Bachelor of Science (B.S.) in Business Administration (Marketing Emphasis) Pre-Calculus (Math 04) Required 204-205 Catalog The Bachelor of Science degree in Business Administration program provides students with a liberal arts education paired with strong professional preparation in business. This undergraduate degree s course of study equips students to solve business problems through the application of the basic tools in accounting, economics, finance, management, marketing, technology and quantitative methods. Students earning a bachelor s degree in business administration learn to communicate in a clear and effective manner, both orally and in writing, and gain awareness of global business challenges and contemporary ethical issues confronting the business sector. Graduates also possess an awareness of the operation of the institutions of the American economy and how these institutions compare and interact with those of other countries. A B.S. in Business Administration degree program also offers students the opportunity to emphasize their studies in a particular area. Emphases are offered in: Business Economics Entrepreneurship Finance International Business Management Marketing Real Estate Students may pursue one or more emphases in the business administration major. An emphasis is satisfied by taking fifteen credits from among the upper division electives listed for that emphases. Only one course may be counted for more than one emphasis. The emphasis area is noted on the transcript. Internship and individual study credits do not count toward an emphasis. Marketing is both a social and managerial process. It is how individuals and organizations create, distribute, and communicate the value in their products and services and build relationships. It is a central pillar of any business strategy. The tools of marketing management are used in government, politics, schools, hospitals, and non-profit organizations of all types. Marketing is ubiquitous. All students will eventually have to market themselves to prospective employers and promote their ideas within organizations. For more information, please visit the Argyros School Course Catalog. Visit Argyros Connect to make an appointment with your program advisor. Visit the Argyros Advising Website to learn more.
General Education Requirements The GE program at Chapman reflects the University s mission to provide its students with a personalized education of distinction that leads to inquiring, ethical, and productive lives as global citizens. We therefore encourage students to individually shape their GE program to provide the most benefit for their educational journey, using it to develop new areas of knowledge and to make connections across courses and disciplines between their GE and major. The GE program goals are to help students: Develop the means of critical inquiry in academic and civic matters Gain breadth of knowledge in the liberal arts and depth of knowledge in areas unique to Chapman Cultivate ethical awareness in learning and practice Engage in experiential learning as thoughtful, principled citizens in a local and global sense Become independent thinkers able to sustain a lifelong desire for intellectual growth General Credit Requirements: 24 credits overall are required for graduation 42 credits of upper division credits are required for graduation Residency Requirements (credits that must be obtained at Chapman): 48 credits overall; 24 in major and 5 upper division in major 0 credits in the BS Accounting major 27 credits in the BS Business Administration major 2 credits in the BA Economics major Other Policies: Inter/Multi-Disciplinary Cluster, minor or 2nd major must be declared by 60 credits 9 credits of coursework may be applied to both General Education and major Language Study requirement is a 200 level course or above Course List Code Cluster/Course Category Credits Completed Exploration Cluster FFC-00 Shared Inquiry 7AI 7QI 7NI 7VI 7SI 7WI Global Citizen Cluster 7GC 7GC 7CC 7LC Inter/Multidisciplinary Cluster (waived with 2 nd major or minor) 4 Classes Freshman Foundations Artistic Inquiry Quantitative Inquiry Natural Science Inquiry Values and Ethical Inquiry Social Inquiry Written Inquiry Global Study Global Study Citizen, Community, & Service Language Study Total 2 45 2
