MyLab & Mastering Business

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1 MyLab & Masering Business Efficacy Repor 2013

2 MyLab & Masering: Business Efficacy Repor 2013 Edied by Michelle D. Speckler 2013 Pearson MyAccouningLab, MyEconLab, MyFinanceLab, MyMarkeingLab, and MyOMLab are regisered rademarks of Pearson.

3 Welcome Leer Welcome Leer We are honored o presen MyLab & Masering: Business, our mos recen compendium of business efficacy sudies. In he pages ha follow, you ll find boh quaniaive daa and qualiaive observaions from courses across he Unied Saes, hroughou Canada, and beyond 25 comprehensive case sudies ha share how insrucors are using a MyLab o enhance heir eaching and improve learning oucomes. Each successful case sudy akes you behind he scenes o winess firshand he experiences of insrucors and heir sudens. You ll learn how hose insrucors addressed oday s mos common academic challenges, including low pass and reenion raes, he need o mainain course qualiy wih fewer resources, he need for more-frequen assessmen, and academic dishonesy. And you ll discover how sudens responded via he specific acions hey re aking o achieve success and heir levels of saisfacion as hey pursue heir academic goals and ake seps oward fulfilling heir dreams. We exend our deepes graiude o all of he conribuing insrucors. Every case sudy was submied volunarily and wihou compensaion; insrucors submied heir sories and hen graciously remained available for quesions abou heir resuls and bes pracices. Their effors are invaluable. We invie you o conac us wih any quesions abou he sudies in his repor as well as o inquire abou how you can ge involved in our nex ediion. Pearson is happy o provide boh consulaion and daa collecion ools o help you measure he impac of a MyLab & Masering produc in your course. We look forward o hearing from you! Krisen Lindley Schmi Senior Efficacy Manager Pearson Educaion krisen.schmi@pearson.com For more informaion, conac krisen.schmi@pearson.com 1

4 MyLab & Masering: Business Table of Conens Pearson Sandards for Efficacy Research...3 MyAccouningLab...4 Carroll Communiy College... 4 Kae Demares Coasal Carolina Communiy College... 6 Sephanie Williamson College of San Maeo... 8 Bruce Maule Indiana Universiy Eas...10 Ania Morgan Sal Lake Communiy College...12 Bob Burdee Cape Fear Communiy College...14 Jackie Casey Douglas College...15 Glen Sanger George Brown College...16 Deirdre Fizparick Greenville Technical College...17 Kim Silver Middle Georgia Sae College...18 Troy V. Sullivan Spokane Communiy College...19 Jeffrey Waybrigh MyEconLab Campbell Universiy Shahriar Mosashari Wesern Michigan Universiy Michael Ryan Jacksonville Universiy...24 Carol Dole Marshall Universiy Robin McCucheon Monroe Couny Communiy College Wendy Wysocki Moraine Valley Communiy College...27 Doug Gehrke Purdue Universiy Kelly Blanchard Slippery Rock Universiy Füsun F. Gönül MyFinanceLab Bridgewaer Sae Universiy Shannon Donovan Texas Tech Universiy...32 Mark Moore Inernaional Islamic Universiy Malaysia Asrul bin Dahari MyOMLab...35 San Francisco Sae Universiy Ozgur Ozluk Temple Universiy Howard Weiss MyMarkeingLab Lehigh Carbon Communiy College Pamela Weldon Eigh Bes Pracices: How o Make he Mos of Your MyLab Noes...43 Lis of Conribuors For more informaion, conac krisen.schmi@pearson.com

5 Pearson Sandards for Efficacy Research Pearson Sandards for Efficacy Research Wha Pearson Means by Efficacy and Effeciveness Efficacy describes wheher a produc or inervenion has a posiive effec on learning, such as reducing wrong answers, increasing reenion raes, or raising final exam scores. Effeciveness measures he size of he educaional improvemen from a produc or educaional inervenion. Why Pearson Is Ineresed in Efficacy Sudies To deliver he bes educaional experience for sudens, we need o undersand how Pearson s conen is performing and o verify he learning gains associaed wih he use of our producs. Toward ha goal, we acively seek ou educaors who wish o explore educaional research quesions and invesigae he efficacy of MyLab / Masering producs. Pearson s Efficacy Research Team Our research eam includes PhD-level saisicians who provide pracical advice abou racking and analyzing suden daa afer he redesign of a course o incorporae echnology. Our research eam also includes expers in psychomerics, educaional saisics, and journal publicaions. These individuals suppor insrucors who wan o (1) conduc efficacy sudies, (2) provide our ediorial saff wih deailed repors on he qualiy of our online conen, and (3) advise our sofware engineers of new mehodologies for collecing and processing suden learning daa wihin MyLab / Masering producs. How Pearson and Insrucors Work Togeher Every research projec is unique. The process akes ime generally a semeser or longer. Insrucors ineresed in conducing sudies should expec an ineracive and rewarding parnership. How Pearson Can Help Insrucors Ge Sared Pearson can provide emplaes, guidelines, checkliss, and samples on course redesign, efficacy sudies, daa collecion, and more. To mainain objeciviy, Pearson does no offer compensaion for paricipaion in efficacy sudies. Research Sandards Pearson adheres o Sofware & Informaion Indusry Associaion guidelines for evaluaion of educaional echnology producs. The key guidelines are: Ask he righ quesion Suppor he implemenaion of he produc or service Plan a sudy of sufficien size and duraion o demonsrae an effec Plan for plausible causal claims Avoid (he appearance of) conflics of ineres Provide a comprehensive and deailed research repor Make he research findings widely available Accuraely ranslae research for cusomers Conac krisen.schmi@pearson.com for more informaion. For more informaion, conac krisen.schmi@pearson.com 3

