Ph. D. (Marketing), 1995, Stern School of Business, New York University. Minor areas: Psychology and Statistics.

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1 Shailendra Pratap Jain Kelley School of Business 2609 Olcott Blvd Indiana University, 1309 East 10 th St. Bloomington, IN Bloomington, IN Fax EDUCATION Ph. D. (Marketing), 1995, Stern School of Business, New York University. Minor areas: Psychology and Statistics. M. Phil. (Marketing), 1992, Stern School of Business, New York University. M. B. A. (Marketing), 1984, Indian Institute of Management, Ahmedabad, India. B. E. (Hons) Chem. Eng., 1982, Birla Institute of Technology & Science, Pilani, India. ACADEMIC APPOINTMENTS Assistant Professor of Marketing and 3M Research Scholar, Kelley School of Business, Indiana University, Visiting Assistant Professor of Marketing Indian School of Business (ISB), Jan-Feb 2007; Jan-Feb Johnson Graduate School of Management, Cornell University, Assistant Professor of Marketing, Simon School of Business, University of Rochester, Instructor, Stern School of Business, New York University, INDUSTRY APPOINTMENTS Branch Manager, Mudra Communications Ltd., India, an affiliate of DDB Needham Worldwide, an Omnicom Group agency, Manager, Business Development, Strategy, and Research, Ulka Advertising, India, an affiliate of FCB, Assistant Brand Manager, McDowell & Co. Ltd., India,

2 TEACHING Undergraduate: Introduction to Marketing, Stern School, Graduate (MBA): Marketing Core: Kelley School, ; Simon School, ; Advertising & Promotion: ISB, Jan-Feb 2008; Johnson School, ; Simon School, ; Consumer Behavior: ISB, Jan-Feb 2007; Strategic Brand Management: Johnson School, Doctoral: Consumer Behavior & Behavioral Decision Theory: Simon School, Executive Education: Custom programs for 3M Corp USA (Kelley School): Competitor and Customer Analysis; Marketing Productivity; Value Proposition; Product Line Management; Custom program for Ogilvy & Mather India (Kelley School): Models of Advertising Processing & Judgments; Exec MBA program (Simon School): Marketing Strategy; Health Care Marketing. RESEARCH INTERESTS Branding, Categorization, Comparative Advertising, Economics of Information, Individual Differences (Self-regulation, Culture, Self-Construal, Implicit Theories) in responses to marketing stimuli, Motivated Reasoning, Warranties. ACADEMIC AWARDS & HONORS Co-Chair, Society for Consumer Psychology (SCP) Conference, San Diego, Kelley School of Business Research Productivity Award, M University Relations Faculty Research Grant, Co-Chair, American Psychological Association Division 23 Conference, MBA Teaching Excellence Award, Kelley School, Indiana University, 2004, MBA Teaching Excellence Award, Simon School, University of Rochester, 1997, 1998, Finalist, Trustees Teaching Award, Kelley School, Indiana University, 2005, 2006, Nominated for graduate (doctoral) faculty mentor award, Indiana University,

