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Background and Need for Action The CDC recommends that children get 60 minutes of physical activity a day, yet most children typically get less than 20 minutes. This is also reinforced by the recent White House Presidential Proclamation National Physical Fitness and Sports Month, May 2016 and the 2016 US National Physical Activity Plan. The growing prevalence of technology and screen time has contributed to children leading increasingly sedentary lifestyles, and yet research proves that movement is essential for kids healthy development. GoNoodle is the leading provider of online movement videos and games that get kids moving with moderate to vigorous physical activity breaks at school and at home. During the 2015-16 school year, more than 10 million elementary-age kids generated over 3 billion minutes of physical activity using GoNoodle in typically sedentary environments like classrooms and living rooms across all 50 states and in the top 200 US cities. Using GoNoodle s real-time capture of minutes of physical activity, the Kids Movement Index was created to help better understand how turning sedentary environments into active spaces positively impacts kids minutes of movement. Kids Movement Index The Kids Movement Index uses minutes of physical activity to rank the top US states and cities (Core Based Statistical Areas - CBSAs) where elementary school age children engaged in the most physical activity through GoNoodle during the 2015-16 school year. The index shows real progress in how teachers and parents are getting kids to incorporate minutes of movement into places not typically thought of as active spaces. This will be an annual ranking to help inspire everyone to champion more daily physical activity opportunities for today s youth. Methodology To create the Kids Movement Index, we calculated the total minutes of kids movement on GoNoodle from August 1, 2015 through May 31, 2016 (much of the 2015-2016 school year). Total minutes of movement is calculated as the amount of time GoNoodle is played in the classroom or at home per kid in a specific geographic area then divided by elementary-age kids population according to the National Center for Education Statistics for that given area; all data is in the aggregate and de-identified. Listed below is a ranking of all 50 states, as well as a ranking of the top 10 metro areas (CBSAs) in three size categories: large, mid-size and small, based on their elementary student population. Data Findings: Top 5 Cities and States Arkansas, North Dakota, Kentucky, South Carolina and Tennessee are the top five states and Austin, Louisville, Nashville, Oklahoma City and Minneapolis are the top five large cities, as measured by minutes of physical activity per population of elementary-age kids for the 2015-16 school year. View graphics/visuals for the Kids Movement Index 2016 here: http://about.gonoodle.com/2016kidsmovementindex/ 2
Kids Movement Index: State Rankings Rank State Minutes Kid Population* Index (Min/Kid) 1 Arkansas 68,298,714 270,949 252.1 2 North Dakota 13,077,426 58,533 223.4 3 Kentucky 81,350,558 401,502 202.6 4 South Carolina 84,198,483 415,573 202.6 5 Tennessee 112,128,473 578,163 193.9 6 Nebraska 35,593,615 185,735 191.6 7 Minnesota 87,926,459 484,020 181.7 8 West Virginia 28,467,036 157,772 180.4 9 Delaware 14,458,497 80,370 179.9 10 Missouri 96,648,757 540,611 178.8 11 Kansas 46,069,518 272,143 169.3 12 Oklahoma 67,963,045 407,589 166.7 13 Maryland 84,745,004 521,034 162.7 14 Georgia 151,625,033 951,335 159.4 15 Colorado 78,467,996 510,839 153.6 16 North Carolina 127,394,465 842,371 151.2 17 Wyoming 7,514,999 49,749 151.1 18 Michigan 123,099,940 837,950 146.9 19 Wisconsin 74,843,902 539,554 138.7 20 Indiana 83,214,741 600,546 138.6 21 Vermont 7,428,256 54,281 136.9 22 Louisiana 65,621,539 498,305 131.7 23 Nevada 31,134,717 238,233 130.7 24 Texas 372,627,535 2,887,736 129.0 25 District of Columbia 7,547,512 58,609 128.8 26 Virginia 90,807,086 705,442 128.7 3