6 CARROLL COMMUNITY COLLEGE Wesminser, MD Produc Name MyAccouningLab Course Name Principles of Accouning 1 Credi Hours Three Afer he course was redesigned so ha MyAccouningLab homework conribued 20 percen o he course grade, average homework compleion raes skyrockeed from 20 percen o 95 percen, and suden gains A/B raes, reenion, and es grades all increased. Tex Accouning, 9e, Charles Horngren, Tom Harrison, and Suzanne Oliver In order o maser accouning, is skills mus be praciced. For his reason, I wan my sudens o do a lo of homework, bu he majoriy of hem won do he work unless i s colleced and graded. Unforunaely, he ime i akes o grade he amoun of homework necessary o make a difference is prohibiive. When I ried assigning homework bu no collecing i, he resul was a lo of low exam grades and a high dropou rae. In 2008, he grade poin average for accouning courses was 2.3 (ou of 4.0), compared wih a deparmenal average of 2.7 and a college average of 2.8. Furhermore, sudens were no progressing hrough he Principles of Accouning course sequence: close o 35 percen of sudens dropped or failed Principles of Accouning. I knew we had a problem, and I sared acively looking for a soluion. While aending a conference, I saw a MyAccouningLab demonsraion. When I saw he uorials, he level of suppor, and he immediae feedback, a whole world opened up. I piloed he program in summer 2008 and was convinced enough o implemen i immediaely. Wih MyAccouningLab, insrucors can quickly mine homework daa o learn where sudens are having problems and o cusomize insrucion. Insead of looking ou a a room of sudens who have no idea wha we re alking abou, my insrucors now see a room of sudens wih he lighbulb on in heir heads. The program paricularly has made a difference in our online secions. Our classes used o be solely one-dimensional: read he book, do he problems. Now we have DemoDocs, videos, and a hos of oher ineracive and mulimedia conen. In addiion, mulimedia resources can be used during class or ouside of class for a quick review of he conceps. 75 percen Tess 20 percen MyAccouningLab homework 5 percen Paricipaion Resuls and Daa Wihin he firs year, i became clear ha he MyAccouningLab course redesign was effecive. The A/B rae increased from 37 percen o 49 percen, and he drop/fail rae decreased from 34 percen o 23 percen (figure 1). Tes grades improved afer adopion of MyAccouningLab. However, mos of he improvemen was on he problem secion of he ess, wih a much smaller improvemen on he muliple-choice porion. To address he dispariy, I added muliple-choice quesions o he homework. Afer his change, I saw a significan increase in performance on he muliplechoice porion of he exams, wih performance increasing from he firs es hrough o he las (figure 2). I used o have abou 20 percen of my sudens doing homework. Now I have 95 percen. Those sudens who don do well in he class simply aren using he program. 4 For more informaion, conac krisen.schmi@pearson.com

7 MyAccouningLab: Carroll Communiy College Wih MyAccouningLab, I can complee homework anywhere I have Inerne access. Alhough I sill consul my ex frequenly, I can learn jus abou everyhing in he ex by using MyAccouningLab and is resources. Suden Percen of Sudens Mean Exam Score A B/B+ C/C+ D/D+ F W 0 Tes 1 Tes 2 Tes 3 Before MyAccouningLab adopion (2005 Spring 2008) Afer MyAccouningLab adopion (Fall ) Score Before muliple-choice MyAccouningLab homework (2010) Afer muliple-choice MyAccouningLab homework (2011) Figure 1. Principles of Accouning I Grade Disribuion before and afer MyAccouningLab Adopion, Figure 2. Average Principles of Accouning I Scores on Muliple-choice Tes Quesions before and afer Addiion of Muliple-choice Homework Quesions, A he end of every semeser, suden survey responses unanimously indicae ha sudens believe ha he program is absoluely worh i and ha hey would spend he money again. The Suden Experience A he end of every semeser, suden survey responses unanimously indicae ha sudens believe he program is absoluely worh i and ha hey would spend he money again. MyAccouningLab provides sudens wih enough pracice ha hey undersand he bigger picure and can build a solid foundaion on which o build more and more knowledge. The ineracive naure of he program keeps sudens engaged by making learning exciing for hem: sudens hink i s more fun o work online han i is wih paper and pencil, and hey perceive ha MyAccouningLab and he skills hey learn from he program are more relevan o how hey d work in a real-world work environmen. Wih MyAccouningLab, sudens are much more successful in Principles of Accouning, as well as in oher accouning courses. In addiion, insrucion has become much more ineracive and learner cenered. Based on he successful redesign of he Principles sequence, MyAccouningLab is now also in use in he school s cos accouning, audiing, and ax classes. Submied by Kae Demares Carroll Communiy College For more informaion, conac krisen.schmi@pearson.com 5

8 COASTAL CAROLINA COMMUNITY COLLEGE Jacksonville, NC Produc Name MyAccouningLab Course Name Credi Hours Principles of Managerial Accouning Four Unlimied aemps a homework and quizzes provide sudens wih he pracice hey need o maser course maerial. A review of assessmen daa indicaes a significan correlaion beween MyAccouningLab quiz scores and final exam scores. Tex Financial and Managerial Accouning, 3e, Charles Horngren, Waler Harrison Jr., and Suzanne Oliver Principles of Managerial Accouning is a required course for all accouning majors. I is also aken by business sudens planning o ransfer ino a four-year business program. The course eaches sudens managerial and cos accouning, wih an emphasis on managerial accouning conceps for exernal and inernal analysis, reporing, and decision making. Upon compleion, sudens should be able o analyze and inerpre ransacions relaed o managerial conceps, including produccosing sysems. My deparmen adoped MyAccouningLab in A he ime, I was eaching in he mah deparmen bu was approached abou eaching accouning because I have a degree in accouning. I oped o firs ake an accouning course as a suden. As a resul, I have a unique perspecive: I ve used MyAccouningLab as boh a suden and an insrucor. A he beginning of each semeser, I give sudens a course calendar oulining he due daes for all assessmens. I assign homework and quizzes wihin MyAccouningLab. Sudens are allowed an unlimied number of aemps on he assessmens, bu hey mus adhere o he sric due daes: I do no accep assignmens lae no for any reason. In conjuncion wih he miderm and final exams, I hold wha I call a closeou sale whereby I reopen seleced homework and quizzes so ha sudens have a chance o improve heir scores. The underlying purpose is o help sudens prepare for he exams, which are adminisered in MyAccouningLab during a specified exam period. MyAccouningLab is a remendous ime-saver: i saves me a leas hree hours per week per course. As an adjunc insrucor, I each several differen accouning courses. And if i weren for MyAccouningLab, I wouldn be able o assign and grade homework. In addiion, MyAccouningLab helps me keep my course organized; I use i o make course announcemens, sudens, and house my gradebook. 65 percen MyAccouningLab exams (six) 21 percen MyAccouningLab homework 14 percen MyAccouningLab quizzes 6 For more informaion, conac krisen.schmi@pearson.com

