K E Welcome To The 2 nd Karen Community Expo Join us for the celebration of 100years of the Karen Community and re-enactment of the Karen Blixen Story 6th & 7th June 2015 at Karen Blixen Museum
TARGET MARKET Karen Community Expo s target market includes the following: 1. The Karen Community Karen Residents Neighbouring communities Local and international tourists keen to visit Karen and experience the Karen vibe in a sophisticated and authentic setting. 2. Youth Youth from the many schools, colleges and universities in Karen and Nairobi at large. 3. Business sector Local businesses Corporates and organizations looking to extend their market. The Karen Community Expo is Karen s hallmark event that draws together, local people, business, youth, community organizations, media and visitors from Karen, her neighbours and all over Nairobi. The event is held twice a year, normally in June and November to bring people together, offer them a chance to socialize, network, expose their businesses and have fun! The first one ever was held on November 8th, 2014 at the Legend grounds and from its success, Karen Inside Out magazine s sister magazine, Gigiri Inside Out, has launched a similar concept expected to be in August this year at Karura Forest. This year, the Karen Community Expo, is BIGGER AND BETTER! We are joining hands to celebrate 100yrs of the Karen community. The event is also featuring the reenactment of the Karen Blixen story. The Karen Community Expo offers sponsors, exhibitors and partners the opportunity to promote communitybuilding, advance social cohesion and boost economic development in not only Karen but the larger Nairobi area. It will enable the people of Karen and surrounding areas to come together in a fun, relaxed environment infused with a positive spirit. The Karen Community Expo combines an entertainment program including music, art, dance and fashion with an exhibition of local products, a tourism expo, and a business expo for the corporate, SME and government sectors. VISION To establish the Karen Community Expo as THE event that promotes business, culture and heritage in the Karen Community. MISSION To create an expo that attracts large numbers of visitors from Karen and beyond, becomes established as the community s hallmark event, and leaves a legacy for the community. To provide a platform for government, sponsors, partners, exhibitors and the media to interact directly with the Karen people.
WHY YOU NEED TO BE HERE PUBLIC RELATIONS Harriet Group is an expert in this field. Through Karen Inside Out, we will develop a comprehensive PR campaign for the benefit of all stakeholders. Pre- and post campaign targeted at above-mentioned media Press releases to all leading publications and electronic media PR opportunities created and executed for maximum exposure ABOUT THE EVENT HarrietGroup SOLUTIONS THAT TAKE YOU TO THE NEXT LEVEL The Karen Community Expo is organised by Karen Inside out, a publication well recognised for the last two years as the Heartbeat of THE Karen Community ; it is a Harriet Group of Companies Ltd brand. Harriet Group (www. harrietgroup.co.ke ) is a conglomerate focused on offering solutions that take individuals and companies to the next level. The group currently has a publishing division ( with about 8 successful magazine titles in Kenya), strategic marketing division, Communications and PR, Events Management, Personal Development, Corporate Support, Projects and Consulting. Indeed, it is an entrepreneurial business that captures the spirit and vision of Kenya s men and women determined to follow their dream. Led by its founder and Group CEO, Harriet Downes, the HG team epitomises everything that is fresh and dynamic about Kenya today. Fuelled by passion, driven by determination, HG more than anything else seeks to create an environment within which people can aspire to their full potential. The Group is grounded in the reality of doing business the right way. Days / weeks and months operating from a converted outside Garage, a group of Kenyan boys and girls worked tirelessly to develop their unique culture. A culture grounded in sheer hard work, attention to quality as if nothing else matters, endless days and nights of frantic energy consumed trying to get it right. 2014- KAREN COMMUNITY EXPO The first ever Karen Community Expo was held in 2014 at the Legend Grounds. The event was oversubscribed by over 200% and it returns this year in a BIGGER and BETTER way. The event featured a successful concept of BUSINESS and PLEASURE. STRATEGY Below is our strategy for the BIGGER AND BETTER 2015 KAREN COMMUNITY EXPO: 1. Empowering small businesses and local traders by facilitating their participation in the Karen Expo as exhibitors and suppliers. 2. Establishing networking opportunities for small businesses and the formal business sector who exhibit at the Karen Expo. 3. Employing local residents wherever possible in the provision of products and services to the Karen Expo. 4. Creating a venue and event for sponsors and exhibitors to market their brands, exhibit and sell their products to Karen consumers and the Karen business community. 5. Providing a platform for the promotion of government departments, community organizations and NGO s. 6. Identifying and developing business opportunities in Karen. 7. Involving the talents and cultures of the broad Karen community to make the Karen Expo an inclusive and representative event. Hence the Event will feature a very broad range of Activities that include but are not limited to : Local fashion Show, Catwalk on site, Best Dressed Lady competition, Karen Grounds Treasure Hunt, Celebrity Selfie Tent, Karen Ice Bucket Challenge, Go Kart, Ladies Car Wash Competition. 8. Creating an entertainment and activity programme to attract both local residents and the public at large, featuring local artists. 9. Communicating Karen and its success story to a national audience through an extensive Local and national media campaign. 10. Contributing to the development of Karen. 11. Establishing the Karen Community Expo as THE event that promotes business, culture and heritage in Karen and the rest of Nairobi.
