ACADEMIC APPOINTMENT The Wharton School, University of Pennsylvania, Assistant Professor, 2012 present

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NATALYA D. VINOKUROVA Management Department, The Wharton School, University of Pennsylvania 2010 Steinberg Hall-Dietrich Hall, 3620 Locust Walk, Philadelphia, PA 19104-6370 Tel: +1-215-746-1996, Fax: +1-215-898-0401, natalyav@wharton.upenn.edu https://mgmt.wharton.upenn.edu/profile/21183/ ACADEMIC APPOINTMENT The Wharton School, University of Pennsylvania, Assistant Professor, 2012 present ADDITIONAL AFFILIATIONS Senior Fellow, Leonard Davis Institute of Health Economics, University of Pennsylvania, 2014 present EDUCATIONAL BACKGROUND Ph.D. in Business Administration, Stern School of Business, New York University, 2012 Committee: Adam Brandenburger (Chair), Giovanni Gavetti, Zur Shapira, Richard Sylla Dissertation: The 2008 Mortgage Crisis as a Failure of Analogical Reasoning Finalist, Wiley Blackwell Outstanding Dissertation Award, Academy of Management, 2013 Honorable Mention, Grigor McClelland Award, Society for the Advancement of Management Studies, 2012 1 st Prize, Industry Studies Dissertation Award, 2012 M.Phil. in Business Administration, Stern School of Business, New York University AB Psychology, cum laude, Harvard College, Cambridge, MA, 1999 RESEARCH INTERESTS Organizational decision-making, idea diffusion, fragmented systems, analytical history. RESEARCH A. Invited Submissions to Refereed Journals [1] Brandenburger, Adam, Vinokurova Natalya. (2012) Comment on Toward a Behavioral Theory of Strategy. Organization Science, 23:286-287. [2] Vinokurova, Natalya. (forthcoming) State Terror as a Management Practice: Comment on Managing Communist Enterprises. Enterprise and Society. B. Articles Accepted by Refereed Journals [3] Vinokurova, Natalya. (forthcoming). How Mortgage-Backed Securities Became Bonds: The Emergence, Evolution, and Acceptance of Mortgage-Backed Securities in the U.S., 1960-1987. Enterprise and Society. Page 1 of 6

This paper was nominated for the Best Conference Paper Award at the 2015 meeting of the Strategic Management Society. This paper received the Most Novel Research Award in the Behavioral Strategy Division of the Strategic Management Society in October 2015. C. Articles Submitted to Refereed Journals [4] Vinokurova, Natalya D. Failure to Learn from Failure: The 2008 Mortgage Crisis as a Déjà Vu of the Mortgage Meltdown of 1994. An earlier version of this paper won the Best Paper Award in Strategy at the 11th Trans-Atlantic Doctoral Conference at LBS in 2011. [5] Vinokurova, Natalya D. Re-Shaping Fitness Landscapes: A Case Study of the Emergence of Mortgage-Backed Securities in the U.S. between 1960 and 1987. [6] Vinokurova, Natalya D. When Innovations Meet Organizations: The Role of Analogical Framing in Getting Innovations Through Organizational Filters. C. Working Papers [7] Vinokurova, Natalya. When Property Rights and Transaction Costs Collide: The Case of the Mortgage Electronic Registration System (MERS). [8] Vinokurova, Natalya. A Language-Based Approach to Teaching Strategy: Using Research on Language to Integrate the Strategy Curriculum. [9] Brandenburger, Adam & Natalya Vinokurova, The Goldilocks Principle: An Enduring Rule in the Game of Innovation. [10] McKenna, Chris & Natalya Vinokurova. Escaping Analogical Lock-in. D. Research in Progress Vinokurova, Natalya. Invention of Subprime: Construction of Specificity as a Rhetorical Strategy to Inhibit Learning. Vinokurova, Natalya. Volume-Outcome Relationship in Cardiac Surgery: The New York Experience. Vinokurova, Natalya. Making Oil Companies Safer: Understanding the Evolution of the Culture of Safety at BP. Csaszar, Felipe & Natalya Vinokurova. Issue Selling: A Model of Organizational Decision-Making. Gavetti, Giovanni, Menon, Anoop & Natalya Vinokurova. Persuasion and Analogies. Ody-Brasier, Amandine & Natalya Vinokurova. Banality of Nuclear Power: Chernobyl through the Eyes of the KGB, 1971-1988. Page 2 of 6

