The New Repro: A Study on In-House Production Printing in Europe in 2010 and Beyond

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August 2010 Abstract The New Repro: A Study on In-House Production Printing in Europe in 2010 and Beyond Report Fast Facts Published: August 2010 Pages: 142 Tables & Figures: 90 Price: 19,995 Order Information To place your order today, contact Jason Russell at +44 1582 400120 or via e-mail: jason_russell@infotrends.com Abstract This study represents the results of our market sizing and analysis of the responses from 324 in-house printing, mailing, and combined in-house print and data centre printing sites in Western Europe. The survey was conducted in five countries: France, Germany, Italy, the Netherlands, and the United Kingdom. The focus of the survey was to gain a solid data basis to understand the operation, requirements, and main influencing factors for in-house printing sites today. To achieve a balanced response across participating countries, company size classes and vertical industry quotas have been set. About InfoTrends InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. To learn more about our company, visit www.infotrends.com. 2010 InfoTrends, Inc. www.infotrends.com For More Information If you would like to order extra copies of this report, receive permission to use any part of the report, or be informed of upcoming market updates, reports, and related projects, please e-mail us at info@infotrends.com. Headquarters: Europe: Asia: 97 Libbey Industrial Parkway 3 rd Floor, Sceptre House Hiroo Office Building Suite 300 7-9 Castle Street 1-3-18 Hiroo, Shibuya-ku Weymouth, MA 02189 Luton, Bedfordshire Tokyo 150-0012 United States United Kingdom, LU1 3AJ Japan +1 781 616 2100 +44 1582 400120 +81 3 5475 2663 info@infotrends.com euro.info@infotrends.com info@infotrends.co.jp

Table of Contents Executive Summary... 6 Key Highlights... 6 Market Sizing... 6 Equipment... 7 Software and Solutions... 7 Applications... 8 Outsourcing and Insourcing... 9 Trends and Strategies... 9 Introduction... 10 Project Objectives... 10 Methodology... 11 Definitions... 11 Phone and Web Survey Procedure... 12 Survey Banners... 13 Mean vs. Median... 14 Data File... 15 Sizing Results... 15 Survey Findings... 18 Sites and Business Models... 18 Demographics... 18 The Business Model of the In-House Operation... 31 Focus of Site and Data Centre Integration... 35 Hardware... 40 Digital Print and Offset Hardware... 45 Wide Format Usage... 58 Finishing... 63 Investments... 67 Brand Profiles... 70 Software and Solutions... 73 Prepress and File Creation... 74 Workflow Automation... 76 Production Management... 77 Multi-channel Solutions... 78 Mail Preparation Software... 80 Offered Services... 81 Deployment Considerations... 82 Reaching Efficiency... 82 File Formats... 84 Connecting to Internal Customers... 85 Applications... 86 Variable Data Usage... 95 Outsourcing and Insourcing... 99 Contracting Outside Print... 104 Insourcing... 111 Trends and Strategies... 113 Strategies Influenced by the Economic Crisis... 115 Strategies Reinforced because of Economic Crisis... 116 Support from Suppliers... 118 www.infotrends.com - 2-2010 InfoTrends, Inc.