HG Headquaters Karen Plains RD - Karen, Nairobi (0) 713 090 483 (0) 713 090 473 info@karencommunityexpo.com www.karencommunityexpo.com EXHIBITOR PACKAGE SPONSORSHIP & EXHIBITION OPPORTUNITIES STANDARD TENT 60,000 MEDIUM TENT 85,000 The exhibition present numerous opportunities for sponsorship, which ensure more visibility of your company throughout the two days of the event. We offer 5 Premier Sponsorship Opportunities -300,000. For this sponsorship, the benefits are: Premier top table setting at the prestigious NETWORKING COCKTAIL on the Saturday evening of 6th June. This Cocktail will be attended by an invited Guest list of Business and community leaders. You will be invited to introduce your brand and present a short presentation on your reasons for supporting the Karen Community Expo. A complimentary A5 size color Supplement to be provided to all Invited Guests at the networking Cocktail within which your Corporate Brand will be highlighted to appreciate your contribution to the success of the event. The grounds at the Karen Blixen Museum will be fully utilized to host the Karen Community Expo. Our Sponsors will be given the Option to select one and OWN THAT SPACE in terms of promoting / profiling their corporate brand. Those Area s are defined as follows: Organization s logo and sponsorship title in the Dedicated Karen Community Expo Supplement to be published with the June Edition of the Karen Inside Out magazine. Organization s logo and sponsorship title on the sponsors listing page of the event Website / Facebook. A full blown Social media Campaign to promote the Event will also FEATURE strongly your Brand Name and highlight our appreciation for your contribution to a successful event. Sponsors Brand name and Logo to feature on all media press releases and interview opportunities created in the lead up to the event and on the day to maximize Publicity. Regular verbal acknowledgement during the conference Free exhibition booth, 7m x 7m with Preferential Rates available should you wish to avail of a Larger Display Area EXHIBITOR BENEFITS Company logo to be placed in all marketing material. Exhibition booth of 5m by 7m availed. Organization s logo and company details in the Dedicated Karen Community Expo Supplement to be published with the June Edition of the Karen Inside Out magazine. Tables and Seats for the exhibition tents will be provided for upon request. LARGE TENT 100,000 MERCHANDASING 25,000 TERMS & CONDITIONS: SPONSOR PACKAGE 300,000 1. Payment once made is non-refundable. 2. Allocation of space is on a first come first serve basis. 3. Confirmation of space is done on receipt of payment. 4. All the amounts quoted above are subject to 16% VAT. www.karencommunityexpo.com
KAREN INSIDE OUT AGELESS SECRETS REVEALED! OCT/NOV 2014 ISSUE THE HEARTBEAT OF KAREN When it comes to quality, We are the people! THE Ageless ISSUE She s how old? Karen Residents Fight ARMED CRIME On Boda Bodas? THE BIG INTERVIEW Who are Lifestyle Management? Of Family Paws and Happiness New Trendy AFRICAN- INSPIRED SHOES! Kshs. 350 Jane Mbogo, the face of ageless beauty at 50, on having Glowing Skin in YOUR 20s, 30s, 40s, 50s and BEYOND! Go for it!
K E 6th & 7th June 2015 at Karen Blixen Museum Contact Us Today! HG Headquaters Karen Plains Rd - Karen, Nairobi. (0) 713 090 483 713 090 473 info@karencommunityexpo.com www.karencommunityexpo.com