Saiyed Wajid Ali, Associate Professor-Decision Science, Marketing Research

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Saiyed Wajid Ali, Associate Professor-Decision Science, Marketing Research Office: Centre for Management Studies, Jamia Millia Islamia (Central University), Jamia Nagar, New Delhi, India 110025 Phone: +91-11-26985519 (Office) Email: saiyed.wajid@gmail.com, swali@jmi.ac.in Teaching Experience Associate Professor - Centre for Management Studies, Jamia Millia Islamia (Central University), New Delhi from October 31, 2017 to till date Assistant Professor - Centre for Management Studies, Jamia Millia Islamia (Central University), New Delhi from May 23, 2008 to October 30, 2017 Lecturer Indian Institute of Tourism and Travel Management, Ministry of Tourism, Govt. of India, Gwalior from September 23, 2002 to May 22, 2008 Faculty Institute of Marketing Management, New Delhi from May 01, 2002 to September 22, 2002 Industrial Experience Manager- Marketing & Promotions: Crystal Hues Ltd., New Delhi from June 1, 1999 to October 31, 2000 Academic Qualification Degree/Certificate Board / University Year Percentage Subjects Ph.D.* Vikram University, Ujjain 2012 Awarded Business Management UGC-NET University Grants Commission 2005 Awarded Management MBA Nagpur University 1999 64% Marketing B.Sc. Devi Ahilya University, Indore 1996 73% Computer Science XII Class MP Education Board 1993 73% Mathematics, Physics X Class MP Education Board 1991 78% Mathematics, Physics, English, Social Studies *Topic: An Attitudinal Survey of Entrepreneurs and Intrapreneurs of Selected Service Providing Enterprises 1

Subject Taught Product and Brand Management, Marketing Research, Management Science, Quantitative Methods, Operations Research. Research Guidance (PhD) Awarded 1. Tahir Ahmed Wani: Technology Adoption and Customer Satisfaction: A Cross- Sectional Study of Mobile Phone Users in India 2. Swati Sudan: A Study of Influence of Personality and Culture on Impulse Buying Behaviour of Consumers Submitted 1. Reena Talwar: Marketing Ethics: A Study of Life Insurance Sector in India 2. Shikha Manchanda: Comparative Advertising and Its Impact on Consumer Behaviour: An Empirical Investigation Ongoing 1. Fahima Sherwani: Decision Strategies For Enhancing The Performance of Indian Healthcare System: A Study of Select Dimensions Research Papers Published: Refereed Journals 1. Entrepreneurial Motives of Indian Entrepreneurs: An Empirical Study, The Indian Journal of Industrial Relations (Sri Ram College of Commerce, New Delhi), Vol.48, No.1, pp.59-78, 2012 (ISSN: 0974-2611). 2. Entrepreneurial and Intrapreneurial Orientation in Indian Enterprises: An Empirical Study, South Asian Journal of Management (Association of Management Development Institutions of South Asia, Hyderabad), Vol.19, No.3, pp.86-122, 2012 (ISSN: 0971-5428). 3. Personal Characteristics of Indian Entrepreneurs and Intrapreneurs: An Empirical Study, Management and Labour Studies (XLRI, Jamshedpur), Vol.37, No.4, pp.295-322, 2012 (ISSN: 0258-042). 4. Self-Efficacy Beliefs, Marketing Orientation, and Attitude Orientation of Indian Entrepreneurs, The Journal of Entrepreneurship (Entrepreneurship Development Institute of India, Ahmedabad), Vol.22, No.1, pp.71-95, 2013 (ISSN: 0971-3557). 2