9 MyAccouningLab: Coasal Carolina Communiy College MyAccouningLab is a remendous ime-saver: i saves me a leas hree hours per week per course. Final Exam Score 100% r = % 60% 40% 20% 0% 0% 20% 40% 60% 80% 100% MyAccouningLab Quiz Average Figure 1. Correlaion beween MyAccouningLab Quiz and Final Exam Scores The Suden Experience MyAccouningLab provides sudens wih he opporuniy o pracice, pracice, pracice. For sudens who wan o earn only As and Bs, he unlimied pracice enables hem o rework he homework problems (wih differen numbers) unil hey maser he conceps and achieve heir desired grades. The Sudy Plan is a very useful resource. I recommend i o hose sudens who are sruggling. Finally, sudens like ha everyhing hey need for he course is housed in one place: hey can easily access due daes, see course announcemens, and view heir course grades o dae. Resuls and Daa Offering my sudens unlimied aemps on heir assessmens, paricularly heir quizzes, helps hem perform beer on exams: in examining quiz and exam daa, I found a significan correlaion beween quiz scores and final exam scores (figure 1). Also, hose sudens who are sruggling benefi remendously by my closeou sales. One hundred percen of sudens who did no pass heir miderm exam ook advanage of his opporuniy, and every one of hem hen passed he final exam. I really love MyAccouningLab. I don ever see moving back o paper-and-pencil assessmens. I really love MyAccouningLab. I don ever see moving back o paper-and-pencil assessmens. Submied by Sephanie Williamson Coasal Carolina Communiy College For more informaion, conac krisen.schmi@pearson.com 7

10 COLLEGE OF SAN MATEO San Maeo, CA Produc Name MyAccouningLab Course Name Credi Hours Financial Accouning Four MyAccouningLab s comprehensive ineracive eaching and learning feaures save he insrucor ime and faciliae more producive and effecive class ime. Tex Financial Accouning, 8e, Waler Harrison Financial Accouning eaches approximaely 100 sudens each year how o prepare and inerpre financial accouning informaion. Topics include he applicaion of generally acceped accouning principles and Inernaional Financial Reporing Sandards o value asses, liabiliies, and equiy; accouning sysems and inernal conrols; he use of sofware applicaions o prepare and analyze accouning informaion; and he use of accouning informaion by decision makers. I began using MyAccouningLab in Prior o ha, one of my colleagues had been using i for her online secions, and she highly recommended i. She did no, however, convince me o adop i. I was he sudens who convinced me. The sudens who had used MyAccouningLab in he previous course requesed o use i in mine. In response, I creaed an opional course and gave exra credi o sudens who used MyAccouningLab. Over he nex wo years, he role ha MyAccouningLab played in my course evolved from one of opional add-on o one represening 100 percen of course homework and assessmen. Today all assessmen, wih he excepion of cerain exra credi, occurs in MyAccouningLab. For each chaper, sudens are required o complee one homework and one quiz. Homework assignmens may be compleed unil he sar ime of he exam covering he corresponding chaper; lae compleion of homework resuls in a 20 percen penaly. Quizzes may no be compleed lae. Three exams are delivered hrough MyAccouningLab and are weighed 14, 21, and 35 percen, respecively. I recommend ha my sudens access he PowerPoin presenaions, videos, and oher ineracive MyAccouningLab resources and ha hey specifically selec hose resources ha will mos aid in heir undersanding of he maerial. MyAccouningLab enables me o move much of he course assessmen and assignmen review o ouside of class ime. Previously, I would adminiser quizzes and review homework and quiz soluions during class, which ook approximaely 50 minues each week. I now save nearly 12 hours of class ime over he course of a semeser, which I fill wih addiional lecure and in-class aciviies. Similarly, he auomaed homework and quiz grading in he program save me an addiional hour ouside of class each week. MyAccouningLab also helps ensure ha I adminiser fair exams, and i minimizes he risk of sudens cheaing. Through he homework and exra-credi assignmens, sudens gain access o all of he end-of-chaper maerial from he ex, and exams are pulled randomly from his same quesion pool: all exam quesions are of he same ype and level as he homework problems. Furhermore, each suden receives an individualized version of he exam, which eliminaes he possibiliy of copying. 70 percen MyAccouningLab exams 15 percen MyAccouningLab quizzes 15 percen MyAccouningLab homework Addiionally, sudens may complee up o four exra-credi assignmens per chaper in MyAccouningLab. 8 For more informaion, conac krisen.schmi@pearson.com

