Report of Student Learning and Achievement Department of Business Administration Southeastern University For Academic Year: 2010-11 Mission of the Department of Business Administration The Department of Business Administration is dedicated to providing high- quality, relevant, and global learning experiences that emphasize moral and ethical practices within a Christ- centered environment. We prepare students with technical knowledge, essential skills, and leadership abilities that enable them to succeed in their professional and personal lives. We are committed to serving God and our stakeholders through stewardship, leadership and scholarship. Intended Student Learning Outcomes for Accounting : Student Learning Assessment for Accounting 2. Undergraduate accounting majors will be able to understand and use fundamental accounting concepts. 3. Undergraduate accounting majors will be prepared for their career. 4. Undergraduate accounting graduates are satisfied with their undergraduate education. 2. The accounting section of the CBE Standardized exit exam. The accounting major average on the accounting section of the CBE Standardized exit exam will be at or above the 70th percentile. 1. Senior exit survey Demonstrate the ability to prepare for a career based on a score of at IACBE Public Disclosure of Student Learning Form 2
2. Alumni Survey Alumni/graduates will report that they were satisfied that they were prepared to pursue a career with a score of at least 4.0 on a 5 point Likert scale. Summary of Results from Implementing 1. The accounting department average on the CBE exam was 76.2%. 2. Accounting majors scored at the 90.6 percentile on the accounting section of the CBE Standardized exam. Summary of Results from Implementing 2. All accounting majors were sent out a survey and 35% responded with an average score of 4.625 out of 5. Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not : 1. Direct Measure 1: None needed. 2. Direct Measure 2: None needed. 3. Indirect Measure 1: None needed. 4. Indirect Measure 2: None needed. Not Not Student Learning Assessment for Finance Intended Student Learning Outcomes for Finance : 2. Undergraduate finance majors will be able to understand and use fundamental finance concepts. 3. Undergraduate finance majors will be prepared for their career. 4. Undergraduate finance majors demonstrate their ability to communicate in an effective manner. IACBE Public Disclosure of Student Learning Form 3
2. The finance section of the CBE Standardized exit exam The finance major average on the CBE Standardized exit exam on the finance section of the exam will be above the 70th percentile. 1. Senior Exit Survey. Demonstrate the ability to prepare for a career based on a score of at 2. Resume Assignment to indirectly assess the student s preparedness for their career. Summary of Results from Implementing Each student will score at least 70% on a resume assignment in the Business Communications core course. 1. The finance department average on the CBE exit exam was 79.7%. 2. The finance department average on the finance section of the CBE exit exam was 94.3% Summary of Results from Implementing Not 2. Not all students performed at the 70% level. Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not : 1. Direct Measure 1: None Needed. 2. Direct Measure 2: None Needed. 3. Indirect Measure 1: None Needed. Not 4. Indirect Measure 2: We analyzed the overall effectiveness of this assessment and decided it was too superficial. We will be moving to an indirect measure of their performance on a degree specific assignment in the required business communications class. IACBE Public Disclosure of Student Learning Form 4
Intended Student Learning Outcomes for Management : Student Learning Assessment for Management 2. Undergraduate management majors will be able to understand and use fundamental management methods. 3. Undergraduate management majors will be prepared for their career. 4. Undergraduate management majors demonstrate their ability to communicate in an effective manner. 2. The management section of the CBE Standardized exit exam. The undergraduate management majors will average at or above the 70th percentile on the management section of the CBE Standardized exit exam. 1. Senior Exit Survey Demonstrate the ability to prepare for a career based on a score of at 2. Resume Assignment to indirectly assess the student s preparedness for their career. Summary of Results from Implementing Each student will score at least 70% on a resume assignment in the Business Communications core course. 1. The management department average was 60.9%. 2. The management department average on the management section of the CBE exit exam was 69.4% Summary of Results from Implementing Not 2. Not all students performed at the 70% level. Not IACBE Public Disclosure of Student Learning Form 5
Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not : 1. Direct Measure 1: None Needed 2. Direct Measure 2: The average score was just under our target. There was one student that scored below the 50 th percentile. We need to monitor our weaker students to make sure they are gaining the necessary knowledge in their major. 3. Indirect Measure 1: None Needed. 4. Indirect Measure 2: We analyzed the overall effectiveness of this assessment and decided it was too superficial. We will be moving to an indirect measure of their performance on a degree specific assignment in the required business communications class. Intended Student Learning Outcomes for Marketing : Student Learning Assessment for Marketing 2. Undergraduate marketing majors will be able to understand fundamental marketing concepts. 3. Undergraduate marketing majors will be prepared for their career. 4. Undergraduate marketing majors demonstrate their ability to communicate in an effective manner. 2. The marketing section of the CBE Standardized exit exam. Undergraduate marketing majors will average at or above the 70th percentile on the marketing section of the CBE Standardized exit exam. 1. Senior Exit Survey Demonstrate the ability to prepare for a career based on a score of at 2. Resume Assignment to indirectly assess the student s preparedness for their career. Summary of Results from Implementing Each student will score at least 70% on a resume assignment in the Business Communications core course. Not IACBE Public Disclosure of Student Learning Form 6
1. The department average was 64.3%. 2. The marketing department average on the marketing section of the CBE Exit exam was 65.6% Summary of Results from Implementing 2. Not all students performed at the 70% level. Proposed Courses of Action for Improvement in Areas for which Performance Targets Were Not : 1. Direct Measure 1: None Needed. 2. Direct Measure 2: There were two majors that scored below the 35 th percentile on the marketing section of the exam. We need to review the required courses in the marketing major to determine if one of two of the optional upper level marketing classes should be required. 3. Indirect Measure 1: None Needed. Not 4. Indirect Measure 2: We analyzed the overall effectiveness of this assessment and decided it was too superficial. We will be moving to an indirect measure of their performance on a degree specific assignment in the required business communications class. IACBE Public Disclosure of Student Learning Form 7