CIM Certificate in Professional Marketing - Ashford THE CIM CERTIFICATE in Professional Marketing with Goldcrest Academy Who is it for? Ideal for those who are working in supporting marketing roles, usually in the marketing function and currently working as marketing assistants, co-ordinators or executives. This course is appropriate for those working as a Marketing Executive or Manager within a small or medium enterprise (SME), without formal marketing qualifications. It is also suitable for those moving into marketing roles from other backgrounds or for those whom would like more specialist experience. Benefits to you Gain the marketing skills you need at a practical / hands-on level to maximise on opportunities for your organisation. Achieve an internationally recognised transferable qualification with the option to move onto the CIM Professional Diploma in Marketing. Gain contemporary expertise in key marketing skill areas which have grown through digital, business practice and analytics and which fit with the professional marketing standards 2014. Gain a greater understanding of best practice in marketing and to gain a professional marketing qualification to help you with career progression. The marketing skills are applicable to all business and organisational sectors, enabling you to understand and implement marketing plans relevant to your organisation s customers and stakeholders. Entry criteria The CIM require that you meet one or more of the following criteria: 1. CIM Introductory Certificate in Marketing (Level 3) OR 2. Any relevant Level 3 qualification OR 3. Foundation Degree in Business with Marketing OR 4. Any Bachelor s or Master s degree from a recognised university OR 5. International Baccalaureate (equivalent to NQF Level 3 and above) OR 6. Professional practice one year or more in a marketing role A free, online diagnostic assessment may be taken by applicants, which provides a useful guide on entry level and readiness for the course. We can provide assistance on this for you. Note: With qualifications which are over 10 years old, the CIM will not consider them for exemption purposes. Those educated outside of the UK must have achieved the equivalent of the above entry criteria and, where English is not their first language, provide evidence of English language competence. This must include evidence of either the IELTS Academic Unit with an overall score of 6.5 (each component mark must be 6.0 or above) OR the Cambridge Certificate of Advanced English (grade B or above). Please note that the English language qualifications must have been studied within the last two years. The CIM and Goldcrest Academy 2017 1
What does the course consist of? There are four units which can be completed two are compulsory and two are electives. Students can choose one elective from the choice of two. Three units must be passed to achieve this qualification. Each unit is classed as an award, this means that you can earn an individual certificate too (ie collect them as you study). The qualification units include: 1. Marketing - compulsory 2. Integrated Communications compulsory Then a choice of one of the following (students can opt to study all four units) 3. Customer Experience optional elective and/or 4. Digital Marketing optional elective Visual Summary of the units and assessment method Compulsory unit Compulsory unit Elective option one Assessment by Assessment by Assessment by assignment assignment Elective option two Assessment by portfolio Unit name Unit name Unit name Unit name Marketing Integrated Customer Digital communications Experience Marketing Each unit carries 15 credits which equates to approximately 130-150 notional learning hours. One credit equates to 10 hours of learning. As this is a professional qualification, you will find that study hours will include activities you complete in the line of work and allow you flexibility as to when to plan your study time. Our courses are planned with busy working lives in mind. What will you learn on the course? A summary on each of the four units is provided below: Summary on compulsory unit one: Marketing synopsis The marketing concept Understand the role and function of marketing Understand what influences customer behaviour Analysis and insight Identify factors and trends in the marketing environment and how they affect marketing planning Identify options for gathering relevant marketing information Marketing mix Know the elements of the marketing mix Apply and adapt the marketing mix to satisfy customer needs Students may be exempt from this unit, if they have attained the existing CIM Professional Certificate units Marketing Essentials and Assessing the Marketing Environment. Please let us know during initial discussions. The CIM and Goldcrest Academy 2017 2
