WE MAKE SWEDEN MORE ATTRACTIVE TO DO BUSINESS WITH MANTAS ZALATORIUS 2015-12-04 Vice President, Head of Region CEE
AGENDA WHO WE ARE WHAT WE DO HOW WE DO IT WHAT OUR CLIENTS SAY BUSINESS SWEDEN 11 DECEMBER, 2014 2
BUSINESS SWEDEN INCREASES BUSINESS ABROAD WHILE ATTRACTING INVESTMENTS TO SWEDEN OUR VISION GROWING SWEDEN BY BEING A WORLD CLASS PROMOTER OF TRADE AND INVESTMENTS OUR MISSION WE ACCELERATE AND FACILITATE BUSINESS WITH SWEDEN OUR OWNERSHIP JOINTLY OWNED BY THE SWEDISH GOVERNMENT AND BUSINESS SECTOR, WE OFFER THE BEST OF BOTH WORLDS BUSINESS SWEDEN 11 DECEMBER, 2014 3
THE VARIOUS AGENCIES THAT PRECEDED BUSINESS SWEDEN HELPED SHAPE OUR CURRENT GOALS The business community establishes the General Export Association of Sweden The business community establishes the Foreign Commerce Association The Swedish government and the business community cooperate to establish the Swedish Trade Council (Exportrådet), with the joint goal of promoting Swedish exports 1949 1966 1969 1995 The Swedish Trade Council and Invest Sweden merge to form Business Sweden 1887 1964 1972 2013 The Swedish government establishes the Office of the Trade Secretary and two small business export facilitation agencies The Swedish government establishes the Association of Swedish Information Abroad and the Small Business Export Council The Swedish government establishes Invest Sweden, with the mission to attract FDI to Sweden BUSINESS SWEDEN 11 DECEMBER, 2014 4
AGENDA WHO WE ARE WHAT WE DO HOW WE DO IT WHAT OUR CLIENTS SAY OUR PEOPLE AND VALUES BUSINESS SWEDEN 11 DECEMBER, 2014 5
AGENDA WHO WE ARE WHAT WE DO HOW WE DO IT WHAT OUR CLIENTS SAY OUR PEOPLE AND VALUES BUSINESS SWEDEN 11 DECEMBER, 2014 6
TRADE: MAKING IT EASIER FOR SWEDISH BUSINESSES TO GROW INTERNATIONALLY We support Swedish companies in reaching export markets, growing in existing markets, and identify business opportunities for small and medium-sized enterprises to grow internationally In addition to our network of regional advisers and foreign offices, we work with Swedish embassies, consulates and other partners around the world, which gives us a strong position to assist you with your global ambitions PHOTO CREDIT: JANUS LANGHORN/IMAGEBANK.SWEDEN.SE BUSINESS SWEDEN 11 DECEMBER, 2014 7
INVEST: PROMOTING AND FACILITATING FOREIGN DIRECT INVESTMENTS TO SWEDEN Based on Sweden s areas of strength, Business Sweden identifies and promotes investment opportunities to relevant international companies in order to attract high-quality investments. We provide free advice and support to companies throughout the process Investments include new establishments, strategic partnerships, R&D collaborations, capital investments, and the expansion of existing business in Sweden. This contributes to economic growth and increased exports PHOTO CREDIT: WERNER NYSTRAND/FOLIO/IMAGEBANK.SWEDEN.SE BUSINESS SWEDEN 11 DECEMBER, 2014 8
AGENDA WHO WE ARE WHAT WE DO HOW WE DO IT WHAT OUR CLIENTS SAY OUR PEOPLE AND VALUES BUSINESS SWEDEN 11 DECEMBER, 2014 9
WE HAVE OFFICES ALL OVER SWEDEN ALWAYS CLOSE BY FOR ADVICE ON INTERNATIONALISATION Headquartered in Stockholm Local offices in every region of Sweden Training courses in the internationalisation process and trade facilitation issues GROWING SWEDEN Objective advice regarding market selection questions BUSINESS SWEDEN 11 DECEMBER, 2014 10
WITH OFFICES IN 57 COUNTRIES, BUSINESS SWEDEN IS WELL POSITIONED TO GROW SWEDEN BUSINESS SWEDEN 11 DECEMBER, 2014 11
OUR GLOBAL OFFICE NETWORK OFFERS LOCAL MARKET ACCESS AND INDUSTRY INSIGHTS Offices in 57 countries and all continents GROWING SWEDEN Personal contacts with key decision makers in local markets Advanced knowledge about specific market conditions and local culture Well-placed to identify opportunities for Swedish companies abroad BUSINESS SWEDEN 11 DECEMBER, 2014 12
