KARIS M. SCHOELLMANN 1440 Canal St. TW 2319 New Orleans, LA 70112 504/988-2015 kschoel@tulane.edu PROFESSIONAL EXPERIENCE March 1993- present Clinical Assistant Professor (Faculty) Tulane University School of Public Health and Tropical Medicine Instructor for the Introduction to Social Marketing, the Health Communication: Theory and Principles, and the Social and Behavioral Aspects of Global Health Core Course. Other teaching responsibilities include guest lectures school-wide. Function as an academic student advisor. Serve as the official liaison between the Louisiana Office of Public Health and Tulane School of Public Health, including for the Tulane MCH Leadership Training Program. Facilitate the coordination of student internships with the Louisiana Bureau of Family Health and the Global Community and Behavioral Health Sciences Department. Provide consultation and guidance to students regarding internships and job placement. Serve on departmental committees: Capstone, Curriculum, and Recruitment Committees June 2013-present Team Leader: Communication, Innovation and Action Team Louisiana Office of Public Health, Bureau of Family Health (BFH) Key leadership position responsible for developing and managing the BFH health communication/education activities, partnership and community networks, system level actions, and best-practice health promotion strategies. Responsible for ensuring effective translation and use of BFH content expertise and epidemiology data, development of key program publications and communications tools. Assure that intervention strategies implemented are robust and effectively translate public health and behavior change theories into practice. Support the BFH as a quality improvement engine for promoting the health of children, adolescents, women, and families. March 1993- June 2013 Health Communication /Education Director Louisiana Office of Public Health, Bureau of Family Health Oversee the development and functioning of the health communication activities/efforts of the state MCH program. Direct and administer a statewide multi-media social marketing campaign to promote prenatal care and healthy behaviors/practices during pregnancy. Needs assessment, program planning, development, implementation, monitoring, evaluation and management of budget for the project, and other health education communication projects in the program. 1
January 1995 - Oct 2011 Maternity Administrator Louisiana Office of Public Health, Maternal and Child Health Section Oversees and administers the state maternity program in coordination with nursing and medical consultants. Responsible for the development, implementation and monitoring of objectives and associated activities for the Title V Block grant as relate to maternity issues. Project topics include Folic Acid, Perinatal Substance Abuse, SIDS, Pediatric AIDS. Oversee program initiatives, evaluation of educational materials, and quality assurance of clinical programs. July 1991- March 1992 Director of Clinic Services Planned Parenthood of Louisiana, Inc Directed, managed and supervised clinic activities at four sites. Responsible for policy, procedure and protocol development, implementation and monitoring. Prepared and administered clinic services budget. Coordinated the Quality Assurance and Risk Management Committees as well as the Affiliate Medical Committee April 1988- July 1991 Director of Operations Planned Parenthood of La., Inc. Financial management, development and administration of agency budget. Prepared all agency service reports. Human resources management including staff and volunteer recruitment, orientation and training. Developed two new clinic sites. March 1986- April 1988 Clinic Director Planned Parenthood of La., Inc. Management of daily clinic activities. Development and implementation of medical policies. Recruitment, training and supervision of all clinic staff. Preparation of clinic reports. Provision of direct client services including counseling and education. TEACHING _ Graduate Level Courses Developed and Taught Introduction to Social Marketing Health Communication: Theory and Practice Social and Behavioral Aspects of Global Health (also distance learning) Media and Communication Skills Training Taiwan Strategies to Community Health Practice Co faculty, 2007 2