5. A Review of Facilitators, Barriers and Gateways to Entrepreneurship: Directions for Future Research, South Asian Journal of Management (AMDISA, Hyderabad), Vol.20, No.3, pp.122-163, 2013 (ISSN: 0971-5428). 6. Contemporary Political Marketing: Creation of Brand Modi, MAIMS Journal of Management (Maharaja Agrasen Institute of Management Studies, Delhi), Vol.9, No.2, pp.26-35, 2014 (ISSN: 22490116). 7. Foreign Direct Investment in Insurance Sector in India: A Critique, Journal of Management Research (Bharti Vidyapeeth s Institute of Management Studies & Research, Mumbai), Vol.7, No.1, pp.6874, 2015 (ISSN: 0976-4739). 8. Entrepreneurial and Intrapreneurial Attitudes: Conceptualization, Measure Development, Measure Test and Model Fit, Management and Labour Studies (XLRI, Jamshedpur), Vol.40, No.1 & 2, pp. 1-21, 2015 (ISSN: 0258-042X). 9. Innovation Diffusion Theory: Review & Scope in the Study of Adoption of Smart Phones in India, Journal of General Management Research (Symbiosis Centre for Management Studies), Vol.2, Issue 2, pp.98-115, 2015 (ISSN: 2348-2869). 10. Application of Consumer Based Brand Equity Model in Indian Banking Sector, Management Dynamics (Jaipuria Institute of Management), Vol.15, No.1, pp 48-62, 2015 (ISSN: 0972-5067). 11. Ethical Issues in Insurance Marketing in India: The Policy Holder s View, Samvad: SIBM Pune Research Journal (Symbiosis Institute of Business Management, Pune), Vol. XI, No.2, pp.1-12, 2016 (ISSN: 2249-1880). 12. Determinants of Online Purchase Intentions: A Study of Indian Buyers, Amity Journal of Management Research (Amity University), Vol.1, Issue.1, pp.94-109, 2016 13. Comparative Advertising as an Effective Tool for Brand Wars, South-Asian Journal of Multidisciplinary Studies, Vol.2, Issue.4, pp.168-176, 2017 14. "Examining and Exploring the Relationships between Ethical Issues, Customer Trust and Customer Loyalty in Indian Life Insurance Industry: An Empirical Study", BVIMSR s Journal of Management Research, Volume 9, Number 2, October 2017. 15. Comprehending Consumer Impulse Buying Behaviour: A Qualitative Review, HSB Research Review, Vol.1, Number.1, pp.1-7, 2017 (ISSN: 0976-1179) 16. Influence of Cultural Factors on Impulse Buying Tendency: A Study of Indian Consumers, Vision: The Journal of Business Perspective, Vol.22, Number.1, pp.68-77, March, 2018 (ISSN: 0972-2629) 17. Smart Retail Development Through Use of Smart Supply Chain Enablers in India, International Journal of Research in Management & Social Science, Vol.6, Issue 1(V), pp.49-63, January-March, 2018 (ISSN: 2322-0899) 3

Research Papers Published: Edited books 18. Study of External and Internal Dimensions of Marketing Orientation of Indian Managers, Proceedings of National Conference on Emerging Paradigms in Marketing, pp. 91-102, 2012, Wisdom Publications: Delhi (ISBN: 978-93-81505-42-7). 19. Customer Orientation and Learning Orientation Among Intrapreneurs in Indian Service Proving Organizations, Proceedings of Tenth Biennial Conference on Entrepreneurship, pp. 1171-1181, 2013, Bookwell: Delhi (ISBN: 978-93-80574-47-9). 20. A Study of Ethical Issues in Life Insurance Industry in India, Proceedings of National Conference on Management Challenges in the New Era: Strategies for Success, pp. 96-102, 2014, Excel India Publishers: New Delhi (ISBN: 978-93-83842-08-7). 21. Consumer Behaviour of Customers Towards Smart Phones: An Indian Perspective, Proceedings of National Conference on Management Challenges in the New Era: Strategies for Success, pp. 9-20, 2014, Excel India Publishers: New Delhi (ISBN: 978-93-83842-08-7). 22. Ethical and Social Issues in International Business, Proceedings of International Conference on Proceedings of International Conference on An Alternate Globalization from South: International Business- The Emerging Global South and Asian Economic Order, pp. 290-298, 2014, Excel India Publishers: New Delhi (ISBN: 978-93-83842-80- 3). 23. Asian Business Environment: A Comparative Study of Four Emerging Asian Economies, Proceedings of International Conference on An Alternate Globalization from South: Dynamics of International Business and Finance in Global South, pp. 33-45, 2014, Excel India Publishers: New Delhi (ISBN: 978-93-83842-81-0). 24. Technology Acceptance Model: Developments & Scope in the Study of Consumer Behaviour Towards Smart Phones in Indian Markets, Online Proceedings of International Conference on Emerging Trends in Global Management Practices- An Interdisciplinary Approach, 2014, Symbiosis Centre for Management Studies, Noida. 25. The Importance-Performance Analysis of Service Quality in the Colleges of Delhi University, Online Proceedings of Global Conference on Managing in Recovering Markets, 2015, Management Development Institute (MDI), Gurgaon (ISBN: 978-81- 929149-2-3). Book Published Ali, S.W. and Farooqi, R. (2012), Eds. Emerging Paradigms in Marketing, ISBN 978-93-81505-42-7, Wisdom Publications: Delhi, Pages 387. 4