3 Teaching Honor Roll (Spring , Spring , Spring , and Winter ), Simon School of Business, University of Rochester. Undergraduate Teaching Excellence Award (Spring ), Stern School of Business, New York University. Quoted in national and local media (Advertising Age, Rochester TV, Indianapolis Star). Member of the Kelley School MBA core faculty that was ranked # 1 for core teaching in the 2004 Business Week B-School Rankings and Profiles. Listed as a four-star teacher at William E. Simon Graduate School of Business Administration in the 1998 Business Week B-Schools Rankings and Profiles. FORTHCOMING & PUBLISHED RESEARCH PAPERS Jain, Shailendra P., Pragya Mathur, & Durairaj Maheswaran (2008), The Influence of Consumers Lay Theories on Approach/Avoidance Motivation, forthcoming, Journal of Marketing Research. Jain, Shailendra P., Charles Lindsey, Nidhi Agrawal, & Durairaj Maheswaran (2007), For Better or For Worse? Valenced Comparative Framing and Regulatory Focus, Journal of Consumer Research, 34(1), Jain, Shailendra P., Kalpesh Desai, & Huifang Mao (2007), The Influence of Chronic and Situational Self-Construal on Categorization, Journal of Consumer Research, 34(1), Jain, Shailendra P., Rebecca J. Slotegraaf, & Charles D. Lindsey (2007), Towards Dimensionalizing Warranty Information: The Role of Warranty Redemption Costs, Journal of Consumer Psychology, 17 (1), Jain, Shailendra P., Nidhi Agrawal, & Durairaj Maheswaran (2006), When More may be Less: The Impact of Regulatory Focus on Responses to Different Comparative Frames, Journal of Consumer Research, 33(1), Posavac, Steve, J. Josko Brakus, Shailendra P. Jain, & Maria Cronley (2006), Selective Assessment and Positivity Bias in Environmental Evaluations, Journal of Experimental Psychology: Applied, 12 (1), Jain, Shailendra P. & Steve Posavac (2004), Valenced Comparisons, Journal of Marketing Research, 41(1),

4 Jain, Shailendra P. (2003), Preference Consistency and Preference Strength: Processing and Judgmental Issues, Journal of Applied Social Psychology, 33 (5), Jain, Shailendra P. & Steve Posavac (2001), Pre-purchase Attribute Verifiability, Source Credibility, and Persuasion, Journal of Consumer Psychology, 11(3), Jain, Shailendra P. & Durairaj Maheswaran (2000), Motivated Reasoning: A Depth-of- Processing Perspective, Journal of Consumer Research, 27(4), pp Jain, Shailendra P., Bruce Buchanan, & Durairaj Maheswaran (2000), Comparative versus Noncomparative Advertising: The Moderating Impact of Pre-purchase Attribute Verifiability, Journal of Consumer Psychology, 9(4), Jain, Shailendra P. (1993), Positive versus Negative Comparative Advertising, Marketing Letters, 4:4, PAPERS UNDER REVIEW Mao, Huifang, Xueming Luo, & Shailendra P. Jain, Consumer Responses to Brand Elimination: An Attributional Perspective. Under first review, Journal of Consumer Psychology. Pragya Mathur, Shailendra P. Jain, & Durairaj Maheswaran, The Influence of Consumers Implicit Theories and Brand Extensions on Brand Personality Impressions and Overall Brand Evaluations. Under second review, Marketing Science. Posavac, Steve, J. Josko Brakus, Maria Cronley, & Shailendra P. Jain, On Assuaging Positive Bias in Environmental Value Elicitation. Under first review, Journal of Economic Psychology. CONFERENCE PROCEEDINGS Jain, Shailendra P., Nidhi Agrawal, & Durairaj Maheswaran (2006), When More may be Less: The Effects of Regulatory Focus on Responses to Maximal/Minimal Comparative Frames, forthcoming, Advances in Consumer Research, Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Orlando, FL: Association for Consumer Research. 4

5 Yang, Xiaojing, Shailendra P. Jain, Charles D. Lindsey, & Frank Kardes (2006), Perceived Variability, Category Size, and the Relative Effectiveness of Leading Brand versus Best in Class comparative Advertising Claims, Advances in Consumer Research, Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Orlando, FL: Association for Consumer Research. Jain, Shailendra P., Charles D. Lindsey, Nidhi Agrawal, & Durairaj Maheswaran (2006), Regulatory Focus and Direct Comparative Ad Framing, Advances in Consumer Research. Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Orlando, FL: Association for Consumer Research. PAPERS BEING REVISED FOR RESUBMISSION Wiles, Michael, Shailendra P. Jain, Saurabh Mishra, & Charles D. Lindsey, The Impact of FDA Advertising Violations on Pharmaceutical Firms Stock Prices: The Moderating Effects of Omission Bias and Firm Reputation. Yang, Xiaojing, Shailendra P. Jain, Charles D. Lindsey, & Frank R. Kardes, Effects of Indirect Comparative Claims and Product Category Size on Construal Levels and Persuasion. Mao, Huifang, Shailendra P. Jain, & H. Shanker Krishnan, Brand-Referencing. Mao, Huifang, Shailendra P. Jain, & Kalpesh Desai, The Influence of Self-Construal on the Use of Defining and Characteristic Features. WORKING PAPERS Jain, Shailendra P. Jain, Charles D. Lindsey, Durairaj Maheswaran, and Pragya Mathur, Individual Differences in Sensitivity to Message Frames. Jain, Shailendra P., Pragya Mathur, Durairaj Maheswaran, and Huifang Mao, Brand Extension Evaluations: The Moderating Role of Individual Differences and Types of Extensions. Jain, Shailendra P. & Shuoyang Zhang, Worldviews and Categorization. Rucker, Derek, Shailendra P. Jain, & Richard Petty, A Double Attributional Model of the Influence of Accusatory Information on Persuasion. OTHER WORKS-IN-PROGRESS 5

