DISTRICT 7360 NEWSLETTER September 2014

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1 DISTRICT 7360 NEWSLETTER September 2014 Assess Your Situation and Clean it Up! I ve spent much of the first quarter of the Rotary year on the road. I ve now met with more than 50 clubs and had the chance to hear about their victories as well as their challenges. No surprise whether clubs were big or small, many of the problems the clubs have encountered are similar. I ve listened quite intently to challenges the clubs were facing that may be caused by our District and Rotary International or The Rotary Foundation. As hopefully most of you noticed, I tend to listen more than defend these practices. Two areas that have been constant areas of soreness are the Public Relations Grants from last year and the policies of Grant Management Seminars. I m very proud to announce that through the hard work of many dedicated district leaders as well as advocacy on the part of our District leadership to The Rotary Foundation, we ve made great progress! Public Relations Grants As you are probably aware, the board of directors of Rotary International eliminated PR Grants to districts this year. However, there were grants awarded during the Rotary year that were never paid to the clubs who were successful in applying for them. I ve heard from several of these clubs who properly completed the grant paperwork, spent their own funds, filed reports and receipts, and then waited waited waited for reimbursement (which had not yet come). Thanks to PDG Karen Teichman, District Treasurer Roger Fetter, and several other individuals, we were able to identify the problem at Rotary International and obtain release of the funds to our district. The district will very shortly be cutting checks to the affected clubs. Once that happens and the clubs are then made whole problem solved! Grants Management Seminar and Community Grants You may also be aware that we have been required to perform Grants Management Seminars (GMS) in-person as per The Rotary Foundation (TRF) regulations. Because of our vast district geography, this has made the process even more tedious. Add to that no in-person hip and Foundation seminars this year (saving district Rotarians an additional weekend of Rotary-travel), and it has become quite difficult for clubs to become certified and in turn receive Community Grants. Clubs who attended our sole GMS at District Assembly are adamant that no make up GMS be offered because they prioritized the day. Clubs who missed the GMS at District Assembly insist that a make-up be offered. What is a District Governor / Foundation Committee to do? APPLY THE FOUR WAY TEST! It s true that the GMS at District Assembly last year was appropriately advertised as such. It was also fairly offered (in the center of our district in Carlisle Pennsylvania). So, those clubs that attended and were subsequently certified were given the chance to apply for grants and those who did will receive them. However, there s a large pot of money still available to Community Grants because not all clubs who were eligible applied for a grant. So, in the spirit of Building Goodwill and Better Friendships as well as being Beneficial to All Concerned, I ve asked the District Foundation Committee, who already does tremendous work, to now offer a second GMS (which in no way causes those who applied previously to be unfairly treated they re getting their grants) so that we spend the Community Grant money the way it was intended in our communities. I ve asked the committee to again offer the GMS in a central area (either Carlisle or Altoona Pennsylvania) so that clubs in the north, south, east and west of our district can readily attend (fair to all concerned). We ll then set a second-round deadline and seek applications please watch your for updates. Once the community grants funds are awarded and we ve followed the Four Way Test problem solved! The in-person training requirement for GMS compliance has also been troubling. During President Gary s visit, I expressed this concern to him. Additionally, we advocated through our Zone leadership (who report directly to the Board of Directors of Rotary International and The Rotary Foundation). I m happy to say that our requests were heard and acted upon. According to Zone 29 Regional Rotary Foundation Coordinator Neil McBeth, we can now offer GMS via webinar so long as, for every webinar offered, we also must offer an in-person session. I ve asked the Foundation Committee and District Rotary Foundation Coordinator (DRFC) Susana Falck to review this new opportunity and work with me to implement as swiftly as possible. Once we have implemented a webinar version of the GMS and are in full compliance problem solved! Teaching Point: Problems within our clubs The lesson I take from these two opportunities is this: A problem caused by process, procedure, rules and regulations, or perhaps just the way we do things can and should be fixed. What were relatively easy fixes eliminated problems that are very real and very difficult for clubs. Do we have problems such as these within our clubs that make it difficult for our individual members? Perhaps it s time to assess our situation, be open and honest about pain-points in our clubs, talk with our members, and clean up the problems as quickly as possible. Run don t walk to make being a Rotarian a more enjoyable experience. Yours in Rotary Service, Jason Piatt, DG