11 MyAccouningLab: College of San Maeo Final Exam Score 100% 90% 80% 70% r = % 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percen of Available Exra Credi Earned My sudens love MyAccouningLab and are learning more because of i. A significan porion of hem complee every problem made available o hem. Figure 1. Correlaion beween MyAccouningLab Exra Credi Earned and Final Exam Scores, Fall 2011 (n=50) Resuls and Daa Exra credi is a key componen of my course. In my experience, i akes a grea deal of problem solving for sudens o ruly undersand he principles behind he problems. Some sudens have indicaed ha i akes working a paricular ype of problem five imes o fully undersand i. To promoe more ime on ask, I provide muliple exra-credi assignmens for each chaper, as well as exra-credi exam review assignmens. Sudens may earn up o 10 percen exra credi oward heir final course grade. A he end of fall 2011, I reviewed he number of exra-credi assignmens compleed compared wih final exam grades and found a very srong, posiive correlaion (figure 1). Over he course of a semeser, I save nearly 12 hours of class ime. The Suden Experience My sudens appreciae having access o so many problems and being able o redo problems wih differen numbers even afer submiing a correc answer. A significan porion of hem complee every problem made available o hem. They also appreciae MyAccouningLab s insan feedback and variey of learning aids, paricularly he DemoDocs and Help Me Solve This feaures. My sudens also appreciae ha assignmen due daes need no be and ofen are no ied o class meeings. I pos all of he assignmens a he beginning of he semeser, and sudens complee hem a heir own pace while receiving immediae, in-conex help and assessmen along he way. MyAccouningLab offers my sudens anoher powerful benefi. Alhough fully commied o he course, someimes a suden mus miss classes due o illness or a family emergency. Prior o MyAccouningLab, ha suden would have had o drop he class. Wih MyAccouningLab, a suden in such a circumsance can easily remain curren wih he course curriculum. And upon reurning o class, he suden can be up-o-dae on he course maerial as well as all assignmens. I ve had a fanasic experience wih MyAccouningLab. I has oally changed he way I each. Mos imporan, my sudens love MyAccouningLab and are learning more because of i. They ell me ha given a choice beween aking a class wih a professor who uses MyAccouningLab and one who does no, hey would pick he professor who uses MyAccouningLab. I ve reviewed nearly every online learning sysem available. In he pas, he adopion decision was driven by he qualiy of he exbook. Now i is driven by he qualiy of he online learning sysem. MyAccouningLab is clearly he bes produc on he marke and has made he bes enhancemens over ime. Submied by Bruce Maule College of San Maeo For more informaion, conac krisen.schmi@pearson.com 9

12 INDIANA UNIVERSITY EAST Richmond, IN Produc Name MyAccouningLab Course Name Credi Hours Inroducion o Financial Accouning Three MyAccouningLab offers sudens increased pracice, immediae feedback, and individualized diagnosics, which enable hem o boh undersand course conen and demonsrae ha undersanding on he final exam. Tex Accouning, 9e, Charles Horngren, Tom Harrison, and Suzanne Oliver Sudens begin each chaper by aking a MyAccouningLab rees ha is graded for compleion only. The prees generaes an individualized Sudy Plan for he chaper, which he sudens work unil hey feel comforable wih he conceps. I award poins for ime spen in he Sudy Plan, as well as for problems compleed. Sudens ake a chaper poses afer compleing he Sudy Plan. I allow sudens an unlimied number of aemps on he poses, up unil he due dae.i recommend ha sudens reurn o he Sudy Plan if hey don score well on heir firs poses aemp, because he Sudy Plan is updaed based on heir performance on ha assessmen. Thanks o MyAccouningLab s auomaic grading feaure, I no longer spend ime grading homework. Insead, I spend i idenifying (via he gradebook) hose conceps ha are challenging he majoriy of he sudens, as well as hose sudens who are mos in need of inervenion. 25 percen MyAccouningLab posess 25 percen Group discussion/assignmen 20 percen Exams 20 percen MyAccouningLab Sudy Plan 5 percen MyAccouningLab chaper preess 5 percen Classroom paricipaion A he beginning of each semeser, I clearly communicae he value of MyAccouning Lab o my sudens and le hem know ha i is a significan par of heir grade. Throughou he semeser, I provide hem wih feedback on heir performance in MyAccouningLab o le hem know I review he work and o reinforce is imporance in he course. 10 For more informaion, conac krisen.schmi@pearson.com

13 MyAccouningLab: Indiana Universiy Eas Sudens ask beer quesions in class and show a deeper undersanding of he conceps afer doing MyAccouningLab homework. Mean Final Exam Score % % 59.3 The Suden Experience Sudens oday have more opporuniies o pracice han sudens did in he radiional paper/pencil forma, and hey benefi from he immediae feedback and valuable exposure o course conceps prior o lecure via he prees. In addiion, he suden learning experience is suppored by 24/7 access o MyAccouningLab s Help Me Solve This and DemoDocs feaures. Sudens are allowed o aemp problems as many imes as needed o undersand he conceps, and may me for help when hey need i % 80 99% Less han 80% Compleion of Sudy Plan Figure 1. Relaionship beween Percenage of Sudy Plan Compleion and Final Exam Scores, Fall 2012 (n=76) MyAccouningLab was a grea ool; i helped me learn he conceps. Suden Resuls and Daa I sudied he relaionship beween compleion of he individualized Sudy Plan and he final exam grade. Daa indicae ha hose sudens who complee a larger percenage of heir Sudy Plan end o score higher on he final exam (figure 1). Use of MyAccouningLab is immediae feedback and he personalized-learning aspecs of is Sudy Plans and homework assignmens enables my sudens o gain a deeper undersanding of course conceps and o beer apply hose conceps on he final exam. Submied by Ania Morgan, D.B.A. Indiana Universiy Eas For more informaion, conac krisen.schmi@pearson.com 11