Environmental Strategy... 119 Recommendations... 121 Equipment Range... 121 Application Flexibility... 121 Handling Peak Volumes... 121 Multiple Devices... 121 No Compromise on Quality... 121 The Wide Format Opportunity... 121 Expanding Finishing Options... 121 Keeping an Eco-profile... 122 Software and Solutions... 122 A Different Business Model... 122 Connecting to Internal Customers... 122 Central versus Local Production... 122 Stringent IT Requirements... 123 Self-Managed or Facility/Vendor-managed... 123 Convergence between Data Centre and In-House... 123 Getting the Channels Savvy in Solutions... 123 Some Deals are Put on Hold Due to the Recession... 123 Business Strategies... 124 Help Manage Transitions... 124 Outsourcing... 124 Channelling Print Volume... 124 e-document Strategy... 124 Defining a Country Strategy... 124 Conclusion... 125 Appendix: Survey Questionnaire... 126 List of Figures Table 1: Number of In-house Establishments in Europe by Size Class... 15 Table 2: Number of In-house Establishments in Europe by Country... 16 Table 3: Number of In-house Establishments in Europe by Vertical Market... 17 Figure 1: Mean Number of Employees per Country... 18 Figure 2: Total Number of Employees at Questioned Companies... 19 Figure 3: Mean Number of Employees per Country... 20 Figure 4: Number of People Performing Copying, Printing, and Related Work in the In-house Production Facility at Your Location... 21 Figure 5: Number of People Performing Copying, Printing, and Related Work in the In-house Production Facility at Your Location (Divided by Size Classes)... 22 Figure 6: Primary business (Detailed)... 23 Figure 7: Primary Business (Main Classes and Other )... 24 Figure 8: Primary Business per Country... 25 Figure 9: Primary Business by Company Class Size... 26 Figure 10: Primary Business by In-house Class Size... 27 Figure 11: In-house Reporting Department... 28 Figure 12: Number of Additional Staffed Printing Operations in Other Locations by Company Size.. 29 Figure 13: Number of Additional Staffed Printing Operations in Other Locations by Vertical... 30 Figure 14: Business Model of Operation by Size Class... 31 www.infotrends.com - 3-2010 InfoTrends, Inc.

Figure 15: Business Model of Operation by Country... 32 Figure 16: Performance Agreements in Place or Planned (by Size Class)... 33 Figure 17: Performance Agreements in Place or Planned (by Country)... 34 Figure 18: Type of Printing Operation... 35 Figure 19: Type of Printing Operation by Organisation Size Class... 36 Figure 20: Type of Printing Operation by Country... 37 Figure 21: Transaction Volume Produced by Company Type (by Digital Device Type)... 38 Figure 22: Plans to Insource Transactional Volume in the Future... 39 Figure 23: Equipment Types Owned at Site... 41 Figure 24: Equipment Types Owned at Site (by Country)... 42 Figure 25: Equipment Types Owned at Site (by Type of Vertical)... 43 Figure 26: Likelihood of Equipment Combinations... 44 Figure 27: Ownership of Offset Equipment by Type of Device... 45 Figure 28: Number of Colours per Offset Press Type owned... 46 Figure 29: Ownership of Digital Colour Equipment by Type of Device... 47 Figure 30: Ownership of Digital Colour Equipment by Number of Devices Owned... 48 Figure 31: Ownership of Digital Black & White Equipment by Type of Device... 50 Figure 32: Ownership of Digital Black & White Equipment by Number of Devices Owned... 51 Figure 33: Percentage of the Print Volume produced by Main Printing Process Currently... 52 Figure 34: Percentage of the Print Volume produced by Main Printing Process Expected in 2 Years 53 Figure 35: Percentage of the Print Volume produced by Main Printing Process Currently (by Country)54 Figure 36: Percentage of the Print Volume produced by Main Printing Process Currently (by Vertical)55 Figure 37: Change in Volume on Offset Presses in Last Two Years... 56 Figure 38: How Print Volumes are Tracked at the Site... 57 Figure 39: Types of Wide Format Equipment Owned... 58 Figure 40: Types of Wide Format Equipment Owned (by Vertical)... 59 Figure 41: Ownership of Wide Format Equipment by Number of Devices Owned... 60 Figure 42: Output Format Produced on Wide Format Devices... 61 Figure 43: Type of RIP Used for Wide Format Device... 62 Figure 44: Type of Finishing Equipment Used (All Answers)... 64 Figure 45: Type of Finishing Equipment Used (Adjusted Data)... 65 Figure 46: Share of Digital Jobs Finished In-line... 66 Figure 47: Investment Plans for the Next Two Years... 68 Figure 48: Investment Plans for the Next Two Years by Country... 69 Figure 49: Brand Recognition by Vendor (Alphabetical Order)... 70 Figure 50: Brand Recognition by Vendor (Mean Values)... 72 Figure 51: Adoption and outlook for prepress and file creation software... 75 Figure 52: Adoption and outlook for workflow automation solutions... 76 Figure 53: Adoption and Outlook for Production Management... 78 Figure 54: Adoption and Outlook for Mail and Multi-channel Communications... 80 Figure 55: Which of the following services do you offer?... 81 Figure 56: Usage of Software-as-a-Service (SaaS)... 82 Figure 57: Main sources of help in realising more workflow efficiencies?... 83 Figure 58: Received File Formats... 84 Figure 59: File Submission Method... 85 Figure 60: Applications Printed on Digital Colour Devices (% Share of Total)... 88 Figure 61: Share of Digital Colour Sites Producing the Application (Tier 1)... 88 Figure 62: Share of Digital Colour Sites Producing the Application (Tier 2)... 89 Figure 63: Applications Printed on Digital Black & White Devices (% Shares of Total)... 90 Figure 64: Share of Digital Black & White Sites Producing the Application (Tier 1)... 91 Figure 65: Share of Digital Black & White Sites Producing the Application (Tier 2)... 91 Figure 66: Applications Printed on Wide Format Devices (% Shares of Total)... 93 Figure 67: Share of Digital Wide Format Sites Producing the Application... 93 Figure 68: Applications Printed on Offset Presses (% Shares of Total)... 94 Figure 69: In-house Print Centres that Produce Variable Data Printing Jobs by In-house Site Size... 96 www.infotrends.com - 4-2010 InfoTrends, Inc.

