rediscover the genius of Catholicism.

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At Dynamic Catholic, we are committed to developing world-class resources that inspire Catholics and their parishes to rediscover the genius of Catholicism. Best Lent Ever is one of those resources and it s transforming parishes across America.

WHAT IS BEST LENT EVER? It s a free email program that will guide you and your parish on an incredible 40-day journey to become the-best-version-of-yourselves, making this a truly life-changing Lent. HOW DOES IT WORK? You encourage everyone in your parish to sign up at BestLentEver.com/ParishSignUp. Starting Ash Wednesday, participants receive daily emails with short inspirational videos, practical tips to incorporate into their everyday lives, and encouraging stories from Dynamic Catholic team members. Throughout Lent, participants will discover how to open their hearts to God and do more than just give up chocolate for Lent... leading to their best Lent ever. 3

WHAT DOES THE PROGRAM LOOK LIKE? Get a sneak peek at Best Lent Ever s look. 4

Last year more than one million people participated in one of our free email programs. Your parish can have the same life-changing experience this Lent. Here s what people are saying about Best Lent Ever.

WHAT ARE PEOPLE SAYING ABOUT BEST LENT EVER? Thank you, thank you, thank you... this was amazing. I truly feel spiritually nourished. Laura, Connecticut It was so encouraging to listen to the videos. Shirley, California The program was great and brought me to confession after more than 10 years. Andy, California Lent for me usually comes and goes. However, after experiencing Best Lent Ever, I felt a connection. Maureen, Iowa Thought-provoking and inspirational! Mike, Ohio 7

WHY SHOULD YOU BRING BEST LENT EVER TO YOUR PARISH? How many of the people in your parish had a truly life-changing Lent last year? Or the year before that? Lent happens every year, but for most Catholics, it s not an incredible experience. It s just a time when they give up chocolate or some other food or activity they enjoy, then go back to it at Easter. You can change that. Best Lent Ever will engage everyone in your parish in an exciting adventure to become the-best-version-of-themselves. But that s not all. BEST LENT EVER WILL... Re-energize your parish community. Incredible things happen when a parish does something positive together. Best Lent Ever will strengthen the sense of community in your parish. Inspire your parishioners to take the next step in their faith journey. With inspiring videos, practical tips, and simple prayers, Best Lent Ever provides a framework for growing closer to Jesus and deeper in faith each day. Increase engagement in your parish. With parishioners spiritual lives re-energized, they ll be inspired to get more involved in your parish. 8

HOW CAN YOU PROMOTE BEST LENT EVER? We ve made it easy for you to promote Best Lent Ever in your parish. Your Best Lent Ever packet includes business cards, flyers, and posters to get you started. Visit BestLentEver.com/ParishResources to access and download additional resources for free. PULPIT ANNOUNCEMENTS Promoting Best Lent Ever during Mass can really grab your parishioners attention and generate interest. Download the announcements and use them at Masses leading up to Lent. BULLETIN ANNOUNCEMENTS Your parish bulletin provides a perfect opportunity to promote Best Lent Ever. Download the digital announcements and include them in bulletins leading up to Lent. POSTERS Hang the posters provided in high-traffic areas to encourage your parishioners to sign up. FLYERS Handing out flyers is one of the best ways to personally invite people to participate in the program. If your parish has a school, ask the school to send the flyers home with the students. You can even insert the flyers into your Sunday bulletin. 10

BUSINESS CARDS These little promotional cards are a simple way to remind people to sign up for the program. Hand them out as people leave Mass, and encourage parishioners to share them with others once they ve signed up! There are extra cards available in quantities of 250 that are perfect for Ash Wednesday Mass. Visit BestLentEver.com/ExtraCards or call our Mission Team at (859) 980-7900 to order them for free! EMAILS Email is one of the easiest ways to promote the program. Visit BestLentEver.com/ParishResources to access an email you can forward to your parishioners in the weeks leading up to Lent. SOCIAL MEDIA Facebook and Twitter are great channels for spreading the word about Best Lent Ever. Post and tweet announcements, reminders, and links to sign up on your parish s social media sites. You can even do the same with your personal social media accounts. SUPPLEMENTAL PERFECTLY YOURSELF STUDY GUIDE This year s Best Lent Ever program is based on Matthew Kelly s newly revised book Perfectly Yourself. Our easy-to-use Perfectly Yourself study guide will help groups and individuals at your parish dive deeper into the book and the program. 11