14 SALT LAKE COMMUNITY COLLEGE Sal Lake Ciy, UT Produc Name MyAccouningLab Course Name Credi Hours Managerial Accouning Three MyAccouningLab saves ime previously spen on grading and leaves more ime for developing and implemening learning aciviies and assising individual sudens. As a resul, sudens become more engaged in he course conen and score higher on he exams. Tex Managerial Accouning, 2e, Karen Braun, Wendy Tiez, and Waler Harrison Jr. Managerial Accouning is required of all business majors a Sal Lake Communiy College approximaely 600 sudens a year. The goal of he course is o inroduce sudens o managerial accouning and begin providing hem wih he skills hey will need o evaluae manufacuring coss wihin a company. Topics include job, aciviy-based, and process cosing; fixed- and variable-cosing ools; break-even analysis; budgeing; balancing scorecards; and he ime value of money. I adoped MyAccouningLab in fall 2009 mosly because of he program s immediae feedback on homework problems. I was also very impressed wih he Sudy Plan and is abiliy o build suden undersanding of conceps wih which hey have he mos difficuly. I assign required homework for 20 percen of he final course grade, as well as media assignmens and recommended homework assignmens ha do no conribue o he course grade. I also srongly recommend ha sudens use he Sudy Plan, hrough which hey can earn exra credi. In my opinion, he Sudy Plan is a magical ool ha gives sudens he addiional pracice hey need o maser he conceps. Wih he ime I save grading homework, I develop learning aciviies for my sudens and give hem more individualized aenion. In addiion, when sudens me wih problems in a paricular homework assignmen, I can see exacly where hey are running ino difficuly. This helps me respond more appropriaely o each suden. Wha s more, makeup exams are now easier o adminiser. 60 percen MyAccouningLab exams (seven) 20 percen Final exam (procored in esing cener) 20 percen MyAccouningLab homework Sudens may earn up o 25 exra-credi poins (approximaely 2 percen of he course grade) based on heir percenage compleion of he Sudy Plan. Resuls and Daa I s very clear o me ha MyAccouningLab is an effecive learning resource ha measurably impacs our sudens success. We give a sandardized Managerial Accouning final exam. Iniially, we used MyAccouningLab in some secions bu no all. When we compared final exam scores in he secions in which MyAccouningLab was fully deployed wih secions in which i was no, he final exam scores were 3 o 10 percen higher in secions using MyAccouningLab. 12 For more informaion, conac krisen.schmi@pearson.com

15 MyAccouningLab: Sal Lake Communiy College I s very clear o me ha MyAccouningLab is an effecive learning resource ha measurably impacs our sudens success. Average Tes Score 100% 80% 60% 40% 20% r = % 0% 20% 40% 60% 80% 100% MyAccouningLab Homework Average Figure 1. Correlaion of Average Tes Scores and Average MyAccouningLab Homework Scores, Summer 2012 (n=59) A review of suden performance from he summer 2012 Managerial Accouning secions showed a srong correlaion beween average MyAccouningLab homework scores and average exam grades (figure 1). Since we performed hese analyses and repored he resuls, all insrucors have been requiring MyAccouningLab for heir secions. The Suden Experience Sudens benefi from MyAccouningLab s ineracive feaures. The program enables hem o lisen o a lecure for a second ime if hey need reinforcemen, and hey can receive immediae, in-conex help wih homework problems hrough he Help Me Solve This feaure, from he exbook page, or by using Ask My Insrucor, which provides an link o he problem. The sudens who embrace MyAccouningLab also use is feaures o preview chaper maerials prior o he lecure, which engages hem in he opic from he firs momen of class. In one siuaion, a suden repored working in he program from 8pm unil 2am. When asked why he worked so lae, he replied, I jus go so involved ha I didn wan o sop! I jus go so involved [in MyAccouningLab] ha I didn wan o sop! Suden Suden engagemen in any course is vial o suden success. MyAccouningLab is a valuable ool o ge sudens engaged in he accouning course conen: i provides immediae feedback for sudens when hey are doing homework, and i offers ineracive exercises and videos ha a suden can access 24/7 for explanaions of difficul conceps. Submied by Bob Burdee Sal Lake Communiy College For more informaion, conac krisen.schmi@pearson.com 13

16 mylab profile CAPE FEAR COMMUNITY COLLEGE Wilmingon, NC Produc Name MyAccouningLab Course Name Principles of Financial Accouning / 3 credis Sudens are more moivaed o complee homework in MyAccouningLab han hey are by using pencil and paper. I s he only program ha shows sudens, sep by sep, how o work a problem, and i holds hem accounable for heir learning. Tex Financial Accouning, 9e, Charles Horngren, Tom Harrison, and Suzanne Oliver Principles of Financial Accouning is required for all business, compuer informaion sysems, and medical office majors. I is aken by sudens who are pursuing a wo-year degree and by hose who are planning o ransfer ino a four-year program. The course inroduces sudens o business decision-making accouning informaion sysems, wih an emphasis on analyzing, summarizing, reporing, and inerpreing financial informaion. Upon compleion, sudens should be able o prepare financial saemens, undersand he role of financial informaion in decision making, and address ehical consideraions. Sudens mee in a classroom seing wice a week; we usually cover one chaper over a wo-week period. During hose wo weeks, I spend he firs wo classes lecuring on he chaper conen, he hird class reviewing conceps and problems, and he fourh class giving he chaper es. For each chaper, I creae a homework assignmen in MyAccouningLab and make i available as soon as my firs lecure is over. The assignmen is lef open for one week, and sudens have an unlimied number of aemps o complee i. I deliberaely close he homework righ before he sar of he review class o ensure ha he sudens work he problems in advance and o accommodae hose sudens who wan o ge help immediaely before class. 60 percen Chaper ess 25 percen MyAccouningLab homework 15 percen Final exam MyLab Benefis When I began eaching a Cape Fear in 2007, he deparmen was already using MyAccouningLab. I ve also augh in deparmens ha use oher programs or no echnology a all. MyAccouningLab saves me approximaely five hours a week because I do no need o grade pencil-and-paper homework. My favorie feaure is he Ask he Insrucor funcion because wih every suden quesion, I receive a screen sho of he very problem he suden is working, and I can see exacly where hey are having difficuly and help hem accordingly. MyAccouningLab is, hands down, he bes online homework sysem. MyAccouningLab is he only online homework program ha shows sudens how o work a problem (via Help Me Solve This). The program holds sudens accounable for heir learning, which encourages hem o spend more ime on ask and resuls in a beer undersanding of course maerial. Plus, sudens enjoy i. My sudens are much more moivaed o complee homework in MyAccouningLab han hey are when using pencil and paper. For sudens wih no prior experience wih online learning, MyAccouningLab s Geing Sared informaion walks hem hrough everyhing hey need o do o ge up and running. MyAccouningLab is, hands down, he bes online homework sysem. I keeps sudens engaged in heir homework, and i saves insrucors a grea deal of ime. Submied by Jackie Casey Cape Fear Communiy College 14 For more informaion, conac krisen.schmi@pearson.com