2 Why and How to Host a Rotary Day In an effort to increase membership this year, RI President Gary C.K. Huang has asked clubs and districts to organize fun, informal community events called Rotary Days. "We need to showcase our good work to everyone in the community," our President tells us, "Rotary Days need to be fun and all-inclusive... Let's give people the opportunity to experience what it's like to make a difference." Show the community who we are and encourage others to join us to make an even bigger difference in our community and world! Any club, big or small, can host a Rotary Day. Consider pooling resources and co-hosting an event with several area clubs plan a large-scale Rotary Day event, or keep it small and focused on a particular age group. No matter what your project might be, shout out the word of Rotary and introduce your club to those who don t know you! Believe it or not, people are still out there who have not heard about Rotary! Let s use this year to change that and invite them inside to help. Here are a few examples of what Rotary Clubs are doing for Rotary Days around the world: Arlington Heights, Illinois is planning a September Community Bike Ride. Bike rides in other parts of the US are planned throughout the fall. An Oktoberfest is planned in McAllen, Texas in November.. World Peace Day celebrations are underway in England (9/19-21). A Bowling tournament in Laredo, Texas sounds like fun and if that wasn t enough, they are hosting a second Rotary Days Fiesta for the Foundation in January to be held in the community! The Rotary Club of Pandan Valley, Singapore in Rotary District 3310 will present a musical A nation in Concert - A Wetland Adventure that will inspire people with disability and their caregivers, that their talents could be showcased alongside theatre professionals, and appreciated by patrons and the general public. The Rotary Day in Chennai, India is slated for December 9, as a huge rally on the marina beach with participation of around 10,000! And I ve borrowed Florida s District 6690 s artwork (above), from a 5k Run and 3k walk event being hosted around their District so many fun events are happening all over the world! What is your club planning? For more ideas and to register your event, visit Register your event through this website, too. Join in the excitement of sharing Rotary with others! Boost your membership by having fun! Did we mention there are prizes?! Rotary Days recognition for clubs will be presented by District Governor Jason for those clubs that undertake successful Rotary Day events during Rotary Days photos: Post photos from your Rotary Day event online using Instagram or Twitter and use the hashtag #RotaryDay to share your impact with Rotary s online community. Photos of Rotary Day events around the world will be collected and shown at the 2015 Rotary International Convention in São Paulo, Brazil. Some photos may also be featured in The Rotarian magazine. Rotary Days video contest: Clubs and districts are invited to submit brief videos highlighting their Rotary Day events. President Huang will recognize one grand prize-winning club or district with a special award plaque. The winning 3 minute video, along with videos from select finalists, will be featured on rotary.org and possibly at the 2015 Rotary International Convention in São Paulo, Brazil. Information and rules can be found on line or in the Rotary Days brochure (on line or in the President s handbook). And please let me know what your club has planned so that we can keep District Governor Jason up to date on all of the great ideas happening around District 7360 and share with others in the District through this great newsletter! Thanks! And, Have FUN! I look forward to hearing from you! ~ Karen Karen Teichman, PDG pdgkaren@yahoo.com District 7360, Public Relations Public Image Chair, District 7360 Rotary Days Coordinator

3 ATTENDANCE REPORT FOR AUGUST 2014 Club 6/30/14 Current Average Attend% Altoona Altoona-Sunrise Ashland Area Bedford Bedford Sunrise Bellefonte Sunrise Berkeley Springs Berwick Bloomsburg Chambersburg Charles Town Claysburg Clearfield Coudersport Cumberland Curwensville Danville Downtown Lock Haven Elysburg Emporium Frackville Galeton Grantsville Greencastle Hagerstown Hagerstown/Sunrise Hancock Hegins-Valley View Hollidaysburg Hughesville Huntingdon Johnsonburg Keyser Lewisburg Lewisburg (Sunrise) Lewisburg Sunset Lewistown Lock Haven Long Meadows Mahanoy City Martinsburg Martinsburg/Sunrise Mercersburg Club 6/30/14 Current Average Attend% Mifflintown Mill Hall (Sunrise) Milton Minersville Montoursville Morrisons Cove Mt. Carmel Muncy Oakland Pleasant Gap Pottsville Renovo Ridgway Ringtown Romney Selinsgrove Shamokin Shenandoah Shepherdstown Southern Schuylkill County St. Marys State College State College Sunrise State College-Downtown Sunbury Tamaqua Tower City-Porter Tyrone Waynesboro West Snyder-Beaver Springs Williamsport MD Williamsport PA Totals, Avg Attendance: 75 of 75 clubs reporting %

