SWISS QUALITY EDUCATION, INTERNATIONAL NETWORK AND PERSONALIZED MENTORING SWITZERLAND SPAIN KAZAKHSTAN MASTER OF BUSINESS ADMINISTRATION (MBA) MAJOR IN DIGITAL MARKETING
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What makes us unique? We make you unique Geneva Business School is a leading business school providing cutting-edge, Swiss quality education on a global scale. GBS is at the forefront of innovative learning methods and is committed to the use of new technologies in and outside the classroom. You will benefit from personalized mentoring, tailored education and the opportunity to transfer between campuses to enjoy the unique business culture in each diverse location. Our expert career team guarantees internship opportunities and provides professional career mentoring to prepare you for work. Our faculty members are all professionally active, giving an insight into current business trends as well as access to a global professional network. GBS is uniquely positioned to give you that competitive edge. Our innovative learning methods, professional faculty, international business network and excellent career services combined with personalized student care makes choosing Geneva Business School a very smart decision. Be informed. Be equipped. Be a leader. Be GBS. 3 Swiss Quality Education and UK Accredited Degrees GBS combines the best of Swiss quality private education with UK state accreditation Tailored Programs GBS students benefit from made-to-measure programs and flexible schedules Professional Faculty Our faculty is made up of highly experienced and active market professionals Successful International Network GBS is proud of its successful global alumni network with GBS alumni currently working in some of the world s top corporations and organizations Personalized Coaching GBS offers students personalized mentoring and support from start to finish Individual Attention With our small classes GBS ensures no student is left unattended Guaranteed Internship Opportunities GBS students are able to take advantage of our excellent internship placement services Cutting Edge Programs GBS is committed to the use of new and innovative learning methodologies Digital Education GBS promotes digital learning and new technologies inside and outside the classroom
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Master of Business Administration (MBA) Major in Digital Marketing This program will teach students how to understand and master the technology that is completely revolutionizing the traditional approach to marketing. Working with key industry professionals, students will have the opportunity to create campaigns and apply their knowledge and skills in real life settings. 5
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Become a Digital Communication Manager Duration One year of courses and 6 months to write Master thesis; semesters start in September and February Campus Transfer opportunities between Madrid, Barcelona and Geneva Campuses Degree Awarded Master in Business Administration (MBA) with Major in Digital Marketing Language Classes in English This Master in Business Administration with a Major in Digital Marketing will give professionals tools they need to create amazing campaigns using current and emerging digital tools. Students will learn how to create high impact campaigns, designed to maximise customer awareness and turn that awareness into sales revenue. Career Opportunities Community Manager E-CRM Manager Web Project Manager E-Marketing Manager Digital Communications Manager E-Commerce Manager Search Engine Optimization Manager Affiliates manager Web Designer Program Objectives Be able to effectively publish and manage content for business growth Acquire expertise in using Google analytics and various data analysis software Gain familiarity with online legalities and rights management Become an expert in designing and implementing online marketing campaigns 7
The GBS master's program A real-world business experience All our master's programs share the same core components outlined below. During our unique registration weeks you will receive specialized guidance for your chosen major. At the end of this journey with GBS you will be ready for the next step in your future career. Open Your Mind Your way of seeing the world will have a profound impact on how you do business. That s why at the very beginning of your program we want to get inside your head and expose you to new ideas and new ways of thinking. Instead of looking at processes, outputs and outcomes, we will be focusing on design thinking (finding the most creative ways to do business) and lean thinking (doing business in the most efficient way possible so as to maximise impact). Today s Business Environment What are the issues that are shaping the world of business today? The current trends and the coming challenges? Artificial intelligence, virtual reality, computational thinking - these and many more ideas are having an impact on how we work now and are expected to have a profound effect on our ideas about work in the future. Your GBS MBA will help you understand what s going on and position yourself so that you are ready for what s coming. 02 01 03 Choose Your Path This is the pivotal moment in your journey. Do you want to be an entrepreneur? Do you have a business idea? If so, then you ll choose that path and everything you do thereafter will be about helping you bring your idea to life. But maybe that s not for you. In which case maybe you should think about being an intrapreneur - someone who works in an existing business, but does so in an entrepreneurial way. One way or another, running your own business or working in an established one, you will have to take an entrepreneurial approach, and this program is designed to prepare you for that. 8