Rank State Minutes Kid Population* Index (Min/Kid) 27 Iowa 35,169,051 273,820 128.4 28 Connecticut 38,110,403 311,714 122.3 29 South Dakota 9,110,786 74,541 122.2 30 Oregon 37,104,441 313,132 118.5 31 Florida 184,754,398 1,583,586 116.7 32 Ohio 117,877,390 1,045,882 112.7 33 Idaho 17,950,784 161,555 111.1 34 Illinois 140,931,047 1,280,944 110.0 35 Maine 11,013,667 100,165 110.0 36 New Hampshire 10,428,430 100,120 104.2 37 Alaska 8,917,104 86,295 103.3 38 California 354,374,070 3,652,064 97.0 39 Mississippi 29,386,179 303,483 96.8 40 Montana 7,743,330 80,960 95.6 41 Pennsylvania 101,017,112 1,066,047 94.8 42 Washington 53,340,183 583,625 91.4 43 New Jersey 73,273,414 830,534 88.2 44 New York 144,582,693 1,642,811 88.0 45 Rhode Island 7,300,380 83,432 87.5 46 Massachusetts 45,129,755 539,520 83.7 47 Arizona 56,095,984 671,945 83.5 48 Utah 28,893,205 369,285 78.2 49 Alabama 32,165,276 456,807 70.4 50 New Mexico 12,423,671 184,308 67.4 51 Hawaii 8,556,421 132,473 64.6 4
Kids Movement Index: City Rankings Large Cities Rank Cities with kid populations more than 100,000 Minutes Kid Population* Index (Min/Kid) 1 Austin-Round Rock-San Marcos, TX 51,098,027 177,003 288.7 2 Louisville-Jefferson County 28,887,796 115,564 250.0 3 Nashville-Davidson--Murfreesboro-Franklin, TN 34,628,040 143,910 240.6 4 Oklahoma City, OK 28,242,830 135,674 208.2 5 Minneapolis-St. Paul-Bloomington, MN-WI 58,186,482 313,897 185.4 6 Dallas-Fort Worth-Arlington, TX 135,961,860 751,410 180.9 7 Baltimore-Towson, MD 42,124,882 242,619 173.6 8 St. Louis, MO-IL 43,181,657 257,031 168.0 9 Indianapolis-Carmel, IN 31,307,407 188,148 166.4 10 Charlotte-Gastonia-Rock Hill, NC-SC 29,627,409 180,246 164.4 Mid-size Cities Rank Cities with kid populations from 50,000-100,000 Minutes Kid Population* Index (Min/Kid) 1 Little Rock-North Little Rock-Conway, AR 20,528,449 66,250 309.9 2 Columbia, SC 21,393,705 76,039 281.4 3 Charleston-North Charleston-Summerville, SC 15,623,030 60,480 258.3 4 Omaha-Council Bluffs, NE-IA 21,008,682 93,524 224.6 5 Knoxville, TN 12,676,573 59,436 213.3 6 Tulsa, OK 20,239,825 99,418 203.6 7 Greenville-Mauldin-Easley, SC 11,377,297 56,189 202.5 8 Wichita, KS 12,153,816 61,088 199.0 9 Augusta-Richmond County, GA-SC 9,637,481 52,060 185.1 10 Colorado Springs, CO 11,590,687 64,689 179.2 5
Small Cities Rank Cities with kid populations from 25,000-50,000 Minutes Kid Population* Index (Min/Kid) 1 Fayetteville-Springdale-Rogers, AR-MO 14,809,077 48,429 305.8 2 Lexington-Fayette, KY 10,601,689 40,613 261.0 3 Kalamazoo-Portage, MI 6,552,521 26,375 248.4 4 Lincoln, NE 6,400,990 26,041 245.8 5 Charleston, WV 6,482,601 28,115 230.6 6 Greeley, CO 6,149,212 26,757 229.8 7 Fort Smith, AR-OK 6,605,239 29,455 224.3 8 Lafayette, LA 7,429,142 33,931 219.0 9 Evansville, IN-KY 6,573,431 32,175 204.3 10 Spartanburg, SC 5,370,375 26,408 203.4 About GoNoodle GoNoodle (launched in 2013), gets kids moving to be their smartest, strongest, bravest, silliest, bestest selves. Short, interactive movement videos and games make it awesomely simple and fun to incorporate movement into every part of the day with dancing, stretching, running and even mindfulness activities. At school, teachers use GoNoodle to keep students energized, engaged, and active inside the classroom. At home, GoNoodle turns screen time into active time, so families can have fun and get moving together. Currently, more than 10 million kids and over 500,000 teachers worldwide use GoNoodle each month. GoNoodle is used in 75% of US public elementary schools in all 50 states and in schools around the world in 175 countries (90% of countries on earth are GoNoodling!). Nearly 1.5 million families use GoNoodle at home either through the website or the recently released Apple TV app. Learn more at www.gonoodle.com 6