4 NEW MEMBERS Jennifer Hartman, Tim Parnell, Joel Seelye, Chad Shirey, & LeAnn Stefan Altoona Cheryl Potteiger & Pamela Vaiana Bellefonte Sunrise Robert Sheranko Berwick Taylor Farr Bloomsburg Laurie Ann McKoy Chambersburg Nicole Boudreaux, Brian Duffield Sr. Aaron Peteranecz & Scott Toms Hagerstown Jennifer Carbaugh, Richard Fairley & William Gaertner Hagerstown Sunrise Shannon Winstead Huntingdon Barbara Crane, Shawn Dilley, Cecilia Francis & Dawn White Keyser Diane Elliott, Peter Geschwindner & Christine Mallula Lewisburg Sunrise Melissa Stover Lock Haven Downtown Dawn Brown, Kathy Deffer, Amanda Vance & Michael Walton Martinsburg Dan Dulyea & Trent Reid Martinsburg Sunrise Maureen Myers Oakland Chester Arnold Pottsville Jenny Olszewski & Jae Nae Lynne Wian State College Downtown Lloyd Hamberger, Maria Marion, Angela Piatt & Jason Stains Waynesboro Teresa Morningstar Williamsport, MD ROTARIAN OF THE YEAR Sharon Elbin Hancock MEMBERS WHO PASSED AWAY Armando Al Lenzini Bloomsburg James Shadle, Sr. Hegins-Valley View 43-YEAR MEMBER OF BLOOMSBURG ROTARY CLUB, AL LENZINI, PASSED AWAY AUGUST 19 TH Armando Joseph Al Lenzini, age 95, of 339 Orchard Drive, Catawissa, died peacefully at his home on Tuesday, August 19, 2014 at 9:55 p.m. He spent most of his adult life in Bloomsburg and was fondly called Big Al. Al was born in Mocanaqua on January 28, 1919 and was the youngest son of Giovanni and Ottavia Lenzini s nine children. He was preceded in death by his beloved wife of 40 years, the former Angeline Cardone. His parents also preceded him in death, as did his six brothers: Guido, Sabbatino, Joseph, William, Peter and Amelio and two sisters: Edelinda Mucci and Fanny Rokus. He graduated in 1937 from Shickshinny High School. He joined the U.S. Marine Corps during WW II and was assigned to the Pacific Theater as a cook. He amused his family with endless stories of adventure and misadventures in the military. He was honorably discharged as a Staff Sergeant and carried the Marine motto Semper Fi, which means Always Faithful, into his life after military service. One of his first jobs was working at Racusin s Men s Store in Shickshinny and Berwick. He discovered a love for men s clothing sales and dressing windows during this experience. For over 63 years, Al owned and operated Al s Men s Shop at three different locations on Main Street in Bloomsburg. He was recently honored by the Columbia Montour Chamber of Commerce as the oldest living proprietor on Main Street in Bloomsburg. Al was a member of the Bloomsburg Rotary Club since 1971 and a Paul Harris Fellow. In his earlier years, he was active in the Boy Scouts of America as a Scout Master. He also operated several stands at the Bloomsburg Fair for more than 40 years. In the 1960s, Al pioneered off-campus student housing in Bloomsburg, housing 30 to 40 students at a time above his store on the corner of Center and Main Street in what was called Al s Lounge. For many years, he rented to hundreds of college students in Bloomsburg. Al will be greatly missed by his loving daughters: Emilia, wife of Charles F. Parker, Jr., and Mary, wife of Michael E. Howe. He is also survived by his cherished companion of 20 years, Margaret Rarig. His grandchildren are Kathryn Howe, wife of George Berger; Alyssa Howe; Alexis and Marcus Long; and Matthew Masala, Numidia. His great grandchildren are Gavin, Liam, and soon to be born Maryn Berger and Jameson Curry. A Mass of Christian Burial was celebrated on August 23 in St. Columba Catholic Church, Bloomsburg, with Msgr. Robert E. Lawrence officiating. Interment was made in New Rosemont Cemetery, Espy. Christian wake services will be held on August 22. HEGINS-VALLEY VIEW MEMBER, DR. JAMES SHADLE, PASSED AWAY ON NOVEMBER 11 Dr. James S. Shadle Sr., 84, of Fountain, passed away peacefully on September 11 Born in Fountain, April 14, 1930, he was the only child of the late Samuel and Naomi Bressler Shadle. Jim had three main professions over the course of his lifetime; he was a farmer, an educator and a conservationist. He raised turkeys and grew potatoes on his farm for many years while teaching agriculture at Millersburg and Blue Mountain School Districts. He retired in 1987 as principal at Blue Mountain Middle School after 30 years in teaching and administrative positions. During that period, he also found time to be an Ag professor at Penn State University, University Park Campus, where he earned his bachelor's, master's and doctorate

