Envision the Arts - Virginia Beach 2040
Existing Cultural Assets: Visual and Performing Arts Spaces Sandler Center for the Performing Arts Contemporary Art Center of Virginia Philippine Cultural Center Little Theatre of Virginia Beach Stages at the Oceanfront Visual Arts Galleries Sandler Center Art Gallery
Existing Cultural Assets: Public Art Twenty-six pieces of public art currently on display: Art at the Boardwalk Art near the Oceanfront Art at the Contemporary Art Center of Virginia Art in Town Center More being added Public Art Guide published in 2010
The Arts Mean Business in Virginia Beach Nonprofit Arts & Culture Industry in Virginia Beach $56.8 Million Annual Expenditures Full-Time Equivalent Jobs 1,411 Local Government Revenue State Government Revenue $2.3 million $3.6 million 1.4 million local arts attendees annually
ARTS & CULTURE ECONOMIC IMPACT STUDY THE ARTS MEAN BUSINESS IN VIRGINIA BEACH Nonprofit Arts & Culture Attendees in Virginia Beach Spend $30.44 Per Person, Per Event Gifts $2.06 Meals $18.35 Ground Transportation $1.43 Lodging $3.04 Other $3.64
How the Arts are Featured in the SGA 4 Plan Establishing the Town Center of Virginia Beach as an Arts & Cultural District 1. Encourage Public Art in open spaces including light rail stations 2. Incorporate Public Art funding in future capital budgets 3. Incorporate an arts education facility adjacent to the Sandler Center 4. Create new visual arts center for region Establishing a Bohemian District on the western edge of downtown Virginia Beach 1. Eclectic urban-residential area with more mixed-use emphasis 2. As a unique mix or residents and businesses give the district an ideal balance of uses, this will give rise to a bohemian art district with potential included amenities such as ethnic restaurants, lounge bars and a live jazz venue, live-work Artists studios
Arts and Cultural Districts What Can They Do? Objectives for an Arts & Cultural District: Create a distinct character separate from any other place in Virginia Beach Increase awareness and recognition of arts and culture (branding) Enhance streetscapes and public spaces - physical environment (i.e. public art, murals, signage, banners) Enhance public events a vital part is public programming, such as concerts, arts performances, and educational activities Add and encourage public art Provide affordable space for the arts and artists Attract people and businesses spur economic development Attract new artists, audiences, entertainers and developers Position the area into a regional destination
Arts and Cultural Districts 2040 - Strategies & Opportunities: 1. Encourage the designation of Arts and Culture Districts through amending the City s Zoning Code: - Town Center - 17 th and 19 th Street Corridors 2. Incorporate an arts component in Requests for Proposals for City-owned sites 3. Encourage connections between cultural venues to identify clusters or districts 4. Allow for appropriate signage, banners and decoration in the Arts and Cultural Districts
Public Art as a Civic Value It is envisioned that public art in Virginia Beach will: Create iconic symbols for our City Reveal the cultural fingerprint of the community Contribute to the visual character and texture of the City Foster and express the City s sense of spirit, ambition and pride Create neighborhood identity and reflect the diversity of the City Enhance the welcoming and social nature of our public spaces
Public Art as a Civic Value 2040 - Strategies & Opportunities: 1. Funding a Percent for Art program - Incorporate public art into the planning stages of publicly funded projects and projects on City-owned land 2. Create a Public Art Attraction Crown Fountain in Chicago, The Gates in NYC 3. Install public art works in City parks, trail systems and community facilities 4. Use Public Art in everyday items like bike racks, benches 5. Become the Preeminent Region for Glass on East Coast 6. Create a Video Art Symposium at the Convention Center during shoulder season 7. Create an Artwalk- filled with sculpture along the walkways on 19 th Street 8. Capitalize on the potential public projects have for serving as symbols of the City 9. Support the temporary use of vacant and/or underutilized building facades for art exhibitions and murals 10. Explore innovative public and private funding opportunities for public art 11. Create incentives for the provision of public art as a part of private development projects
Gateways and Public Art: Visible Character Create a welcoming presence into the City and into distinct districts throughout the Beach Reinforce City s BRAND These physical enhancements foster community pride and create community identity Gateways may include appropriate signage, art, landscaping, lighting, water features, streetscape and traffic calming improvements. Gateways act as a unifier and evoke a sense of place.
