High School V45 Graphic Communications 1 Curriculum Essentials Document

Transcription

1 High School V45 Graphic Communications 1 Curriculum Essentials Document Boulder Valley School District Department of CTEC March 2012

2 Introduction V45 - Graphic Communications 1 The Graphic Communications Program offers a curriculum leading to a career in design, printing and publishing. This course offers a one-year Career and Technical Education Certificate for a career headstart to students having an interest in creativity, science, technology and management. The field of graphic communications represents a large profession, one of the largest in the world. The profession embraces change, requiring those pursuing graphic communication careers to learn new and diverse skills. Graphic communication includes electronic and traditional printing, publishing, packaging, digital imaging, computer graphics, digital photography, printable electronics and related areas. The discipline links design and technology and includes media and mass communication involving the creation, production, management and distribution of advertising, marketing, books, magazines, newspapers, catalogs, packages and other media in printed and digital form. Students completing this one-year course are eligible to continue in the second-year V46 class at the Boulder Career and Technical Education Center. Beyond acquiring a foundation in graphic communication, graduates are ready to pursue further studies in post secondary institutions or begin entry-level work positions in local printing and publishing firms. Students continuing their studies through the Colorado Community College System earn college credits as well as their high school credits in this course. Students who go on to complete their college degree in Graphic Communications are in high demand by leading national and international corporations. 7/2/2012 BVSD Curriculum Essentials 2

3 Graphic Communications 1 Overview Course Description This one year course provides instruction in design and layout, printing plate output, pressing and finishing of printed work. This is project-based coursework in a highly interactive learning environment. Hands-on instruction and practice in graphic design, offset printing press operations, multicolor press operations, desktop publishing, and job estimation. Topics at a Glance Graphic design and layout principles, processes and techniques. Graphic design projects including posters, logos, advertisements and brochures. Adobe Creative Suite including InDesign, Photoshop and Illustrator. Typography & Layout Paper management and cost estimating. Color theory and processes, including 4-color process printing and spot color printing. Safety procedures. Creative problem solving. Beginning Press Operations. Bindery Equipment Operations. Investigate career opportunities and develop a personal career plan. 30 Elective Credits + 5 Credits of LA31 Communication in Society LA Standard 1: Oral Expression and Listening LA Standard 2: Reading for all Purposes LA Standard 3: Writing and Composition LA Standard 4: Research and Reasoning Assessments Projects Quizzes Portfolios Demonstrations The Graphic Communications Program at Boulder CTEC operates in conjunction with the BVSD Printing and Copying Center. Students complete lab projects using the Printing and Copying Center equipment. Students also have the opportunity to gain experience working in a functioning printing facility. This one-year 30-credit course provides students with skills and knowledge to pursue a career in printing and publishing. Upon successful completion of one year of this program students also earn 5 credits of LA31, Communication in Society. 7/2/2012 BVSD Curriculum Essentials 3

4 Prepared Graduates The preschool through twelfth-grade concepts and skills that all students who complete the Colorado education system must master to ensure their success in a postsecondary and workforce setting. 1. CTE Essential Skills: Academic Foundations ESSK.01: Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education opportunities within a career cluster. Prepared Graduate Competencies in the CTE Essential Skills standard: Complete required training, education, and certification to prepare for employment in a particular career field Demonstrate language arts, mathematics, and scientific knowledge and skills required to pursue the full range of post-secondary and career opportunities 2. CTE Essential Skills: Communications Standards ESSK.02: Use oral and written communication skills in creating, expressing, and interrupting information and ideas, including technical terminology and information Prepared Graduate Competencies in the CTE Essential Skills standard: Select and employ appropriate reading and communication strategies to learn and use technical concepts and vocabulary in practice Demonstrate use of concepts, strategies, and systems for obtaining and conveying ideas and information to enhance communication in the workplace 3. CTE Essential Skills: Problem Solving and Critical Thinking ESSK.03: Solve problems using critical thinking skills (analyze, synthesize, and evaluate) independently and in teams using creativity and innovation. 7/2/2012 BVSD Curriculum Essentials 4

5 Prepared Graduate Competencies in the CTE Essential Skills standard: Employ critical thinking skills independently and in teams to solve problems and make decisions Employ critical thinking and interpersonal skills to resolve conflicts with staff and/or customers Conduct technical research to gather information necessary for decision-making 4. CTE Essential Skills: Safety, Health, and Environmental ESSK.06: Understand the importance of health, safety, and environmental management systems in organizations and their importance to organizational performance and regulatory compliance Prepared Graduate Competencies in the CTE Essential Skills standard: Implement personal and jobsite safety rules and regulations to maintain safe and helpful working conditions and environment Complete work tasks in accordance with employee rights and responsibilities and employers obligations to maintain workplace safety and health 5. CTE Essential Skills: Leadership and Teamwork ESSK.07: Use leadership and teamwork skills in collaborating with others to accomplish organizational goals and objectives Prepared Graduate Competencies in the CTE Essential Skills standard: Employ leadership skills to accomplish organizational skills and objectives 7/2/2012 BVSD Curriculum Essentials 5

