THE BUSINESS OF LUXURY

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2 THE BUSINESS OF LUXURY The global luxury industry is experiencing unprecedented growth. The emergence of upper- and middle-class economies, new digital technologies as well as the increasing need to engage with customers and provide superior customer experiences are driving growth in the three luxury sectors: personal, experiential and transportation. Employers in luxury markets need talented individuals who understand the unique intricacies of the luxury industry and its consumers. The NC State and Skema dual master s degree program is uniquely positioned to prepare students for successful global careers in the premium and luxury industries. Many luxury brands and houses are currently facing massive transformation processes accelerated by digitalization. In fact, traditional companies are changing their long-standing processes and starting to take risks. In order to tackle these challenges, creative leaders and visionary managers must be equipped to successfully handle these changes from strategic and operational perspectives. This program prepares future luxury industry leaders who: understand the unique customer and business relationships in the luxury world can be entrepreneurial have a global perspective can manage the creative and innovation processes Our joint curriculum provides core strategic management skills required to succeed in the luxury industry. This includes courses in negotiation, business communication, luxury digitalization, business relationship management, luxury consulting, retail, branding, supply chain management and analytic decision making. Our courses are taught by academic and professional experts to prepare students to enter the luxury industry. Global Luxury and Management faculty have relevant experience grounded in research, publishing, teaching, speaking and consulting with premium and luxury companies and service providers. Over 20 professors and professionals teach in this highly prestigious program to share their knowledge and expertise in global premium and luxury management with students. Dr. Kristie McGowan Director Dual Master s Degree, Global Luxury and Management Poole College of Management, North Carolina State University Dr. Michaela Merk Director Dual Master s Degree, Global Luxury and Management Skema Business School MISSION To prepare the next generation of leaders in premium and luxury industries with global exposure and awareness, core business management skills, and immersive luxury and professional experiences that result in dual master s degrees from highly respected universities in the United States and France.

3 TWO MASTER S DEGREES. TWO UNIVERSITIES. TWO CONTINENTS. ONE POWERFUL YEAR. Global Luxury and Management is a unique academic and experiential learning graduate program that prepares business and management opportunities and challenges in the premium and luxury industries. WHAT MAKES THIS DUAL MASTER S DEGREE PROGRAM SO UNIQUE? Global Luxury Exposure Courses cover all three luxury sectors: personal (fashion, accessories, cosmetics, watches and jewelry), experiential (hospitality, home furnishings, travel, wine and spirits) and transportation (automobiles, yachts and aircraft) Modern Approach to Luxury This highly digital, retail and strategic management driven business program prepares students for the future of luxury International Learning Experiences During the fall semester, students study in Raleigh at North Carolina State University, and during the spring semester they study in Paris at Skema Business School Dual Master s Degrees Students obtain two master s degrees from two highly respected institutions Experiential Learning Opportunities Company visits; study tours in the U.S. and Europe; and work experience at luxury corporations International Student Cohort Students from around the world recruited by both academic institutions Strategic Management Focus Access to luxury professionals through an Industry Advisory Board, career and networking events and luxury experts as lecturers and guest speakers Extensive Industry Networking Ability to connect with extensive alumni networks and luxury companies from two powerful business schools With a unique blend of U.S. and French teaching styles, exposure to global luxury organizations and a focus on core business management skills, this program provides the perfect balance of academic and experiential knowledge transfer. Required professional work experience prepares students for management careers in the global luxury industry.

4 ACADEMIC INSTITUTIONS About NC State University NC State University is the largest university in North Carolina with over 243,000 graduates around the world. As a pre-eminent research university, NC State is committed to educating and preparing individuals who are creative, productive and innovative gaining essential skills for the new global economy through a Think and Do approach to learning. NC State is consistently rated as one of the best values in higher education. The Global Luxury and Management program is offered through NC State s AACSB-accredited Poole College of Management, one of the top 100 business schools in the United States, according to U.S. News & World Report. Raleigh, North Carolina, is regularly named one of the best places to live in the USA and is located in close proximity to many of the world s leading technology and innovation companies. The Raleigh area has a diverse and thriving entrepreneurial community with access to companies from all three luxury sectors. About Skema Business School Skema (School of Knowledge Economy and Management) Business School is one of the fastest growing French business schools, with over 40,000 graduates in 140 countries and six campuses on four continents (France, Brazil, China and the USA). The school benefits from prestigious international recognition through its triple accreditation (AACSB, EQUIS and AMBA) and rising positions in international rankings. Multiculturalism, international mobility, entrepreneurship and innovation are at the heart of Skema s DNA and are supported by a faculty of 160 members. Courses are taught in English by academic and professional experts in close association with the industry. The Paris campus hosts the Global Luxury and Management program, since Paris is the world s capital for luxury and fashion with the biggest density of luxury company headquarters, luxury stores, hotels and culture related to the evolution of luxury over the past decade. NC State University s James B. Hunt Jr. Library