Figure 70: Distribution in Complexity of Variable Data Printing Jobs... 97 Figure 71: Variable Data Printing Production Methods... 98 Figure 72: Print Facility Operators and Management... 99 Figure 73: Outsourcing of In-House Operations by Country... 100 Figure 74: Outsourcing of In-House operations by Vertical Industry... 101 Figure 75 Outsourcing or Facility Management Provider Deployed... 102 Figure 76: Sites Considering a Managed Services Model for Print Operation due to the Financial Crisis (Tier 1)... 103 Figure 77: Sites Considering a Managed Services Model for Print Operation due to the Financial Crisis (Tier 2)... 103 Figure 78: Role Played in Procuring Print from the Outside... 104 Figure 79: Percentage of Total Print Procured from the Outside... 105 Figure 80: Reasons for Procuring Print from the Outside... 106 Figure 81: Does the Site have the Right of First Refusal Prior to Work being Outsourced... 107 Figure 82: Agreement and Disagreement on Statement: We did more print procurement from the outside due to the financial crisis (Tier 1)... 108 Figure 83: Agreement and Disagreement on Statement: We do more print procurement from the outside due to the financial crisis (Tier 2)... 109 Figure 84: Number of large format Print produced typically internally before Outsourcing... 110 Figure 85: Sites Performing Insourcing (by Country)... 111 Figure 86: Amount of Insourcing Performed... 112 Figure 87: Agreement to Strategic Statements... 113 Figure 88: Agreement to Statements with Respect to Economic Crisis... 115 Figure 89: Strategies Introduced or Reinforced as Result of the Financial Crisis... 116 Figure 85: Strategies Introduced or Reinforced as Result of the Financial Crisis (Managed sites)... 117 Figure 86: Support Required from Technology and Service Supplier... 118 Figure 87: Environmental Strategies... 119 This material is prepared specifically for clients of InfoTrends, Inc. The opinions expressed represent our interpretation and analysis of information generally available to the public or released by responsible individuals in the subject companies. We believe that the sources of information on which our material is based are reliable and we have applied our best professional judgment to the data obtained. www.infotrends.com - 5-2010 InfoTrends, Inc.