Programme Specification Title: Tourism and Marketing Final Award: Master of Science (MSc) With Exit Awards at: Postgraduate Diploma (PG Dip) Postgraduate Certificate (PG Cert) Master of Science (MSc) To be delivered from: 1 Sep 2016 Level Date Masters or Postgraduate Diploma (PG Dip) Masters or Postgraduate Certificate (PG Cert) Masters or Master of Science (MSc) Page 1/21
Table Of Contents 1. Introduction... 3 2. Basic Programme Data... 4 3. Programme Description... 5 3.1 Overview... 5 3.2 Aims and Objectives... 5 3.3 Variations to Standard Regulations and Guidance... 5 4. Programme Outcomes... 6 4.1 Knowledge and Understanding... 6 4.2 Subject Specific Intellectual Skills... 6 4.3 Subject Specific Practical Skills... 6 4.4 Transferable Skills and Attributes... 6 5. Learning, Teaching and Assessment Strategies... 8 5.1. Learning and Teaching Strategy... 8 5.2. Assessment Strategy... 8 6. Programme Structure... 9 Appendix I - Curriculum Map... 10 Appendix II - Assessment Map... 12 Appendix III - Benchmark Analysis... 16 Appendix IV - Benchmark Statements(s)... 19 Page 2/21
1. Introduction This document describes one of the University of Lincoln's programmes using the protocols required by the UK National Qualifications Framework as defined in the publication QAA guidelines for preparing programme specifications. This programme operates under the policy and regulatory frameworks of the University of Lincoln. Page 3/21
2. Basic Programme Data Final Award: Programme Title: Exit Awards and Titles Master of Science (MSc) Tourism and Marketing Postgraduate Diploma (PG Dip) Postgraduate Certificate (PG Cert) Master of Science (MSc) Subject(s) Mode(s) of delivery Full Time Part Time Is there a Placement or Exchange? UCAS code Awarding Body Campus(es) School(s) Programme Leader Relevant Subject Benchmark Statements Professional, Statutory or Regulatory Body Accreditation University of Lincoln Lincoln Campus Programme Start Date Department of Marketing and Tourism Martin Elliott-White (Melliottwhite) Page 4/21
3. Programme Description 3.1 Overview MSc Tourism and Marketing is designed for students interested in a career in tourism as a global industry that offers a wide range of career opportunities. The students study a range of modules in tourism and marketing to provide them with an understanding of tourists as consumers and how destinations can be branded and promoted. Students will also develop critical-thinking and organisational skills, which will support them in becoming effective professionals. The taught element of the programme consists of seven compulsory modules and one optional module: - Marketing Communications - International Marketing and Customers - Consumer behaviour - Destination Management and Marketing - The Visitor Experience in Culture and Heritage - Sustainability of Tourism and Events - Research Methods and Design - Option Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff's research interests, they may alter over time due to staff availability. In addition, students are required to undertake a final dissertation worth 60 Credits. Our approach to dissertation is to facilitate innovative approaches and diverse pathways to the final assessed piece of work; in effect the dissertation is an extended research project. 3.2 Aims and Objectives The MSc in Tourism and Marketing aims to equip students with a critical understanding of tourism, destinations, and marketing in order to enable graduates to pursue their careers aspirations in the field of tourism and destination management. The programme aims to build knowledge and skills in two main areas of studies: First, modules in tourism aim to provide students with an understanding of contemporary tourism, how tourism contributes to the development of locations in the UK and globally, and how tourism may evolve in the future. Second, modules in marketing aim to build conceptual knowledge and practical skills for analysing tourists as consumers and developing effective marketing strategies to attract targeted market segments. 3.3 Variations to Standard Regulations and Guidance Page 5/21