Summary of compulsory unit two: Integrated Communications synopsis Internal Marketing Know how to build cross-functional relationships Understand how to harness resources to deliver effective marketing solutions Value proposition Create effective communications to deliver value to customers Understand product and brand management Marketing communications Understand the components of the marketing communications mix Develop integrated marketing communications Summary on the elective units: Customer Experience Customer context Understand the range of different contexts across which marketers operate Understand the importance of customer expectations Customer experience Understand the different dimensions of customer experience Deliver activities that enhance customer experience Measuring and monitoring Know how to monitor and measure customer experience in context Use metrics to improve future customer experience AND/OR Digital Marketing synopsis The digital landscape Understand the opportunities and challenges presented through the disruptive digital environment Assess the impact and influence of the dynamic digital environment Digital toolkit Know how key digital tools can support and enhance marketing Understand the relevance of digital platforms and channels in context Digital in action Develop digital activities to support and enhance multichannel marketing Apply the key principles involved in monitoring and measuring digital marketing effectiveness The CIM and Goldcrest Academy 2017 3
How does the course work? We have put flexibility and simplicity at the core of this course allowing you to fit it in with a busy work and private life. The course is sandwiched so you have online before and after the face to face session. That way you gain the benefit of individual tutor support, but also a group session to accelerate and focus your studies. You can decide where, when, how to study the online and we provide handy podcasts to guide your studies. This is a course for motivated students, but allows you maximum work/life balance to suit your needs. A key dates schedule is provided and there are options for regular feedback on your lesson activities or CIM assignment tasks. The class session takes place on a weekend. For an unit Induction Podcast Online Face to face day Online Mock Revision tips Final Complete activities with tutor feedback For an assignment unit Induction Podcast Online Face to face day Online Podcast Submit tasks to schedule Submit or upload Complete CIM assignment tasks with tutor feedback What will the course cost? Fees consist of CIM membership and assessment entry fees and tuition fees for either a class session (blended/intensive) or distance learning options. VAT only applies to tuition fees. Fees are summarised below by study option and also in study combinations. Assistance for selffunding students exist, please let us know during initial discussions. CIM fees Membership is 55 (one year / 12 months from start date) Assessment entry fee is 140 per single unit or x 4 is 560 or x 3 is 420 Membership and assessment entry fees can be pay as you go. Total cost CIM and Goldcrest fees classes/blended/intensive weekend The fees below combine Goldcrest tuition and CIM Fees (membership & assessment entry) so you know the total cost for different unit options: Single unit 425 plus VAT ( 85) + CIM Fees 195 (no VAT on CIM Fees) = 705.00 3 units 1,180 plus VAT ( 236) + CIM Fees 475 (no VAT on CIM Fees) and = 1,891.00 This includes an early bird discount of 95 off the tuition fees, if course fees are paid in advance of course start. 4 units 1,575 plus VAT ( 315) + CIM Fees 615 (no VAT on CIM Fees) and = 2,505.00 This includes an early bird discount of 125 off the tuition fees, if course fees are paid in advance of course start. 4 The CIM and Goldcrest Academy 2017
Total cost CIM and Goldcrest fees distance learning Single unit 365 per single unit plus VAT ( 73) + CIM Fees 195 (no VAT on CIM Fees) = 633.00 Three units 995 plus VAT for three units ( 199) + CIM Fees 475 (no VAT on CIM Fees) = 1,669.00 Four units 1,290 plus VAT ( 258) + CIM Fees 615 (no VAT on CIM Fees) = 2,163.00 All class course fees include: 1. Course training day per unit and includes lunch and refreshments. Distance learning and all courses then include: 2. Course induction 3. Textbook for each unit (worth 40 per unit or 120 across three units); 4. Online materials you can access from home, work or when mobile; 5. Tutorial support and feedback for s/assignments by email or telephone. The only additional items to pay for are membership to the CIM ( 55 per annum) and assessment entry fees which are 140 per unit/unit. For further information on these, please go to http://www.cim.co.uk/join/joinstart.aspx or call CIM Customer Experience on 01628 427120. Alternatively, see the course fees above, this summarises the costs for you. What next? We expect you to have some questions about the course and assessments. So do please get in touch. Alternatively pop over your CV to us and we can chat with you about the course: Email: apply@goldcrestacademy.co.uk Call: +44(0)1580 236556 The CIM and Goldcrest Academy 2017 5