5 degrees. Jim was also a pilot and enjoyed many flights with friends and family over the years. Jim was one of the founding members of the Schuylkill County Conservation District in 1955, and served as chair or vice chair for more than 50 years. As recognition for his outstanding service to this cause, Jim received the Gold Standard Award as the first inductee into the District's Conservation Hall of Fame. In 2010, Jim received from the National Association of Conservation Districts', the Distinguish Service Award. He was also recognized with commendations from the State Senate and Governor's office on his retirement from the Conservation District in late 2013 after 58 years of distinguished service. Jim was active in several other organizations, including Future Farmers of America, Rotary and F&AM Lodge 797, Valley View, while holding leadership positions in them as well. Jim was a member of Christ United Church of Christ, Fountain. Penn State was another one of Jim's passions, as he enjoyed many years as a season ticket holder for football games. He is survived by his wife, Lorraine, to whom he was married 62 years; two sons, James Jr. and wife, Cindy, New Cumberland, and Daniel and wife, Amy, Donaldson; son-in-law, Russell Wagner, Hegins; eight grandchildren, Brian, Jessica, Jonathan, & Andrew Wagner, Christopher, Chloe, Daniel, Emma & Gabrielle Shadle; and four great-grandchildren, Lauren, Kaden, Ellie and expected baby Wagner on the way. In addition to his parents, he was preceded in death by his daughter, Dianne Wagner. There will be a private graveside funeral service held at the convenience of the family. The family suggests memorial donations be made either to Christ United Church of Christ, P.O. Box 57, Hegins, PA or Schuylkill Conservation District, Attn.: Dr. James S. Shadle Nature Center, 1206 Ag Center Drive, Pottsville, PA Buffington Reed Funeral Home, Valley View, is in charge of arrangements. FOUNDATION RAFFLE Once again this year, we will be holding a Chair Raffle in conjunction with our Foundation Dinner on November 15 at Green Grove Gardens in Green Castle, PA. The prizes are: 1. A Rotary Harvest Chair, 2. Rotary Highback Rocker, 3. Rotary Royal Office Chair. Notices have been sent to the Assistant Governors, requesting club contacts for the sale of tickets. If none are forthcoming, tickets will be sent to the Club Presidents. Tickets are $5 each, or 6 for $25. Each individual purchase of $25 or more will be donated in the individual s name to The Rotary Foundation. Amounts less will not. Checks for $25 or more should be made out to The Rotary Foundation and sent to Philip Pelletier, 1423 Treeline Dr., Bloomsburg, PA Any questions, contact Phil at or philip717@aol.com. FOUNDATION DINNER SPEAKER ANNOUNCED The speaker at the District 7360 Foundation Dinner will be Ann Lee Hussey. The dinner will be held on November 15 at Green Grove Gardens in Greencastle, PA. More details will be announced when available. Ann Lee Hussey of South Berwick, Maine has made the eradication of polio and the alleviation of suffering by polio survivors her life s work. In the past 13 years she has actively participated in 25 volunteer NID (National Immunization Days) teams organizing and leading the last 18 teams herself, choosing to take those NIDs to places that do not often see westerners Chad, Mali, Bangladesh, Niger, Nigeria as well as less touristy destinations in Egypt and India where the need is greatest and where the publicity and goodwill surrounding the trip are as critical as the immunizations themselves to help communicate the need for eradication. She has shared her story and passion hundreds of times carrying the message of PolioPlus around the Rotary world and beyond, raising money and creating new converts to the fight. She is determined that no child will needlessly have to suffer what she herself, a polio survivor, has been through. Her concern for polio survivors includes working to ensure mobility and dignity for those who survived the disease but did not have access to the kinds of surgeries and treatments that she was able to receive. And has led many RI grants to this end. Ann Lee has put a face on the subject of polio eradication, winning hearts and minds and raising hundreds of thousands of dollars in the process. A polio survivor herself, the story Ann Lee tells is personal, and so is her fight to eradicate polio. But for all the immunizations Ann Lee has herself made possible through NIDs, she considers fundraising and public awareness her most critical accomplishments. Ann Lee s work has earned her the International Service Award for a Polio-Free World and the Rotary Service Above Self Award. Ann Lee was recently honored as a White House Champion of Change for her humanitarianism and contributions to public service, aimed at improving people s lives and making a better future around the globe. She was also recently honored at the Maine State Senate chamber for her remarkable achievements. Outside Rotary, Ann Lee served as a trustee of York Hospital and on the board of Port Resources, an organization that supports developmentally challenged adults in Portland, Maine.