4. Programme Outcomes Programme-level learning outcomes are identified below. Refer to Appendix I Curriculum Map for details of how outcomes are deployed across the programme. 4.1 Knowledge and Understanding On successful completion of this programme a student will have knowledge and understanding of: 1 Key concepts and models in the area of marketing and consumer behaviour in the context of a range of organisations, external environments and management styles 2 Current issues in marketing informed by leading edge research and practice in the field 3 Tourists, destinations, and the dynamic contexts in which tourism organisations operate 4 The interaction between tourism and the communities and environments within which tourisms takes place 4.2 Subject Specific Intellectual Skills On successful completion of this programme a student will be able to: 5 Retrieve and interpret marketing information in order to make sound decisions in complex and unpredictable situations 6 Recognise the need for change and think creatively to develop solutions to new situations in digital marketing and other areas of marketing practice 7 Adopt a critical and reflective approach to the analysis of tourism and destination management information 8 Evaluate evidence about destinations for the purpose of developing innovative solutions and recommendations to practical problems 4.3 Subject Specific Practical Skills On successful completion of this programme a student will be able to: 9 Design, implement, and evaluate marketing projects independently at a professional level 10 Evaluate, integrate and deploy marketing theory and practice in order to perform consumer research 11 Collect information and appraise issues relevant to the demand and supply of tourism experiences 12 Behave ethically and demonstrate a strong sense of integrity and social responsibility 4.4 Transferable Skills and Attributes On successful completion of this programme a student will be able to: Page 6/21
13 Communicate effectively to a range of target audiences using a variety of channels including digital media 14 Evaluate the rigour and relevance of research in order to apply it to new situations and to draw develop practical recommendations 15 Conduct research using appropriate sources, methodology, and data to develop and interpret knowledge in new situations 16 Perform different roles in organisations and take responsibility for independent and continuous learning and professional development For details of each module contributing to the programme, please consult the module specification document. Page 7/21
5. Learning, Teaching and Assessment Strategies 5.1. Learning and Teaching Strategy The programme is delivered through lectures, seminars, and independent study. Interaction with lecturers and other students is an essential part of lectures and seminars where discussion and application of theory to practical cases enhances the learning experience. Because of the importance of informed debate and discussion in classes, students are typically expected to prepare for lectures and seminars through reading and research so that they can formulate convincing arguments in class. Lectures and seminars are complemented by guest speakers, study visits and an opportunity to apply for a short placement. Students are also expected to carry out independent study in the form of reading and project work. At Master's level, independent study forms the core of the teaching and learning experience and enables students to develop lifelong learning skills. International students benefit from access to free language classes and study support arranged by the Business School. 5.2. Assessment Strategy The main assessment method is assignments which allow students to think critically while investigating issues in depth based on independent reading and research. Assignments also develop written argumentation and communication skills that are important for many careers. Presentations develop students' ability to make persuasive oral arguments and meet the needs of employers who often look for graduates with confident spoken communication skills. Other assessment methods include exams and poster presentations. In addition to formal assessments, students have a chance to submit formative assessments that assist them in producing the final assessments. Some assessments involve group work that enables students to enhance their team working skills. All final projects - dissertation, consultancy project, start-up venture - involve a substantial piece of written work and research. Page 8/21