6 6. CTE Essential Skills: Employability and Career Development ESSK.09: Know and understand the importance of employability skills; explore, plan, and effectively manage careers; know and understand the importance of entrepreneurship skills Prepared Graduate Competencies in the CTE Essential Skills standard: Indentify and demonstrate positive work behaviors and personal qualities needed to be employable Develop skills related to seeking and applying for employment to find and obtain a desired job 7/2/2012 BVSD Curriculum Essentials 6

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14 Colorado CTE ARTS AV and Communication Standards Printing/Publishing COPP.01 Analyze and explain the foundations in visual communication as related to current industry standards and trends. COPP Understand the principles and elements of art and design. COPP a Explore line, shape, form, color, texture, balance, unity, variety, emphasis, movement and proportion as related to visual communication. COPP b Understand and analyze principles of color theory: color schemes, relationships and symbolism. COPP c Utilize layout and typography design principles. COPP d Create multiple solutions to problems by applying principles and elements in the production of visual designs. COPP Use available tools and techniques. COPP a Identify industry related tools and equipment. COPP b Utilize a variety of tools and techniques in traditional and experimental ways. COPP c Employ digital literacy skills. COPP Apply historical and cultural context as related to visual communication COPP a Investigate communication throughout historical and cultural contexts, intents and meanings. COPP b Evaluate and analyze historical styles in relationship to contemporary trends. COPP.02 Understand and demonstrate technology and process related to printing and publishing. COPP Demonstrate the planning process. COPP a Implement design cycle. COPP b Apply tools and skills to plan workflow (i.e. time management, business cycle, pricing.) COPP c Investigate to gather information necessary for decision making. COPP d Employ ongoing reflective strategies during the design process. COPP Apply project implementation. COPP a Demonstrate competency in traditional and new art media to apply appropriate technology for the expression of ideas. COPP b Follow design cycle to create projects. COPP c Assess the usage of elements and principles in the design. COPP d Decide appropriate presentation materials. COPP e Prepare artwork for print production. COPP f Utilize traditional, digital and emerging technologies to publish work. COPP Understand and apply finalization techniques. 7/2/2012 BVSD Curriculum Essentials 14

15 COPP a Finalize printed materials for presentation (i.e. binding, finishing). COPP b Archive artworks for portfolio. COPP.03 Know and understand the scope of career opportunities and qualifications in the Printing/Publishing industry to build an understanding of career opportunities and options. COPP Investigate career opportunities. COPP a Identify possible career options. COPP b Compare and contrast current careers. COPP c Identify the training and qualifications necessary for career pathways. COPP d Evaluate future occupational outlooks. COPP e Develop personal career plan. COPP Cultivate necessary workplace skills. COPP a Identify and demonstrate positive work behaviors and personal qualities necessary for the current workforce (i.e., Critical Thinking, Information Literacy, Collaboration, Self Direction, Invention. Colorado CTE ARTS AV and Communication Standards Arts, A/V Technology and Communications Arts Core Cluster Standard and Outcome ARCO.01 Understand roles within teams, work units, departments, organizations, interorganizational systems, and the larger global environment. Identify how key organizational systems affect organizational performance and the quality of products and services. ARCO Analyze and summarize the history and evolution of the arts, audio-video technology, and communications field to understand the current place the field holds within society and the economy. ARCO a Summarize the history and impact of the arts and technologies on society. ARCO b Evaluate the influences on the evolution of art, technology, media, and performance. ARCO c Compare and contrast the different objectives for arts and communications held by the general public and the industry at large. ARCO d Analyze current issues related to the arts, audio-video technologies, telecommunications, printing, and the media. ARCO e Summarize characteristics of the fluid and diverse nature of organizational structures within the arts, audio-video technology, printing, and media industries. ARCO Analyze the arts, audio-visual technology and communication industry's economic base in order to demonstrate an understanding of the economic factors influencing the industry as a whole. ARCO a Analyze the industry s economic base pertinent to the arts and related technologies. ARCO b Analyze the industry s business practices pertinent to the arts and related technologies. ARCO c Evaluate the role of the arts in business, technology, and the community. ARCO Analyze and summarize evidence of interdependence between the technical and the artistic sides in order to demonstrate an understanding of the systems involved. ARCO a Summarize the features of the partnership technology and the arts have in developing presentations and productions. ARCO b Analyze how the roles of creators, performers, technicians, and others are similar and different from one another. ARCO c Research the impact of potential new technology advancements related to this cluster in the future. ARCO Analyze and summarize the formal and informal influences that the abstract and formal structures of business organizations have on this industry. ARCO a Examine the influence government, public opinion, and diverse local and cultural perspectives may have upon visual arts, media communications, or performance as a business. 7/2/2012 BVSD Curriculum Essentials 15