BUSINESS SWEDEN MAKES IT EASIER FOR SWEDISH COMPANIES TO GROW INTERNATIONALLY BUSINESS SWEDEN INTERNATIONALISATION SERVICES EVALUATE OPPORTUNITIES CHOOSE STRATEGY ESTABLISH PRESENCE GROW BUSINESS Examine opportunities and choose market Understand market and define entry strategy Establish presence in foreign markets Develop and grow your international business Export Information Steps to Export Trade Facilitation Market Selection Analysis Market Analysis Visiting Program Market Entry Strategy Partner Search Bus. Opportunity Project Incorporation Business Support Office Acquisition Support Recruitment Services Sourcing Services Sales and Marketing Support Operational Support Business Development BSO Connect PROMOTIONAL ACTIVITIES Swedish companies can use the official brand of Sweden to open doors and acquire new contacts. Business Sweden arranges seminars, site visits, trade fairs, delegations, conferences and many other activities to strengthen brands and to increase the visibility for Swedish companies BUSINESS SWEDEN 11 DECEMBER, 2014 13
BUSINESS SWEDEN OFFERS SUBSIDISED SERVICES TO SMALL AND MEDIUM SIZED COMPANIES BUSINESS SWEDEN SUBSIDISED SERVICES EVALUATE OPPORTUNITIES CHOOSE STRATEGY ESTABLISH PRESENCE GROW BUSINESS Examine opportunities and choose market Understand market, and define entry strategy Establish presence in foreign markets Develop and grow your international business Steps to Export Market Selection Analysis Bus. Opportunity Project BSO Connect Evaluate export readiness in dialogue with your Regional Export Advisor Evaluate several markets to identify where your greatest potential lies Learn more about how to enter a specific market and start building a network Get sales and marketing related business support on specific markets Analysis of current situation Definition of business plan for export Continuous development support Comparison of markets based on analysis of market attractiveness and ease of entry Prioritisation of markets Customized market overview Meetings with stakeholders on the market Action plan recommendations Module based sales hands on support Marketing support, such as lead generation, and initiation of sales dialogues Supplier related support BUSINESS SWEDEN 11 DECEMBER, 2014 14
BUSINESS SWEDEN MAKES IT EASIER FOR FOREIGN COMPANIES TO INVEST IN SWEDEN BUSINESS SWEDEN S PROCESS FOR ATTRACTING AND FACILITATING INVESTMENTS TO SWEDEN DEVELOP INVESTMENT OPPORTUNITIES INTERNATIONAL MARKETING AND SALES INVESTMENT GENERATION INVESTOR AFTER CARE Product development Marketing and sales Services and facilitation Grow business Develop and define investment opportunities within priority industry sectors of strength Identify and qualify investors Identify needs of potential investor Match investor needs with Swedish investment opportunities Overall guidance and advice throughout the process Tailored business information Matchmaking and meetings Facilitation of negotiation and deal-making Continued assistance to promote expansion investments and running business/collaboration successfully Market and promote relevant Swedish opportunities Establishment support Network access INVESTMENT FOCUS AREAS IT & TELECOM HEALTH CARE & LIFE SCIENCES CLEANTECH MATERIALS & MANUFACTURING BUSINESS SERVICES BUSINESS SWEDEN 11 DECEMBER, 2014 15
AGENDA WHO WE ARE WHAT WE DO HOW WE DO IT WHAT OUR CLIENTS SAY BUSINESS SWEDEN 11 DECEMBER, 2014 16
EX. CLIENT SUCCESS E G S IT IS A CHALLENGE TO GAIN CONFIDENCE IN A NEW MARKET. BUSINESS SWEDEN HELPED US ESTABLISH RELATIONS WITH KEY CUSTOMERS BY GETTING IN CONTACT WITH THE RIGHT PEOPLE HIGH UP IN THE ORGANISATIONS ULRIK BERTELSEN, REGIONAL DIRECTOR, AURA LIGHT BUSINESS SWEDEN 11 DECEMBER, 2014 17
EX. CLIENT SUCCESS E G S WITH BUSINESS SWEDEN S BSO SOLUTIONS, WE QUICKLY GOT A PRESENCE IN CHINA WITH THE NECESSARY INFRASTRUCTURE, VALUABLE RELATIONSHIPS AND A PLATFORM TO WORK FROM ANDERS KORITZ, CEO, CLEANERGY BUSINESS SWEDEN 11 DECEMBER, 2014 18
EX. CLIENT SUCCESS E G S BUSINESS SWEDEN HELPS US, AMONG OTHER THINGS, TO FIND POTENTIAL PARTNERS THANKS TO THEIR LOCAL EXPERTISE. SINCE I AM SOLELY RESPONSIBLE FOR EXPORTS ACROSS OUR BUSINESS AREAS, I NEED SUPPORT MIKAEL BRINK, HEAD OF EXPORTS, SEBAB BUSINESS SWEDEN 11 DECEMBER, 2014 19
WE MAKE SWEDEN MORE ATTRACTIVE TO DO BUSINESS WITH mantas.zalatorius@business-sweden.se