6. Programme Structure The total number of credit points required for the achievement of Postgraduate Diploma (PG Dip) is 60. The total number of credit points required for the achievement of Postgraduate Certificate (PG Cert) is 120. The total number of credit points required for the achievement of Master of Science (MSc) is 180. Masters Title Credit Rating Core / Optional International Marketing and Customers 15 Core Consumer Behaviour 15 Core Destination Management and Marketing 15 Core Marketing Communications 15 Core Sustainability of Tourism and Events 15 Core Brand Management 15 Optional The Visitor Experience at Cultural and Heritage Attractions 15 Core Digital Marketing 15 Optional Disaster Management 15 Optional Global Relationship Marketing 15 Optional International Entrepreneurship 15 Optional Social Entrepreneurship 15 Optional The Business of Aviation Management 15 Optional Dissertation 60 Core Group Consultancy Project 15 Optional Research Methods and Design 15 Core Page 9/21
Appendix I - Curriculum Map This table indicates which modules assume responsibility for delivering and ordering particular programme learning outcomes. Key: Delivered and Assessed Delivered Assessed Masters Brand Management Consumer Behaviour Destination Management and Marketing Digital Marketing Disaster Management Dissertation Global Relationship Marketing Group Consultancy Project International Entrepreneurship International Marketing and Customers Marketing Communications Research Methods and Design Social Entrepreneurship Sustainability of Tourism and Events The Business of Aviation Management The Visitor Experience at Cultural and Heritage Attractions Brand Management PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PO13 PO14 PO15 PO16 Page 10/21
Consumer Behaviour Destination Management and Marketing Digital Marketing Disaster Management Dissertation Global Relationship Marketing Group Consultancy Project International Entrepreneurship International Marketing and Customers Marketing Communications Research Methods and Design Social Entrepreneurship Sustainability of Tourism and Events The Business of Aviation Management The Visitor Experience at Cultural and Heritage Attractions Page 11/21
Appendix II - Assessment Map This table indicates the spread of assessment activity across the programme. Percentages indicate assessment weighting. Masters 01 02 03 04 05 06 07 08 09 10 11 12 Brand Management Consumer Behaviour 40 Destination Management and Marketing Digital Marketing 40 Disaster Management 40 20 40 Dissertation Global Relationship Marketing Group Consultancy Project International Entrepreneurship International Marketing and Customers 50 Marketing Communications Research Methods and Design Social Entrepreneurship Sustainability of Tourism and Events The Business of Aviation Management The Visitor Experience at Cultural and Heritage Attractions 13 14 15 16 17 18 19 20 21 22 23 24 Brand Management Consumer Behaviour 60 Destination Management and Marketing Page 12/21
Digital Marketing 40 Disaster Management Dissertation Global Relationship Marketing Group Consultancy Project 100 International Entrepreneurship International Marketing and Customers 50 Marketing Communications 100 Research Methods and Design Social Entrepreneurship Sustainability of Tourism and Events 100 The Business of Aviation Management The Visitor Experience at Cultural and Heritage Attractions 25 26 27 28 29 30 31 32 33 34 35 36 Brand Management 50 50 Consumer Behaviour Destination Management and Marketing 30 70 Digital Marketing Disaster Management Dissertation Global Relationship Marketing 100 Group Consultancy Project International Entrepreneurship 50 50 International Marketing and Customers Marketing Communications Research Methods and Design 100 Page 13/21
Social Entrepreneurship 30 70 Sustainability of Tourism and Events The Business of Aviation Management 40 60 The Visitor Experience at Cultural and Heritage Attractions 100 Brand Management Consumer Behaviour Destination Management and Marketing Digital Marketing Disaster Management Dissertation Global Relationship Marketing Group Consultancy Project International Entrepreneurship International Marketing and Customers Marketing Communications Research Methods and Design Social Entrepreneurship Sustainability of Tourism and Events The Business of Aviation Management The Visitor Experience at Cultural and Heritage Attractions 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 EP 1 (Wk 16) EP 2 (Wks 33, 34, Page 14/21
Brand Management Consumer Behaviour Destination Management and Marketing Digital Marketing Disaster Management Dissertation 100 Global Relationship Marketing Group Consultancy Project International Entrepreneurship International Marketing and Customers Marketing Communications Research Methods and Design Social Entrepreneurship Sustainability of Tourism and Events The Business of Aviation Management The Visitor Experience at Cultural and Heritage Attractions 35) Page 15/21