16 ARCO b Examine labor management processes and agreements generally used in the arts, audio-video technologies, printing, and media fields. ARCO.02 Understand the importance of health, safety, and environmental management systems in organizations and their importance to organizational performance and regulatory compliance. ARCO Maintain safe and healthful working conditions by completing work tasks in accordance with rights and applicable responsibilities in arts, audio-visual technology and communications work environments. ARCO a Assess workplace conditions with regard to safety and health. ARCO b State the implications that various rules and laws designed to promote safety and health may have on a work environment. ARCO Assess and control methods to reduce sources of office and worksite accident hazards common in the arts, audio-visual technology and communications industry. ARCO a Demonstrate completion of a variety of methods to prevent and correct common hazards. ARCO b Demonstrate personal and group health and safety practices. ARCO c Apply safety procedures in operating equipment commonly used in the arts, audiovisual technology and communications industry. ARCO Examine and summarize the responsibilities various entities have for promoting a safe and healthy work environment in the arts, audio-visual technology and communications industry. ARCO a Summarize the individual employee's responsibility for maintaining health and safety in contrast to a supervisor or others. ARCO b Illustrate situations that demonstrate compliance with OSHA safety regulations and practices related Colorado CTE ARTS AV and Communication Standards Page of to this cluster. ARCO c Apply MSDS and Hazardous Materials procedures related to handling and disposing of chemicals. ARCO d Apply Hazardous Materials practices in relation to fire and water hazards, electrical coding, and right-to-know laws regarding hazards. ARCO.03 Know and understand the importance of professional ethics and legal responsibilities. ARCO Exhibit ethical conduct in writing, creating, printing, broadcasting, and performing to uphold high standards for behavior in the industry. ARCO a Analyze ethical principles of decision-making related to clients, customers, fellow workers, and ARCO b Analyze ethical conduct that provides proper credit to those whose ideas and content have been used. ARCO c Analyze ethical standards that apply to the delivery of quality performance and products. ARCO d Identify ethics involved in the degree of influence media, arts, and performance have upon ARCO e Identify the proper use of proprietary information. ARCO Analyze and apply laws affecting arts, technology and communication enterprises to maintain up-to-date compliance with key regulations influencing the industry. ARCO a Analyze the copyright laws in relation to seeking formal permission to use materials. ARCO b Analyze contracts for potential work in career pathways within this cluster. ARCO c Analyze state, county, and city codes related to decisions affecting work in this cluster. ARCO d Analyze the First Amendment, FCC, the Freedom of Information Act, liable laws, and other regulations for compliance issues relevant to this cluster. 7/2/2012 BVSD Curriculum Essentials 16

17 ARCO e Analyze the liabilities associated with productions and performances, media, and telecommunications installations. ARCO.04 Know and understand the importance of employability skills. Explore, plan, and effectively manage careers. ARCO Explain written organizational policies, rules and procedures common to careers in arts, AV, technology and communication fields. ARCO a Locate appropriate information on organizational policies in handbooks and manuals. ARCO b Discuss how specific organizational policies and rules influence a specific work situation. ARCO Identify, examine and select career opportunities in one or more arts, AV, technology and communication related career pathways in order to explore career options. ARCO a Locate career opportunities that appeal to personal career goals. ARCO b Match personal interests and aptitudes to selected careers. ARCO c State how various pathways within the cluster work together to generate productions, media, and other activities. ARCO Examine and summarize the life style implications and physical demands required by work activities common in the arts, audio/visual, technology and communications. ARCO a Summarize the physical preparation needed to maintain the work activities of pathways in this career cluster. ARCO b Summarize life style choices required to maintain the work activities of the pathways in this career cluster. Colorado CTE ARTS AV and Communication Standards Visual & Design Arts ARVD.01 Analyze and utilize the foundations in visual communication as related to current industry standards and trends. ARVD Understand the principles and elements of art and design. ARVD a Understand and analyze line, shape, form, color, texture, balance, unity, variety, emphasis, movement and proportion as related to visual communication. ARVD b Understand and analyze principles of color theory: color schemes, relationships and symbolism. ARVD c Create multiple solutions to problems by applying principles and elements in the production of visual designs. ARVD Use available tools and techniques. ARVD a Identify industry related tools and equipment. ARVD b Utilize a variety of tools and techniques in traditional and experimental ways. ARVD c Employ digital literacy skills. ARVD Apply historical and cultural context as related to visual communication. ARVD a Investigate communication throughout historical and cultural contexts, intents and meanings. ARVD b Evaluate and analyze historical styles in relationship to contemporary trends. ARVD.02 Understand and demonstrate technology and process related to visual communication. ARVD Demonstrate the planning process. ARVD a Implement design cycle. ARVD b Apply tools and skills to plan workflow (i.e. time management, business cycle, pricing. ARVD c Investigate to gather information necessary for decision making. ARVD d Employ ongoing reflective strategies during the design process. ARVD Apply project implementation. ARVD a Demonstrate competency in traditional and new art media and use current equipment to apply appropriate technology for the expression of ideas. 7/2/2012 BVSD Curriculum Essentials 17