17 mylab profile DOUGLAS COLLEGE New Wesminser, BC, Canada Produc Name MyAccouningLab Course Name Principles of Accouning I / 3 credis MyAccouningLab faciliaes boh he eaching and he learning experience. Insrucors can use he gradebook o quickly and easily idenify and inervence wih sudens who are falling behind, and sudens can urn o is ineracive feaures for help whenever and wherever hey need i. Tex Accouning, Volumes 1 and 2 (Cusom Version), Canadian 8e, Charles Horngren, Tom Harrison, Suzanne Oliver, Peer Norwood, and Jo-Ann Johnson Principles of Accouning 1 is required of all business adminisraion majors. The main goal of he course is o inroduce sudens o he heory and pracice of recording and reporing financial evens for service and merchandising enerprises. Wih hese fundamenal conceps in hand, boh business sudens and accouning majors are equipped o proceed in heir sudies. We began using MyAccouningLab in 2007, primarily because of is pedagogical value o sudens and is abiliy o auomaically grade homework. Currenly, I use MyAccouningLab for all homework assignmens, which focus on he previous week s chaper and also conain a few quesions from earlier chapers o reinforce suden reenion of previously covered conceps. 35 percen Final exam 35 percen Miderm exam 20 percen Exams 10 percen MyAccouningLab homework MyLab Benefis MyAccouningLab saves me a remendous amoun of ime in building homework assignmens because I can easily selec and include problems from boh he curren chaper and previous chapers. Because sudens learn hrough repeiion, his is criical o how I creae homework assignmens. In addiion, MyAccouningLab enables me o idenify and inervene wih hose sudens who are behind on heir homework. This is paricularly imporan during he firs few weeks of class if sudens fall behind a his poin, hey are no likely o cach up, puing hem a risk of dropping he course. The value of MyAccouningLab goes beyond online grading; he program is pedagogically superior o oher programs in he ways ha i faciliaes he eaching and learning experience. Mos imporan, my sudens like MyAccouningLab. They grealy appreciae he ineracive feaures, such as Help Me Solve This and is easy access o sep-by-sep help whenever and wherever hey need i. Sudens also repor ha he video lecures and DemoDocs are very useful. Las winer, he school emporarily closed due o inclemen weaher. We were on chaper 2, which is foundaional maerial. I was able o use MyAccouningLab o creae chaper lessons so ha my sudens learned debis and credis and we never fell behind schedule. Everyhing was righ here a my sudens fingerips. The value of MyAccouningLab goes beyond online grading he program is pedagogically superior o oher programs in he ways ha i faciliaes he eaching and learning experience. Submied by Glen Sanger Douglas College For more informaion, conac krisen.schmi@pearson.com 15

18 MYLAB PROFILE GEORGE BROWN COLLEGE Torono, ON, Canada Produc Name MyAccouningLab Course Name Accouning for Small Business Enrepreneurs: Inroducion o Financial Accouning / 3 credis MyAccouningLab s personalized learning enables sudens o focus on he mos-difficul conceps and o beer maser he course maerial. Tex Managerial Accouning, Canadian ediion wih MyAccouningLab 1e, Karen Wilken Braun, Wendy Tiez, Waler Harrison Jr., and Rhonda Pyper Accouning for Small Business Enrepreneurs inroduces enrepreneurs and small-business managers o he fundamenals of accouning via a compuerized accouning sysem. The pracical, hands-on course walks sudens from he iniial seup of a full se of books, hrough financial saemens according o generally acceped accouning principles, and o analysis and forecasing for fuure planning. I use MyAccouningLab for homework, quizzes, and procored exams. In addiion, I srongly encourage use of he Sudy Plan on he firs day of class, I show my sudens a char illusraing he correlaion beween ime spen in he Sudy Plan and course grades. 50 percen MyAccouningLab exams 30 percen MyAccouningLab QuickBook homework 10 percen MyAccouningLab quizzes 10 percen MyAccouningLab homework MyLab Benefis MyAccouningLab provides he comprehensive, hands-on pracice sudens need o maser course conceps. Embedded sudy aids faciliae creaive approaches o course maerial and enable each suden o learn in he manner ha bes suis him or her. In addiion, he program s personalized-learning approach helps each suden focus specifically on hose areas in which ha suden needs he mos suppor and spend less ime on conceps already undersood. I had a suden enroll in Financial Accouning who had already failed he course hree imes. Afer using MyAccouningLab in my course, he suden passed wih a score of 86 percen. MyAccouningLab also benefis insrucors. Grading is easy and flexible; I can easily creae muliple versions of exams all wih he same level of difficuly o eliminae academic dishonesy. In addiion, because he Ask My Insrucor feaure helps sudens ask specific quesions, I m able o easily idenify he difficuly hey are having and can give hem meaningful, cusomized feedback. MyAccouningLab is an excellen program ha suppors personalized suden learning and improved, cusomized insrucion. I s a grea ime-saver and a valuable ool. Submied by Deirdre Fizparick George Brown College 16 For more informaion, conac krisen.schmi@pearson.com