Seminars / Conferences: Organized 1. National Conference on Emerging Paradigms in Marketing, October 10, 2012, Centre for Management Studies, Jamia Millia Islamia, New Delhi, India Seminars / Conferences: Papers Presented 1. Study of External and Internal Dimensions of Marketing Orientation of Indian Managers, National Conference on Emerging Paradigms in Marketing, Organized by Centre for Management Studies, Jamia Millia Islamia, New Delhi, 2012. 2. An Attitudinal Survey of Entrepreneurs and Intrapreneurs of Selected Service Providing Enterprises, Seventh International Conference on Mapping Business Through Vision, Values and Vibrant Practices, Organized by Prestige Institute of Management & Research, Indore, 2013. 3. Customer Orientation and Learning Orientation Among Intrapreneurs in Indian Service Providing Organizations, Tenth Biennial Conference on Entrepreneurship, Organized by Entrepreneurship Development Institute of India, Ahmedabad, 2013. 4. Understanding Needs of First Generation Entrepreneurs: A Study of Selected Dimensions, National Conference on Innovation and Entrepreneurship: An Indian Experience, Organized by Centre for Management Studies, Jamia Millia Islamia, New Delhi, 2013. 5. A Study of Ethical Issues in Life Insurance Industry in India, National Conference on Management Challenges in the New Era: Strategies for Success, Organized by Centre for Management Studies, Jamia Millia Islamia, New Delhi, 2014. 6. Consumer Behaviour of Customers Towards Smart Phones: An Indian Perspective, Proceedings of National Conference on Management Challenges in the New Era: Strategies for Success, Organized by Centre for Management Studies, Jamia Millia Islamia, New Delhi, 2014. 7. Ethical and Social Issues in International Business, Proceedings of International Conference on An Alternate Globalization from South, Organized by Centre for Management Studies, Jamia Millia Islamia, New Delhi, 2014. 8. Asian Business Environment: A Comparative Study of Four Emerging Asian Economies, Proceedings of International Conference on An Alternate Globalization from South, Organized by Centre for Management Studies, Jamia Millia Islamia, New Delhi, 2014. 9. Influence of Television Advertisements on Buying Behaviour of Services: A Case Study of NCR of Delhi, National Conference on Changing Scenario of Business Management & Finance in India, Organized by Faculty of Commerce, S.S. Jain Subodh College, Jaipur, 2014. 5