18 ARVD b Follow design cycle to create projects. ARVD c Decide appropriate presentation formats and materials. ARVD Understand and apply finalization techniques ARVD a Finalize designs for output. ARVD b Assess the usage of art elements and principles in the design. ARVD c Present, publish and/or create portfolio. ARVD.03 Know and understand the scope of career opportunities and qualifications in the Visual Arts Pathway to build an understanding of career opportunities and options. ARVD Investigate career opportunities. ARVD a Identify possible career options. ARVD b Compare and contrast current careers. ARVD c Identify the training and qualifications necessary for career pathways. ARVD d Evaluate future occupational outlooks. ARVD e Develop personal career plan. ARVD Cultivate necessary workplace skills. ARVD a Identify and demonstrate positive work behaviors and personal qualities necessary for the current workforce (i.e., Critical Thinking, Information Literacy, Collaboration, Self Direction, Invention). Language Arts in Printing Communication in Society L31 5 embedded credits BVSD Standard: 1. Oral Expression and Listening Prepared Graduates: Deliver organized and effective oral presentations for diverse audiences and varied purposes 1. Effective speaking in formal and informal settings requires appropriate use of methods and audience awareness a. Present information, findings, and supporting evidence, conveying a clear and distinct perspective, such that listeners can follow the line of reasoning, alternative or opposing perspectives are addressed, and the organization, development, substance, and style are appropriate to purpose, audience, and a range of formal and informal tasks. (CCSS: SL ) b. Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest. (CCSS: SL ) c. Adapt speech to a variety of contexts and tasks, demonstrating a command of formal English when indicated or appropriate. (CCSS: SL ) d. Identify a central idea or thesis, organize ideas, and develop a speech for an intended purpose and audience e. Choose specific words and word order for intended effect and meaning f. Select appropriate technical or specialized language g. Identify, explain, and use content-specific vocabulary, terminology, dialect, or jargon unique to particular groups, perspectives, Collaborate effectively as group members or leaders who listen actively and respectfully pose thoughtful questions, acknowledge the ideas of others, and contribute ideas to further the group s attainment of an objective 2. Effective collaborative groups accomplish goals a. Work with peers to promote civil, democratic discussions and decision-making, set clear goals and deadlines, and establish individual roles as needed. (CCSS: SL b) 7/2/2012 BVSD Curriculum Essentials 18

19 b. Propel conversations by posing and responding to questions that probe reasoning and evidence; ensure a hearing for a full range of positions on a topic or issue; clarify, verify, or challenge ideas and conclusions; and promote divergent and creative perspectives. (CCSS: SL c) c. Implement an effective group effort that achieves a goal d. Participate in the preparations of the group activity or product, defining and assuming individual roles and responsibilities e. Assume a leadership role in a group that is collaboratively working to accomplish a goal f. Self evaluate roles in the preparation and completion of the group goal g. Critique and offer suggestions for improving presentations given by own group and other groups h. Use responsive listening skills (e.g. paraphrasing, summarizing, asking questions, giving feedback, note taking, judging, and evaluating peer presentations) Use language appropriate for purpose and audience 3. Verbal and nonverbal cues impact the intent of communication a. Give informal talks using an appropriate level of formality of verbal language and nonverbal interaction with audience b. Deliver formal oral presentations for intended purpose and audience, using effective verbal and nonverbal communication c. Deliver oral talks with clear enunciation, vocabulary, and appropriate organization; nonverbal gestures; and tone d. Analyze audience responses to evaluate how effectively the talk or presentation met the purpose e. Identify, explain, and use content-specific vocabulary, terminology, dialect, or jargon unique to particular groups, perspectives, or contexts (such as social, professional, political, cultural, historical or geographical) I think this one fits better under the first one. f. Select organizational patterns and structures and choose precise vocabulary and rhetorical devices. g. Make decisions about how to enhance credibility and enhance appeal to the audience. h. Use feedback to evaluate and revise the presentation. BVSD Standard: 2. Reading for All Purposes Evaluate how an author uses words to create mental imagery, suggest mood, and set tone 1. Literary criticism of complex texts requires the use of analysis, interpretive, and evaluative strategies a. Analyze how an author s choices concerning how to structure specific parts of a text (e.g., the choice of where to begin or end a story, the choice to provide a comedic or tragic resolution) contribute to its overall structure and meaning as well as its aesthetic impact. (CCSS: RL ) b. Describe and contrast characteristics of specific literary movements and perspectives c. Evaluate the influence of historical context on the form, style, and point of view of a written work d. Analyze and relate a literary work to source documents of its literary period or to critical perspectives e. Evaluate how literary components impact meaning (such as tone, symbolism, irony, extended metaphor, satire, hyperbole) f. Demonstrate knowledge of classical foundational works of world literature g. By the end of grade 12, read and comprehend literature, including stories, dramas, and poems, at the high end of the grades 11 CCR text complexity band independently and proficiently. (CCSS: RL ) Demonstrate comprehension of a variety of informational, literary, and persuasive texts 7/2/2012 BVSD Curriculum Essentials 19