19 mylab profile GREENVILLE TECHNICAL COLLEGE Greenville, SC Produc Name MyAccouningLab Course Name Principles of Accouning I and II / 3 credis Implemening MyAccouningLab enabled insrucors o incorporae more acive learning ino he course sequence and hereby increase suden engagemen in course maerial. As a resul, exam scores improved by 25 percen; failure/wihdrawal raes decreased by 28 percen. Tex Financial and Managerial Accouning, 3e, Charles T. Horngren Principles of Accouning I and II are required courses for business and culinary majors. The firs semeser of he wocourse sequence inroduces basic accouning procedures for analyzing, recording, and summarizing financial ransacions; adjusing and closing he financial records a he end of he accouning cycle; and preparing financial saemens. The second semeser emphasizes managerial accouning heory and pracice in basic accouning and procedures for cos accouning, budgeing, cos-volume analysis, and financial saemen analysis. I redesigned he Principles of Accouning sequence in Prior o he redesign, he courses followed separae calendars, esing was inconsisen, and insrucors had no basis by which o measure suden learning oucomes or o idenify areas of improvemen. By implemening MyAccouningLab, we gained consisen assessmens and a means o measure resuls. We devoe wo lecures o each chaper: one a lecure/ discussion and one in which we work hrough an assignmen in MyAccouningLab as a class (his assignmen does no conribue o he course grade). Also for each chaper, we assign a prees, a poses, and a quiz. Sudens are allowed unlimied aemps on he prees and poses, wih 30 minues for compleion each ime. They mus complee he prees and poses in order o open he chaper quiz, for which hey are allowed wo aemps and 45 minues o complee. We also deliver our uni exams hrough MyAccouningLab. 30 percen MyAccouningLab comprehensive final exam 15 percen Comprehensive accouning problem 15 percen MyAccouningLab exams 15 percen Ehical essay 10 percen MyAccouningLab quizzes 10 percen MyAccouningLab preess/posess 5 percen Class paricipaion/business acumen MyLab Benefis MyAccouningLab has enabled us o sandardize our assessmens and our course calendar, hereby ensuring consisency in course delivery. The only variable is he presenaion syle of he insrucor. In addiion, we are able o creae assignmens ha mirror our desired suden-learning oucomes. Assignmens are graded auomaically, which gives insrucors ime o provide suden feedback; and daa are insananeously colleced, enabling us o collecively measure improvemens or areas for improvemen across all secions. Now, insead of lecuring on fundamenal conceps, mos class ime is spen discussing conceps and pracicing problems. Redesigning wih MyAccouningLab has changed our class environmen for he beer. Is acive learning ools engage boh online and radiional sudens, and because sudens work in MyAccouningLab ouside of class, hey come o class beer prepared, ready o paricipae, and having compleed more of heir assignmens. Exam scores have improved by 25 percen; failure/wihdrawal raes have decreased by 28 percen. Implemening MyAccouningLab enabled us o incorporae acive learning ino he course and o beer engage sudens in course conen while also providing a consisen and coseffecive means of assessmen. Final exam scores and success raes have improved as a direc resul of our course redesign. Submied by Kim Silver Greenville Technical College For more informaion, conac krisen.schmi@pearson.com 17

20 mylab profile MIDDLE GEORGIA STATE COLLEGE Cochran, GA Produc Name MyAccouningLab Course Name Principles of Accouning I and II / 3 credis (each) When used in online courses, MyAccouningLab helps ensure academic rigor and alleviae academic dishonesy by enabling insrucors o scramble quesions and creae ime limis on exams. Tex Financial and Managerial Accouning, 3e, Charles Horngren Principles of Accouning I and II are required for all business adminisraion majors and many aviaion majors. The course sequence provides nonaccouning majors wih a basic undersanding of accouning conceps, from he managemen of personal finances o sock marke basics. I use MyAccouningLab for all homework and esing in boh my radiional and online courses. I find ha he amoun of ime a suden spends on homework has a srong correlaion o he grade he suden earns on he exam. I also make he Sudy Plan available. 100 percen MyAccouningLab homework + five exams MyLab Benefis MyAccouningLab is an exremely efficien and comprehensive program ha helps my sudens learn accouning via is managed sysem of homework and exercises. I s he oal package. Implemening MyAccouningLab has freed up class ime (in my face-o-face courses) so I can cover more maerial. I no longer have o spend so much ime grading paper exams, and I save paper and oner. The gradebook helps me clearly see wha each suden is doing over he course of he erm. For sudens, MyAccouningLab offers many benefis. Exam feedback is immediae. Sudens can es in an environmen ha is comforable, and as a resul, hey perform beer. Also, he Help Me Solve This funcion gives immediae feedback. Sudens are consanly engaged. I s like having a personal accouning uor. I m so glad I lisened o my Pearson represenaive and ried he program. Insrucors who aren using MyAccouningLab are missing ou on a echnology ha has revoluionized he way accouning is augh. MyAccouningLab helps ensure academic rigor in my online courses. Academic dishonesy is always a concern in online courses, bu MyAccouningLab does an excellen job of alleviaing i by enabling me o scramble quesions, creae ime limis on exams, and so on. MyAccouningLab has made a posiive impac on my eaching. I m so glad I lisened o my Pearson represenaive and ried he program. Insrucors who aren using MyAccouningLab are missing ou on a echnology ha has revoluionized he way accouning is augh. I is a comprehensive approach o suppor suden learning. I wish I had had MyAccouningLab when I was an accouning suden! Submied by Troy V. Sullivan Middle Georgia Sae College 18 For more informaion, conac krisen.schmi@pearson.com