6 Ann Lee and her husband are Rotary Foundation Major Donors. She currently serves District 7780 as PolioPlus Chair and remains a member of the District Visioning Team, having introduced the Visioning program to her district during her governor year. She also currently Chairs the Polio Survivors and Associates, Rotarian Action Group. She proudly served District 7780 as their District Governor. Previously Ann Lee served on the Reach Out to Africa Service Associates Subcommittee for , as Zone 32 Coordinator for Health and Hunger for and a member of the RI RAG Committee for Ann Lee has also served Districts as Presidents Rep. Ann Lee is a Veterinary Technician who with her Rotarian husband, Michael Nazemetz, DVM own Village Veterinary Clinic in Rollinsford, NH. They reside in South Berwick, Maine. PETS It's not too early to begin planning for next year's President Elect Training Seminar (PETS). All president-elects are required to attend the two-day event March 13-14, However, this will be no ordinary seminar...the beautiful Toftrees Resort will be hosting the seminar in State College, PA -- great training facilities, superb food, and comfortable lodging await! So, it's not too soon to start preparations...more to follow, and save the date! DGE Dave Ford SPONSORING BIKE RIDES The Rotary Clubs of Blair County are sponsoring 2 bike rides on Sunday, October 26. (All of the information is on the forms attached.) One ride is approximately 50 miles and will leave from Steve Seltzer Powersports at 1 pm. The other is approximately 25 miles and will leave from Steve s at 3 pm. Both rides should arrive back at Steve s by 5 pm. There will be a Dutch Treat Dinner at Marzoni s in Greenwood at 5 pm. All Rotarians and guests are welcome at the dinner. If you are not riding, please RSVP to Kelly Wike at kelly.wike.bvkb@statefarm.com. IT IS FALL AND IT S TIME TO GO BACK TO SCHOOL ROTARY LEADERSHIP INSTITUTE THAT IS. Simply put RLI is your Rotary Easy Button. You see, few of us come to Rotary with the skills to function well in a community service organization. Even fewer are knowledgeable about Rotary. Through Course Days developed and honed for over 20 years by working with Rotary International, RLI is here to help with both issues. In a fun, interactive and non-traditional environment, RLI s Course Days can help you be an effective Rotarian while minimizing the time and effort you extend. It works! Over 309 of the 530 Rotary districts worldwide are conducting RLI Course Days that s roughly 3 of every 5. It doesn t matter if you plan to be an officer, run a project or just participate in club programs, RLI can make it easier and more enjoyable. And really, who has a problem with that? To get started, you need to register. Go to to download the registration forms and for contact information. Club presidents should download the forms to be handed out during club assembly. There are two Course Days scheduled for this fall October 11, 2014 at Westmoreland Community College in Youngwood, PA. and November 15, 2014 at Hagerstown Area Community College in Hagerstown, MD. Your day starts at 7:30 AM and runs to 3:30PM. We provide you with a hot breakfast, coffee breaks and lunch along with the most informative, enlightening and enjoyable Rotary day you have ever experienced. But, here is the catch. We are dependent on your registrations to let us finalize the facility details and determine the number of Rotarians we ask to volunteer their day as Faculty. So you need to have registrations into Registrar Jeff Malloy by September 27 th for the Youngwood Course Day and November 1 st for the Hagerstown Course Day. The news gets better: most, if not all, of our District 7360 clubs will pay the $75 course fee. Have your Club Treasurer write out the check payable to RLI Main Line USA and enclose it with your registration form. Send both to RLI Main Line USA, P.O. Box 208, Bovard, PA We hope to see you there! Kelly Wike, PDG, Chair Mainline Division RLI Jeff Malloy, Treasurer/ Registrar Jack Murray, PDG, Secretary ROTARY YOUTH EXCHANGE Carl E. Hill REBOUND REUNION PICNIC Seventeen returning outbounds, their families and District Youth Exchange Committee members gathered at the Tyrone Community Park on Sunday afternoon, August 3 to review the academic year. The evaluations of the students and parents were quite positive with the Committee members noting areas for better communication and improvement. There were twentysix area high school students who participated in the program with a 97% completion rate. Kathy Krinks of the Rotary Club of Tyrone and District Committee Member made the arrangements for the facilities and the excellent picnic meal. DISTRICT INBOUND ORIENTATION Twenty-four inbound students will gather in Elysburg, PA on September for the annual event providing orientation to the newly arrived inbound students. The students are hosted by twentytwo of our District Rotary Clubs and represent twenty-one different countries. The Rotary Clubs of Elysburg, Danville and