20 2. Literary criticism of complex texts requires the use of analysis, interpretive, and evaluative strategies a. Analyze how an author s choices concerning how to structure specific parts of a text contribute to its overall structure and meaning as well as its aesthetic impact. (CCSS: RL ) b. Evaluate the influence of historical context on the form, style, and point of view of a written work c. Analyze and relate a literary work to source documents or to critical perspectives BVSD Standard: 3. Writing and Composition 1. Ideas, evidence, structure, and style create persuasive, academic, and technical texts for particular audiences and specific purposes a. Articulate a position through a sophisticated claim or thesis statement and advance it using evidence, examples, and counterarguments b. Select appropriate and relevant information (excluding extraneous details) to set context c. Address audience needs and anticipate audience questions or misunderstandings d. Select and build context for language appropriate to content (technical, formal) e. Control and enhance the flow of ideas through transitional words or phrases appropriate to text structure f. Support judgments with substantial evidence and purposeful elaboration g. Draw a conclusion by synthesizing information h. Revise writing using feedback to maximize effect on audience and to calibrate purpose Apply standard English conventions to effectively communicate with written language 2. Standard English conventions effectively communicate to targeted audiences and purposes a. Follow the conventions of standard English to write varied, strong, correct, complete sentences b. Deliberately manipulate the conventions of standard English for stylistic effect appropriate to the needs of a particular audience and purpose c. Seek and use an appropriate style guide to govern conventions for a particular audience and purpose BVSD Standard: 4. Research and Reasoning Gather information from a variety of sources; analyze and evaluate the quality and relevance of the source; and use it to answer complex questions 1. Self-designed research provides insightful information, conclusions, and possible solutions a. Conduct short as well as more sustained research projects to answer a question (including a selfgenerated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation. (CCSS: W ) b. Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively; assess the strengths and limitations of each source in terms of the task, purpose, and audience; integrate information into the text selectively to maintain the flow of ideas, avoiding plagiarism and overreliance on any one source and following a standard format for citation. (CCSS: W ) c. Evaluate and revise research questions for precision and clarity d. Evaluate quality, accuracy, and completeness of information and the bias, credibility and reliability of the sources e. Document sources of quotations, paraphrases, and other information, using a style sheet, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA) f. Draw evidence from literary or informational texts to support analysis, reflection, and research. (CCSS: W ) 7/2/2012 BVSD Curriculum Essentials 20

21 Evaluate explicit and implicit viewpoints, values, attitudes, and assumptions concealed in speech, writing, and illustration 2. Complex situations require critical thinking across multiple disciplines a. Analyze the logic of complex situations by questioning the purpose, question at issue, information, points of view, implications and consequences, inferences, assumptions and concepts b. Evaluate strengths and weaknesses of their logic and logic of others by using criteria including relevance, clarity, accuracy, fairness, significance, depth, breadth, logic and precision c. Determine the extent to which they entered empathetically into competing points of view, exercised confidence in reason, recognized the limits of their knowledge on the topic (intellectual humility), explored alternative approaches to solving or addressing complex problems (intellectual flexibility), and were open to constructive critique (intellectual open-mindedness) d. Analyze and assess the logic of the interdisciplinary domains inherent in reasoning through complex situations e. Monitor and assess the extent to which their own beliefs and biases influenced their reactions to the viewpoints and logic of others Discriminate and justify a position using traditional lines of rhetorical argument and reasoning 3. Evaluating quality reasoning includes the value of intellectual character such as humility, empathy, and confidence a. Analyze the purpose, question at issue, information, points of view, implications and consequences, inferences, assumptions, and concepts inherent in thinking b. Assess strengths and weaknesses of thinking and thinking of others by using criteria including relevance, clarity, accuracy, fairness, significance, depth, breadth, logic, and precision c. Determine the extent to which they entered empathetically into competing points of view, exercised confidence in reason, recognized the limits of their knowledge on the topic (intellectual humility), explored alternative approaches to solving or addressing complex problems (intellectual flexibility), were open to constructive critique (intellectual open-mindedness) d. Evaluate the reasoning of self and others for quality, strong-sense thinking 7/2/2012 BVSD Curriculum Essentials 21

