUILDING PRINCIPLES PART 1 - LAW OF DUPLICATION For something to duplicate you have to give what s working to people who don t know how to do it. The Law of the Story: Using stories while you teach will help people retain your message. Law of the Third Party: The ability to get people to listen to you comes from some social authority, and social authority is created from edification. Using a Google Hangout, A Live Event, a Webinar or a Conference call to bring your third part to the mix. The power triangle is developing authority with people when you don t have any authority. The Law of Promotion: Everything you re doing, from selling, to events, to speaking, is always promoting, all the time. The Time-Gap Law: Every time you don t do something that you could do with someone, you re losing time. This mistake will replicate. What Duplicates Has to Work and What Works Has to Duplicate: All duplication strategies must maintain the same workload or they turn into a time trap. The Law of The Fast Start: The first activity you want someone to do when new people join your business should result in someone else joining. Viral Sustainability: Whatever you re doing needs to sustain itself. For example, when you start a process, it needs be able to sustain itself when you remove yourself from the process. The Law of Duplication Levels: For something to duplicate you have to give what s working to people who don t know how to do it, and it must work without them understanding why it works. Leaders: Leaders come from someone else s sphere of influence. And, that person is typically not a leader - Everyone knows a leader but not everyone is one. - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 18
MODULE 4: TEAM BUILDING PRINCIPLES PART 2 - LAW OF DUPLICATION Law of the Producer Leader: Do everything in groups. Only teach while you re doing. Personal conversations should always sell and promote. Law of Numbers: Your main focus should be on 2 items: Bringing in the numbers to find the Leaders, teaching the leaders to bring in the numbers. Training Efficiency Law: The system trains people all the time. You don t train them. You don t train your team to train people. The only time you re going to train people is when you re selling. Training is a much better way to get people to meetings than selling. - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 19
MODULE 5: TEAM BUILDING PRINCIPLES PART 3 - LAWS OF MOMENTUM & TAP ROOT The Laws of Momentum: The Time Gap Law: Every time something stops, you have to restart it again. You never want it to stop because it replicates and replicates on a massive scale. The System Ambiguity Law: Because of The Time Gap principle, your system has to be built in a way that is timeless and ambiguous, or your processes and systems have to be recreated every time the market changes, and your momentum and synergy will restart at zero every six months. The Synergy Effect Law: You need to have one vision, one training system, and one cultural system and stay consistent in your messaging. The Tap Root Effect: If you excite a person, you excite a person, but if you excite someone below them in their organization, it excites everyone in the whole sponsorship tree. It s like lighting a fire at the bottom. The Law of the Lid: People will only be able to grow a business to the capacity that is limited by their internal belief sets, knowledge, level of action, and level of work. You are the lid on your organization. If you want your team to grow - you have to grow. Your team will only grow as big as you are, so you have to keep growing and dreaming bigger all the time. If you team grows bigger than you are, usually it will fall back down to how big you are sometime in the future. The Distraction Principle: If something negative happens in your business, you solve it with a promotion that s louder than the distraction. - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 20
MODULE 6: TEAM BUILDING PRINCIPLES: PART 4 - LAWS OF BELIEF & DREAM BUILDING & VISION The Vampire Law: The new blood is the lifeblood of an organization and it s the furthest person downline who s the most excited and who s producing the most. You want to constantly look for who s new that you can get out in front of people. The Law of Belief Change: People will not change what they re doing if you don t change what they believe. Everything that you re doing and saying must be done with the specific intention of creating belief shifts in the people around you, which will change their energy. The Law of The Dream Builder: The core task of a team builder is building the dreams of their team. When a person builds a dream on the inside, they build a new world on the outside. By helping people build a dream, they automatically start to create a new world. Building dreams builds your team. The Law of Alignment: Every action you take must be done in full alignment - with belief in yourself, belief in your company and products, belief in your prospects and list, belief in your team and leadership, and belief that WHAT YOU DO is going to create the result that you want. It has to line up from the inside on what you re doing. The Law of the Vision: Your vision needs to be compelling to people in your organization and people who are looking at joining. Principle of the Inner Circle: As your organization gets more and more removed from you generationally then you get more powerful. - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 21
MODULE 7: YOUR TEAM ACTIVITY SYSTEM Create a Schedule: You need a Schedule Since all things in teams are done in groups, you need to have a schedule of when you gather as a team to get things done. Have weekly team meetings: Planning, lead generation, connecting with list, connecting with prospects Monthly Activities: Monthly training event Quarterly Activities: Private team gatherings around national events Benefits from having weekly meetings Preparation of content to teach during your meetings will help you learn Better communication Bigger list Become an inspirational communicator When people gather together They build relationships They change beliefs They see other people that they knew before changing and feel compelled to change They have breakthroughs - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 22
MODULE 8: TEAM BUILDING FORMULAS What is Team Building? It IS getting your whole group to operate in a way where everyone works toward one direction, which is producing sales. Formulas to build your organization: Respond to something by selling. Respond by upselling. Respond by promoting. Respond to an objection by selling or promoting. Use story patterns. Get to the next level: Produce in width, you produce in depth and you do it in a way that will duplicate. Edification: Every time someone gets a result, edify the people who are doing the right behaviors and tell people about it. Conflict Resolution: You must be willing to resolve problems. Ignoring problems does not make them go away. - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 23
CHECK IT
TAKE ACTION! Use the checklists below and add your own action items to create your winning promotion plan. Be sure to ask your upline, sponsors and team for ideas you can add. And find an accountability partner to COMMIT to checking in with every single day from now until 9/27 to keep each other on track and focused! WHAT ARE THE ACTIONS YOU WILL TAKE EVERY DAY FROM NOW TO LAUNCH DAY TO SPREAD THE WORD ABOUT TEAM BUILDING FORMULA? Pick up the phone and call people per day to invite them Send out personal email invitations per day Reach out to one center of influence who can help you reach an audience Write, publish and promote one new blog post using the ideas above and the concepts in Team Building Formula as your focus Post on social media with the swipe copy from the affiliate center or to ask conversation-sparking questions - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 25
WHAT ARE THE ONE TIME OR SCHEDULED ACTIONS YOU WILL TAKE AND WHEN? Date Add a banner to your blog Date Update your email signature to include a call to action and your affiliate link Date Email your list with the swipe copy from the affiliate center Date Swap out your Facebook cover photo with one of the promotional ones from the affiliate resources Date Create a video sharing your top 2-5 recruiting tips and why you re excited about learning Dave s Team Building Formula (and how to sign up for the LIVE WebCast) Date Action Date Action Date Action Date Action Date Action Date Action Date Action Date Action Date Action Date Action Date Action Date Action - TEAM BUILDING FORMULA: THE AFFILIATE PLAYBOOK Page 26