B.S. Business Administration Marketing Emphasis Requirements (204 Catalog) Course Description Credits Completed Prerequisite(s) Lower-Division Core Requirements (27 Credits) MATH 04 Pre Calculus Mathematics ECON 200 Principles of Microeconomics ECON 20 Principles of Macroeconomics MGSC 207 Introduction to Business Analytics MGSC 208 Mathematical Analysis for Business MGSC 209 Introductory Business Statistics ACTG 20 Introduction to Financial Accounting ACTG 2 Introduction to Managerial Accounting BUS 25 Legal Environment of Business Ethics, Writing & Communications Requirements ( Credits) BUS 26 Business Ethics BUS 27 Business Communication: Writing Skills BUS 28 Business Communication: Oral Skills Upper-Division Core Requirements (5 Credits Total) MKTG 04 Principles of Marketing MGMT 6 Principles of Management FIN 7 Financial Management MGSC 46 Production and Operations Management One of the following ( Credits): MGSC 00 ACTG 49 Introduction to Information Systems Accounting Information Systems Upper-Division Electives for Finance Emphasis (5 Credits Total) Requirements Five of the following (5 Credits): MKTG 404 MKTG 405 MKTG 406 MKTG 407 MKTG 408 MKTG 409 MKTG 455 MKTG 457 MKTG 458 BUS 486 MKTG 496 International Component ( Credits) MKTG 406 Advertising and Promotion Strategy Internet Marketing International Marketing Marketing Research New Product Development Consumer Behavior Sales Management Marketing Strategy Services Marketing Business Across Cultures Special Topics in Marketing International Marketing Or other international course (see catalog) *Students may also take travel course or study abroad for international component **MKTG 406 may count for Marketing Emphasis as well as international component Upper-Division Core Requirement ( Credits) Business Policy: An International BUS 475 Perspective Total 66 MATH 04 MATH 04 MATH 04; MGSC 208 (can be taken concurrently) MATH 04 ECON 200, MGSC 207 MATH 04, MGSC 208 or MATH 0 ACTG 20 ECON 200 GE Writing Inquiry GE Writing Inquiry ECON 200, MGSC 209 or MATH 20, ACTG 20 ECON 200,20, MGSC 208 or MATH 0, ACTG 20 ACTG 2, ECON 200,20, MGSC 209 or MATH 20 MGSC 209 or MATH 20, MGMT 6 ECON 200, MGSC 208 or MATH 0, ACTG 20, ACTG 0 or consent of instructor MKTG 04 or 05 MKTG 04 MGMT 6 and either MKTG 04 or 05 MGSC 209 and either MKTG 04 or 05 MKTG 04 MKTG 04 or 05 MGMT 6 and either MKTG 04 or 05 MKTG 04 MKTG 04 ECON 200, 20 FIN 7 MATH 04, ACTG 20, 2, BUS 25, ECON 200, 20, MGMT 6, MKTG 04, FIN 7, MGSC 208, 209, 00, 46
B.S. in Business Administration (Marketing Emphasis) st and 2nd Year Academic Plan Name: Student #: : Minor: Freshman Year Sophomore Year Summer to Sophomore Year Summer to Junior Year Internships/Jobs/Volunteering: Professional Speaker/Career Events: Professional Student Organization Membership: Study Abroad/Travel Courses: 4
B.S. in Business Administration (Marketing Emphasis) rd and 4th Year Academic Plan Name: Student #: : Minor: Junior Year Senior Year Summer to Senior Year Summer After Senior Year Internships/Jobs/Volunteering: Professional Speaker/Career Events: Professional Student Organization Leadership: Academic Artifacts: 5
B.S. in Business Administration (Marketing Emphasis) st and 2nd Year Sample Academic Plan Name: Student #: Freshman Year : Minor: Sophomore Year MATH 04 Pre-Calculus Mathematics ACTG 20 Introduction to Financial Accounting Freshman Foundations Introduction to Business MGSC 207 Program Analytics GE Inquiry ECON 20 Principles of Macroeconomics GE Inquiry BUS 28 Business Communication: Oral Skills Foreign Language 0 GE Inquiry Foreign Language 20 5 6 MGSC 208 ECON 200 BUS 27 Mathematical Analysis for Introduction to Managerial ACTG 2 Business Accounting Principles of Introductory Business MGSC 209 Microeconomics Statistics Business Communication: Legal Environment of BUS 25 Writing Skills Business GE Inquiry BUS 26 Business Ethics GE Inquiry GE Inquiry Foreign Language 02 Citizenship, Community, Service 6 6 Summer to Sophomore Year Summer to Junior Year *This schedule is a sample, actual schedule may differ. Course offerings in and Summer are subject to availability. 6
B.S. in Business Administration (Marketing Emphasis) rd and 4th Year Sample Academic Plan Name: Student #: : Minor: Junior Year Senior Year MGMT 6 Principles of Management Business Elective FIN 7 Financial Management Business Elective Global Study International Business Elective Cluster / Minor / 2nd MGSC 46 Production and Operations Cluster / Minor / 2nd Other Elective Management Other Elective/Minor/2 nd 6 5 MGSC 00 Introduction to Information Systems BUS 475 Business Policy: An International Perspective MKTG 04 Principles of Marketing Business Elective Global Study Business Elective Cluster / Minor / 2nd Other Elective/Minor/2 nd Cluster / Minor / 2nd Other Elective/Minor/2 nd 5 5 Summer to Senior Year Summer After Senior Year *This schedule is a sample, actual schedule may differ. Course offerings in and Summer are subject to availability. 7
Required Sequence and Recommended Timing of Lower Division Coursework for Business, Accounting and Economics s (MATH 04 required) Freshman Year Sophomore Year Freshman Year Sophomore Year Fall Spring Fall Spring MGSC 207* MGSC 208 MGSC 209 MATH 04 ACTG 20 ACTG 2* ECON 200 BUS 25* ECON 20 GE Writing Inquiry (7WI) BUS 27* BUS 28* BUS 26 Notes: Dashed line indicates co-requisites * indicates not required for Economics majors 8