22 V45 ACADEMIC VOCABULARY: Part 1 (first semester): apprenticeship ascender balance barrier guards base line basic size basis weight binding black letter or text blanket cylinder blind embossing body height bond calendering carbonless casing in chain delivery system chalking collating color mood color wheel comprehensive layout computer-to-plate (CTP) continuous tone contrast copy copyfitting cover A method of job training in which an employee in a union shop receives classroom training and on-the-job experience as a means of becoming an experienced journeyman. The part of a letter that extends above the body height. The even distribution of images to create a pleasing effect. Machine guards that can be hinged or moved. An imaginary line drawn along the bottom of body height letters. The standard length and width, in inches, of a grade of paper. The weight, in pounds, of a ream of paper cut to its basic size. The process of joining together multiple pages of a printed product by various means including sewing, stapling, spiral wire and adhesives. A classification of type consisting of faces that resemble the handdrawn lettering of German monks in the Middle Ages. A printing system component that holds the image-receiving blanket on the press and receives the image from the plate cylinder. An embossing process in which the stick itself creates the image and ink is not used. The distance from top to bottom of lower case letters, not including the ascenders and descenders. Also called x-height. A paper used extensively for business forms, letterheads, and many other products, characterized strength, good ink receptivity and eras ability. Passing paper between rollers to increase the smoothness and gloss of the paper s surface. Paper coated with encapsulated colorless dyes and/or a receptor coating, used to make multiple business forms that will be written on or used in an impact printer. In edition binding, the process of attaching the separately manufactured book cover to the body with an adhesive. A paper feeding system on a lithographic press consisting of a pair of chain conveyor belts that drive two or more gripper bars to transfer paper from the press to the delivery pile. A condition that occurs when dried ink is easily rubbed off or lost from a printed sheet. The gathering of sheets or signatures, usually after they are printed. The psychological impact different colors evoke to humans. A visual tool that illustrates the basics of color. A detailed layout showing how the printed piece will look when finished. Technology that uses imaging systems that take fully-paginated digital materials and expose this information to plates in platesetters or imagesetters without creating film intermediates. Also referred to direct-to-plate or digital-to-plate. An image with an infinite number of tone gradations between the lightest highlights and the darkest shadows. The variation of elements in a printed product. The text elements (words) used in producing printed products. The process of fitting together copy and illustrations in a specific amount of space. A paper type that is thick or heavy, typically used as the cover of 7/2/2012 BVSD Curriculum Essentials 22

23 craft-centered dampening system densitometer descender design shapes die cutting display type E gauge electronic information transfer electronic page composition elements of design elements of layout em embossing en entrepreneur ergonomics finishing font fordrinier four-color process printing grade grain graphic communications gravure gripper halftone image assembly books, catalogs, brochures, manuals and similar publications. Refers to work performed by artisans or others with manual skills. A group of rollers in a printing press designed to apply moisture to the nonimage area of the printing plate. An electronic instrument that uses a photocell to accurately measure the amount of light reflected form or through different tone values. The part of a letter that extends below the body or baseline. The three basic design shapes are the square, circle and triangle. A process in which pressure is used to force a sharp metal die (a steel rule) through the stock. It is used to make irregular shapes. Type sizes above 12-point used to emphasize A device used to measure point sizes and leading of printed type. Sending digital information instantly via telephone lines and satellites. A computer-based method of combining and arranging text and line art to assemble the final page, which is then output to an imagesetter to produce camera-ready copy, negatives or printing plates. The fundamental elements used by the graphic designer, including lines, shapes, mass, texture and color. The fundamental elements used by the layout artist to make a composition, including body type, display type, illustrations and white space. A unit of printer s measure equal to the height and width of the capital M in the given size to type. A process that creates a raised image on a substrate by pressing it between two dies. A unit of printer s measure roughly half the size of an em. Someone who starts his or her own business. The science of fitting the job to the worker. A general term that applies to the many operations carried out during or following pointing, such as cutting, folding, embossing, stamping, numbering, drilling, punching, varnishing and laminating. In computer-based or phototypesetting composition methods, a font consists of all the characters that make up a specific typeface. In foundry type, where each character is on a separate piece of metal, a font consists of different quantities of each character in one size and style of type. A paper machine that forms a continuous web of paper on a moving, endless wire belt. The over printing of the four process colors, cyan, magenta, yellow and black. A category or class of paper. The direction or structure of paper fibers. A general term for the exchange of information in a visual form, such as words, drawings, photographs, or a combination of these. More specifically, a term describing printing and related industries. A method of printing from cells or depressions that are engraved below the nonimage area of the printing cylinder. The unprinted space at the edge of a printed sheet that enters the press and is held by the mechanical fingers of the press feeding system. A continuous tone image converted to a dot system for printing, to give the illusion of varying tones with single tone inks. The process of electronically assembling line and halftone negatives or 7/2/2012 BVSD Curriculum Essentials 23