Gateways and Public Art: Visible Character 2040 - Strategies & Opportunities: 1. Create Gateways/Public Art Opportunity to BRAND City 1. End of 2-64 by Visitors Center 2. Shore Drive/Lesner Bridge 3. Laskin Road Gateway 4. Town Center 5. General Booth Blvd.
Economic Development and the Arts A flourishing arts and entertainment industry in Virginia Beach impacts much more than the employment of artists.
Economic Development and the Arts 2040 - Strategies & Opportunities: 1. Target relocation of Creative Industries 2. Encourage Visual Arts Galleries in Town Center s Arts & Cultural District and at 19 th St. 3. Develop Regional Cultural Tours & Cultural Tourism 4. Promote partnerships between arts organizations, educational institutions and charitable foundations to enhance programming, funding and facility development 5. Develop innovative public-private partnerships to support the arts 6. Use traditional economic development and tourism marketing tools to promote the arts 7. Encourage and develop private sector monetary and non-monetary support for the arts
Arts and Education Virginia Beach can develop audiences through school-based arts appreciation programs, enhanced public access and diversity in cultural programming. Arts education benefits students in ways that other curricula cannot.
Artistic and Cultural Literacy 2040 - Strategies & Opportunities: 1. Make cultural experiences accessible to the widest possible public by removing economic, physical and other barriers to participation 2. Collaborate with Virginia Beach Public Schools to continue to make arts and culture part of the City s curriculum, including instruction, appreciation and participation 3. Assist in developing partnerships that increase students exposure to arts and cultural activities 4. Continue encouraging the expression of Virginia Beach s ethnic diversity, history and cultural heritage through a full range of public cultural and artistic activities 5. Integrate diverse cultural and artistic perspectives into the City s public decision-making about arts and cultural matters
Arts and Cultural Venues Investing in cultural venues demonstrates the City s commitment to provide the quality of life and entertainment opportunities desired by Virginia Beach residents and tourists.
Arts and Cultural Venues 2040 - Strategies & Opportunities: 1. Create Cultural Marketplaces include Working Artists Studios & Galleries 2. Explore opportunities to acquire sites for use by artists and arts and culture organizations 3. Use public-private partnerships to create additional cultural centers in Virginia Beach and vibrant mixed-use centers. 4. Ensure that all facilities and venues are universally accessible 5. Increase Arts-related Activities such as Chalk the Walk, Public Art Shows, Site-Specific performances, Free Concerts
2040 Opportunities - Recap 1. Develop Cultural Tours & Cultural Tourism 2. Create Cultural Marketplaces include Working Artists Studios & Galleries 3. Become the Preeminent Region for Glass on the East Coast 4. Create a Video Art Symposium at the Convention Center during shoulder season 5. Increase Arts-related Activities such as Chalk the Walk, Public Art Shows, Site- Specific performances, Free Concerts 6. Target Relocation of Creative Industries 7. Encourage Visual Arts Galleries in Town Center s Arts & Cultural District and at 19 th St.
2040 Opportunities Recap - Public Art 1. Create Gateways/Public Art Opportunity to BRAND City 1. End of I-264 by Visitors Center 2. Shore Drive/Lesner Bridge 3. Laskin Road Gateway 4. Town Center 5. General Booth Blvd. 2. Develop a Comprehensive City-wide Public Art Program 3. Develop Public Art Tours via cell phones or internetbased virtual tours of public art collection 4. Include Art in Light Rail Stations 5. Create an Artwalk- filled with sculpture along the walkways on 19 th Street 6. Encourage Art in Private Development 7. Temporary Art throughout City 8. Support the temporary use of vacant and/or underutilized building facades for art exhibitions and murals 9. Create a Public Art Attraction Crown Fountain in Chicago, The Gates in NYC
Envision the Arts - Virginia Beach 2040 Questions or Comments?