0 B.A. (Hons) IN TRAVEL AND TOURISM MANAGEMENT (4-Years, plus an Optional Foundation Year, Bachelor of Arts) AWARDED TITLE: BACHELOR OF ARTS IN TRAVEL AND TOURISM MANAGEMENT-THE TITLE IS EQUIVALENT TO A UNIVERSITY PROGRAM OF STUDY DURATION: 4 ACADEMIC YEARS LANGUAGE: ENGLISH THE COURSE IS ACCREDITED BY THE MINISTRY OF EDUCATION OF CYPRUS WITH GOVERNMENT SUBSIDY (UP TO,417) Promotion - Graduation The assessment of the course will be consisted of two parts. The assessment which will represent the continuous evaluation of a student s progress (course work) weighs 50% of the total grading and the assessment of the final written examination at the end of the academic semester weighs 50%. The passing mark is 50% of the total grading. The student requires a minimum of 120 credits or 240 to graduate. The aims and objectives of the program are: To guide the student to a professional area that would be interesting and appealing to him/her as a future career. To prepare the students to take up leading positions in the Travel & Tourism Industry worldwide as well as run their own business profitably in sectors like travel agencies, tour operation, air transportation, attraction and heritage and hospitality among other. To equip graduates with a solid academic, technological, and intellectual background for academic and/or career advancements. To provide students with a solid foundation of management skills, marketing and sales, strategy, human resource management, finance, operations, information technology, presentation and communication set firmly in a travel and tourism context. To help students, develop their critical thinking and refine their analytical and decision making skills. To provide students with a solid understanding of the travel and tourism industry and its products and apply a variety of organizational concepts to the tourism industry. To provide a broad view of tourism and the opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by managers in the industry. To give students the opportunity to explore tourism policy and planning issues and the contribution of tourism for the sustainable development of a tourist area.
Subjects of the Course 1 A SEMESTER ( periods) Compulsory ENG 101 HOT 101 TOU 101 TRV 10 GRE 101 GER 101 RUS 101 English & American Literature Introduction to the Hospitality Industry Introduction to Tourism Travel Geography One out of three Greek I German I Russian I TOTAL 0 B SEMESTER ( periods) Compulsory ENG 102 INF 101 MGT 101 TOU 102 GRE 102 GER 102 RUS 102 Business English Business Inf. Systems Introduction to Management Introduction to the Leisure Industry One out of three Greek II German II Russian II TOTAL 0 C SEMESTER ( periods) Compulsory MAR 101 ACC 101 MTH 101 TOU 201 TRV 201 Principles of Marketing Financial Accounting I Statistics I Travel & Tourism Law Travel Op. Management TOTAL 0 D SEMESTER ( periods) Compulsory ACC 102 TOU 221 ENG 221 ECO 101 MTH 102 Financial Accounting II Marketing in the T/T Industry Presentation Skills Principles of Microeconomics Statistics II TOTAL 0
2 Subjects of the Course E SEMESTER ( periods) Compulsory ACC 221 BUS 01 ECO 102 TOU 01 Managerial Accounting Organizational Behavior Principles of Macroeconomics Special Interest Tourism TOTAL 0 F SEMESTER ( periods) Compulsory MAR 22 TOU 21 MGT 21 TOU 25 Consumer Behavior in Tourism Sustainability in Tourism Human Resource Management Tourism Planning & Development TOTAL 0 G SEMESTER ( periods) Compulsory TOU 401 TOU 405 BUS 401 TOU 404 International Tourism E Tourism Small Business Management Research Methods in Tourism TOTAL 0 H SEMESTER ( periods) Compulsory TOU 42 MGT 401 ECO 401 BUS 422 Applied Mgt Project Managerial Decision Making Contemp. Econ. Issues Service Quality Management TOTAL 0 FREE ELECTIVES PSY 101 ETH 101 SOC 101 SOC 102 Introduction to Psychology Ethics Tourism Sociology Intercultural Communication HIS 101 HIS 102 POL 101 POL 102 History of Cyprus European History Political Studies International Relations
Course Syllabus YEAR 1, SEMESTER A ENG 101 ENGLISH & AMERICAN LITERATURE This course will focus on the study of English and American literature where students will not only identify the great, controversial, and beautiful ideas contained in England s and America s literary history, but also examine the interactions between the writers purpose, subjects, and audience expectations. HOT 101 INTRODUCTION TO THE HOSPITALITY INDUSTRY Surveys the opportunities, careers, responsibilities and trends in the hospitality industry, as well as the evolution of this sector and its relation with the travel and tourism industry. The different elements and types of establishments that make up the hospitality industry and the profile of the work and the activities done in each department of a hotel are also reviewed. TOU 101 INTRODUCTION TO TOURISM The course defines tourism and reviews the tourism industry structure, its development and impact on economies and environments around the world. TRV 10 TRAVEL GEOGRAPHY This module is concerned with the physical, environmental, cultural, economic, historic, and political aspects of the world s regions and countries. Each major world region will be discussed in detail as far as map, IATA letter codes and airport codes, and attractions. GRE 101 GREEK I The course focuses on developing communication skills for the language of Greek particularly as used in travel and tourism. GER 101 GERMAN I The course aims to help students develop communication skills for the language of German. RUS101 RUSSIAN I The course aims to help students develop communication skills for the language of Russian. YEAR 1, SEMESTER B ENG 102 BUSINESS ENGLISH The students are introduced to different kinds of business communication. INF 101 BUSINESS INFORMATION SYSTEMS Information and organization; information and the level of management; information for planning and control; viability of producing more information; corporate