24 image carrier impactless printing impression cylinder index ink fountain ink keys intaglio justify kerning laminating leading legibility letterspacing lifelong learning lignin line art line spacing lockout devices machine guards mechanical misting Moiré pattern MSDS nip point offset lithography opacity positives into pages. A press plate or other intermediate used to transfer identical images onto a substrate. Term for several types of printing (such as ink jet, laser or electrostatic) that do not require direct contact between an image carrier and a substrate. The printing system cylinder that brings the paper to be printed in contact with the blanket cylinder. A thick, stiff, smooth paper, frequently 2-ply or greater, most commonly used for cards or postcards. The component of the press inking system that supplies the ink to the press. The control mechanisms on the ink fountain. A printing process in which words, pictures or designs are engraved into a printing plate or cylinder. To adjust letter-spacing and word-spacing so that lines of type in a block are all equal in length, resulting in even left and right margins. Adjusting the space between pairs of characters of type to improve appearance and readability. Process in which a thin film of plastic with an adhesive coating is bonded to a printed substrate to provide protection against abrasion and moisture. (pronounced ledding ) The vertical distance separating each line of copy, measured in points from one line to the next. A measure of how difficult or easy it is to read printed matter. The spacing between typeset letters, adjusted for better appearance or to fit copy in a given space. Upgrading and updating one s job skills and knowledge to keep pace with technological changes in a field. A glue-like substance used in paper manufacturing that bonds wood fibers together. A drawing with no grays or middletones; traditionally, black lines on white paper. In computer publishing, a vector or object-oriented graphic. See leading. A key or combination-type lock used to hold an energy isolating device in the safe position to prevent the machine from energizing. Metal or plastic enclosures that cover moving machine parts and protect the operator from being cut, squashed or hit by flying fragments; also protect the equipment from foreign objects. A completed page of type and illustrations that is used for reproducing exact duplicates. Condition that occurs when a fine spray of ink is produced by the movement of the ink rollers on a press. A visually undesirable dot-exaggerating effect that occurs when two different screens are randomly positioned or superimposed. Material Safety Data Sheets, files listing all hazardous chemicals used on the premises of all industries. The point of contact where two cylinders, gears or rollers meet or come close to one another. A planography printing method in which inked images are offset or transferred from one surface to another. The quality of a paper that does not allow print from the opposite side 7/2/2012 BVSD Curriculum Essentials 24

25 optical character readers (OCR) outsourcing overprint perfect binding personal protective device photo cropping pica picking pigment planography plate cylinder point point size polymerization pourous printing principles of design printing proportion proportion scale pulp quote ream reflection densitometer relief printing resolution reverse rhythm Roman to show through. Equipment that scans, interprets and converts any copy or graphic elements to machine-readable format. Sending a product to a service company for specified work needed to complete the product. When one image element is printed over or on top of other colors of ink. Method that uses an adhesive to hold sheets or signatures together and to fasten the flexible cloth or paper covers onto the body. Clothing or equipment worn for protection from potential bodily injury associated with chemical use or machine operation. A method of indicating what portion of a photograph is to be used or reproduced. One of the principal units of measure used in the graphic communications industry. 1 pica =.166 The lifting of paper fibers caused by the tackiness of ink during the printing process. Colorants added to ink in the form of fine, solid particles that do not dissolve but spread through liquids or other substances, with varying degrees of resistance to water, alcohol, and other chemicals, and are generally insoluble in the ink vehicle. The process pf printing from a flat, nonraised surface, based on the concept that water and oil do not readily mix. The printing system component that holds the plate on the press. One of the principal units of measure used in the graphic communications industry. A point = points = 1 pica. A vertical measurement used to identify or specify the size of a typeface, measured from the top of the ascender to the bottom the descender. A chemical reaction that occurs when UV light strikes an ink, converting the ink from a liquid to a solid. A process of printing in which an image carrier is attached to a screen and ink is forced through the open mesh areas; screen printing. The basic guidelines used by design artists: balance, contrast, unity, rhythm, and proportion. A process involving the use of a specialized machine (a printing press) to transfer an image from an image carrier to a substrate. The relationship between elements in an image. A measuring device used to determine the correct reproduction percentage for the enlargement or reduction of images. The soft, spongy substance produced by the chemical or mechanical breakdown of cellulose fibers for use in papermaking. An estimated cost for the production of goods and services, including prices and quantities. Five hundred sheets of paper. Instrument used to accurately determine different tone values. The process of printing from a raised surface. An image s sharpness or clarity; the number of pixels per unit of linear measure. White type characters on a solid black or colored background. The use of elements in an image to create visual movement and direction. A type style based on the capital letters cut into stone monuments by 7/2/2012 BVSD Curriculum Essentials 25