6 Jain, Shailendra P., Social Simplicity and Closed Mindedness. Jain, Shailendra P. & Steven S. Posavac, Multiple Selves and Consumer Behavior: The Case of New Product Adoption and Preference Inconsistent Information. Jain, Shailendra P., Rebecca Slotegraaf, & Akshay Rao, Warranty Redemption Costs and Quality Judgments. Jain, Shailendra P., H. Shanker Krishnan, & Charles D. Lindsey, Self-Construal and Comparative Judgments. Jain, Shailendra P. and Pankaj Aggarwal, Temporal Construal and Brand Relationships. Jain, Shailendra P., Derek Rucker, & Durairaj Maheswaran, Preference Consistency and Information Consistency. Desai, Kalpesh, Huifang Mao, & Shailendra P. Jain, Self-construal and Preferences. Jain, Shailendra P., Frank Kardes, & Arun Lakshmanan, Conformity to Organizational Norms an Individual Difference Perspective. Das, Neel and Shailendra P. Jain, Differences in Regret-related experiences and outcomes. Jain, Shailendra P. and Adam Duhachek, Contingencies in Coping Strategies. INVITED RESEARCH PRESENTATIONS Cornell University (Spring 2001) City University of New York (Spring 2001) DePaul University (Fall 1993) Hong Kong University of Science and Technology (Fall 1993) Indiana University (Fall 2001, Fall 2005, Spring 2008) London Business School (Fall 1996) McGill University (Fall 2000) Nijenrode University (Fall 1993) Ogilvy & Mather, India (Winter 2008) Rollins College (Fall 2001) University of California, Riverside (Spring 2007) University of Central Florida (Fall 2000) University of Chicago (Fall 1993) University of Houston (Fall 2007) University of Rochester (Fall 1993, Fall 1996) University of Texas, San Antonio (Spring 2005) University of Washington, Seattle (Fall 2007) 6

7 University of Western Ontario (Spring 2001) University of Wisconsin, Parkside (Fall 2000). 7

8 CONFERENCE PRESENTATIONS When More may be Less: The Effects of Regulatory Focus on Responses to Maximal/Minimal Comparative Frames, paper presented at the 2006 Advances in Consumer Research conference. Perceived Variability, Category Size, and the Relative Effectiveness of Leading Brand Versus Best in Class Comparative Advertising Claims, paper presented at the 2006 Advances in Consumer Research conference. Regulatory Focus and Direct Comparative Ad Framing, paper presented at the 2006 Advances in Consumer Research conference. Discussant, Round Table Session: The Manipulation and Measurement of Regulatory Focus in Consumer Research, 2005 Advances in Consumer Research conference. Discussant, Round Table Session: Beyond Individualism/Collectivism: New Theoretical Perspectives in Culture Based Research, 2005 Advances in Consumer Research conference. The Influence of Cultural Orientation on Categorization, paper presented at the 2005 Society for Consumer Psychology conference. The Impact of Consumers Warranty Redemption Costs on Quality Perceptions, paper presented at the 2005 Society for Consumer Psychology conference. Regulatory Focus and Comparative Message Framing, paper presented at the 2005 Society for Consumer Psychology conference. Chair (Competitive Paper Session: Trust and Credibility), 2003 Advances in Consumer Research conference. Disentangling the Insurance and Quality Signal Effects of Warranties, with Steve Posavac, paper presented at the 1999 Conference, Delivering Service Quality: Managerial Challenges for the 21 st Century at the Indian Institute of Management, Ahmedabad, India. Abstract published in a Book titled Delivering Service Quality. Eds. M. Raghavachari and K. V. Ramani, MacMillan India Limited. Positioning, Categorization Processes, and Low-Involvement Shopping", with Debra Desrochers, paper presented at the 1997 Advances in Consumer Research conference and the 1996 American Marketing Association conference. 8