Distance learning Synchronous and asynchronous course formats Global student population, including Suriname, Taiwan, China, South America. Use of Tegrity software, blackboard & i-linc software, adobe connect Independent Studies Advanced Studies in Social Marketing Advanced Applications in Social Marketing Studies in Public Relations World Social Marketing Conferences-Brighton, UK 2008; Dublin, Ireland 2011; Toronto,Canada 2013 (Taught Advanced Social Marketing course with conference as back-drop) Guest Lectures (Recent): Community Nutrition Planning of Health Education Programs Foundations and Formulations of Policy (Tulane Undergraduate Program Course) Issues in Maternal, Child and Adolescent Health (LSUHSC School of Public Health) Academic Advising/ Practicum/Internship Supervision Serve as academic advisor to Master- level students, approx 15 students per academic year Serve as preceptor for student Interns at the Louisiana Office of Public Health, Bureau of Family Health, on average supervise 5-9 students per year. PRESENTATIONS (recent sampling) Practicum Preceptor Training Workshop Mentoring Interns, Communication Series, Tulane Maternal & Child Health Leadership Training Program and Prevention Research Center, April 2013. Informational Webinar introducing the Tulane Global Community and Behavioral Health Sciences Department to prospective students, co-presenter April 2013. Louisiana SIDS/Safe Sleep Campaign, Chat and Chew community presentations and webinars, Oct & Nov 2012 Integrating Social Marketing into What We Do in Louisiana Poster Presentation, UNC Chapel Hill May 2012 Practicum Preceptor Training Workshop Mentoring Interns, Communication Series, Tulane Maternal & Child Health Leadership Training Program and Prevention Research Center, April 2012. GCHB research seminars: Co-presenter Faces and Voices of the Community: Inspiring Moms to Breastfeed through Social Support., April 11,2012. Tulane SPHTM 3
The Stork Reality: Preconception Health Campaign, Webinar presentation to CDC s National Preconception Health Consumer Work Group, Feb 16,2012 Using Social Media- A Public Health Story, Communication Series, Tulane Maternal & Child Health Leadership Training Program and Prevention Research Center, Jan 30, 2012 Louisiana Department of Health & Hospitals Birth Outcomes Initiative Perinatal Summit Oct 2011, poster session-exhibitor Staff Development 2010 Presentation Series: Louisiana Office of Public Health, Health Education Communication Group, MCH staff. Topics included : Developing Health Education Material, Social Media in Public Health, Social Marketing, Public Relations 101 Writing, Feb-Dec 2010 Introduction to Social Marketing in Public Health Practice, Louisiana Office of Public Health, Management Staff Seminar, Oct, 2010 Real Issues: Integrating Social Media into a Health Communication Program, CDC National Conference on Health Communication, Marketing and Media, Aug 2010 Managing and Mentoring Students in their Internships and Practica workshop, Tulane Maternal & Child Health Leadership Training Program, May, 2010 Innovative Communication Strategies to Promote Preconception Health, National Conference, Association of Maternal and Child Health Programs, March 2010 Louisiana Preconception Health Strategies Office of Minority Health, US DHHS, Preconception Peer Educators Training, Feb 5,2010 Introduction to Social Marketing, Tulane Health Management Student Leadership Association, Nov 2009 Women in Public Health" Career Luncheon, panelist/speaker, Newcomb College Institute, October 2009 Spreading the Word: Viral Media Tools for Health Promotion,Communication Series, Tulane Maternal & Child Health Leadership Training Program and Prevention Research Center, Oct 2009 Louisiana s Partners for Healthy Babies, Integrating a Social Marketing Approach, Asia University Taichung, Taiwan, May 2007 SERVICE _ ASPH/CDC/ATSDR Internship Program Faculty Review Committee annually Consultant and Technical Assistance to the Nurse -Family Partnership program, State Family Planning Program, Breastfeeding -The GIFT project, Amelia Women s Center, Louisiana March of 4
Dimes, Department of Health & Hospitals Birth Outcomes Initiative, State Environmental Epi program ongoing CDC, Social Marketing Preconception Health Consumer Workgroup- since Jan 2012 ongoing Official Louisiana state liaison to the Text4baby Program, National Health Mothers Healthy Babies Coalition Initiative, Oct 2010-ongoing Louisiana Prenatal Smoking Cessation Campaign, DHH-Birth Outcomes Initiative consultant, Nov 2012-ongoing International Honors Program Study Abroad-, Faculty Liaison and Health Promotion Case Study Host to 22 students, Jan 2012 Tulane Mary Amelia White Women Center- Strategic Planning for center, Jan 2012 Healthy & Happy Kids Parenting Newsletter, (28 issues by subscription)-supervision and technical assistance LSUHSC, School of Public Health Practice Experience Preceptor (2011 & 2012) Louisiana Public Health Institute- Advisory team, Campaign for Tobacco Free Living-August 2010 ongoing Cases in Public Health Communication and Marketing Publication Peer Reviewer 2011 Louisiana Department of Health and Hospitals, RFP Review Committees-Media Campaigns-SIDS & Maternity (Dec 2010-Feb 2011) Louisiana Office of Public Health- Title V Needs Assessment Steering Committee (2009-2010) COMMITTEES The GIFT Breastfeeding Hospital Certification Program Advisory Board, co-leader, rebranding of program, June 2012-ongoing Every Woman Southeast (EWSE), Reproductive Life Planning Community Grant, advisory board, Oct 2012-ongoing Healthy Start New Orleans, Consortium Committee Member Louisiana Office of Public Health, Maternal and Child Health, Health Education/Communication Group, Chair Louisiana PRAMS Steering Committee member Louisiana Office of Public Health, Maternal and Child Health, Management Team Member-current 5