Business Skills Make It Happen Whether you choose the entrepreneur or intrapreneur pathway, the focus will be on achieving results and getting things done. We want to help you take a 360 degree approach to doing business, always with an eye on the big picture and at the same time able to see the details that, when ignored, can cause problems. You will graduate not just with a diploma, but with a finely honed can do attitude that will help you take your business idea to the next level and will also make you very attractive to employers. 04 06 05 What are the key skills that you need to succeed in business today? What do you need to know? To understand and, most important of all, what do you need to be able to do? At GBS we don t think success happens when you receive your diploma, instead it s when you start your new professional journey knowing that you can contribute from day one. Building A Successful Business What is business success? How do we achieve it and then build on it? You will learn from business leaders who have had to face all of the same challenges in their own professional lives and they will pass on their knowledge, insight and experience to you to help you learn from their mistakes as well as their success. We need to know how to harness the vast amounts of data that are available, we need to be able to understand how money flows through a business, we need to be ready to change and innovate. 9
Orientation Subjects 01 Managing Innovation in the Digital Marketing Sector 03 Boosting Revenues Using Social Media 02 Persuasion & Customer Decision Making 04 Digital Analytics 10
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What our students say Teymur TEYMUROV Graduate: MBA Major in International Management Nationality: Azeri Current Position: Business Operations Manager Geneva Business School gave me the self-confidence to move ahead in my career. The great experience at GBS helped me to broaden my financial and management skills, update my professional knowledge and improve my performance. Bastien CHABASSEUIL Graduate: MBA Major in International Finance Nationality: French Current Position: Middle Office Manager (Bonds and Equity Derivatives) Through my studies at GBS I developed practical skills in finance. The diversity of students helped me to open my mind regarding cultural and educational differences. Professors are highly-qualified and convey theoretical concepts with practical examples. View our successful alumni on Linkedin today! www.linkedin.com/company/geneva-business-school Polina LUKASHOVA Graduate: Master in Business Administration Nationality: Canadian Current Position: Relationship Manager GBS has given me an opportunity to explore new business concepts and ideas, which will definitely help me in my future career. GBS has also taught me how to learn to overcome obstacles, as well as find creative solutions for problems that arise. Vadim BEZBEDOV Graduate: MBA Major in International Management Nationality: Russian Current Position: Regional Director in a Bank I was really grateful for the opportunity to study the business administration program at GBS. It was the opportunity to research modern managerial theories with the application of beset practice in business today. Moreover, the business school program provides many psychological insights that were reflected in the modern business cases. Thank you very much to all the faculty and administration members. 12
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Accredited by Your success starts today Invest in your future. Apply Now Geneva Business School welcomes highly motivated individuals who wish to acquire the theoretical knowledge and practical skills in order to successfully and rapidly integrate into the international business world. We are looking for motivated individuals. We are looking for future leaders. We are looking for you. Admission Requirements Bachelor degree in a related field or equivalent Official English exam results (IELTS 6.0, TOEFL 70) or equivalent (exempt if studying in an English speaking environment for the last 3 years) Member of Admission Process Complete the online application form and upload the following documents: Photocopy of all required academic diplomas and academic certificates obtained One passport photo Photocopy of valid passport/national identity card or permit Resume/CV Introduction letter providing reasons for wishing to study on the desired program at GBS A 400-600 word essay. Please refer to the application form for details Reference letters. Minimum of 1 reference letter, maximum 2 Receipt for the payment of the application fee Selection Criteria High level of motivation Personal qualities and competencies Previous experience in Management is an asset Top-up degree validation partner 14