7 Shamokin are providing housing the Friday evening meal for the students and staff. Our orientation sessions will be held at the United Methodist Church in Elysburg. Saturday's activities include a day at Knoebels Grove Amusement Park. On Sunday, the Club Counselors will meet the students and staff for brunch and counselor training at the Pine Barn Inn in Danville. Thank you to Pamela Yeager of the Elysburg Club for coordinating the weekend. OUTBOUND APPLICATIONS FOR THE ACADEMIC YEAR Applications are being accepted for the academic year with District Interviews scheduled for Saturday - Sunday, November in Claysburg, PA. District Outbound Coordinator should receive the application by November 14th. Complete details may be found on the District Youth Exchange website at District 7360 Youth Exchange. ROTARY STRENGTHENED THEIR BRAND BY SIMPLIFYING IT by Laurence Minsky and Colleen Fahey Harvard Business Review It s no surprise that simplicity sells. Too many options can overload short-term memory, inhibiting the ability to process information, creating cognitive overload. In addition, excessive options can spark feelings of remorse after transactions as customers continue to wonder if they had made the right choice. But creating decision simplicity presents only part of the brand simplicity picture. Sephora, Carrefour, and Amazon are examples of successful simple brands, despite providing a vast range of options to their customers. Simplicity should be built into the very core of the brand, beginning with the product or service itself and extending through the interactions at each touch point and in all brand communications. Achieving simplicity at this level is not easy, but the returns can be well worth the effort. The Siegel+Gale Global Brand Simplicity Index, an annual global study of 10,000 consumers (both customers and familiar nonusers) found that three out of four people are more likely to recommend a brand that provides simpler overall experiences and communications, and that people are even willing to pay more for a simpler brand s product or service. In addition, brands that are perceived as being simple in their products, services, interactions, and communications outperformed indices on the stock market by as much as 100%. So how can a brand achieve this form of simplicity? A look at the 2013 rebranding of the nonprofit Rotary can supply some clues. Rotary is a highly complex organization, steeped in tradition, with 1.2 million members in 34,000 autonomously run clubs in 530 districts across the globe. Navigating its extensive and varied programming was difficult for members and the public alike, making it hard for the organization to stay relevant. Rotary also discovered, through an internal survey, that members had difficulty explaining the nonprofit s role in the world. Working with Siegel+Gale, they conducted two additional worldwide studies. The first one assessed a donor s motivation to give money or time by comparing the nonprofit to 12 international peers and two local charities in each of four global regions to see how people perceived Rotary, as well as the respondent s brand preferences among these organizations. This survey found that while some nonprofits were positioned clearly in people s minds, Rotary wasn t. The second study revealed that neither their members nor their staff could consistently answer the question, What is Rotary? While the results were certainly disappointing, these surveys found two recurring and motivating themes: People join and stay with Rotary because of the connections they make with others and the positive feelings they get by giving back to their communities. Seeing the potential in these themes, Rotary adopted community and connections as their brand essence the core benefit, promise, or purpose of a product, service, or organization. Rotary organized all of their activities into three core areas at aligned with this brand essence: 1) join leaders for their club meetings; 2) exchange ideas for their work finding solutions to community problems; and, 3) take action for their work to create positive change in their local communities and in the world. As a result, Rotary was able to imply the benefits of getting involved with the organization, as well as explain how to do it, through one simple structure. Finally, Rotary turned their attention to their website. Prior to the rebranding, this site was focused on internal operations, making it nearly incomprehensible to the general public. But with the new brand essence and architecture in place, they were able to simplify their messaging by using the three core areas as part of their navigation. They found they needed two websites: one for the public, helping them to understand Rotary s role, and another for their members, where they could conduct their business. In addition, they updated their logo and imagery to underscore an experience centered on community and connections. According to Rotary s General Secretary, John Hewko, this simplification effort is showing positive results. Based on Rotary s experience, here are four key action steps to keep in mind for simplifying your brand: Find your brand essence. Understanding what your brand stands for is not only essential for helping you focus your products and services, it is the key for helping you simplify your communications. A brand essence can be used as the screen for judging the appropriateness of everything from a group s product and service offerings to their brand experience and communications. But be careful not to go too narrow with your essence. Focusing on one idea alone will be too limiting and handcuff your brand without providing the vibrancy needed for today s world. Hide your complexities. Many of the brands that rank high on the Siegel+Gale Brand Simplicity Index, such as Amazon and Google, have truly complex underpinnings, while providing a simple experience. Likewise, Rotary remains highly complex with its vast number of initiatives and programs. But the brand refresh simplified the experience into their three-item menu of join leaders, exchange ideas, and take action, making it easier for both members and nonmembers to get and stay involved.