21 mylab profile SPOKANE COMMUNITY COLLEGE Spokane, WA Produc Name MyAccouningLab Course Name Principles of Accouning I and II / 5 credis each By combining a variey of assessmens, he opporuniy o work problems muliple imes, and immediae feedback on heir work, MyAccouningLab provides sudens wih he suppor hey need o maser conceps before moving on. Tex Financial Accouning, 2e, Jeffrey Waybrigh and Rober Kemp Principles of Accouning I and II are required of all business majors. The course sequence provides an inroducion o he fundamenals of accouning, primarily as hey apply o corporaions. I began using MyAccouningLab in I use i for all assessmens, wih he excepion of wriing assignmens. I assign wo ypes of homework for each chaper: a low-sakes version (homework 1) ha offers sudens an opporuniy o pracice and a high-sakes version (homework 2) wih fewer problems, which sudens may work only once. For hose sudens who earn 80 percen or beer on homework 1, I add 5 percen o heir quiz grade for ha chaper. I encourage sudens o use he Sudy Plan, and I use Sudy Plan quesions when I creae quizzes. 27 percen MyAccouningLab homework 22 percen MyAccouningLab final exam 18 percen MyAccouningLab miderm exam 25 percen MyAccouningLab quizzes 8 percen Wriing assignmens MyLab Benefis MyAccouningLab benefis our program a grea deal. I creaes sandardizaion of assessmen across all secions ha is boh more equiable for sudens and easier for new adjuncs o use. In addiion, he auomaically graded problems save insrucors a lo of ime. As a resul, I m able o spend class ime more producively, and I have more ime o cover imporan conceps. Finally, when sudens have rouble wih problems in MyAccouningLab, I can see exacly wha hey ve done and where hey ve gone asray, and I can provide meaningful feedback. Sudens appreciae he opporuniy o work problems muliple imes and receive immediae feedback, which enables hem o maser conceps before moving on. The Help Me Solve This feaure is especially helpful o sudens i provides needed assisance when an insrucor isn presen. If I had o choose beween eaching wihou MyAccouningLab and no eaching a all, I d no each a all. Overall, sudens love i. One suden old me, The srucure and forma of MyAccouningLab quizzes really help me absorb he informaion. Anoher said simply, MyAccouningLab is fabulous! For hose considering MyAccouningLab, I say, ake he plunge. You ll have a learning curve, bu you ll save so much ime in he long run. If I had o choose beween eaching wihou MyAccouningLab and no eaching a all, I d no each a all. Submied by Jeffrey Waybrigh Spokane Communiy College For more informaion, conac krisen.schmi@pearson.com 19

22 CAMPBELL UNIVERSITY Buies Creek, NC Produc Name MyEconLab Course Name Credi Hours Economic Way of Thinking Three Required MyEconLab homework and frequen MyEconLab assessmens provide sudens wih he hands-on pracice hey need o maser course maerial and increase heir exam scores. Tex Essenial Foundaions of Economics, 5e, Robin Bade and Michael Parkin Economic Way of Thinking provides an inroducion o economic heories, policies, and pracices. The course is aken primarily by preprofessional majors in order o saisfy he school s social science requiremens. I adoped MyEconLab when i was iniially released in 2007 as a way o improve suden assessmen scores while also increasing suden exposure o online learning and selfassessmen echnology. In addiion o compleing homework and quizzes in MyEconLab, sudens paricipae in MyEconLab group experimens designed o foser eamwork. My use of MyEconLab has evolved over ime. In spring 2012, he MyEconLab assessmens conribued 20 percen o each suden s final course grade sudens used i for required homework assignmens and quizzes and were allowed one aemp a each assessmen. In fall 2012, I conduced an experimen o es MyEconLab s impac on suden learning: I made homework and quizzes wihin MyEconLab available o my sudens, bu did no require hem o use he program. In spring 2013 I resumed required usage, bu his ime I allowed unlimied aemps a homework and wo aemps a each quiz. I also sared incorporaing quesions from MyEconLab s Sudy Plan ino homework and quizzes. 70 percen Exams (hree) 12 percen MyEconLab homework (six) 12 percen MyEconLab quizzes (six) 6 percen MyEconLab group experimens (wo) Resuls and Daa My experimen wih opional usage in fall 2012 resuled in a significan drop in exam scores. The average scores were 3 o 18 poins lower han hose in spring 2012, when MyEconLab had been required. I also noiced a significan drop in he amoun of ime sudens spen in he program paricularly in he Sudy Plan. I aribue he sharp difference beween he resuls from fall 2012 and hose from spring 2013 o MyEconLab. In spring 2013, I once again required MyEconLab and allowed sudens an unlimied number of aemps on homework. The exam scores improved even more significanly: Exam 1 scores increased an average of 17 poins, Exam 2 scores increased an average of 22 poins, and Exam 3 scores increased an average of 21 poins over fall 2012 (figure 1). I also observed a srong correlaion beween MyEconLab quiz grades and exam scores. I believe ha he required homework prepared sudens for boh he quizzes and he exams (figure 2). 20 For more informaion, conac krisen.schmi@pearson.com

23 MyEconLab: Campbell Universiy Average Exam Scores % 58% 75% Exam 1 Exam 2 Exam 3 Spring 2012 Required MEL Figure 1. Average Exam Scores wih and wihou Required MyEconLab, Spring 2012 Spring 2013 (Spring 2013 also included unlimied aemps a homework.) 61% 43% 65% Fall 2012 Opional MEL 53% 50% Spring 2013 Required MEL 71% The Suden Experience MyEconLab enables sudens o pracice solving problems unil hey ruly maser he maerial. This kind of addiional pracice beer prepares sudens for exams and reduces heir anxiey around es aking. In addiion, sudens appreciae he real-ime feedback wihin MyEconLab assessmens as well as how boh he emporary access offered a he beginning of he semeser and he ebook opions accommodae financial challenges. As an added benefi, more-frequen assessmens via MyEconLab enable me o monior suden performance and idenify sudens in need of individual aenion or uoring suppor. Also, I am able o idenify conceps deemed difficul by a majoriy of sudens, and hen cover hose conceps in greaer deph during lecure. Because hey re more prepared and more informed my sudens now ask more-specific quesions. In urn, I m able o uilize office hours more effecively and more efficienly. Average Exam Grade R² = Average MyEconLab Quiz Grade MyEconLab enables me o prepare end-of-semeser grades and assess learning oucomes in a more imely manner. Afer I provided sudens wih frequen, lower-sakes assessmens in MyEconLab, exam scores significanly increased and sudens achieved greaer masery of course maerial. Figure 2. Correlaion beween Average MyEconLab Quiz Scores and Average Exam Scores, Spring 2013 Submied by Shahriar Mosashari Campbell Universiy For more informaion, conac krisen.schmi@pearson.com 21

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