E. Invited Presentations (*indicates refereed conference) When Property Rights and Transaction Costs Collide [7] University of Pennsylvania Economic History Forum, 2017* Boston College, 2017* UC Davis Conference, 2017, Davis, CA* Business History Conference, 2017, Denver, CO* Wharton Work-in-Progress Workshop, 2017* How Mortgage-Backed Securities Became Bonds [2] Business History Conference, 2016, Portland, OR* BYU/Utah Winter Strategy Conference, Park City, UT 2016* University of Michigan Seminar, Ann Arbor, MI, 2016* Strategic Management Society, Denver, CO, 2015* West Coast Research Symposium, Seattle, WA 2015* Academy of Management, Vancouver, BC, 2015* Wharton Technology & Innovation Conference, 2015* Smith Entrepreneurship Research Conference, College Park, MD, 2015* Vienna Conference on Strategy, Organization, and Innovation, 2015* Failure to Learn from Failure [3] Academy of Management, Anaheim, CA 2016 Ohio State University Seminar, Columbus, OH, 2014 Duke Strategy Conference, Durham, NC, 2014* American Sociological Association, San Francisco, CA, 2014* Industry Studies Association, Portland, OR, 2014* Atlanta Competitive Advantage Conference, Atlanta, GA, 2014* Yeshiva University Seminar, New York, NY, 2014 Business History Conference, Frankfurt, Germany, 2014* Academy of Management Annual Meeting, Orlando, FL, 2013* EGOS Annual Meeting, Montréal, Canada, 2013* The Inaugural Paul R. Lawrence Conference: Connecting Rigor and Relevance in Institutional Analysis, Harvard Business School, 2013* Association of Business Historians Meeting, Birmingham, England, 2012* Job Talks: University of Pennsylvania, Dartmouth University, Rutgers University, Higher School of Economics, 2012. NYU Wagner Research Colloquium: Wagner Graduate School of Public Service, New York University, 2011 INFORMS Meeting, Charlotte, NC, 2011* BPS Division Dissertation Consortium, Academy of Management Annual Meeting, San Antonio, TX, 2011* Page 3 of 6

London Trans-Atlantic Doctoral Conference, 2011* Stern/Columbia Doctoral Conference, 2011* Organization Science Winter Conference, Steamboat Springs, CO, 2011* NBER Development of American Economy Summer Institute Poster Session, Cambridge, MA, 2010* Plenary Panel Organization Science Winter Conference, Park City, UT, 2016* AWARDS, GRANTS, AND OTHER HONORS A. Awards Core Curriculum Teaching Award Goes above and beyond the call of duty, 2017 Best Conference Paper Award Nomination, Strategic Management Society, 2015 Most Novel Research Award, Behavioral Strategy Division of the Strategic Management Society, 2015 Core Curriculum Teaching Award Goes above and beyond the call of duty, 2015 Finalist, Wiley Blackwell Outstanding Dissertation Award in Business Policy & Strategy ( The 2008 Mortgage Crisis as a Failure of Analogical Reasoning ), Academy of Management Annual Meeting, 2013 Honorable Mention, Grigor McClelland Award, Society for the Advancement of Management Studies, 2012 1 st Prize, Industry Studies Dissertation Award, 2012 Harold W. MacDowell Award, Stern School of Business, New York University, 2012 Best Paper Award in Strategy, Trans-Atlantic Doctoral Conference, London, 2011 B. Grants The Mack Center for Technological Innovation, The Wharton School, 2013-2017 Dean s Research Fund, The Wharton School, 2014-2015, 2017-2018. Penn Undergraduate Research Mentoring, University of Pennsylvania, 2014-2015 Carol and Lawrence Zicklin Center for Business Ethics Research Award, The Wharton School, 2014 C. Other Honors Participant, BPS Dissertation Consortium, Academy of Management Annual Meeting, 2011 Participant, Oxford Journals Dissertation Colloquium, Business History Conference, 2011 C.W. Nichols Fellowship, Stern School of Business, New York University, 2010 TEACHING The Wharton School, University of Pennsylvania Page 4 of 6

Core Curriculum Teaching Award Goes above and beyond the call of duty, 2017 Managing the Established Enterprise (MGMT 611), MBA Core 2013-present Core Curriculum Teaching Award Goes above and beyond the call of duty, 2015 MBA Class of 2018, 2019 Pre-Term Case Method Workshop Executive MBA Class of 2018, 2019 Case Method Workshop SERVICE A. Wharton Activities Member, Recruiting Committee 2014-2015 Member, Seminar Committee 2015-2016 Panel Participant, Wharton Society for the Advancement of Women in Business Academia, April 2014 Panel Moderator, Wharton Women in Business Conference, September 2014 B. Academic Community Activities Invited Facilitator, Professional Development Workshop ( Using Historical Approaches in Management and Organizational Research ), Academy of Management Annual Meeting, 2016 Member of the New Members committee, Management History division of the Academy of Management Co-Organizer (with Gino Cattani), Professional Development Workshop ( When History Meets Theory ), Academy of Management Annual Meeting, 2015 Panelist, Professional Development Workshop ( Uses of the Past ), Academy of Management Annual Meeting, 2015 Reviewer for Management Science, Organization Science, Strategic Management Journal, Strategy Science, Academy of Management Annual Meeting, Industry Studies Association Ph.D. Prize Participant: Junior Faculty Strategy Research Summer Camp, Dartmouth University, 2014 Early Career Development Committee, Industry Studies Association, 2013-2015 Session Chair ( Dark Side of Organizational Learning ), INFORMS Annual Meeting, 2011 Social Coordinator, Stern School of Business Ph.D. Program, 2006-2009 C. Professional Affiliations and Membership Business Policy & Strategy and Management History, Academy of Management Industry Studies Association Strategic Management Society Page 5 of 6

D. Community Service Activities Alumna Interviewer, Harvard College, 1999-present Academic Advisor, Harvard Football team, 2004-2011 PROFESSIONAL EXPERIENCE Research Associate, Institute for Strategy and Competitiveness, Harvard Business School, 2004-2006 Analyst, Capital One Services, Inc., Richmond, VA, 2001-2004 Analyst, Mercer Management Consulting, New York, NY, 2000-2001 Page 6 of 6