8 Simplify your communications. Organizations that make their communications too complicated, have inconsistencies between their message and experience, or employ the use of fine print raise transparency questions and force consumers to work to align the promise with the reality. What consumers want is a clear presentation of the value a brand provides. Realign your metrics. Measurements you once thought were helpful might not tell the entire story after your simplification process. When Rotary launched their new websites, they found that less time was spent on the site and there were fewer page views. But upon a further look, they learned that the change was because readers were now able to find their needed information more quickly a key benefit of simplicity. Taking these steps just might spark added recommendations and referrals, the ability to charge a premium, and greater brand value. DISTRICT CALENDAR DATES TO SAVE Mystery Dinner September 20 at Veterans Club, Emporium, PA (PolioPlus Event) District 7360 Foundation Dinner November 15 at Green Grove Gardens, Greencastle, PA PETS March at Toftrees, State College, PA 2015 District 7360 Conference May 1-3 at the Radisson, Harrisburg, PA District Training Assembly May 16 at Celebration Hall, State College Pancakes for Polio May 25 at War Memorial Park, Martinsburg, WV District Governor David Ford s Installation June 25 at The Links at Hemlock Creek, Bloomsburg, PA 2016 District 7360 Conference April 29-May 1 at the Penn Stater, State College, PA

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14 MONTHLY CONTRIBUTION REPORT Interim Results For July through August ( ) (In US Dollars) Club No Name Number of Annual Fund Goal Amount Goal % Achieved AF Per Capita -- Annual Fund Other Funds Endowment Fund Total -- Month YTD Month YTD Month YTD District: District 7360 Contributions 5265 Altoona, PA, United Altoona-Sunrise, PA, United 5300 Ashland Area, PA, United 5266 Bedford, PA, United Bedford Sunrise, PA, United Bellefonte Sunrise, PA, United 5294 Berkeley Springs, WV, United 5301 Berwick, PA, United 5302 Bloomsburg, PA, United 5268 Chambersburg, PA, United Charles Town, WV, United 5269 Claysburg, PA, United 5270 Clearfield, PA, United 5272 Coudersport, PA, United 5256 Cumberland, MD, United 5273 Curwensville, PA, United 5303 Danville, PA, United Downtown Lock Haven, PA, United 0 $2, % $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $ $7, % $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $0.00 $0.00 $ $ $0.00 $0.00 $ $1, % $0.00 $0.00 $0.00 $50.00 $50.00 $0.00 $0.00 $ $0.00 0% $0.00 $ $ $0.00 $ $0.00 $0.00 $ $0.00 0% $0.00 $0.00 $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $37.50 $ $37.50 $75.00 $0.00 $0.00 $ $0.00 0% $0.00 $ $1, $0.00 $ $0.00 $0.00 $1, $0.00 0% $0.00 $0.00 $0.00 $0.00 $ $0.00 $0.00 $ $0.00 0% $0.00 $ $ $0.00 $35.00 $0.00 $0.00 $ $0.00 0% $0.00 $10, $10, $0.00 $0.00 $0.00 $10.00 $10, $0.00 0% $0.00 $1, $1, $0.00 $0.00 $0.00 $0.00 $1, $ % $0.00 $0.00 $8.00 $0.00 $0.00 $0.00 $0.00 $8.00 Data as of 9 September 2014 Page 1 of 6 MonthlyContributionReportCurrent R

15 Club No District:7360 Name MONTHLY CONTRIBUTION REPORT Interim Results For July through August ( ) Number of Annual Fund Goal Amount Goal % Achieved AF Per Capita (In US Dollars) -- Annual Fund Other Funds Endowment Fund Total -- Month YTD Month YTD Month YTD 5304 Elysburg, PA, United 5274 Emporium, PA, United 5305 Frackville, PA, United 5258 Frostburg, MD, United 5276 Galeton, PA, United 5259 Grantsville, MD, United 5277 Greencastle, PA, United 5260 Hagerstown, MD, United Hagerstown/Sunrise, MD, United 5261 Hancock, MD, United 5306 Hegins-Valley View, PA, United 5278 Hollidaysburg, PA, United 5307 Hughesville, PA, United 5279 Huntingdon, PA, United 5280 Johnsonburg, PA, United 5295 Keyser, WV, United 5309 Lewisburg, PA, United Lewisburg (Sunrise), PA, United Lewisburg Sunset, PA, United 5281 Lewistown, PA, United 0 $6, % $0.00 $2, $2, $1, $1, $0.00 $0.00 $3, $0.00 0% $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ $2, % $0.00 $ $1, $10.00 $35.00 $0.00 $0.00 $1, $0.00 0% $0.00 $0.00 $ $25.00 $50.00 $0.00 $ $1, $8, % $0.00 $50.00 $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $ $1, $0.00 $0.00 $0.00 $0.00 $1, $0.00 0% $0.00 $10.00 $ $10.00 $ $0.00 $0.00 $ $0.00 0% $0.00 $0.00 $0.00 $0.00 $ $0.00 $0.00 $ $0.00 0% $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ $5, % $0.00 $75.00 $ $25.00 $ $0.00 $0.00 $ $0.00 0% $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ $3, % $0.00 $85.00 $1, $0.00 $0.00 $0.00 $0.00 $1, $10, % $0.00 $ $1, $0.00 $75.00 $0.00 $0.00 $1, $0.00 0% $0.00 $25.00 $50.00 $0.00 $25.00 $0.00 $0.00 $75.00 Data as of 9 September 2014 Page 2 of 6 MonthlyContributionReportCurrent R