26 rough layout sans serif scoring screen angles screen tint script scumming serif set solid setoff sizing slurring specifications spiral binding square serif stamping strike-through substrate tack tagout device thixotropy thumbnail sketches totally chlorine free (TCF) tracking Trapping trimming turnaround typeface family typeface series unity the ancient Romans, characterized by the contrast between heavy and light elements and the use of serifs. A redrawn version of the thumbnail sketch, closely resembling the final layout. The classification for typefaces without serifs (stroke endings). A slight cut or depression made in heavy stock before it is folded. Angular relationships of line screens used in making color separations for four-color process printing. A percentage of a solid color. A typeface designed to simulate handwriting, in which the letters are joined. A condition in lithography when the nonimage areas of the plate begin to accept ink. The thickened tips or short finishing-off strokes at the top and bottom of some typeface characters. When the line spacing dimension is equal to the size of the typeface. A condition that results when wet ink on the press sheets transfers to the back of other sheets in a stack. Material such as rosin that is added to pulp slurry to make paper stronger and more moisture-resistant. An unwanted accumulation of halftone dots, resulting in a smeared image, commonly caused by slippage or improper contact between cylinders at the time of impression. The overall layout guidelines including such information as type style, type size, line width, color use, and page organization. A mechanical binding method in which small round holes are punched through the pages and metal or plastic wire is spiral fed through them. A typeface with block-like serifs which have the same weight as the main portion of the letter face. The process of transferring a thin layer of metallic tone or color to a substrate, using heat and pressure. An ink-penetration problem that occurs when the ink soaks into the paper too deeply and shows through the opposite side of the sheet. Any material with a surface that can be printed or coated. The stickiness of an ink, measured by its ability to split between two surfaces. A prominent warning device, such as a tag, securely fastened to an energy isolating device, to indicate that electrical power is off and must remain off until the tag is removed. The tendency of an ink to flow more freely after being worked; ink stability. Simple, rapidly drawn, brain-storming designs of a layout. Refers to unbleached paper with a slightly brown appearance. A feature of computer typesetting programs that allows control of letter and word spacing together. Method used to create a small area of overlap (trap) between colors to compensate for potential gaps. The process of cutting off edges of a product after printing. The completion time of a product from its inception. A grouping consisting of all the variations of one style of type. The range of sizes of each typeface in a family. The proper balance of all elements in an image so that a pleasing whole results and the image is viewed as one piece. 7/2/2012 BVSD Curriculum Essentials 26

27 vehicle VOC s waste stream white space widow wordspacing x height The liquid component in ink that serves as a binding agent. Volatile organic compounds toxic substances contained in blanket and roller washes, fountain solutions, plate cleaners and other industry solutions that evaporate into the atmosphere, contributing to environmental hazards and health concerns. The solid, liquid or contained gaseous material that is produced and disposed of, incinerated, or recycled by a facility. The areas of a layout that are void of printed images. A very short word or part of a word forming the final line of a paragraph. Changing the spacing between typeset words, for better appearance or to fit copy in a given space. The height of the lowercase x ; also called body height. ACADEMIC VOCABULARY PART 2 (second semester): aliasing The process in which smooth curves and other lines become jagged because an image is enlarged or the resolution of the graphics device or file is reduced. antialiasing bezier curve bitmap bleed cmyk Computer-to-plate copyright corporation creep cross-platform dot gain dummy duotone Software techniques for diminishing the fagged edges of an image that should be smooth. It reduces the prominence of jaggies by surrounding them with intermediate shades of gray or color. A vector graphic, named after French mathematician Pierre Bezier, that is defined mathematically by two endpoints and two or more other points that control its shape. An image represented by an array of picture elements, each of which is encoded as a single binary digit. Alternative term: bit image. An image that extends to the edge of a printed page after the page is trimmed. Cyan, magenta, yellow and black, the subtractive primary colors that, when combined as ink,s produce all other colors in a printed image. Technology that uses imaging systems that take fully-paginated digital materials and expose this information to plates in platesetters or imagesetters without creating film intermediaries. Also referred to as direct-to-plate (DTP) or digital-to-plate. A legal protection against unauthorized copying of creative works, providing the producer with exclusive rights for his or her lifetime plus 50 years. A form of business organization with multiple owners. Owners may have varying number of shares of stock in the business, and often are not directly involved in its operation. A pushing out or extension of pages on the outer edge of a saddlestitched book, caused by the greater thickness at the spine. Refers to applications, formats or devices that work on different operating systems. Optical increase in the size of a halftone dot during prepress operations or the mechanical increase in halftone dot size that occurs as the image is transferred from plate to blanket to paper in lithography. A representative layout of a printed piece showing the folds, page numbers and positions of text and illustrations. A two-color halftone reproduced with two different sets of halftone 7/2/2012 BVSD Curriculum Essentials 27