Appendix III - Benchmark Analysis This table maps programme learning outcomes to relevant QAA subject benchmark statements or PSRB guidelines. Knowledge and Understanding PO1 PO2 PO3 PO4 PO1 PO2 PO3 PO4 BAM01 BAM02 BAM03 BAM04 BAM05 BAM06 BAM07 BAM08 BAM09 BAM10 BAM11 BAM12 BAM13 BAM14 BAM15 BAM16 BAM17 BAM18 PO1 PO2 PO3 PO4 BAM19 BAM20 Subject Specific Intellectual Skills PO5 PO6 PO7 PO8 BAM01 BAM02 BAM03 BAM04 BAM05 BAM06 BAM07 BAM08 BAM09 Page 16/21
PO5 PO6 PO7 PO8 BAM10 BAM11 BAM12 BAM13 BAM14 BAM15 BAM16 BAM17 BAM18 PO5 PO6 PO7 PO8 BAM19 BAM20 Subject Specific Practical Skills PO9 PO10 PO11 PO12 PO9 PO10 PO11 PO12 BAM01 BAM02 BAM03 BAM04 BAM05 BAM06 BAM07 BAM08 BAM09 BAM10 BAM11 BAM12 BAM13 BAM14 BAM15 BAM16 BAM17 BAM18 PO9 PO10 PO11 BAM19 BAM20 Page 17/21
PO12 Transferable Skills and Attributes PO13 PO14 PO15 PO16 PO13 PO14 PO15 PO16 BAM01 BAM02 BAM03 BAM04 BAM05 BAM06 BAM07 BAM08 BAM09 BAM10 BAM11 BAM12 BAM13 BAM14 BAM15 BAM16 BAM17 BAM18 PO13 PO14 PO15 PO16 BAM19 BAM20 Page 18/21
Appendix IV: Benchmark Benchmark Statement(s) Page 19/21
BAM01 - Students should demonstrate a systematic understanding of relevant knowledge about organisations, their external context and how they are managed BAM02 - Students should demonstrate application of relevant knowledge to a range of complex situations taking account of its relationship and interaction with other areas of the business or organisation BAM03 - Students should demonstrate a critical awareness of current issues in business and management which is informed by leading edge research and practice in the field BAM04 - Students should demonstrate an understanding of appropriate techniques sufficient to allow detailed investigation into relevant business and management issues BAM05 - Students should demonstrate creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in business and management BAM06 - Students should demonstrate ability to acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations BAM07 - Students should demonstrate conceptual understanding that enables the student to: A. evaluate the rigour and validity of published research and assess its relevance to new situations. B... BAM08 - Students should demonstrate ability to conduct research into business and management issues that requires familiarity with a range of business data, research sources and appropriate methodologies, and for such to inform the overall learning process BAM09 - Students should demonstrate ability to communicate effectively using a range of media (for example, orally, in writing, and through digital media) BAM10 - Students should demonstrate ability to operate effectively in a variety of team roles and take leadership roles, where appropriate BAM11 - Students should demonstrate ability to take an international perspective including understanding the impact of globalisation on businesses, societies and the environment and the ethical implications BAM12 - Masters Graduates should be able to apply consistently their knowledge and subject-specific and wider intellectual skills BAM13 - Masters Graduates should be able to deal with complex issues both systematically and creatively, make sound judgments in the absence of complete data, and communicate their conclusions clearly to a range of audiences BAM14 - Masters Graduates should be able to be proactive in recognising the need for change and have the ability to manage change BAM15 - Masters Graduates should be able to be adaptable, and show originality, insight, and critical Page 20/21
Powered by TCPDF (www.tcpdf.org) University of Lincoln Programme Specification - Master of Science (MSc) Tourism and Marketing and reflective abilities which can all be brought to bear upon problem situations BAM16 - Masters Graduates should be able to make decisions in complex and unpredictable situations BAM17 - Masters Graduates should be able to behave ethically and with integrity and manage with a strong sense of social responsibility BAM18 - Masters Graduates should be able to evaluate and integrate theory and practice in a wide range of situations BAM19 - Masters Graduates should be able to be self-directed and able to act autonomously in planning and implementing projects at professional levels BAM20 - Masters Graduates should be able to take responsibility for continuing to develop their own knowledge and skills Page 21/21