9 Discussant, 1996 American Marketing Association conference. Motivated Reasoning: A Depth-of-Processing Framework, with Durairaj Maheswaran, paper presented at the 1995 American Psychological Association convention. Comparative Ads are Processed more Centrally than Noncomparative Ads, paper presented at the 1995 Society for Consumer Psychology conference. Attributional Analysis of Valenced Comparisons, paper presented at the 1994 Society for Consumer Psychology conference. PROFESSIONAL SERVICE Invited Associated Editor: Journal of Consumer Psychology, Editorial Review Board: Journal of Consumer Psychology, Reviewer: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Advertising, Advances in Consumer Research, American Marketing Association, Society for Consumer Psychology dissertation competition. DOCTORAL DISSERTATION COMMITTEES Committee Member: Arun Lakshmanan, Indiana University (in progress; first placement: SUNY, Buffalo). Robert Ridlon, Indiana University, Economics Department (in progress; first placement: SKK University, Korea). Charles Lindsey, Indiana University (first placement: SUNY, Buffalo). Huifang Mao, Indiana University (first placement: University of Central Florida). Debra Desrochers, University of Rochester (first placement: University of Notre Dame). Chair, Proposal Defense Examination Committee: Wen Cao, Indiana University, Economics Department. External Reader, Proposal Defense Committee: Aarti Ramaswami, Indiana University, Management Department. Jeong-Yeon Lee, Indiana University, Management Department. Debabrata Talukdar, William E. Simon Graduate School of Business Administration, University of Rochester, Marketing Area. 9

10 FELLOWSHIPS & FUNDING $ from CIBER Indiana University, Bloomington, IN 47401, for an ongoing project examining the influence of culture on categorization. Spring/Summer/Fall $ from a) Center for Brand Leadership, and b) Center for Education and Research in Retailing, Indiana University, Bloomington, IN 47401, for an ongoing project on consumer behavior on the internet. Spring/Summer George Burton Hotchkiss Fellowship, Stern School of Business, New York University, for outstanding performance in the Doctoral program, Doctoral Fellowship, Stern School of Business, New York University, ADMINISTRATIVE SERVICE Member: Teaching Excellence Committee, Kelley School of Business (2006- ). Global Policy Committee, Kelley School of Business ( ). Research and Doctoral Policy Committee, Marketing Department, Kelley School of Business (2003- ). Faculty Recruiting Committee, Marketing Department, Kelley School of Business ( , ). Committee for Teaching Excellence, William E. Simon Graduate School of Business Administration, University of Rochester ( ). OTHER MEMBERSHIPS American Marketing Association American Psychological Association Association for Consumer Research Society for Consumer Psychology Soka Gakkai International-USA (a Buddhist Non-Governmental Organization of the UN, involved in promoting peace, culture, and education). 10

FEIRONG YUAN, PH.D. Updated: April 15, 2016

FEIRONG YUAN, PH.D. Updated: April 15, 2016 FEIRONG YUAN, PH.D. Assistant Professor The University of Texas at Arlington College of Business Department of Management Box 19467 701 S. West Street, Suite 226 Arlington, TX 76019-0467 Phone: 817-272-3863