UNESCO. Lorena Alemán de la Garza Teresa Sancho Vinuesa Marcela Georgina Gómez Zermeño

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UNESCO Mobile learning week Innovating for quality Lorena Alemán de la Garza Teresa Sancho Vinuesa Marcela Georgina Gómez Zermeño Quality indicators for massive open online courses offered for the professional development of teachers 7 al 11 march 2016

INTRODUCTION Collaboration Internet Technology Working Teaching Learning Today, the MOOCs have been positioned as a model for the online delivering learning content. The most important contribution on the educational field is: The potential they have to modify the relation between student and instructor, as a big and diverse forum for the exchange of ideas.

CONTEXT OF THE RESEARCH This research was developed into an institution of higher education, with the following characteristics: During 8 months the participants increase MOOCs pioneer at Latin America Educational partnership with Coursera Presence at more than 142 countries from 137,000 students up to 210,000 December 2013 - August 2014 53.28%

MOOC s OFFERED BY COURSERA 1. Germany 2. australia 3. Brazil 4. Belgium 5. Canada 6. Chile 7. China 8. Colombia 9. South Korea 10. Denmark 11. Spain 12. United States 13. France 14. Netherlands 15. Hong Kong 16. India 17. Israel 18. Italy 19. Japan 20. Mexico 21. United Kingdom 22. Russia 23. Singapore 24. South Africa 25. Sweden 26. Switzerland 27. Taiwan 28. Turkey

MOOCs MOOC s PARTICIPANTS OF THE RESEARCH OVERVIEW 12 MOOC on 20 months Topics: Mathematics, Physics, Entrepreneurship, Spanish, Latin American Culture,Strategic Management Education Tec de Monterrey & Coursera offered

MOOC s OFFERED ATHIPIC MOOC BY COURSERA

MOOC s ATIPIC OFFERED MOOC - PARICIPANTS BY COURSERA Table 2: Participant's profile in the MOOC Leadership in strategic educational management through the use of technology Data Characteristics Country of residence Responses Mexico 57%, Colombia 7%, Peru 6%, Argentina 3%, Chile 3%, Ecuador 2%, United States2%, Venezuela 2%, Dominican Republic 2%, Guatemala 1%, Brazil 1%, Honduras 0.7 %, El Salvador 0.7%, Costa Rica 0.6%, Bolivia 0.5%, Uruguay 0.5%, Puerto Rico 0.3%, Nicaragua 0.3%, Paraguay 0.3%, Panama 0,2%, Canada 0,2%, and with 0.1% Trinidad and Tobago, Haiti, French Guyana Spain 7%, United Kingdom 0,3%, Italy 0,2%, Russian Federation 0,2%, Portugal 0,2%, Germany 0,2%, France 0,2%, and with 0.1% Greece, Poland, Switzerland, Belgium, Ireland, Denmark, Ukraine, Turkey, Norway, The Netherlands, Check Republic, Hungary, Austria, Sweden, Serbia, Romania, Moldavia, Malta, Macedonia, Lithuania, Latvia, Cyprus, Croatia, Aruba, Andorra China 0,3%, and with 0.1% Hong Kong, Korea, India, Vietnam, Taiwan, Australia, Philippines, Thailand, Singapore, New Zealand, New Caledonia, Mauritius, Malaysia, Japan, Morocco, South Africa, Angola, Algeria, Pakistan, Kazakhstan, Israel, Iran, Islamic Republic Gender Female 59.4% y Male 40.6% Age Average of 37 years 9 months old, highest frequency 34 years old, range from 14 to 76; 75.0% is 45 or younger, 25% is older than 45. Occupation Teacher 60.9%, Principal 11.0%, Pedagogical advisor10.9%, Supervisor 2.5%, Inspector 0.4%, Student 14.2% EXPECTATIVES TEACHER UPDATE OCCUPATIONAL SOCIODEMOGRAFIC Educational level Preschool 8.5%, Elementary School 17.6%, Secondary School 18.7%, High School 21.4%, Superior 33.8% Geographical zone Urban 76.0%, Rural 11.3% and Urban/Rural 12.7% Type of school Public 56.2%, Private 32.8% and Public/private 11.0% School equipment Media room 20.1%, Internet in media room 18.8%, Classroom 10.4%, Internet in classroom 12.7%, Principal's office 17.5%, Internet in Principal's office 17.8% and none 2.7% Educational level Undergraduate 52%, Graduate 37%, High School 7%, PhD 4% Years of Service 5 years or less 28.6%, 6 to 10 years 20.6%, 11 to 15 years 14.6%, 16 to 20 years 11.7%, 21 to 25 years 7.4%, 26 to 30 years 5.9%, more than 31 years 3.5%, No years of service 7.7% Frequency of teacher update courses 1 to 2 courses 53.7%, 3 to 4 courses 22.0%, 5 to 6 courses 4.5%, more than 7 courses 2.0%, does not participate in teacher update courses 17.7% National Catalogue of Continuing Education 11.3%, Centre for Training and Teacher Update9.7%, Types of teacher update National Program of Teacher Career 7.4%, Requested courses 21.6%, courses from public institutions courses 16.5% and courses from private institutions 18.7% and other courses 14.8% Modality Classroom 35.8%, On line 19.4%, Blended 40.7% and other 4.1% Use of ITC level None 0.6%, Basic 20.5%, Intermediate 38.5%, Advanced 32.7%, Expert 7.7% Development of ITC level None 3.0%, Basic 30.2%, Intermediate 39.3%, Advanced 22.7%, Expert 4.9% Reason to participate Take a MOOC 15.4%, Model of Strategic Educational Management 31.1%, Technological tools 25.4%, Tecnológico de Monterrey's course 17.7%, Learn what a MOOC is 10.1% y Other 0.3% Teacher professional development 46.5%, Points for Teaching Career 4.8%, Know a MOOC 14.7%, Main expectation Evidence of MOOC participation 13.6%, Evidence of Tecnológico de Monterrey 18.2%, Economic stimulus 2.3% Workspace School26.9%, Home 67.7% y Cybercafé 5.4% Hours participation No specific hour 27.1%, 8:00am-10:59am 9.1%, 11:00am-02:59pm 7.3%, 03:00pm-05:59pm 8.3%, 06:00pm- 08:59pm 22.0%, 09:00pm-12:00am 26.2% Intention to complete the course I intend to finish the course 96.03%, I just want to know the agenda 2.01%, I just want to participate in some activities 1.52% and I do not intend to finish the course 0.45%

