One Week Chinese Chemical Market Study Program 27th - 31st August 2018, Guangzhou, China

Size: px

Start display at page:

Download "One Week Chinese Chemical Market Study Program 27th - 31st August 2018, Guangzhou, China"

Magnus Allen
5 years ago
Views:

One Week Chinese Chemical Market Study Program 27th - 31st August 2018, Guangzhou, China Through One Week Chinese Chemical Market Study Program, Indian chemical professionals will have a better

2 One Week Chinese Chemical Market Study Program 27th - 31st August 2018, Guangzhou, China Through One Week Chinese Chemical Market Study Program, Indian chemical professionals will have a better understanding of China's macroeconomic policies and business environment, and learn about market development theory in China, in order to master the business practice of opening up and expanding the Chinese chemical market. Host by: Belt and Road E-Commerce Aﬃliation of China Electronic Commerce Association Professional industry affiliation that leads traditional industries or enterprises at home and abroad to tap into new E-commerce model, to link up government, market and corporate resources. China Electronic Commerce Association is authorized to apply through the the Ministry of Information Industry, and approved to be established by the State Council. Its business activities are guided by the Ministry of Industry and Information Technology of the People s Republic of China. Guangdong University of Finance & Economics (GDUFE), School of Business Administration One of the best Business Universities in the South China. Marketing Major, ranked as the National Grade Major; Business Management Major, ranked as the Key Provincial Major. Course Value: China s Economy & Culture China s Chemical Industry Overview How to Develop Market in China Network with Chinese Chemical Experts Abundant Business Opportunities Case Study of Advanced Chemical Market Practice (Guangdong Keywa Chemical Trading Center Co., Ltd)

Lecturers: Bibo Liang GDUFE Professor, School of Business Administration

Multinational Corporation Research Center Executive Director of China-Europe

Visiting Scholar of Cornell University Xiaolin Li Associate Professor, School

Wu Marketing Department Head, School of Business Administration, GDUFE PhD.

Economics Jie Zhang Associate Professor, Director of Logistics Management

many national and provincial research projects Excellent Youth Scholar of

Business Administration, GDUFE MBA tutor of Sun Yat-sen University and GDUFE

research Skillful in teaching and training, Reward of The Best teaching stuff

Senior Executive of Keywa The first former Chinese executive of the first

key projects, and public relation management Has 30-year experience in

Keywa Responsible for strategic planning, industry research, business model,

3 Lecturers: Bibo Liang GDUFE Professor, School of Business Administration Research Faculty of National Economic Research Center Director of Guangdong Multinational Corporation Research Center Executive Director of China-Europe Economic Research Center Guest Researcher of China WTO Research Institute Visiting Scholar of Cornell University Xiaolin Li Associate Professor, School of Business Administration, Master Tutor, GDUFE PhD in Business School of Sun Yat-sen University, MBA of Greenwich University Member of Guangdong Brand Standard Committee In charge of several projects of Chinese Government Jiyan Wu Marketing Department Head, School of Business Administration, GDUFE PhD. in Multi-National Corporation Management, Central University of Finance and Economics Jie Zhang Associate Professor, Director of Logistics Management Department, GDUFE PhD of Hong Kong University of Science and Technology Leads many national and provincial research projects Excellent Youth Scholar of Guangdong Universities Justin Huang PhD, Associate Professor, School of Business Administration, GDUFE MBA tutor of Sun Yat-sen University and GDUFE Visiting Scholar of Western University of Australia Engaging in cross culture research Skillful in teaching and training, Reward of The Best teaching stuff of GDUFE Training and consulting experience in over 20 enterprises Bob Chen Senior Executive of Keywa The first former Chinese executive of the first company set up in China by Essel Group Responsible for investment decisions, key projects, and public relation management Has 30-year experience in chemical industry Yin Cai General Manager of Strategic Development Center, Keywa Responsible for strategic planning, industry research, business model, knowledge transfer, university-industry cooperation, etc. 20-year experience of strategy, marketing, and channel management in daily chemical industry

4 Corse Outline: China's Macroeconomic Situation and Policies China's Macroeconomic Development A historical review, status quo and development trend China's Macroeconomic Policies Including fiscal policy, monetary policy, investment policy, foreign trade policy, etc. China's business environment through SWOT analysis Market Development Theory and Methods in China's Business Environment Cross-Cultural Management Cross-cultural ability cultivation in multinational enterprises Chinese Traditional Culture and History Including values, social codes, religion, cultural codes, etc. Chinese Consumers and Supply Chain Analysis Including behavioral motivation and the future trend of Chinese consumer behavior China s business relations operation Including relations within Chinese organizations and relations between Chinese organizations, business communication rules, and how to build business relationship China Chemical Market Development Practice (Industry Overview) A Review and Prospect of Chemical Industry Market An Overview of China Chemical Internet Development The Latest Development Trend of Chemical Industry Operation in China Case Sharing: Various Mainstream B2B Models in China s Chemical Industry China Chemical Market Development Practice (Business Operation) Indian Enterprises Chemical Investment Decisions in China Analysis of the Inﬂuencing Factors of China s Business Operations Market Development and Enterprise Management of Indian Enterprises in China Case sharing: ESSEL

etc.) Aims to be a leading Internet company in the chemical industry with fast development at home and abroad Guangzhou Chemical Market The largest trading and commercial market for chemical product

5 Enterprise Visit: Guangdong Keywa Chemical Trading Center Co., Ltd A state-owned company with strong financial and industrial background Provide one-stop solutions to global chemical enterprises through powerful resources (trading, media, capital, logistics, etc.) Aims to be a leading Internet company in the chemical industry with fast development at home and abroad Guangzhou Chemical Market The largest trading and commercial market for chemical product and raw material in the South China, and enjoys a high reputation throughout the country Gathers companies covering more than 10,000 kinds of chemical raw materials and products. Most of the companies enjoy a turnover of over 10 million RMB Chinese Cultural Experiences: Kung Fu Tea Tai Chi Registration Notice Enrollment: Indian companies/businessmen interested in opening up or expanding chemical business in China Enrollment Number: Tuition: INR 260,000, the course certificate will be offered after completion Tuition Includes: 6-day stay (double-room, if the student needs to stay in a single room, please make up INR 14,500 price difference), including board and lodging, course handouts, Chinese cultural experiences and shuttle service The first 10 students enjoy 10% discount Registration: Please contact gzvisiting@163.com for detailed introduction and application Schedule: 27th - 31st August 2018 (if any adjustment, there will be notifications) Registration address: Guangzhou, China (detailed address will be on the Letter of Admission) Contact Information: Mr. Jeevahan Ebenezer Phone: ebenezer@keywa.com TRADOTECH CONSULTATIONS PVT. LTD T-85/4, 5th Main Road, Annanagar, CHENNAI , INDIA Phone

ZHANG Xiaojun, XIONG Xiaoliang School of Finance and Business English, Wuhan Yangtze Business University, P.R.China,

ZHANG Xiaojun, XIONG Xiaoliang School of Finance and Business English, Wuhan Yangtze Business University, P.R.China, Studies on the Characteristic Training Mode of Foreign Business Talents of Private University Taking International Economy and Trade Major of Wuhan Yangtze Business University as an Example ZHANG Xiaojun,