10. Technology Acceptance Model: Developments & Scope in the Study of Consumer Behaviour Towards Smart Phones in Indian Markets, International Conference on Emerging Trends in Global Management Practices- An Interdisciplinary Approach, Organized by Symbiosis Centre for Management Studies, Noida, 2014. 11. The Importance-Performance Analysis of Service Quality in the Colleges of Delhi University, Global Conference on Managing in Recovering Markets, Organized by Management Development Institute (MDI), Gurgaon, 2015. 12. Technology as an enabler of tourism, Organized by Prestige Institute of Management, Gwalior, 2008. 13. Marketing of Uttaranchal as a Tourist Destination Seminar on Strategies for Development of Tourism in Uttaranchal, Organized by Royal College of Tourism & Hotel Management, Nainital, 2003. 14. Importance and Utility of Market Research in Start-Ups in the Context of Technopreneurs, International Conference on Marketing in Emerging Economies, Organized by Centre for Management Studies, Jamia Millia Islamia, 2016. 15. A Review of Factors Influencing First Generation Entrepreneurs, International Conference on Marketing in Emerging Economies, Organized by Centre for Management Studies, Jamia Millia Islamia, 2016. 16. Digital Marketing Communication Strategies of Travel and Tourism Businesses for Brand Building, National Conference on Silk Route Tourism: The Revival of Tributaries of Cultural and Archaeological Heritage, Organized by School of Business Studies, Central University of Jammu, 2017. 17. A Factor Based Model of Motives of Entrepreneurs in Travel and Tourism Industry, National Conference on Entrepreneurship: Opportunities and Challenges in the Contemporary World Organized by The Department of Management Studies, South Campus, University of Kashmir, 2017. 18. Influence of Consumers Characteristics on Impulse Buying Tendency, 2 nd International Business and Finance Conference, Organized by Centre for Management Studies, Jamia Millia Islamia, 2018. 19. Smart Retail Development Through Use of Smart Supply Chain Enablers in India, 2 nd International Business and Finance Conference, Organized by Centre for Management Studies, Jamia Millia Islamia, 2018. 20. Brand Building of Tourism Destinations Through Websites: A Study of Effectiveness of Websites of State Tourism Department of India, National Conference on Destination Branding and Competitive Positioning, Organized by School of Business Studies, Central University of Jammu, 2018. 6

Research Projects 1. Major Research Project titled Subsistence Marketing Systems in Conflict Zones: Antecedents, Implications and Recommendations awarded by ICSSR (ongoing) Workshops/ Orientation Program/FDP Attended 1. 2- Week AICTE Staff Development Programme, Organized by Indian Institute of Tourism and Travel Management (IITTM), Gwalior from 11.03.2003 to 23.03.2003. 2. 2- Faculty Development Programme in Research Methodology, Organized by National Institute of Industrial Engineering (NITIE), Mumbai from 22.04.2007 to 04.05.2007. 3. 2- Week Faculty Development Programme in Entrepreneurship, Organized by Entrepreneurship Development Institute of India (EDI), Ahmedabad from 18.06.2007 to 29.06.2007. 4. 4- Week Orientation Programme, Organized by UGC Academic Staff College, Jamia Millia Islamia, New Delhi from 06.08.2009 to 04.09.2009. 5. 3- Week Refresher Programme in Commerce & Management, Organized by UGC Academic Staff College, Jamia Millia Islamia, New Delhi from 29.11.2010 to 21.12.2010. 6. 3- Week Refresher Programme in Commerce & Management, Organized by UGC Academic Staff College, Jamia Millia Islamia, New Delhi from 09.10.2014 to 31.10.2014. 7. 2- Week Resaerch Methodology Workshop, Organized by Shri Guru Nanak Dev Khalsa College, University of Delhi from 21.03.2016 to 31.03.2016 8. Case Writing Workshop, Organized by International Management Institute (IMI), New Delhi from 09.05.2013 to 12.05.2013. 9. E-Content Management Training Programme, Organized by FTK Centre for Information Technology, Jamia Millia Islamia, New Delhi from 12.10.2009 to 21.10.2009. 10. A National Workshop on Understanding Educational TV Programmes: Problems & Prospects, Organized by Consortium for Educational Communication, IUAC, New Delhi on 17.12.2009. 11. Workshop on Data Analysis Using SPSS, Organized by Centre for Management Studies, Jamia Millia Islamia, New Delhi on 10.03.2014. (Dr. Saiyed Wajid Ali) As on October 12, 2018 New Delhi 7