Terminal Efficiency is one of the most successful techniques to range MOOC s, and can be calculated as following: MOOCs METRICS 25% 20% 15% 10% MOOC s Terminal Efficiency 2013-2014 6.90% 10.50% 22.35% 5% 0% 3.90% 3.40% 4.00% 3.90% 4.00% 1.20% 2.40% 2.20% 1.50% ET 1 ET 2 ET 3 ET 4 ET 5 ET 6 ET 7 ET 8 ET 9 ET 10 ET 11 ET 12 It s necessary to develop new metrics for success evaluation

METRICS OF THE DEVELOPPED MOOC ATIPIC MOOC - RESULTS For this study, a MOOC was developed by the research team and offered by the COURSERA platform 98.04% of the participants have the intention to achieve the course 36.81% wanted a certificate of participation of the Tec de Monterrey Terminal efficiency rate of 22.35%, when literature reports that only 6.5% of participants enrolled, finish a Massive Open Online Course (MOOC). 17.37% of participants presented a high level of commitment Achievement reached According to Coursera, from 10,161 participants, 2,271 had success: 1,765 with more than 90/100 points 506 with an average between 70 90 points

MOOC QUALITY INDICATORS The objective of the research was to identify indicators related to pedagogical, functional, technological and time factors. A set of 55 indicators was selected from studies by Arias (2007), Barbera et al. (2012), Cabero & Romero (2007), Franco- Casamitjana et al. (2013), Gómez- Zermeno (2012), Gómez-Zermeno et al. (2013), Domingo & Marquès (2011) and Roig et al. (2013). Through the Delphi method, a group of 55 experts agreed that the time is a key factor to be considered in the design of the learning activities. 3.6 3.5 3.4 3.3 3.2 Pedagogical Functional Technological Time Table 1 Results of the indicators assessment by subcategory Category Subcategory Result Contents 3.60 Pedagogical 3.37 Functional 3.4 Technological 3.43 Time 3.53 Pedagogical approach 3.47 Tutorial and evaluation 3.44 Adequacy and adaptation to users 3.29 Motivational capacity 3.27 Resources 3.15 Ease of use 3.72 Autonomy and user control 3.44 Functionality of the documentation 3.03 Interaction and dialogues 3.61 Navigation 3.52 Visual environment 3.52 Design and technology 3.44 Versatility 2.97 Take exams 3.64 Perform activities 3.62 Perform exercises 3.60 Study the topics 3.60 Calendar / Schedule 3.53 Participate in discussion boards 3.22

MOOCs RESARCH CONCLUTIONS BENEFITS MOOC was assessed with the new metrics to evaluate success at the institutional level. The course was ranked in the top of terminal success. Atypical MOOC participants profile was identified. Other ways of evaluating the success of the MOOC were explored. Is possible to evaluate motivational strategies impact trough finalization rates. Strategic Educational Management had the mayor interest among the community.