Louisiana Tobacco Prevention Control Program, Media Sub-Committee, member Louisiana Public Health Institute, STEPS Program, Media Advisory Committee, Chair, member Louisiana Council on Child Abuse - Public Education and Advocacy Advisory Board Louisiana Folic Acid Council Chair, member Louisiana Interagency Task Force on Health Literacy, member Louisiana Office of Public Health, Maternal and Child Health, Maternity Team Member- Louisiana Safe Kids Coalition - Advisory Board member March of Dimes- Louisiana Chapter Program Services Committee Metropolitan Area Committee Leadership Forum, member Perinatal HIV Coordinated Care Consortium, member Tulane SPHTM, Community Health Sciences: Capstone Committee, Chair, member; Curriculum Committee; Recruitment Committee GRANTS/CONTRACTS Louisiana Department of Health and Hospitals- annual contract award $50,000-$115,400, since 1993 Baptist Community Ministries via Tulane Mary Amelia s Women s Center. Faces and Voices of the Community: Inspiring Moms to Breastfeed Through Social Support: grant totaling $152,676 for 2 years, Sept 2011 March of Dimes Foundation,Program Grant Awards, Louisiana Folic Acid Council - $25,000 (2001);$30,000 (2002); $35,000 (2003) Title V MCH BLOCKGRANT-team & lead writer, annual submission and award to Louisiana MCH Program since 1995 Every Woman Southeast Coalition Community Grants Program Oct 2012 (1 yr) $43,496 Healthy Living: Greater New Orleans Reproductive Health Initiative. Served as grant writer contributor and consultant on behalf of grant recipient Healthy Start, City of New Orleans CDC- Public Health Prevention Service Fellow (PHPS) Fellow Placement Grant award- Louisiana Bureau of Family Health, 2yr placement of PHPS fellow in the Communication, Innovation and Action team starting Oct 2013 6
PUBLICATIONS, K. Partners for Healthy Babies E-newsletter, Louisiana Department of Health & Hospitals, 6 editions per year, 2010 -ongoing, K. Social Media: A Louisiana Success Story, AMCHP Pulse Newsletter- March 2010, K. ed. Baby Talk, A Publication of Partners for Healthy Babies, Louisiana Department of Health & Hospitals, Volumes 1-8, 2-3 editions per volume, 1998-2008 Press Releases written for MCH, Office of Public Health, Louisiana DHH ongoing Annual Program Reports written and published for the Partners for Healthy Babies Project, MCH, Office of Public Health, Louisiana DHH-ongoing HONORS May 2012 Graduate: Maternal and Child Health Public Health Leadership Institute Fellow- $10,000 Award May 2011, UNC at Chapel Hill. Gold Medal Award, National Public Health Information Coalition : Stork Reality Campaign/Website, Award Category: Internet/New Media, Oct 2010 Tulane University Health Science Center and Board of Governors: New Competitive Research Awards, 2004 & 2005. PROFESSIONAL MEMBERSHIPS International Social Marketing Association Association of Maternal and Child Health Programs American Public Health Association Delta Omega Public Health Honor Society OTHER ACTIVITIES Media Coverage: Provide media interviews statewide to local media news outlets (TV, radio, newspaper, internet) on behalf of the state s Maternal and Child Health program. Earned Media PR value: $ 323,622 (March 2009-Oct 2010), ongoing. Tulane Service Center for Public Service Faculty Fellow Service-Learning Seminar participant-2011 Tulane MCH Leadership Training Program National Retreat Leadership, Legacy, and Community: A Retreat to Advance MCH Scholarship and Practice June, 2010 1 st World Social Marketing Conference ; used conference as backdrop for conducting an independent study course on Advanced Applications Social Marketing, Brighton UK- Sep 28-29,2008 7
2 nd World Social Marketing Conference Dublin, Ireland -April 2011- (taught Advanced Social Marketing Course with conference as back-drop) 3 rd World Social Marketing Conference Toronto, Canada -April 2013-(taught Advanced Social Marketing Course with conference as back-drop) Association of Maternal and Chile Health Programs, Scientific Writing Trainings -17th Annual MCH Epidemiology Conference, Dec 2011 Tulane Community Health Sciences, Culminating Experience and Practicum Student Session, Planner & Presenter, held each Fall and Spring Semesters, ongoing Institute for Self Actualization (isa) - City manager, participant Planned Parenthood of Louisiana,Speaker's Bureau People's Institute for Human Understanding, "Undoing Racism Workshop" EDUCATION 1985-1986 Special Studies towards Dr. PH, Dept of Maternal and Child Health, Tulane University, School of Public Health and Tropical Medicine, New Orleans, La. 1984-1985 MPH, Masters of Public Health, Health Communication/Education & International Health, Tulane University, SPHTM, New Orleans, La. 1982-1983 Graduate Independent Studies, Department of Anthropology/Human Biology, Free University of Berlin, Germany 1979-1982 B.S. Bachelor of Science, Biology, Newcomb College, Tulane University, New Orleans, La. 1980-1981 Junior Year Abroad Honors Program, University of Hamburg, Germany 8