16 Club No District:7360 Name MONTHLY CONTRIBUTION REPORT Interim Results For July through August ( ) Number of Annual Fund Goal Amount Goal % Achieved AF Per Capita (In US Dollars) -- Annual Fund Other Funds Endowment Fund Total -- Month YTD Month YTD Month YTD 5310 Lock Haven, PA, United 5263 Long Meadows (Hagerstown), MD, United 5311 Mahanoy City, PA, United 5296 Martinsburg, WV, United Martinsburg/Sunrise, WV, United 5283 Mercersburg, PA, United Mifflinburg, PA, United 5284 Mifflintown, PA, United Mill Hall (Sunrise), PA, United 5312 Milton, PA, United 5313 Minersville, PA, United 5314 Montoursville, PA, United 5289 Morrisons Cove (Roaring Spring & Martinsburg), PA, United 5315 Mt. Carmel, PA, United 5316 Muncy, PA, United 5264 Oakland, MD, United 5287 Pleasant Gap, PA, United 5319 Pottsville, PA, United 0 $15, % $0.00 $75.00 $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $0.00 $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $0.00 $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $ $ $ $ $0.00 $0.00 $ $4, % $0.00 $ $1, $0.00 $ $0.00 $0.00 $2, $0.00 0% $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ $10, % $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $10.00 $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ Data as of 9 September 2014 Page 3 of 6 MonthlyContributionReportCurrent R

17 Club No District:7360 Name MONTHLY CONTRIBUTION REPORT Interim Results For July through August ( ) Number of Annual Fund Goal Amount Goal % Achieved AF Per Capita (In US Dollars) -- Annual Fund Other Funds Endowment Fund Total -- Month YTD Month YTD Month YTD 5320 Renovo, PA, United 5288 Ridgway, PA, United 5321 Ringtown, PA, United 5299 Romney, WV, United 5324 Selinsgrove, PA, United 5325 Shamokin, PA, United 5326 Shenandoah, PA, United Shepherdstown, WV, United 5322 Southern Schuylkill County, PA, United 5291 State College, PA, United State College- Downtown, PA, United State College Sunrise, PA, United 5290 St. Marys, PA, United 5327 Sunbury, PA, United 5328 Tamaqua, PA, United 5329 Tower City-Porter, PA, United 5292 Tyrone, PA, United 5293 Waynesboro, PA, United 0 $3, % $0.00 $0.00 $1, $0.00 $0.00 $0.00 $0.00 $1, $0.00 0% $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $ $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $1, $1, $1, $1, $0.00 $0.00 $2, $5, % $0.00 $0.00 $2, $0.00 $98.00 $0.00 $0.00 $2, $9, % $0.00 $ $1, $0.00 $ $0.00 $0.00 $2, $0.00 0% $0.00 $20.00 $ $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $25.00 $25.00 $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $ $1, $0.00 $0.00 $0.00 $0.00 $1, $0.00 0% $0.00 $0.00 $0.00 $ $ $0.00 $0.00 $ $3, % $0.00 $50.00 $50.00 $0.00 $0.00 $0.00 $0.00 $ $0.00 0% $0.00 $1, $2, $0.00 $2, $0.00 $0.00 $4, Data as of 9 September 2014 Page 4 of 6 MonthlyContributionReportCurrent R

18 MONTHLY CONTRIBUTION REPORT Interim Results For July through August ( ) (In US Dollars) Club No Name Number of Annual Fund Goal Amount Goal % Achieved AF Per Capita -- Annual Fund Other Funds Endowment Fund Total -- Month YTD Month YTD Month YTD District: West Snyder-Beaver Springs, PA, United Williamsport, MD, United 5331 Williamsport, PA, United 0 $0.00 0% $0.00 $0.00 $1, $0.00 $0.00 $0.00 $0.00 $1, Total For: $98, % #DIV/0 $22, $41, $2, $9, $0.00 $ $51, Contributions to The Rotary Foundation make it possible for clubs to transform lives worldwide. The following summary outlines important differences between contribution types. If you have questions, please contact Rotary International by at contact.center@rotary.org or by phone, toll-free at ROTARY ( ). Annual Fund Other Funds (including PolioPlus Fund) Endowment Fund -Designations include SHARE, World Fund and Areas of Focus -SHARE contributions -50% to District Designated Fund -50% to World Fund -Counts toward Club and District Annual Fund Goal -Counts toward Annual Fund Per Capita -PHF recognition available -Will not match the SHARE Reports -Supports program selected by donor -Matching Grants -Global Grants -PolioPlus -PolioPlus Partners -Ride to End Polio -Other Approved Programs -Does not count towards Club or District Annual Fund Goal -Does not count towards Annual Fund Per Capita -Contributions are invested in perpetuity -Spendable Earnings are used on programs -Donor can designate spendable earnings for -Areas of Focus -Rotary Peace Centers -SHARE -World Fund -Benefactor recognition available -PHF recognition is not available -Does not count towards Club or District Annual Fund Goal The club and district membership counts are the starting membership figure based on July semiannual report forms, received at Rotary International by 30 September each year. They are populated once every Rotary Year (usually in November) and remains the same until the next Rotary Year. Clubs terminating during the Rotary Year, though not listed, will be included in the district membership totals. District Summary US$100 Per Capita District Benchmark for 0 : $ District Annual Fund Goal (sum of all club goals): $98, Total of Annual Fund Giving for Period: $41, Total of clubs below includes only clubs active as of August 2014 and chartered prior to 01-Jul Total of clubs with Annual Fund Goals received: 17 of 77 (22.08% Received) Total of clubs with contributions to the Annual Fund: 44 of 77 (57.14% Participation) Data as of 9 September 2014 Page 5 of 6 MonthlyContributionReportCurrent R

19 Club No District:7360 Name MONTHLY CONTRIBUTION REPORT Interim Results For July through August ( ) Number of Annual Fund Goal Amount Goal % Achieved AF Per Capita (In US Dollars) -- Annual Fund Other Funds Endowment Fund Total -- Month YTD Month YTD Month YTD The SHARE Contribution Detail Report containing the district's SHARE summary information is available to authorized users on My Rotary at rotary.org/myrotary. Data as of 9 September 2014 Page 6 of 6 MonthlyContributionReportCurrent R