information adviser; information flow in business systems. MGT 101 INTRODUCTION TO MANAGEMENT The course aims to examine the basis of Global Management theory and practice, its evolution and underlying nature. It introduces the student to the basic managerial functions of planning, organizing, and staffing, leading and controlling of the contemporary, global environment. TOU 102 INTRODUCTION TO THE LEISURE INDUSTRY This course provides a comprehensive examination of the field of leisure. The course examines leisure from a historical, economic, sociological and geographical perspectives, as well as future developments. GRE 102 GREEK II Combined with Greek I the student will be able to communicate with a Greek speaking person and provide them with necessary information and services related with everyday tourism activities. GER 102 GERMAN II Combined with German I the course offers beginners in German a broader introduction to the language. The student will be able to communicate with a German speaking person and provide them with necessary information. RUS 102 RUSSIAN II Combined with Russian I the course offers beginners in Russian a broader introduction to the language. The student will be able to communicate with a Russian speaking person and provide them with necessary information. YEAR 2, SEMESTER C MAR 101 PRINCIPLES OF MARKETING An introductory course designed to explore the marketing mix ingredients. Emphasis is also placed, on the analysis of the external factors of the business environment that influence marketing decisions. ACC 101 FINANCIAL ACCOUNTING I This course provides a depth analysis of the field of accounting and the use of accounting information as a basis for business decision. MTH 101 STATISTICS I To be introduced to basic probability and statistics concepts and techniques. Also be able to apply these techniques in tourism problems. TOU 201 TRAVEL AND TOURISM LAW The purpose of the course is to provide students with an understanding of legal institutions and the most important principles of law as seen through the perspective of the travel and tourism industry. TRV 201 TRAVEL OPERATIONS MANAGEMENT The course provides comprehensive knowledge, necessary for working and managing in the travel and tourism industry s different sectors.
4 Course Syllabus YEAR 2, SEMESTER D ACC 102 FINANCIAL ACCOUNTING II The aim of this course is to develop students abilities to understand accounting information and to use this information in making economic decisions. To understand accounting information, students must also understand the economic activities that the information describes. This course focuses primarily on business activities. However, many of the accounting concepts discussed also apply to the economic activities of individuals, government and non profit organizations. TOU 221 MARKETING IN THE T/T INDUSTRY The course highlights the importance of marketing in the global marketplace of the travel and tourism industry. The course will focus on examples with travel and tourism companies since marketing for this industry has its own challenges. ENG 221 Presentation Skills The course gives the opportunity to students to practice their communication and business presetation skills by focusing on speaking. ECO 101 PRINCIPLES OF MICROECONOMICS This course provides an introduction to microeconomics. The primary focus of this course is on how individuals deal with the fundamental economic problem of scarcity. The course begins with a discussion of the methodology of economics. Following topics include consumer theory, producer theory, behavior of firms, and market mechanisms. MTH 102 STATISTICS II The course includes: Tests of hypotheses; Analysis of variance; Chi-square analysis; Index numbers; Time-series analysis; Simple linear regression and correlation analysis; Non parametric statistical methods; Computer aided statistics. YEAR, SEMESTER E ACC 221 MANAGERIAL ACCOUNTING The primary aim is to impress upon students the role of management accounting and to emphasize the uses of accounting data internally by managers in directing the affairs of organizations. BUS 01 Organizational Behavior To emphasize the great importance of human behavior at work towards success and profitability. ECO 102 PRINCIPLES OF MACROECONOMICS The course emphasizes personnel and human resource management activities as an integrated relationship of people, jobs and organization. TOU 01 SPECIAL INTEREST TOURISM The course provides a comprehensive examination of the different types of tourism study. Tourism is motivated by an interest variety of different types of tourism behaviour in arts, events, cultural festivals, regions, sports, heritage attractions, historic sites, education, sex, cruises and the customs; the wine and cuisine of the destination being visited. It is a fast-growing and lucrative sector of the global tourism industry, which helps to eliminate the cultural clashes among different countries, destinations and the traveller. The more wide spread the human activity becomes the more likely it is to foster internal diversity. YEAR, SEMESTER F MAR 22 CONSUMER BEHAVIOR IN TOURISM The course is designed to develop the students knowledge and understanding of the basic theories and applications in relation to consumer behaviour in tourism. TOU 21 SUSTAINABILITY IN TOURISM Sustainability is defined as using resources to meet the needs of society today in such a way as to ensure the availability of resources to meet the needs of future generations. To accomplish this different factors and contributors need to come to the play. MGT 21 HUMAN RESOURCE MANAGEMENT The course emphasizes personnel and human resource management activities as an integrated relationship of people, jobs and organization. TOU 25 TOURISM PLANNING & DEVELOPMENT This course seeks to determine an approach to planning that integrates the guidelines for sustainable tourism development. This development