5 AN EDUCATION IN LUXURY The accelerated dual master s degree program in Global Luxury and Management allows students to obtain two graduate degrees from two leading academic institutions: Master of Management from North Carolina State University Master of Science in Global Luxury Management from Skema Business School The core curriculum is two semesters, followed by four months of professional experience and the completion of an academic thesis. Fall Semester at NC State University, Raleigh, North Carolina, USA Students start their experience in the USA at North Carolina State University in Raleigh. During the fall semester (August to December), students acquire the core strategic management business skills required for leadership, innovation and success in the global luxury industry. Spring Semester at Skema Business School, Paris, France Students continue their studies in France at Skema Business School in Paris. During the spring semester (January to April), students do a deep dive into topics essential to the global luxury industry. Paris is a prime location for students to gain access to luxury headquarters and have classroom visits from luxury leaders. After completing two semesters of rigorous coursework, students complete a professional work experience and master s thesis between May and December to complete their Skema degree. The Master of Science degree from Skema allows nonresidents of France to work in France for up to one year after program completion without having to apply for an extra visa. USA EXPERIENCE Raleigh NC State University Strategic Business Management With a Focus on Luxury Fundamental courses for a successful management career in the premium and luxury industries PARIS EXPERIENCE Paris Skema Business School Luxury Deep Dive Deep dive into the important fields in the three luxury sectors to provide a solid expertise in the industry WORK EXPERIENCE AND THESIS Master s Thesis Research topic, consulting project or business plan for a new business idea Professional Experience Minimum four months, completed by December of graduation year August - December January - April May - December

6 NC STATE INDUSTRY ADVISORY BOARD The NC State Global Luxury and Management Industry Advisory Board comprises luxury industry executives representing major global brands and niche luxury businesses across all three luxury sectors. Board members contribute time and insight related to the global luxury market, as well as opportunities for enhancing program content and experiences. Board members interact with students in a variety of ways, including networking, mentoring, guest lecturing, company visits and career opportunities. The board meets twice a year to most effectively influence and engage with program leadership. Each board member serves a three-year term. WILLIAM D. HUMPHRIES Industry Advisory Board Chair Ortho Dermatologics, Executive Vice President, Company Group Chairman A new scenario in luxury is demanding a mindset that combines many solid foundations with innovation and technology skills. The students are embracing a meaningful educational experience that will be a valuable asset for the future distribution chain. ALBERTO MILANI Global Luxury and Management Industry Advisory Board Italy-America Chamber of Commerce, President; Richline Group, Senior Advisor-Luxury Division ALUMNI TESTIMONIALS EMILY BYERLY Condé Nast, class of 2014 The Global Luxury Management program gave me the tools I needed to confidently pursue my career in the luxury industry. I am able to provide a unique perspective into the industry because of the deeper understanding I gained from the program. MARQUELLE TURNER-GILCHRIST Ali Bin Ali Group (Galeries Lafayette), class of 2014 The Global Luxury and Management program was the start of a new chapter in my life. It allowed me to explore the intersectionality of my two passions, art and commerce, which the luxury industry marries perfectly. From a diverse cohort of colleagues to the forward-thinking assignments, the impact of the program on my career is still evident to me years after completion.

7 ALUMNI EMPLOYERS Global Luxury and Management alumni are employed at the top luxury companies around the world across all three luxury sectors. Below is a selection of premium and luxury companies that employ Global Luxury and Management graduates.

8 CONTACT US NC State Poole College of Management Jenkins Graduate School MM Global Luxury and Management Campus Box 7229 Raleigh, NC instagram.com/globalluxurymgt poole.ncsu.edu/glm skema.edu NC State University promotes equal opportunity and prohibits discrimination and harassment based upon one s age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation and veteran status. 4,500 copies of this public document were printed at a cost of $1.17 per copy.