must balance the economic goals of the industry with the needs of the community and at the same time incorporate vital safeguards for the natural environment. Students will validate the need for tourism planning. Methods and good practice will be determined, enabling the student to assess future proposed tourism projects at a strategic management level. Socio-economic consequences of various strategic approaches will be examined and evaluated, with the aim of preparing the graduating student to play an important and effective role in the tourism industry. YEAR 4, SEMESTER G TOU 401 INTERNATIONAL TOURISM This course aims to provide new perspectives of tourism as an international business. The student will get familiar with the internationalization of tour- ism business like, airlines, cruises and people like labor or customers. Also the student will see tourism as part of a bigger context. TOU 405 E Tourism Globalization and new Information and Communication Technology (ICT) are radically transforming the tourist industry. The demonopolization of information flows and the disintermediation
Course Syllabus 5 brought about by growing Internet use mean that devel- oping countries can now make the most of their tourism resources by targeting the potential tourist directly. The tourist industry is heterogeneous and fragmented. It involves many different players, both private and public, and draws on the widest possible range of cross-cutting skills. BUS 401 SMALL BUSINESS MANAGEMENT Emphasis is placed on the growing importance of the business environment changes globally, the market characteristics An introductory course designed to explore the marketing mix ingredients. TOU 404 RESEARCH METHODS IN TOURISM This course is an introduction to the research methods used for the Travel and Tourism Industry. The students will learn the importance and the how to s of research. They will also learn to appreciate the importance of information gathering, literature reviewing and discover the different methods of researching and analyzing their data. YEAR 4, SEMESTER H TOU4 2 APPLIED MANAGEMENT PROJECT This course is designed to help students undertake a research project. It provides a clear guide on how to undertake research as well as highlighting the realities of undertaking research, including the more common pitfalls. MGT 401 MANAGERIAL DECISION MAKING The objective of this course is to provide a basic understanding of how decisions are taken by the management level of an organization. The course is designed to develop problem solving and decision making skills in business situations that involve the organization as a whole. Students will be able to integrate their knowledge and skills derived from what already has been acquired in other areas of their study. In addition, the course gives the opportunity to students to relate the concepts and their application through case studies and decision simulation exercises. ECO 401 CONTEMPORARY ECONOMIC ISSUES This course is a general introduction to the subject matter and methods of economics. Economics is a social science that studies how societies organize and carry out the production and distribution of goods and services. Among many other topics, it investigates specific contemporary economic problems such as poverty and environmental deterioration and it studies more general issues such as the actual and desirable role of government in the economy. BUS 422 SERVICE QUALITY MANAGEMENT This course covers every aspect of total quality in order to help students understand that in order achieve consistent peak performance, continual improvement, and maximum competitiveness. FREE ELECTIVES PSY 101 INTRODUCTION TO PSYCHOLOGY A general survey of fundamental psychological principles and concepts derived from the application of the scientific method to the study of behavior, with special emphasis on the application of such principles in everyday concerns such as work, human relations, mental health, social and environmental interests, consumer concerns, and education. ETH 101 ETHICS This course aims to help the student understand the importance of moral reasoning in the effectiveness of business life and provide them with an awareness of the ethical issues that exist in the increasingly complex business environment. The students will be provided with a framework for ethical decision making and thus be aware of the relevance and importance of ethics in a global economy. SOC 101 TOURISM SOCIOLOGY The course is designed to help students examine the differences of tourism experiences according to culture and understand tourists motivations. SOC 102 INTERCULTURAL COMMUNICATION The role of culture is renowned to have a great impact on international sales, marketing and management in general. Therefore, such a course is considered imperative for students that will enter a multi cultural industry such as tourism. HIS 101 HISTORY OF CYPRUS This course is a general survey of the History of Cyprus and the historical role of Cyprus in the Eastern Mediterranean HIS 102 EUROPEAN HISTORY This course is a general survey of the developments throughout Europe since 1850, focusing on the concepts and causal forces that ultimately shaped world history. POL 101 POLITICAL STUDIES An introduction to the historical and theoretical background of modern political systems. It deals in some detail with the institutions, processes and culture of British Politics and the European Union, as well as the American Constitution and Federalism. Other ideological / political systems are also examined, as well as current political and social issues. POL 102 INTERNATIONAL RELATIONS In broad terms, International Relations is the pattern of behavior that one state adopts while pursuing its interest in relation with other states. It is concerned with the process of making decision to compete in the global arena, businesses must follow specific courses of action.